"What drives the price of a new product more than anything is marketing.
Microsoft could sell Windows 7 at profit for 50 cents but charges $149.00.
The P-3 price is being defined here on the reflector by those of us who are
so enthusiastic about Elecraft;...The P-3 could sell for a few hundred
dollars at profit, similar to other panadapters. Instead, we are talking
about more than double that price."

This is just plain silly.

First, Microsoft could sell Windows 7 at $300. Why? Because it can. Because
it has a by far dominant position in the market. Because people and
corporate entities will pay for it. Because Microsoft is in the business to
make money.

Second, I would wager that you, like most of us, have very little factual
insight into Elecraft's cost structure including: R&D, manufacturing,
product marketing, distribution and order fulfillment, warranty support and
on-going customer support. Further, we have no insight into what return on
investment Elecraft's management and investors expect to see with each new
product plan and commercial launch. Subsequently, apart from market forces
(competitive products and pricing, demand, etc.) P3 pricing is going to be
highly dependent upon Elecraft pricing and margin requirements far beyond
"price being defined here on the reflector..." I can assure you the
probability is very great that if pricing was defined by the reflector
Elecraft and many other vendors would not be in business.

Third, and related above, "the P3 could sell for a few hundred dollars at
profit..." Don't know how you can make this claim. Further, what other
panadaptors? SDR-IQ is a specialty device intended for a market far broader
than "panadaptor" and the ham community and is highly dependent upon 3rd
party software, PC processing, etc. Softrock and LP-Post implementations are
more kit oriented also requiring additional 3rd party content. The P3, on
the other hand, appears to be designed as (a) integrated with the K3 and (b)
self-contained hardware implementation (sort of guessing here as no real
specifics released). The only recent and maybe relative comparison would be
the Yaesu DMU-2000(at $750 to $850) as an outboard, dedicated accessory
(although I would wager the P3 implementation will be far superior with
respect to technology platform and panadaptor functionality).

Keep in mind that while Elecraft's innovation, R&D quality, manufacturing
quality, etc. sets the company apart from many other vendors in our hobby,
the company has to make money not only to keep its owners happy but to plow
back into the business. Don't think of it as a non-profit for the ham
community.

Harry WE1X
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