On Oct 6, 2008, at 2:45 PM, Will Evans wrote:
Somebody recently asked what are other approaches that are generally
used
besides UCD, to which I reply:
1. Stakeholder-centered Design
- VP says he likes the feature and the users will like what he likes
because he plans on being a user
- Marketing says they need 48 questions in the registration process
b/c
they need the information
2. Technology-centered Design (most common - and the one Norman's
company is
embracing by taking design out and doing just agile)
- what is this?
- Technology driven
- Internal architecture focus
- Developers are isolated from the user
- No user validation (until release)
- Focus on technical benchmarking
- Continuous technical enhancements
3. Competitor-centered Design
- they do it, therefore we should do it, never mind asking whether
the user
base actually thinks the competitor's product sux
Again, Is UCD a methodological framework (or whatever you call it)?
Are these things one of those too?
Or is UCD just a state-of-mind?
Am I just supposed to feel particularly UCDish today?
Jared
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