> Dana wrote:
>
> it's shampoo. Usable by any ethnic group.

Yes, but shampoo brands don't.  They all have target markets and
market segments.

For example:

Nature's Love: an eco-friendly, all natural, holistic, bio-degradable
"hair cleanser".  This is for dirty hippies who shampoo once a month.

Head & Shoulders: That'd be for me.

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