I saw Rev's ad on Macosrumors.com website--where it is advertised as a cross-platform
development tool. Since I have long been looking for a true cross-platform substitute
for HC, I immediately downloaded the Starter Kit.
So, does that constitute targeted advertising to the HC crowd? I would submit it
does. PC users don't frequent macosrumors, casual Mac users are not particularly
likely to hit macosrumors either. So, there is at least some degree of conscious
wooing of the HC community methinks.
However, did I, of my own volition, choose to look into Rev because I was searching a
replacement for HC? Yes.
I frankly don't see how any of the above addresses the issues at hand.
All in all, given the sheer volume of comments on pricing, it seems to me that pricing
issues (and consistency/fairness of pricing) may well be the most important
(non-technical) issue facing RunRev.
I'd HATE to see a product as wonderful as Rev die on the vine because of these
issues... which is why I bit the bullet and purchased v 1.0 rather than waiting for v
1.1. Do I feel I got my money's worth...yes, yes, yes.
It seems to me this is highly analogous to the issue of buying a Mac (or wintel box)
today and finding that a new machine with better specs and the same price comes out
tomorrow. You can spend your whole life waiting to see what comes down the pipeline
or you can choose to buy when the features to cost ratio seems right, knowing that a
few weeks or months later there will be something even better available and you'll
have a passing thought that you should have waited.
Nobody made us buy early. We could have used the (very generous) Starter Kit and held
out for 1.1.
On the other hand, I would implore RunRev with the same exhortation I give to Apple:
your current customers are, in many ways, your best advertisement. I tell everyone I
know about Rev with the same evangelical (Apple's word) zeal, I tell people about the
Mac. From what I see on this mailing list, I suspect many of the rest of us do too.
Keeping us happy DOES make a difference--although I'll be danged if I can glean a
_single_ clear path that would achieve that goal (sorry, guys, that's your marketing
dept's job ;-)
Marian
::::stepping off soapbox::::
-----Original Message-----
From: "Ken Ray" <[EMAIL PROTECTED]>
Date: Fri, 21 Sep 2001 09:05:58 -0500
To: [EMAIL PROTECTED]
Subject: Re: Upgrade pricing
> Judy,
>
> One of the statements you made struck a chord in me that I'd like to get
> clarification on. You mentioned (emphasis added):
>
> > I do not argue your
> > perceived value of HC, MC, SC or anything else -- I am merely stating that
> > given that people can buy HC for ~$100 and SC for ~$130 (?), that those
> > users are not going to 'see' the 'value' of Rev, ***which is marketed to
> > them as a replacement tool with added value***, as being well-priced at 3
> or
> > 10 times the cost of what they're using now.
>
> and
>
> > (1) Both Rev & MC have tried to woo the HC community.
>
> I have been out of the HC community for many years, and so I'm obviously
> unaware of the kind of marketing that RunRev is doing to the HC community.
> Can you tell me where RunRev has marketed directly to the HC community to
> woo them into using Rev as a replacement?
>
> The reason I ask is that (to me) this is a critical element; if Rev is being
> marketed directly to HC users, then there is definitely some pricing issues
> going on here. On the other hand, if HC users have become aware of Rev
> through other means (word of mouth, etc.) and are *themselves* looking for a
> replacement for HC, then it is a different story.
>
> Can you please provide some clarification on your experience of RunRev's
> marketing efforts to the HC community?
>
> Thanks,
>
> Ken Ray
> Sons of Thunder Software
> Email: [EMAIL PROTECTED]
> Web Site: http://www.sonsothunder.com/
>
>
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