Somebody recently asked what are other approaches that are generally used besides UCD, to which I reply: 1. Stakeholder-centered Design - VP says he likes the feature and the users will like what he likes because he plans on being a user - Marketing says they need 48 questions in the registration process b/c they need the information
2. Technology-centered Design (most common - and the one Norman's company is embracing by taking design out and doing just agile) - what is this? - Technology driven - Internal architecture focus - Developers are isolated from the user - No user validation (until release) - Focus on technical benchmarking - Continuous technical enhancements 3. Competitor-centered Design - they do it, therefore we should do it, never mind asking whether the user base actually thinks the competitor's product sux On Mon, Oct 6, 2008 at 2:26 PM, mark schraad <[EMAIL PROTECTED]> wrote: > I agree with most all of this Andrei. The problem is that UCD is not > how many many products are developed. And that is the reason the term > still has value. > > On Mon, Oct 6, 2008 at 1:22 PM, Andrei Herasimchuk > <[EMAIL PROTECTED]> wrote: > > On Oct 6, 2008, at 9:16 AM, Kurt Krumme wrote: > > > >> My problem is with the term User Centered Design itself. I agree > >> that it's become over generalized. But every time I hear it, I ask > >> myself, "As opposed to what"? > >> > >> In my work, I define design as the practice of defining goals and > >> problems and then working to solve them. (note: I'm only speaking > >> practically, I'm not trying to define design in its entirety for > >> everyone) If you're building a web site, how could you do anything > >> other than put the user and their interaction with the site first and > >> foremost in every decision? Like many things in our industry, I > >> think that people tend to introduce jargon in an attempt to > >> legitimize the field. If it sounds fancy, it must be good! > >> > >> In my opinion it's just design, plain and simple. > > > > Bingo. > > > > -- > > Andrei Herasimchuk > > > > Principal, Involution Studios > > innovating the digital world > > > > e. [EMAIL PROTECTED] > > c. +1 408 306 6422 > > > > ________________________________________________________________ > > Welcome to the Interaction Design Association (IxDA)! > > To post to this list ....... [EMAIL PROTECTED] > > Unsubscribe ................ http://www.ixda.org/unsubscribe > > List Guidelines ............ http://www.ixda.org/guidelines > > List Help .................. http://www.ixda.org/help > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- ~ will "Where you innovate, how you innovate, and what you innovate are design problems" --------------------------------------------------------------------------------------------- Will Evans | User Experience Architect tel: +1.617.281.128 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill --------------------------------------------------------------------------------------------- ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
