> > What do you call *verified* opt-in (what the marketers call "double opt-in"), > where the recipient needs to comfirm that they gave permission for contact > via that email address before receiving any content, in order to avoid > unwanted third-party subscriptions?
Confirmed opt-in, which is what it was called back at MAPS and when we launched SuretyMail. Even there we have granular breakdowns, such as: 127.3.100.8 All mailing list mail is at least opt-in, and has a confirmed (double) opt-in mechanism available, used less than 50% of the time 127.3.100.9 All mailing list mail is at least opt-in, and has a confirmed (double) opt-in mechanism available, used more than 50% of the time 127.3.100.10 All mailing list mail is confirmed (double) opt-in --- (Note that we include the 'double' term (even though I feel I have to shower after typing it) because that is the vernacular with which more senders are familiar. Also note that there are data response codes that we would, in fact, almost never (if ever) use, but which are *great* for applicant screening - so for example if an applicant says: "Accepts unverified sign-ups such as through web page" (which is one of our codes) ...they are never actually going to get certified (unless we can educate them and they actually change their wicked ways). You can see the full list of codes here: http://www.isipp.com/email-accreditation/about-the-codes/list-of-codes/ Anne Anne P. Mitchell, Attorney at Law CEO/President, SuretyMail Email Reputation Certification and Inbox Delivery Assistance http://www.SuretyMail.com/ http://www.SuretyMail.eu/ Attorney at Law / Legislative Consultant Author: Section 6 of the CAN-SPAM Act of 2003 (the Federal anti-spam law) Author: The Email Deliverability Handbook Legal Counsel: The CyberGreen Institute Legal Counsel: The Earth Law Center Member, California Bar Cyberspace Law Committee Member, Colorado Cybersecurity Consortium Member, Board of Directors, Asilomar Microcomputer Workshop Member, Advisory Board, Cause for Awareness Member, Elevations Credit Union Member Council Former Chair, Asilomar Microcomputer Workshop Ret. Professor of Law, Lincoln Law School of San Jose Available for consultations by special arrangement. amitch...@isipp.com | @AnnePMitchell Facebook/AnnePMitchell | LinkedIn/in/annemitchell
