Hmmm... I believe I recall announcements being made on the HC list for
the beta of Rev inviting HC users to participate. My interpretation of
the call for testers was that somebody at MC had finally listened to
complaints about the interface and costs and this was the opportunity to
'make MC what we HC users expect and wish for it to be'. Around that
time and before there were statements floating about on the list to the
effect: 'it's everything you wanted HC3 to be and more'; just like HC
only better; now that HC's dead, this is the next HC, etc etc. And, if
these comments were not made by Rev team personnel (and, honestly, they
may well not have been), they were certainly not corrected either
to say 'no, this is not what we intend for you to understand'. And I can
tell you from first-hand experience that, at least of late, the Rev team
take action to correct any perceived misrepresentation on the HC list ;-)
I don't wish to imply that I think that Rev is engaging in deceptive
marketing or any kind of switch 'n bait kind of thing, because I don't.
I think what is happening is normal for a new product that is seeking to
determine what its potential user base is or can be. I also
think that the HC community and the educational community could
benefit enormously from financial access to the Rev product. I also
obviously believe, in turn, that these are potential revenue
streams for Rev that can be tapped by offering a product with an
appropriately reduced feature set and price which is attractive
and competitive for those markets.
Regards,
Judy Perry
> unaware of the kind of marketing that RunRev is doing to the HC
community.
> Can you tell me where RunRev has marketed directly to the HC community to
> woo them into using Rev as a replacement?
>
> The reason I ask is that (to me) this is a critical element; if Rev is being
> marketed directly to HC users, then there is definitely some pricing issues
> going on here. On the other hand, if HC users have become aware of Rev
> through other means (word of mouth, etc.) and are *themselves* looking for a
> replacement for HC, then it is a different story.
>
> Can you please provide some clarification on your experience of RunRev's
> marketing efforts to the HC community?
>
> Thanks,
>
> Ken Ray
> Sons of Thunder Software
> Email: [EMAIL PROTECTED]
> Web Site: http://www.sonsothunder.com/
>
