When I was running my design group in the midwest, I was always fascinated by the two groups of clients we encountered. The first group being those that understood design and its potential to be a game changing influence in product development... the other being those companies that think of it as just another step in the process they had to get through.

The same is true when interviewing for a job. Yes... you could make a huge difference in an organization that does not yet embrace design... and yes there is tremendous competition for opportunities where the company already values design as a critical strategic skill. But large corporate cultures are really really hard to shift... especially from a task based roll. Google has always struck me as an engineering driven culture. And as Dave stated... the interview with Marissa confirmed that and revealed very little chance a for change in direction.


On Mar 22, 2009, at 11:28 AM, Dave Malouf wrote:

Jennifer, the recent Charlie Rose interview of Marissa Mayer (as she heads UX across the entire organization, no?) really solidifies that perception.

I've also interviewed folks from Earth and other non-search props that
confirm this. Even the work in Mobile including Android is beyond
uninspiring.

As to your point about risk taking in search. I'm not sure why that point had to be made. No one so far was suggesting that Google search should be
anything other than what it is. It's success is beyond.

The use of themes in Gmail was a brilliant addition as well. THANK G-D!! (I wish they worked equally well across all the labs and extensions that I
have)

Ya know, Mozilla has a design labs that are pushing he envelope of designs place in their organization. It would be realy interesting given Google's size to let loose a lab that is design centric in its approach ala IDEO < >
R/GA (design thinking to story telling) and see what comes from it.

-- dave



On Sun, Mar 22, 2009 at 10:10 AM, Jenifer Tidwell <jenifer.tidw...@gmail.com
wrote:

I am a UX designer for Google.

I wish I could dig deep into this discussion with you all, because it's very relevant to some of the work going on there. Sadly, there are many things about my employer that I'm not at liberty to talk about -- I'm sure many of you can understand that. I'll make a few points, and then make a
graceful exit to my usual lurking state. :-)

* Different product teams at Google have very different approaches to
design, data, research, and "soul" in design. Some product designs I've seen there are truly amazing and beautiful, and some designers do indeed take risks. The cultural fit between a UX designer and a product team depends very much on where in the organization they are. I'm confident that
that's true in most large technology companies.

* The main search properties, especially Google's main page and search results page, are managed extremely carefully. I've seen some of the A/B experiments run on those pages, and while I can't share much, I will say
that the results are fascinating -- you would be amazed at the usage
variations that arise from tiny design changes. And no, those variations are not always predictable from first principles. This convinces me that we
collectively have a lot yet to learn about design.

* Yes, Google is successful at search. Very. Rhetorical question: how much design risk SHOULD such a company take with a product that still works
so well?  In that context, I think we designers would actually be
irresponsible to not test our designs with good experiments -- countless people depend on Google's main properties, and there are lots of ad dollars (much of which go to actual advertisers, not us) and shareholder value at stake. It's not just about designers and our good ideas. The point about
hill-climbing with data-driven incremental changes is well taken, but
honestly, don't you think that It Would Be Bad to accidentally send Google Web Search into a design valley while you blundered about looking for a
higher hill?

* I never had the chance to meet Doug Bowman while he was at Google, though I regret not having had a chance to work with him. I have no reason to
think of him with anything but deep respect, and I wish him well.

                                  - Jenifer

 On Sat, Mar 21, 2009 at 2:38 PM, David Malouf <d...@ixda.org> wrote:

Jarod, I don't like it. I find it to be ..
1) reminiscent of MS
2) too brash and distracting

More importantly it has in no way shape or form improved my
relationship with Google (or diminished it).

I think people have missed my point.
I think design is not for or against data, but design should always
be for imbuing human expressionism beyond the measurable. A designer
of worth, merit, etc. should always be encouraged to express
themselves in any way that does not break Raskin's 1st law of
interaction design (don't fuck w/ the content, purpose or utility of
what you are designing [paraphrasing]).

When I look at a site like google, I see a souless design. Now, I use
google over Yahoo & Adobe for most things but that has nothing to do
with aesthetics. But Google would never take a risk like adding a
"Liam" (mail spelled backwards) character to their software. They
would never use the iconographic vivid imagery of a Buzzword
interface (Adobe). Because of this, these applications at least
attempt to have soul--connectedness to human expression to the world
around them.

I think people need to stop lauding Google as a design success story. I think it hurts us b/c it is clear that it is an engineering success story. Does that mean that engineering is better than design. I think
looking at Apple, answers that question. It doesn't. There are SOOOO
many ingredients that go into success and we would be fooling
ourselve as designers or engineers to think that any one of us
controls all of them.

BTW, the one place funny enough that Google DOES allow for a taste of
humanity is on their most precious search home page (Google.com).
Their use of holiday and historic event treatments is beautiful!!!

However, I can count on 1 hand how many times I go to Google.com
(home page) any more. Its in the chrome of my browser or in my
browser's home page, etc.

Soul!!! Time to swing the pedullum back from the austere periods
towards the more expressionist. I think we can do that and still
maintain simplicity, clarity, usability, findability, and overall
effectiveness. In fact, I'd like to challenge us to do it!

-- dave



. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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http://www.ixda.org/discuss?post=40237


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--
---------------------------------------
Jenifer Tidwell
jenifer.tidw...@gmail.com
http://designinginterfaces.com
http://jtidwell.net




--
Dave Malouf
http://davemalouf.com/
http://twitter.com/daveixd
http://scad.edu/industrialdesign
http://ixda.org/
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