Thanks so much everyone for a really informative look at the Apple and
the new MacBook Pros.
I just had a look at Apple Australia website and they seem to have all
models still available 'to ship in 24 hrs'. I guess if I were to
customise a machine with a faster drive and processor it would a few
days? or weeks? They have been at the same price for quite a while now
as well.
Is it worth another $300 for the faster (2.8ghz) i7 processor on the
15" model?
Im tempted...
Regards
Chris
On 12/02/2011, at 11:02 AM, Ronda Brown wrote:
Oh yes Daniel, what you have said below is all very true, and Apple
have also been known to feed the Media ‘Mis-Information’.
Apple has the right to keep product development plans secret. They
also have the right to require employees and third-party developers
to sign NDAs agreeing not to disclose trade secrets.
The Security at Apple and their Employee NDA / Contracts that all
employees, & third-party developers have to sign are probably the
tightest of any Company.
/ Begin Quote
“More than leniency and humanity, respect for secrecy is sewn deeply
into Apple’s culture.
You want to be able to trust your employees, especially at a company
for which surprise is a sales tool. “
“Secrecy at Apple is not just the prevailing communications
strategy; it is baked into the corporate culture. Employees working
on top-secret projects must pass through a maze of security doors,
swiping their badges again and again and finally entering a numeric
code to reach their offices.
Work spaces are typically monitored by security cameras.
Some Apple workers in the most critical product-testing rooms must
cover up devices with black cloaks when they are working on them,
and turn on a red warning light when devices are unmasked so that
everyone knows to be extra-careful.
Apple employees are often just as surprised about new products as
everyone else.”
/ End Quote
Cheers,
Ronni
On 12/02/2011, at 10:27 AM, Daniel Kerr wrote:
That's the other thing Ronni. Sometimes the so called "rumours" are
meant to
be placed there.
Gotta love all the conspiracy theories that goes with it.
I remember reading somewhere about how Apple "control" some of the
rumours
of things coming as its placed there to see which supplier or
distributor
might be leaking information. Then if it gets out they can trace it
back to
where it's from.
It's a great marketing plan which ever way you look at it.
Put enough "information" or "mis-information" out there and (like
you say)
let it get passed around enough to different places, and suddenly
it becomes
true.
Market your product first via rumour before it's even released, and
you've
got people talking about it, saying how great (or how bad) it is
and people
are following it all already.
I suppose then, if you read enough of the feedback that it sounds
like it's
going to bomb you can modify it a little to get it right, then
release it
modified and ooh and aah the crowd. (And then everyone says,.."see
I was
right, it was going to be released") Half the work is done for you!
Apple do very well with the amount of info they do keep tight
lipped before
it's released considering their scope of products and all the
places parts
come from and the amount of marketing and hype is all created
before it's
released. I'm sure the rumour chain is shared a little from both
sides. :o)
I don't think the same can be said for the other side,...but I
could be
wrong.
Even more of late are the news articles (which I barely see bar
once in a
blue moon, it's normally mentioned to me from my Mum or sister) on
TV, even
here in "little 'ol Australia" where they mention the new great Apple
product just released, or what Apple have just done to great a
"Frenzy".
Does the same happen for Windows or PC makers? Maybe it does, and I
just
don't see it,...lol. Oh wait,..it does,..but for virii. :o)
hehehe :o)
The rumour market is a whole niche in itself eh.
Kind Regards
Daniel
*Note. All the above is based on my own personal view and opinions,
so can't
be taken as gospel. ;o) It's just my take on how I see it ;o)
On 12/2/11 10:12 AM, "Ronda Brown" <ro...@mac.com> wrote:
Or " if they repeat something often enough from different sources,
people
’think’ it is very likely true" ;-)
My prediction new MacBook Pros in Australia in June 2011….
Cheers,
Ronni
---
Daniel Kerr
MacWizardry
Phone: 0414 795 960
Email: <daniel @ macwizardry . com . au>
Web: <http://www.macwizardry.com.au>
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