Hi Daniel,

It was a pleasant diversion reading your reverie/brain dump. I'm not too sure, 
however, that the other Woolworths customers were as thrilled that I partially 
blocked an isle of the fruit section for 5 minute. :-) Such is the change in my 
data consumption habits enabled by Apple.

Cheers,
Carlo

Sent from my iPhone

On 12/02/2011, at 11:45, Daniel Kerr <wa...@macwizardry.com.au> wrote:

> 
> Hi Carlo
> 
> Yes, completely agree.
> Like you say, it doesn't take much sometimes for people to work things. The
> flash drives was a large one, as you mentioned. I remember reading once that
> no one else could get a good market of a particular one has "someone" had
> bought them all and supply was dried up. Needless to say, not long after a
> new model iPod. Etc etc.
> Even Apple themselves had done some "oops, we did that too early", like
> accidentally making live their Apple site with a new product before it was
> announced. Not for long as it's taken down just as quick, but it's always
> long enough for someone to catch a glimpse of it.
> I think even Time Magazine did a slip up once with a front page product too
> early.
> With some many angles and media and digital content to cover, it's
> surprising it doesn't happen more often. So it's all done very well.
> And there will always be people who know how to read all the clues
> (2+2=4),..and then those who read the clues wrong (2+2=5). :o)
> That's what makes it all fun and exciting.
> I always love the forums before and after announcements. All the things that
> should be or will be in the "un-announced" model. Then the complaining after
> it as it isn't there, and how could they do that,..lol.
> Was interested to see the camera side is that same, thanks for that Susan.
> Good to see it happens with other products as well. Lol ;)
> 
> And yes Apple are a bit forward with their thinking, which is good thing.
> They know what to do before most. Once in a blue moon, it might be a bit
> radical and causes a stir (missing Firewire on Ai MacBook,..the online
> petition for that grew massively and very quickly). Next model revision we
> had the MacBookPro 13" with Firewire again (and same on the white
> MacBook),..then it disappeared again with the current white MacBook. But not
> much a price difference to move up to 13" MacBookPro.
> But yes, overall they add or remove things before others.
> Omg,..you mean I can't use my 3.5" floppy disks anymore!?!?! Oh noes!!! :o(
> (sarcasm intended). I still have a USB Floppy Drive kicking around for the
> times I need to access something for clients. I think the last time I used
> it was a year ago,..lol.
> 
> SSD Drives I can see as a good thing given their "Safety", so once pricing
> is a bit better then yes we may see that a lot more. I'm not sold yet on non
> Optical Drives in machines. Certainly in some aspects yes, digital downloads
> are fine for some things. But for others,...hmm yeh. I'm not sure I would
> like to download 8GB of a particular software I'd just purchased. Not here
> in Australia with our internet. Though, lets say software came on USB thumb
> drives (like the new MacBook Air "software CD" which is the tiniest of tiny
> USB drive) then I might be persuaded. With the cost of USB stick now so
> cheap, that may be a great alternative. Lose the Optical drive and if we
> might to buy we have either an external burner to share around all machines,
> Remote Disk feature for the one machine in the house, and/or USB drive for
> certain software.
> 
> Can you imagine downloading CS5 Design Premium without an optical drive.
> It's like 2 DVD's and then some! Lol.
> So yeh,...I'm not sold as yet. However in saying that, I've changed out the
> optical drive for two clients with laptops for the SSD Drive in the optical
> drive holder. So they now run a 256GB SSD as their main drive and a 750GB
> 7200rpm 2.5" drive as their data drive in their 15" MacBook Pro.
> They do still have an external SuperDrive though. And Remote Disk in the
> office as well.
> So useful for them. For me, out on the road with the laptop, I still have
> times I need to access disks or things, so couldn't really see not having
> it. And carry something else to read discs,..well, maybe that would be an
> option. But it's more kit to cart around,... I almost need a suitcase as it
> is now,..lol :)
> But I'm sure when Apple do it, there will be outcry again, like it was with
> the 3.5" floppy, but it doesn't take long for that to change.
> I remember working in an Apple reseller shop at the time the iMac's come out
> without them. People would say "oh, what will I do". Once you explained to
> them, how often did you use it, or why did you want it and explained
> anything small enough to fit on a floppy can now be emailed or for backup
> their's better options (zip etc at that time) that hold a lot more as file
> sizes are bigger etc. So it was just a matter of showing the alternatives.
> (I'm also answering my own thing there about Optical drives,..lol,..almost).
> 
> 
> But yes,..I think we'll see a lot more change in the not too distant future.
> That's one thing with technology, it never stand still.
> I want a cool Apple watch (not an iPod nano) that has my home folder on it
> and I can plug it in to any machine, reboot and their is my computer. ;)
> And it has bluetooth, so I can load "some music" and make phone calls from
> it. And it can't be bigger then 1.5cm square and holds 20GB. :) Apple,..Go!
> :o)))
> 
> I'll stop rambling now.
> Hope some of that makes sense. I don't always write down my points well, so
> it sometimes loses the thing I was trying to say,...lol :)
> 
> Time to go do some more work ,....
> 
> Enjoy your day all.
> 
> Kind Regards
> Daniel
> 
> 
> On 12/2/11 11:04 AM, "cm" <cm200...@gmail.com> wrote:
> 
>> I agree that Apple has, ever since its founding, used secrecy as a marketing
>> tool. That is what makes Apple events so exciting, and the best covered
>> product announcement forum of not just the computing industry, but probably 
>> of
>> any industry. The magic of a Steve Jobs presentation, is in part the
>> expectation that he will unleash another computing revolution. However, I do
>> view some of you other points from a different angle.
>> 
>> A lot of the "leaks" are not leaks at all, but are production figures from
>> Chinese manufactures. When you hear that a Chinese company has entered into 
>> an
>> agreement to provide billions of dollars of flash memory to a large US
>> computing company, the analyst can often do the maths. Also, some of the
>> rumours come from sources who have correctly pre-anounced Apple products,
>> hardware features, or software products in past.
>> 
>> Also as to Apples design strategy. Apple has consistently shown an incredible
>> sense of style, and an almost prescient knowledge of what to leave out. If
>> Apple relied on consumer feedback to make their decisions, we would not now
>> have a phone that was obviously "to expensive", or a table that was just a 
>> big
>> iPod touch. Neither would we have seen the rapid demise of serial ports, and
>> 3.5 inch drives. We are now, probably witnessing the end of mechanical hard
>> drives, neon backlit displays and possibly even internal CD ROMS in 
>> notebooks.
>> 
>> Whatever Apples secret formula is, I hope it continues for many years to com.
>> 
>> Cheers,
>> Carlo
>> 
>> 
>> On 2011-02-12, at 10:27, Daniel Kerr wrote:
>> 
>>> 
>>> That's the other thing Ronni. Sometimes the so called "rumours" are meant to
>>> be placed there.
>>> Gotta love all the conspiracy theories that goes with it.
>>> I remember reading somewhere about how Apple "control" some of the rumours
>>> of things coming as its  placed there to see which supplier or distributor
>>> might be leaking information. Then if it gets out they can trace it back to
>>> where it's from.
>>> It's a great marketing plan which ever way you look at it.
>>> Put enough "information" or "mis-information" out there and (like you say)
>>> let it get passed around enough to different places, and suddenly it becomes
>>> true.
>>> 
>>> Market your product first via rumour before it's even released, and you've
>>> got people talking about it, saying how great (or how bad) it is and people
>>> are following it all already.
>>> I suppose then, if you read enough of the feedback that it sounds like it's
>>> going to bomb you can modify it a little to get it right, then release it
>>> modified and ooh and aah the crowd. (And then everyone says,.."see I was
>>> right, it was going to be released") Half the work is done for you!
>>> 
>>> Apple do very well with the amount of info they do keep tight lipped before
>>> it's released considering their scope of products and all the places parts
>>> come from and the amount of marketing and hype is all created before it's
>>> released. I'm sure the rumour chain is shared a little from both sides. :o)
>>> 
>>> I don't think the same can be said for the other side,...but I could be
>>> wrong.
>>> Even more of late are the news articles (which I barely see bar once in a
>>> blue moon, it's normally mentioned to me from my Mum or sister) on TV, even
>>> here in "little 'ol Australia" where they mention the new great Apple
>>> product just released, or what Apple have just done to great a "Frenzy".
>>> Does the same happen for Windows or PC makers? Maybe it does, and I just
>>> don't see it,...lol. Oh wait,..it does,..but for virii. :o) hehehe :o)
>>> 
>>> The rumour market is a whole niche in itself eh.
>>> 
>>> Kind Regards
>>> Daniel
>>> 
>>> *Note. All the above is based on my own personal view and opinions, so can't
>>> be taken as gospel. ;o) It's just my take on how I see it ;o)
>> 
>> 
>> 
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> 
> ---
> Daniel Kerr
> MacWizardry
> 
> Phone: 0414 795 960
> Email: <daniel @ macwizardry . com . au>
> Web:   <http://www.macwizardry.com.au>
> 
> 
> **For everything Macintosh**
> 
> 
> 
> 
> 
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