A bigger negative was needed. Hi might have been able to use a medium-format rangefinder, like the Mamiya 7II, but the 'blad had a greater number of lens options available for it. Plus he had some kind of lighting setup that worked off of the camera somehow - maybe radio controlled - I don't know ... Better technique may have helped - see Bill Robb's comment and my reply.
At the time I saw this fellow, I'd not become aware of the technique you and Bill described. Shel > [Original Message] > From: E.R.N. Reed > I think he could've chosen either a better tool (rangefinder, as you > say) or a better technique -- looking directly at the subject once he'd > already checked his setup in the viewfinder. > At least, that's how I was taught, so perhaps my teacher is better at > this stuff than that guy is!