Chris, I think your argument is problematic and gives way too much deconstruction to an area with a very precise history. Serge & Larry designed the first Google search themselves, for themselves from engineering to the UI. It hasn't changed since. Any deconstruction that leads to a UCD process involved here is well, fantasy, IMHO. Now they are both humans, so maybe designing for yourself like all of 37Signals work IS HCD, but I think "designing for yourself" is actually one of things that HCD/UCD claims it is trying to avoid, no?
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