I'd like to make a point in return.

This is a press release, and it is generally used for marketing and
publicity.  Who the flip cares about the exact nuances in technology?  If
Matt's company expresses their product in terms that their target market
understands, then it is good marketing.  It's not like their customers are
going to do deep layer1 and 2 analysis to see that their bandwidth is coming
over the "one true WiMax".  If it looks like a duck and quacks like a duck
and you're talking to kindergarteners, just go ahead and call it a duck and
reeducate the 1/1000 of 1 percent who become ornithologists when they grow
up and care to learn the subtle nuances.

I know companies that sell/sold "wireless DSL".  Technically, this is a
complete absurdity.
 But, I'd bet that it did a good job of communicating the concept--which is,
after all, the point of marketing.   I'd imagine that they do better then
companies that sell "High bandwidth 802.11A/B/G Data Traffic Transport
Solutions".

There are service providers who still keep on trying to sell "VoIP" with
multi page explanations about how the analog voice get digitized,
packetized, encapsulated, and 20 other gazillion processes that no one
really cares about unless they like reading RFCs every time they make even
mundane purchase decisions.  Then there's Comcast who, while definitely not
hurt by the existing customer base and financial resources and technical
infrastructure, became the fourth largest telco in quite a short amount of
time.  They did this by having the marketing common sense to sell "telephone
service", not "Voice over IP".

If the customers understand what Matt's product is better because he calls
it "WiMax", then great.  It sure sounds better than "Modified pre-release
quasi 802.16".  You're in business to sell products...and, that involves
communication.  Using language that people can understand sells products
and, in the end, gets more "truth" across--if that is your objective
here--by actually communicating with people as opposed to using language
that people just don't understand--nor care to.

-Clint Ricker
Kentnis Technologies










On Jan 10, 2008 7:49 PM, Mike Bushard, Jr <[EMAIL PROTECTED]> wrote:

> Do your radios have sub channelization?
>
> I Congratulate you on the build, but I have to question if stuff like this
> is not part of the total misunderstanding of WiMAX (what it is and isn't).
> I
> really don't think WiMAX is the right term, Maybe WiMAX based, but it
> definitely is not WiMAX.
>
> We just turned up our first WiMAX base station today. Running 2.5Ghz and
> using 16e ready hardware. I'm Not trying to steal glory here, just making
> a
> point.
>
>
> Mike Bushard, Jr
> Wireless Network Engineer
> 320-256-WISP (9477)
> 320-256-9478 Fax
>
>
>
> -----Original Message-----
> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
> Behalf Of Matt Liotta
> Sent: Thursday, January 10, 2008 2:22 PM
> To: WISPA General List
> Subject: [SPAM] Re: [WISPA] [SPAM] One Ring Networks To Rollout New WiMAX
> Service
> Importance: Low
>
> Steve Stroh wrote:
> > Fixed WiMAX profiles for 3.5 (non-US), but NOT 3.65 GHz in the US
> because
> of
> > the unique "contention protocol" requirements (systems for 3.65 GHz
> should
> > be considered proprietary and quite possibly non-interoperable).
> >
> The lower 25Mhz of 3.65Ghz does not have a "contention protocol"
> requirement. However, if the radio implements contention then it won't
> be restricted to the lower 25Mhz. As of today, only WiMAX radios have
> been certified for 3.65Ghz.
>
> -Matt
>
>
>
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