Ronald C.F. Antony wrote:

On 16 May 2013, at 05:24, Richard G Elen <re...@brideswell.com> wrote:

A strong eco-system like iTunes could use B-format with proper software 
changes, weaker eco systems could use UHJ, and simply have UHJ-capable players, 
but in the absence of such, would still end up serving perfectly usable stereo 
files.
So, I think you are on to something here. Or maybe it's a chimera and what is 
needed is a totally digital encoding scheme that does the same thing but owes 
nothing to UHJ.

I think the MP4 container format would easily allow that. The question is if 
e.g. Apple would tolerate if you send them a file that's two or three times the 
size it needs to be, because it adds an extended tag that points to additional 
audio streams, particularly if the iTunes.app couldn't play them back and it 
would require a third party app to play it back.
So Apple would carry the cost of extra bandwidth and some other vendor would 
reap the benefits of fully utilizing the audio files. They'd not swallow that.

That's why the deals need to be made with the Apple's, Google's etc. of this 
world, because they provide the infrastructure. Nobody has as seamless a 
purchase and playback experience as Apple does. So from that POV, gaining Apple 
as an ally for such an enterprise would be top.

That's why Youtube streams much higher bitrates for "free"? (From the consumer-perspective.)

The bigger problem would be that AAC VBR is just allowed to 320 kbit/s, forget the MP4 container format. (I mean: You already have to define a new format. But A$$le does this anyway when they are in "need".)

Best,

Stefan

On the other hand, all of the others try to compete against Apple by gaining 
some sort of edge over Apple. So they might be motivated to be the first ones 
to offer this, if they can make Apple look backwards.

Apple doesn't surround Blu-Ray, Flash and (serious) surround sound. Running away... :-)
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