Before I begin, I'll be explicit and state that I am a Microsoft employee
who works on Outlook:Mac. You'll see it in my signature, and of course
there's my @microsoft.com email address, but I'll start off with that to
ensure that it's clear.

On 10/4/10 8:48 PM, "Mark Falchook" <[email protected]> wrote:

>How does MSFT determine what percentage of users make use of a particular
>feature? Please explain to me why anyone would want to waste time and
>workflow having to logout and back in again with a different account when
>they can simply switch identities? My wife and I use this feature
>constantly.

In Office:Mac 2008, you have the opportunity to anonymously send us usage
data about your applications.  This is completely anonymous, and isn't
about everything in the application.  You're asked about this at
installation time, and you can change your mind later by changing it in
the Preferences for any Office app.  (In Outlook, it's Preferences ->
Feedback, and something similar in Office:Mac 2008.)

Aside from this anonymous data, we have multiple other methods of
determining usage of a particular feature.  For example, we often conduct
surveys of large swaths of our user population, and can explicitly ask if
a specific feature is used.  That's in addition to usability studies,
focus groups, and other methods that we have of collecting data from our
users about how they use our applications.

In the particular case of identities, the usage of them is extremely low.
They were originally intended as a solution for allowing multiple users to
share a computer, before Macs had multiple user accounts and the ability
to quickly switch between those user accounts.  With the introduction of
fast user switching, it's much easier to give everyone their own account
and leave Outlook or Entourage running in that account.  Then you just
click on the icon in the menu bar, switch between the user accounts, and
everything's right there waiting.  It is a much better solution for
multiple users sharing one computer than our piecemeal solution of
allowing switching of identities.  Furthermore, Apple strongly encourages
developers to not do things like this and instead rely on multiple user
accounts, so we're following Apple's recommendations in this regard.

Personally, my husband and I also have a shared Mac at home, and we use
fast user switching.  We have a single shared account (the username is
"Tipsy", which is our cat) for things that we share (like Netflix), and
then we have our own accounts for our individual stuff (mail, Quicken,
etc).  It's not about hiding stuff from each other (we both have
read/write access to each other's directories, so he could go read my
personal mail if he were that bored), but rather conceptually knowing
where my stuff is and where his stuff is.  We used to just keep everything
together in that single shared Tipsy account, but it was more of a hassle
to have to figure out that I was looking at his Quicken data instead of
mine and have to go and switch.

Furthermore, while some folks have come up with other ways to use
identities, the ability to switch between them has caused lots of
problems.  Plenty of folks will just explore and poke around to see what
they can do.  We've had support calls where a user accidentally created a
new identity and couldn't figure out where their old stuff was.  For the
vast majority of users, multiple identities is a power-user feature, and
being able to access it causes more problems than it solves for the power
users.  So we've put it in a location where the power users can still find
it, and we've removed that problem for regular users.

Regards,
Nadyne Richmond.

Nadyne Richmond | user experience researcher
Microsoft Corporation | Macintosh Business Unit
[email protected] | +1(650) 693-1640
http://www.nadynerichmond.com/blog/




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