http://www.youtube.com/watch?v=c_8GAX45lo4
The Fortunes - Coca Cola jingles Let's discuss cascading associations too. The most exemplary of this category of memory retrieval method is advertising jingles. In very few instances (such as the famous 'two all beef patties' jingle" is there any attempt to discuss the product based upon it's ingredients, since that sort of thing went out of style in the early 70s. The advertiser instead focuses upon hypothetical benefits to the purchaser of using the advertiser's product. An attempt is made to cause a desire for a product based upon "situation" - such as causing you to think of their product whenever you are IN a situation. The broader the situation, the more diffuse is the associated reference, while the converse is true for tightly focused commercials. There is a big tradeoff in potential referrals to a product due to competing associations versus probability of encountering the situation referenced. Another important factor is "blocking out" associations based upon "rejection" or "denial". In this case, you REFUSE to pursue a memory which lies outside of your focus of attention. A memory which persists in occurring despite your best efforts can BY A FORCEFULNESS of exerted willpower be caused to submerge more or less permanently into your subconscious mind. In extreme cases, rejection of powerful memories is accomplished by the extreme technique of "amnesia". Total amnesia occurs when a memory is so painful and dominant that only by discarding the entirety of associations within a person's recollection can the rejection be accomplished. Selective amnesia is generally preferred and occurs as naturally as saying : I don't want to think about that right now. Please don't remind me, it's embarrassing. Let's focus on the task at hand. etc etc etc and the classic manager's imprecation : GET BACK TO WORK! Lonnie Courtney Clay -- You received this message because you are subscribed to the Google Groups "Epistemology" group. To view this discussion on the web visit https://groups.google.com/d/msg/epistemology/-/MDUydHlBWTF5cDRK. To post to this group, send email to epistemology@googlegroups.com. To unsubscribe from this group, send email to epistemology+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/epistemology?hl=en.
