It is already co-owned. It is just that people haven't bothered to try talking 
to the Fundraising Team.

Is it time to rename Teams to something else, something that suggests that they 
don't work in a cave on the Moon?

--
svetlana

On Thu, 4 Dec 2014, at 08:32, Lodewijk wrote:
> Hi Lila,
> 
> Thanks for your response. In the past, fundraising was more of a
> collaborative effort - maybe it would make sense to rethink the fundraising
> process after this round, and see how the community can be made co-own the
> process, so that the work of the team becomes easier, and friction less. I
> think that would be a way to solve a lot of the hurdles we're encountering
> right now.
> 
> Best,
> Lodewijk
> 
> On Wed, Dec 3, 2014 at 8:19 PM, Ryan Lane <rlan...@gmail.com> wrote:
> 
> > Lila Tretikov <lila@...> writes:
> >
> > >
> > > This type of fundraising is -- by its very nature -- obtrusive. We are
> > > thinking about other options. But, as with anything, "every action has
> > > equal and opposite reaction". Anything we do, we have to consider the
> > > consequences and we will find flaws.
> > >
> > > Now for the specifics:
> > >
> > > Yes -- the fundraising team works incredibly hard to optimize and adjust
> > to
> > > changes in our environment and to minimize obtrusiveness (there are
> > > multiple ways to measure this: total impressions, % conversions, size,
> > > parallelizing campaigns, etc.). It is a complex multi-variable equation.
> > > Fundraising uses A/B tests to do much of the optimization, but they also
> > > use surveys, user tests, and sentiment analysis. Some of what you see is
> > > counter-intuitive (even to me, and I have experience with this), but they
> > > work. All of this year's tests showed minimal brand impact even from the
> > > overlay screen. That said, going forward we are considering an unbiased
> > 3rd
> > > party to do some of this analysis.
> > >
> >
> > I was unaware of these other metrics that fundraising collects. Can you
> > share them with us? It would be really great to get information about the
> > methodology used, the raw or anonymized data, and the curated
> > data/visualizations that's being used to show there's no brand damage.
> >
> > Anecdotal evidence and social media suggests the opposite of what you're
> > saying, so I'm eager to see the evidence that shows nothing's wrong.
> >
> > - Ryan
> >
> >
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