>> So in the week that I changed my 325 characters from a feature list to >> a "catchy" blurb, my sales have doubled. So I believe in this theory >> that feature list don't sell.
A few questions: * Put some context around doubled. From 1 to 2, 100 to 200, 1,000 to 2,000? * How many cancels are in these numbers? I've got to believe that with a less informative, and more "catchy" message, people know less about what they're buying and end up canceling when they find out it's not what they expect. * It would be interesting to see the before and after descriptions you're using in the market for your app. -- Chris Stewart http://chriswstewart.com Fantasy Football<http://chriswstewart.com/android-applications/fantasy-football/>- Android app for MFL fantasy football owners Fantasy Football Insider<http://chriswstewart.com/android-applications/fantasy-football-insider/>- Android app for all fantasy football fanatics Social Updater<http://chriswstewart.com/android-applications/social-updater/>- An easy way to send your status blast to multiple social networks On Fri, Aug 27, 2010 at 6:55 AM, Zsolt Vasvari <zvasv...@gmail.com> wrote: > So in the week that I changed my 325 characters from a feature list to > a "catchy" blurb, my sales have doubled. So I believe in this theory > that feature list don't sell. > > On Aug 20, 7:14 pm, Zsolt Vasvari <zvasv...@gmail.com> wrote: > > This has been a good discussion. > > > > As an experiment, I just changed my description from afeaturelistto > > a "clever" blurb. Will report back if my sales/downloads have gone up > > or down. My app is in a category where I would think that features > > matter and people look for them. So I am guessing that I am shooting > > myself in the foot, but it's worth trying for a week. > > -- > You received this message because you are subscribed to the Google > Groups "Android Developers" group. > To post to this group, send email to android-developers@googlegroups.com > To unsubscribe from this group, send email to > android-developers+unsubscr...@googlegroups.com<android-developers%2bunsubscr...@googlegroups.com> > For more options, visit this group at > http://groups.google.com/group/android-developers?hl=en > -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
