Oh yes Daniel, what you have said below is all very true, and Apple have also been known to feed the Media ‘Mis-Information’.
Apple has the right to keep product development plans secret. They also have the right to require employees and third-party developers to sign NDAs agreeing not to disclose trade secrets. The Security at Apple and their Employee NDA / Contracts that all employees, & third-party developers have to sign are probably the tightest of any Company. / Begin Quote “More than leniency and humanity, respect for secrecy is sewn deeply into Apple’s culture. You want to be able to trust your employees, especially at a company for which surprise is a sales tool. “ “Secrecy at Apple is not just the prevailing communications strategy; it is baked into the corporate culture. Employees working on top-secret projects must pass through a maze of security doors, swiping their badges again and again and finally entering a numeric code to reach their offices. Work spaces are typically monitored by security cameras. Some Apple workers in the most critical product-testing rooms must cover up devices with black cloaks when they are working on them, and turn on a red warning light when devices are unmasked so that everyone knows to be extra-careful. Apple employees are often just as surprised about new products as everyone else.” / End Quote Cheers, Ronni On 12/02/2011, at 10:27 AM, Daniel Kerr wrote: > > That's the other thing Ronni. Sometimes the so called "rumours" are meant to > be placed there. > Gotta love all the conspiracy theories that goes with it. > I remember reading somewhere about how Apple "control" some of the rumours > of things coming as its placed there to see which supplier or distributor > might be leaking information. Then if it gets out they can trace it back to > where it's from. > It's a great marketing plan which ever way you look at it. > Put enough "information" or "mis-information" out there and (like you say) > let it get passed around enough to different places, and suddenly it becomes > true. > > Market your product first via rumour before it's even released, and you've > got people talking about it, saying how great (or how bad) it is and people > are following it all already. > I suppose then, if you read enough of the feedback that it sounds like it's > going to bomb you can modify it a little to get it right, then release it > modified and ooh and aah the crowd. (And then everyone says,.."see I was > right, it was going to be released") Half the work is done for you! > > Apple do very well with the amount of info they do keep tight lipped before > it's released considering their scope of products and all the places parts > come from and the amount of marketing and hype is all created before it's > released. I'm sure the rumour chain is shared a little from both sides. :o) > > I don't think the same can be said for the other side,...but I could be > wrong. > Even more of late are the news articles (which I barely see bar once in a > blue moon, it's normally mentioned to me from my Mum or sister) on TV, even > here in "little 'ol Australia" where they mention the new great Apple > product just released, or what Apple have just done to great a "Frenzy". > Does the same happen for Windows or PC makers? Maybe it does, and I just > don't see it,...lol. Oh wait,..it does,..but for virii. :o) hehehe :o) > > The rumour market is a whole niche in itself eh. > > Kind Regards > Daniel > > *Note. All the above is based on my own personal view and opinions, so can't > be taken as gospel. ;o) It's just my take on how I see it ;o) > > > On 12/2/11 10:12 AM, "Ronda Brown" <ro...@mac.com> wrote: > >> >> Or " if they repeat something often enough from different sources, people >> ’think’ it is very likely true" ;-) >> >> My prediction new MacBook Pros in Australia in June 2011…. >> >> Cheers, >> Ronni > > --- > Daniel Kerr > MacWizardry > > Phone: 0414 795 960 > Email: <daniel @ macwizardry . com . au> > Web: <http://www.macwizardry.com.au> > > > **For everything Macintosh** -- The WA Macintosh User Group Mailing List -- Archives - <http://www.wamug.org.au/mailinglist/archives.shtml> Guidelines - <http://www.wamug.org.au/mailinglist/guidelines.shtml> Unsubscribe - <mailto:wamug-unsubscr...@wamug.org.au>
