Entering information because it is needed to complete an order is no burden on the purchaser. Asking them to enter it before they even have decided to order is. My experience is that you turn off potential buyers and if they enter any info at all, it is all junk.
My recommendation is not to let marketing get in the way of a buy transaction. -----Original Message----- From: Will Tomlinson Ok guys, I just read in my Internet Retailer about how teen shoppers do NOT want to register before shopping online. This plays right into my plan on the Volleyball site as teen shoppers *are* my target audience. My client and myself did not want to force them to register. Some argue that they have to enter all that info anyway when actually making the purchase so what's the big deal? Also, that registration info comes in handy in many different ways. What's everyone's opinion on the matter? Thanks, Will ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Logware (www.logware.us): a new and convenient web-based time tracking application. Start tracking and documenting hours spent on a project or with a client with Logware today. Try it for free with a 15 day trial account. http://www.houseoffusion.com/banners/view.cfm?bannerid=67 Message: http://www.houseoffusion.com/lists.cfm/link=i:4:198728 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
