Answers below:

> * Put some context around doubled.  From 1 to 2, 100 to 200, 1,000 to 2,000?

>From about 7-8 to about 15-16.  The app is $7.  So it went from
probably not worth doing it to a nice chunk of pocket change.


> * How many cancels are in these numbers?  I've got to believe that with a
> less informative, and more "catchy" message, people know less about what
> they're buying and end up canceling when they find out it's not what they
> expect.

None, I only count money in the bank.  My cancel rates have actually
gone down to about 10%, from about %25 before.



> * It would be interesting to see the before and after descriptions you're
> using in the market for your app.

The app is called "anMoney", you can see the current description.  The
previous one was basically just a feature list.


> But without the feature list, how will you catch people that are
> looking for your app 's features?
> This may work if your app is well ranked in the list maybe...

That's the point of this whole discussion.  My app is the highest
rated star-wise if I look in the Finance Paid category on AppBrain.


> Did you update at any point in this time frame?

No, I updated about 3 days earlier before the change in description.


> Did you happen to get featured at any point in this time frame?

I don't know, but I extremely seriously doubt it.


> Were there any new Android devices released in this time frame?

In the last week, I don't believe so.

The other things I noticed in the past week are:

- I have a lot more female purchasers.  Around 35%.
- Fewer support questions.  Went from 3-4 a day to 1-2.


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