Hi Carlo

Yes, completely agree.
Like you say, it doesn't take much sometimes for people to work things. The
flash drives was a large one, as you mentioned. I remember reading once that
no one else could get a good market of a particular one has "someone" had
bought them all and supply was dried up. Needless to say, not long after a
new model iPod. Etc etc.
Even Apple themselves had done some "oops, we did that too early", like
accidentally making live their Apple site with a new product before it was
announced. Not for long as it's taken down just as quick, but it's always
long enough for someone to catch a glimpse of it.
I think even Time Magazine did a slip up once with a front page product too
early.
With some many angles and media and digital content to cover, it's
surprising it doesn't happen more often. So it's all done very well.
And there will always be people who know how to read all the clues
(2+2=4),..and then those who read the clues wrong (2+2=5). :o)
That's what makes it all fun and exciting.
I always love the forums before and after announcements. All the things that
should be or will be in the "un-announced" model. Then the complaining after
it as it isn't there, and how could they do that,..lol.
Was interested to see the camera side is that same, thanks for that Susan.
Good to see it happens with other products as well. Lol ;)

And yes Apple are a bit forward with their thinking, which is good thing.
They know what to do before most. Once in a blue moon, it might be a bit
radical and causes a stir (missing Firewire on Ai MacBook,..the online
petition for that grew massively and very quickly). Next model revision we
had the MacBookPro 13" with Firewire again (and same on the white
MacBook),..then it disappeared again with the current white MacBook. But not
much a price difference to move up to 13" MacBookPro.
But yes, overall they add or remove things before others.
Omg,..you mean I can't use my 3.5" floppy disks anymore!?!?! Oh noes!!! :o(
(sarcasm intended). I still have a USB Floppy Drive kicking around for the
times I need to access something for clients. I think the last time I used
it was a year ago,..lol.

SSD Drives I can see as a good thing given their "Safety", so once pricing
is a bit better then yes we may see that a lot more. I'm not sold yet on non
Optical Drives in machines. Certainly in some aspects yes, digital downloads
are fine for some things. But for others,...hmm yeh. I'm not sure I would
like to download 8GB of a particular software I'd just purchased. Not here
in Australia with our internet. Though, lets say software came on USB thumb
drives (like the new MacBook Air "software CD" which is the tiniest of tiny
USB drive) then I might be persuaded. With the cost of USB stick now so
cheap, that may be a great alternative. Lose the Optical drive and if we
might to buy we have either an external burner to share around all machines,
Remote Disk feature for the one machine in the house, and/or USB drive for
certain software.

Can you imagine downloading CS5 Design Premium without an optical drive.
It's like 2 DVD's and then some! Lol.
So yeh,...I'm not sold as yet. However in saying that, I've changed out the
optical drive for two clients with laptops for the SSD Drive in the optical
drive holder. So they now run a 256GB SSD as their main drive and a 750GB
7200rpm 2.5" drive as their data drive in their 15" MacBook Pro.
They do still have an external SuperDrive though. And Remote Disk in the
office as well.
So useful for them. For me, out on the road with the laptop, I still have
times I need to access disks or things, so couldn't really see not having
it. And carry something else to read discs,..well, maybe that would be an
option. But it's more kit to cart around,... I almost need a suitcase as it
is now,..lol :)
But I'm sure when Apple do it, there will be outcry again, like it was with
the 3.5" floppy, but it doesn't take long for that to change.
I remember working in an Apple reseller shop at the time the iMac's come out
without them. People would say "oh, what will I do". Once you explained to
them, how often did you use it, or why did you want it and explained
anything small enough to fit on a floppy can now be emailed or for backup
their's better options (zip etc at that time) that hold a lot more as file
sizes are bigger etc. So it was just a matter of showing the alternatives.
(I'm also answering my own thing there about Optical drives,..lol,..almost).


But yes,..I think we'll see a lot more change in the not too distant future.
That's one thing with technology, it never stand still.
I want a cool Apple watch (not an iPod nano) that has my home folder on it
and I can plug it in to any machine, reboot and their is my computer. ;)
And it has bluetooth, so I can load "some music" and make phone calls from
it. And it can't be bigger then 1.5cm square and holds 20GB. :) Apple,..Go!
:o)))

I'll stop rambling now.
Hope some of that makes sense. I don't always write down my points well, so
it sometimes loses the thing I was trying to say,...lol :)

Time to go do some more work ,....

Enjoy your day all.

Kind Regards
Daniel


On 12/2/11 11:04 AM, "cm" <cm200...@gmail.com> wrote:

> I agree that Apple has, ever since its founding, used secrecy as a marketing
> tool. That is what makes Apple events so exciting, and the best covered
> product announcement forum of not just the computing industry, but probably of
> any industry. The magic of a Steve Jobs presentation, is in part the
> expectation that he will unleash another computing revolution. However, I do
> view some of you other points from a different angle.
> 
> A lot of the "leaks" are not leaks at all, but are production figures from
> Chinese manufactures. When you hear that a Chinese company has entered into an
> agreement to provide billions of dollars of flash memory to a large US
> computing company, the analyst can often do the maths. Also, some of the
> rumours come from sources who have correctly pre-anounced Apple products,
> hardware features, or software products in past.
> 
> Also as to Apples design strategy. Apple has consistently shown an incredible
> sense of style, and an almost prescient knowledge of what to leave out. If
> Apple relied on consumer feedback to make their decisions, we would not now
> have a phone that was obviously "to expensive", or a table that was just a big
> iPod touch. Neither would we have seen the rapid demise of serial ports, and
> 3.5 inch drives. We are now, probably witnessing the end of mechanical hard
> drives, neon backlit displays and possibly even internal CD ROMS in notebooks.
> 
> Whatever Apples secret formula is, I hope it continues for many years to com.
> 
> Cheers,
> Carlo
> 
> 
> On 2011-02-12, at 10:27, Daniel Kerr wrote:
> 
>> 
>> That's the other thing Ronni. Sometimes the so called "rumours" are meant to
>> be placed there.
>> Gotta love all the conspiracy theories that goes with it.
>> I remember reading somewhere about how Apple "control" some of the rumours
>> of things coming as its  placed there to see which supplier or distributor
>> might be leaking information. Then if it gets out they can trace it back to
>> where it's from.
>> It's a great marketing plan which ever way you look at it.
>> Put enough "information" or "mis-information" out there and (like you say)
>> let it get passed around enough to different places, and suddenly it becomes
>> true.
>> 
>> Market your product first via rumour before it's even released, and you've
>> got people talking about it, saying how great (or how bad) it is and people
>> are following it all already.
>> I suppose then, if you read enough of the feedback that it sounds like it's
>> going to bomb you can modify it a little to get it right, then release it
>> modified and ooh and aah the crowd. (And then everyone says,.."see I was
>> right, it was going to be released") Half the work is done for you!
>> 
>> Apple do very well with the amount of info they do keep tight lipped before
>> it's released considering their scope of products and all the places parts
>> come from and the amount of marketing and hype is all created before it's
>> released. I'm sure the rumour chain is shared a little from both sides. :o)
>> 
>> I don't think the same can be said for the other side,...but I could be
>> wrong.
>> Even more of late are the news articles (which I barely see bar once in a
>> blue moon, it's normally mentioned to me from my Mum or sister) on TV, even
>> here in "little 'ol Australia" where they mention the new great Apple
>> product just released, or what Apple have just done to great a "Frenzy".
>> Does the same happen for Windows or PC makers? Maybe it does, and I just
>> don't see it,...lol. Oh wait,..it does,..but for virii. :o) hehehe :o)
>> 
>> The rumour market is a whole niche in itself eh.
>> 
>> Kind Regards
>> Daniel
>> 
>> *Note. All the above is based on my own personal view and opinions, so can't
>> be taken as gospel. ;o) It's just my take on how I see it ;o)
> 
> 
> 
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---
Daniel Kerr
MacWizardry

Phone: 0414 795 960
Email: <daniel @ macwizardry . com . au>
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