Re: [Marketing] Return to the marketing
Hi Graham, > Who will you receive the ad placement details from. How can we go > on when I didn't know we'd started. There seems to be stuff going > on here that is unknown to the community as a whole. I have to > admit to being somewhat confused. I'm sorry for the confusion... I'm still waiting for information from Sun regarding ad placement and ad size. Regarding the t-shirts, I didn't hear anything so far, will ask. Regarding USB drives, still waiting for the sample to arrive. Forgive the confusion, I will let you know as soon as there are more details, so we can go on. Florian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Tuesday 02 October 2007 19:41, Florian Effenberger wrote: > Hi Graham, > > > Should we take it from this that some sort of decision has been > > made at conference as to what's going to happen with the > > campaign? > > unfortunately not, we have been so busy with other meetings and > items. :-) > > But I will receive details on ad placement and size soon, so we > can go on. > > Florian Hi Florian, Forgive me but nothing has been added to the wiki that I thought we were going to use to run this campaign. We don't have a shortlist of methodologies or media. There were supposed to be more prices on the usb drives and so forth. Who will you receive the ad placement details from. How can we go on when I didn't know we'd started. There seems to be stuff going on here that is unknown to the community as a whole. I have to admit to being somewhat confused. What is happening, please. Cheers GL > > - > To unsubscribe, e-mail: > [EMAIL PROTECTED] For additional commands, > e-mail: [EMAIL PROTECTED] -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
Hi Graham, > Should we take it from this that some sort of decision has been made > at conference as to what's going to happen with the campaign? unfortunately not, we have been so busy with other meetings and items. :-) But I will receive details on ad placement and size soon, so we can go on. Florian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Monday 01 October 2007 22:51, Florian Effenberger wrote: > Hi Ben, > > > I'm here, I'm reading as much of the list as I can, and I am > > planning to get involved! (And quite excited to be working with > > this group!) > > > > I will be away at a friend's wedding tomorrow through Monday, > > but want to do all I can to help out, and will try to be online > > even while I'm there in northern Michigan. > > thanks for getting in touch - I'm glad we met in Barcelona and > you agreed to contributing. ;-) > > Just wanted to let you know what I will get back to you ASAP > regarding details on ad size and where it will be posted. We then > should move on to the design. > > Florian Should we take it from this that some sort of decision has been made at conference as to what's going to happen with the campaign? Cheers GL > > - > To unsubscribe, e-mail: > [EMAIL PROTECTED] For additional commands, > e-mail: [EMAIL PROTECTED] -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
Hi Ben, > I'm here, I'm reading as much of the list as I can, and I am planning > to get involved! (And quite excited to be working with this group!) > > I will be away at a friend's wedding tomorrow through Monday, but > want to do all I can to help out, and will try to be online even > while I'm there in northern Michigan. thanks for getting in touch - I'm glad we met in Barcelona and you agreed to contributing. ;-) Just wanted to let you know what I will get back to you ASAP regarding details on ad size and where it will be posted. We then should move on to the design. Florian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
Graham, > In this particular case you unfortunately were in the right place at > the wrong time, and it's not about "Lingo". Imagine if I went into > a Coke office and referred to their product as Sounds like you just referred to their product as "Coke" and the company as "Coke" when it is actually The Coca-Cola Company and their flagship drink is Coca-Cola. > The most important part of the name is the .org because it > speaks of the most significant ,part of the project; the community. Which is an opinion of course. Sean, you may also want to check out http://wiki.services.openoffice.org/wiki/Marketing. You'll find both a copy of the Strategic Marketing Plan for OOo along with many other materials and information. Hopefully it will help you not only get up to speed, but figure out how you can best help out. -- Jeffrey G. Causey, CPA, CAPM President Strategic Innovations, Inc. 336-675-1652 866-216-1184 (FAX) [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Saturday 29 September 2007 02:50, Sean W. O'Quin wrote: > Graham, Hi Sean > > I apologize for not being hip to the OOo lingo and your scolding > has gotten me on track. You are correct that this is my first > venture to contribute on the community side but far from my last. In this particular case you unfortunately were in the right place at the wrong time, and it's not about "Lingo". Imagine if I went into a Coke office and referred to their product as "Croke" or Ford as Frod. The most important part of the name is the .org because it speaks of the most significant ,part of the project; the community. > > It is clear that you did not read into my message on what I > believe can be a hindering point at the CTO level to considering > OOo. I am not advocating an Excel replacement just highlighting a > point that I have not seen discussed on the threads that I have > reviewed here. The post that I replied to had this statement > > > The same is true for the solutions wiki page. We need to > > capture all the solutions that integrate with OpenOffice.org > > and/or complement OpenOffice.org. Heh then it's probably a good idea to be careful how you quote. In the mail you replied to I saw no connection between that and what you said. Mail list policies talk about how top posting is not good etiquette and the reason is for just this occurrence. I didn't actually read past what you had written because nothing was quoted. I get anything up to 200 mails a day and from basic necessity I scan > > I think my point was on track to the thread was it not? I > apologize that I left of the .org when mentioning OOo but believe > my statement is still a valid one. If we can convince commercial > software vendors to support OOo as an interface into their > applications, do you see the opportunity for easing the case for > adoption? As I said, this particular thing has been identified as a target. As an assistance in your research may I recommend reading the Strategic Marketing Plan which you can download from here http://marketing.openoffice.org/strategy/v0.5.pdf or buy from here http://www.lulu.com/ooo > > As for your personal attacks let me take them on one by one. Attacks is a pretty strong word, I would prefer to say I was highlighting errata, misconceptions and/or misapprehensions. The fact that these were yours makes it personal of course, no offence intended. [.] > > Now that being said, I know that I have a long way to go to get > up to speed on OOo. Let's work together on this and put aside the > dramatics. My goal is to have as close to 0% MSFT Office tools in > the public and education sector here in Ecuador and Latin > America. Again let me make it clear to you and others here this > is driven by belief not financial interests. I have a belief too, that OOo is the best, most cost effective front office productivity solution out there in the market bar none! Put me in a room with a bunch of front office application endusers for two hours and I will convert them. That is my belief and OOo is my passion. Financial interest or lack of it has nothing to do with that. > > Regards, > > Sean > Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
RE: [Marketing] Return to the marketing
Graham, I apologize for not being hip to the OOo lingo and your scolding has gotten me on track. You are correct that this is my first venture to contribute on the community side but far from my last. It is clear that you did not read into my message on what I believe can be a hindering point at the CTO level to considering OOo. I am not advocating an Excel replacement just highlighting a point that I have not seen discussed on the threads that I have reviewed here. The post that I replied to had this statement > The same is true for the solutions wiki page. We need to capture > all the solutions that integrate with OpenOffice.org and/or > complement OpenOffice.org. I think my point was on track to the thread was it not? I apologize that I left of the .org when mentioning OOo but believe my statement is still a valid one. If we can convince commercial software vendors to support OOo as an interface into their applications, do you see the opportunity for easing the case for adoption? As for your personal attacks let me take them on one by one. - I have no interest in setting up an "open source business" focused on OOo. I strongly believe in the cause and want to contribute however I can to ensure its adoption. - I have supported open source adoption by comparing commercial and open source solutions when designing the technical architecture for companies I have consulted for. I believe I can use this "business side" experience to support the cause. Again, I have no personal commercial interest in joining the OOo community; it is a cause I believe in. -You may work for the procurement dept. for a large organization and if you are in the complex manufacturing, oil & gas, or Aerospace & Defense industries, I am sure that you are leveraging technologies that I helped to develop. IBM, Boeing, Shell and EADS are a few of the organizations I've been able to convince to "purchase off me". Finally and most importantly lets talk about efficiency. I've just recently joined the OOo community and yesterday, I was able to convince the CTO of the largest government institution here in Ecuador via a 10 minute discussion and leveraging the tools that I have found via the wiki that he needs to consider OOo as a viable alternative to MS Office. Now that being said, I know that I have a long way to go to get up to speed on OOo. Let's work together on this and put aside the dramatics. My goal is to have as close to 0% MSFT Office tools in the public and education sector here in Ecuador and Latin America. Again let me make it clear to you and others here this is driven by belief not financial interests. Regards, Sean - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Friday 28 September 2007 14:31, Jean Hollis Weber wrote: > Please pardon the giant "snip" and a reply to only one point in > Graham's note. I agree with all he said, but wanted to expand on > one item. Hi Jean, > > Graham Lauder wrote: > > We shouldn't be selling the software.[...] > > We need to be selling the migration process. > > Part of the support information for the migration process could > be the Migration Guide produced by OOoAuthors and available in > free PDF from the Documentation Project or printed copy from > Lulu.com, and planned to be put on the OOo wiki. > http://documentation.openoffice.org/manuals/oooauthors2/0600MG-Mi >grationGuide.pdf http://www.lulu.com/opendocument > > Unfortunately, this guide hasn't been reviewed and updated in a > long time (May 2006) due to a lack of resources, so I don't know > if it's fully accurate in terms of OOo2.3. Also, the guide could > possibly be expanded in ways that would assist in migration > situations. Indeed, those who work with real migrations might > have many suggestions for improvements in the book... even "scrap > it and start again; here's what we need" if that's the case -- > such suggestions are most welcome. > > But someone would need to do the work of updating/ expanding/ > replacing the current book. Do people here think that's worth > doing? Would the book be useful to you? And if so, can anyone > suggest what should be done and who might be available to do the > work? Actually this is a really excellent idea. I use the Migration guide myself for setting up migration processes but I screw round with it so much that I didn't think my chaotic thought processes would be useful. But rejigging it as more of a guide to the process I think would be an excellent idea. It would also allow us to draw on a lot of the publicly available experiences and case studies from organisations such as Bristol City and the guys from the Japanese project. > > --Jean > Cheers G -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
Please pardon the giant "snip" and a reply to only one point in Graham's note. I agree with all he said, but wanted to expand on one item. Graham Lauder wrote: We shouldn't be selling the software.[...] We need to be selling the migration process. Part of the support information for the migration process could be the Migration Guide produced by OOoAuthors and available in free PDF from the Documentation Project or printed copy from Lulu.com, and planned to be put on the OOo wiki. http://documentation.openoffice.org/manuals/oooauthors2/0600MG-MigrationGuide.pdf http://www.lulu.com/opendocument Unfortunately, this guide hasn't been reviewed and updated in a long time (May 2006) due to a lack of resources, so I don't know if it's fully accurate in terms of OOo2.3. Also, the guide could possibly be expanded in ways that would assist in migration situations. Indeed, those who work with real migrations might have many suggestions for improvements in the book... even "scrap it and start again; here's what we need" if that's the case -- such suggestions are most welcome. But someone would need to do the work of updating/ expanding/ replacing the current book. Do people here think that's worth doing? Would the book be useful to you? And if so, can anyone suggest what should be done and who might be available to do the work? --Jean - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Friday 28 September 2007 11:42, Alexandro Colorado wrote: [] > > > > We shouldn't be selling the software. As Ian pointed out in an > > earlier post, > > the software sells itself when you get the chance to show it > > off. We need to be selling the migration process. > > We need to be selling people ie MarCons, making them easily > > contactable. Developing local businesses around OOo support, > > developing partners in local > > markets. Local people/companies so that we can promote the > > message that spending on Open Source is keeping money local. > > This is something that the Spanish community has specialized to. > Having done presentations about migration as well as processes to > the community and knowledge base on what the users actually have > and do. > > This is also ratified by the Taro's presentation on Japanese > migration cases which was excelently documented and can provide > extensible knowledge of it. > > I want to refer you to his presentation at slideshare: > http://www.slideshare.net/jza/migration-in-japan/ Excellent there are also some other very good migration processes. Novells white paper on their Linux migration experience and Bristol city council's process. > > Right now I am working on a project with some members of the > community about making a 'Migration Proposal template'. Basically > is a document that will probide a case for any company on why it > should migrate. This is the tools that we need to spur internal > migrations from within the company. Excellent, we should be doing this at marketing project level and feeding it from there to all the NLC projects and MarCons > > The theory is that in most companies there are OOo Champions that > wont necesarily have the tools to propose a case with serious > matter to the upper company. A significant issue is history when it comes to migration and I don't mean the client I mean the consultant, OOo advocate or MarCon Companies need to know that this has been done successfully before. We should have not just a proposal but a Migration Template endorsed by the project. Available like the Marketing Plan, on Lulu for instance. Many things are common to all organisations. Generally it's a matter of scale is all. > > Currently is on the OOoES wiki page. > > > I'll reiterate what I said in the other thread in terms of the > > marketing budget. > > > > Allowing 80% online marketing and 20% Promo materials. > > > > For online given the limitations of the past, we need to steer > > people from > > online ads to the why.openoffice.org page. Set it up so that > > there is a prominent link that with a single click sends an > > mail, either direct to someone in their local area or directed > > to the MarCon List or even another > > list, say; [EMAIL PROTECTED] (This latter would > > be my preference, it allows quality control) This is a much > > smaller step than going straight to the download page and > > expecting a new user to immediately > > trust us enough to download. While that puts a bit of a burden > > on the MarCons to respond quickly and reliably, it will only be > > for a short space of > > time. > > > > This requires a few things to be put in place. > > The Why page will have to be slightly modified to > > emphasise the contact > > button > > Set up an [EMAIL PROTECTED] maillist > > Establish policies and procedures for managing those > > enquiries(Most important!) > > > > Another point/suggestion I'd like to test the water with: > > This advertising has to be about brand awareness, presales if > > you will. The best medium for raising brand awareness is > > Television. The most wide spread and trusted TV medium in the > > English speaking world that has a very > > high corporate viewing audience is BBC World, not huge in the > > US I know, but > > outside the US, it's influence is large. I think a portion of > > the online and > > the promo parts of the budget spent there could be very > > valuable if we agree > > that we are confining this campaign to English speaking > > regions. This subject to cost of course. 4 x 30sec placements > > per day for a week timed for > > late prime GMT UK programme (10pm and 1am GMT) and late prime > > Asia Programme > > would probably be the minimum useful. > > (As an additional note here: the "why.openoffice.org" lends > > itself really well > > to a TVA. Punchy and memorable. Very easy to turn to a call to > > action.) > > My strategy would be to contact the local magazines which are > sometimes cheaper and more productive for the writers. Having > chapter contact and stablishing relationship with the local press > might be a great way to spur local awareness. > > Newspapers that usually have to fill out technology suppliments > every sunday might also make a good case for 'off-line' > advertising. However a good relationship most be builted between > the local community and the reporter. I agree with everything you say here and I have so
Re: [Marketing] Return to the marketing
On Friday 28 September 2007 06:02, Sean W. O'Quin wrote: > All, Greetings Sean, > This is a great thread for me to jump in and introduce myself. I am going > to be supporting the adoption of OpenOffice in Ecuador and Latin America. I > have over 10 years of software product marketing, technical marketing and > program management experience and have recently shifted my focus from > commercial to open source solutions. But, If you'll forgive me for being blunt, you've had little experience in the OpenOffice.org or indeed any opensource community by the looks of it. > > In my opinion, OpenWrite and OpenImpress can hold their weight against > their MSFT counterparts. The names of the applications in OpenOffice.org are Writer, Impress, Math and Base > I have not used OpenCalc to the Expert level and the spreadsheet is called Calc > (sadly I do use Excel in this capacity) Halfbaked may as well be not baked at all. Calc is capable of 95% of Excel's functionality, just like Excel is only capable of 95% of Calc's functionality. How can you expect clients or for that matter, us, to take you seriously when you don't support the software yourself. >and know that many companies > integrate Excel into their financial applications for consolidation and > reporting as well as other back end and "mission critical" applications. > This dependence can negate a CTO's interest in OpenOffice right off the > bat. That doesn't really worry us because our product is called OpenOffice.org > A way to break the barrier is to also have companies adopt OpenOffice > as their default or an option for integration to their back end and > financial applications. > > I think we need to form a working group to identify the integration as well > as feature/function gaps that OpenCalc has to Excel and prioritize these > requirements into future development. You see, you're coming at it from the wrong direction. What you want is an Excel clone and we're not in that game. If all you want us to be is an MSO clone then we're always going to be playing catchup. Forget that, focus on what Calc does better. Have you recently been in touch with MSFT to tell them that they should get Excel exporting to PDF? Or perhaps asking them to get Access to administer Oracle or MySQL or whatever databases in the same way as Base does? Or to have the ability to interact with ISO26300 Documents?? Have you identified the gaps in Excel functionality where OOo beats MSO? >Taking this initiative a step further > will be to approach vendors that use Excel as their client interface to > also support OpenOffice. The Product is called OpenOffice.org, OOo is an acceptable abbreviation. OpenOffice is a different thing entirely, but yes this has been identified as a target > If either of these initiatives are already in > progress, I would appreciate if someone could point me in the right > direction. And there you have it, not a lot of research. OK so lets go over this again You don't know the correct name of the software You don't appear to have had any involvement in open source projects You appear to have done little or no research on this organisation before coming here You only use parts of OpenOffice.org You appear to want nothing more than a cheap clone of MSO OK so if this were a job interview and we were the HR department of this big company called OpenOffice.org. D'you think you'd get a job Or from another POV... This is the procurement department of a large corporate, d'you think we should purchase off you given the above > > I am exciting to join the team and hope that I can contribute a great deal > to supporting this worthy initiative. OK now let's take a breath. Sorry if I appear harsh Sean, but your mail nicely highlighted some of the things we deal with when we get people telling us they are going to set up as an "Open Source" business. Misguided ideals, little research, even less knowledge and no long term commitment to the community. Often we get requests for listing on the Community Distributors page for instance, from businesses/organisations that don't even mention OOo on their websites. This sort of thing only damages OOo's reputation as an enterprise level solution. However your mail also highlights some areas that we need to work on IMNSHO, the BizDev project for one, to make it easier to do the research and communicate what the project needs from businesses working at the coalface and conversely what the project can do for those businesses. > > Regards, > > Sean W. O'Quin > Quito, Ecuador And having said all that, welcome to the community Sean! :) The es community within OOo is very strong and supportive as evidenced by Alexandro's myriad of initiatives. I am sure you will get much value out of the community Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ h
Re: [Marketing] Return to the marketing
On Thu, 27 Sep 2007 10:09:27 -0500, Graham Lauder <[EMAIL PROTECTED]> wrote: On Thursday 27 September 2007 18:51, Erwin Tenhumberg wrote: > Things like the OOo facebook group, more Youtube Videos and more > presence on things like stumble upon, digg, youtube, slideshare, > mugshot and so on. > > Also the need of more non profit entities in countries so that > openoffice.org scale to large deployments. basically we are finding that > OOo vendors hav e a hard time justifiying the product and the brand. Two resources that I frequently find useful in my discussions with ISV's and potential customers / OpenOffice.org users as well as the press are the following two wiki pages: http://wiki.services.openoffice.org/wiki/Market_Share_Analysis http://wiki.services.openoffice.org/wiki/OpenOffice.org_Solutions I'm sure that there are a lot more large scale OpenOffice.org deployments than those listed on the market share wiki page. Therefore, we should frequently remind people (e.g. the members of the native-lang community) to update the list by adding their local success stories. In addition, it would be great to get "video endorsements" from some of these OpenOffice.org users, so that we can publish them on sites like YouTube. One of the problems I come across with regard to this is that for a corporate, there is no advantage to advertising the fact that they use OOo but there are some good reasons (ie: BSA Audit) not to. The same is true for the solutions wiki page. We need to capture all the solutions that integrate with OpenOffice.org and/or complement OpenOffice.org. All the best, Erwin One of the biggest issues that I find is that companies try to do this under the radar to avoid the possibility of an audit as well as doing it as cheaply as possible. Unfortunately while buying MS won't often get an IT person sacked they perhaps think that spending money to achieve painless migration is a no-no. For me, in several cases, this has resulted in me getting a call after the process has begun. The result often is that initial work with a companies staff is about rescuing the migration, about winning hearts and minds which has been made more difficult by a wholesale sudden change in software. We shouldn't be selling the software. As Ian pointed out in an earlier post, the software sells itself when you get the chance to show it off. We need to be selling the migration process. We need to be selling people ie MarCons, making them easily contactable. Developing local businesses around OOo support, developing partners in local markets. Local people/companies so that we can promote the message that spending on Open Source is keeping money local. This is something that the Spanish community has specialized to. Having done presentations about migration as well as processes to the community and knowledge base on what the users actually have and do. This is also ratified by the Taro's presentation on Japanese migration cases which was excelently documented and can provide extensible knowledge of it. I want to refer you to his presentation at slideshare: http://www.slideshare.net/jza/migration-in-japan/ Right now I am working on a project with some members of the community about making a 'Migration Proposal template'. Basically is a document that will probide a case for any company on why it should migrate. This is the tools that we need to spur internal migrations from within the company. The theory is that in most companies there are OOo Champions that wont necesarily have the tools to propose a case with serious matter to the upper company. Currently is on the OOoES wiki page. I'll reiterate what I said in the other thread in terms of the marketing budget. Allowing 80% online marketing and 20% Promo materials. For online given the limitations of the past, we need to steer people from online ads to the why.openoffice.org page. Set it up so that there is a prominent link that with a single click sends an mail, either direct to someone in their local area or directed to the MarCon List or even another list, say; [EMAIL PROTECTED] (This latter would be my preference, it allows quality control) This is a much smaller step than going straight to the download page and expecting a new user to immediately trust us enough to download. While that puts a bit of a burden on the MarCons to respond quickly and reliably, it will only be for a short space of time. This requires a few things to be put in place. The Why page will have to be slightly modified to emphasise the contact button Set up an [EMAIL PROTECTED] maillist Establish policies and procedures for managing those enquiries(Most important!) Another point/suggestion I'd like to test the water with: This advertising has to be about brand awareness, presales if you will. The best medium for raising brand awareness is Television. The most wide spread and trus
RE: [Marketing] Return to the marketing
On Thu, 2007-09-27 at 13:21 -0500, Sean W. O'Quin wrote: > Ian... > > Although a nice concept, I do not seeing MSFT in any deals or agreements > with open source vendors especially any that deal with their 2 holy grails > into a enterprise the MSFT O/S or MSFT Office. It was a bit of a joke, hence the smilies :-) > What about a link to the OpenOffice download on the desktop as a first pass? > I think OEM's would be much more receptive to this first step. > > -Original Message- > From: Ian Lynch [mailto:[EMAIL PROTECTED] > Sent: Thursday, September 27, 2007 1:07 PM > To: dev@marketing.openoffice.org > Subject: Re: [Marketing] Return to the marketing > > On Thu, 2007-09-27 at 08:44 +0200, Erwin Tenhumberg wrote: > > > I can't see any economic reason for a system builder installing MS Works > > > on a computer instead of OOo unless M$ is actually paying them to do > > > it. > > > > System builders might not get money for installing MS Works, but they > > might get money (e.g. via revenue sharing) from selling upgrades to the > > full MS Office product. > > That's more plausible although you'd think that if the customer wanted > and could afford MS Office they would get it from the outset. If they > start using Works they do have an upgrade issue because its not that > easy to upgrade works files to MS office files - probably easier going > OOo to MSO. Maybe we should do a deal with MS to get them to give a > discount on MSO for upgrading from OOo pre-installed so there is a > reason for system builders to install OOo to get a discount :-) Worth > the gamble because once using it how many people would swap OOo for MSO? > MS might just be arrogant enough to believe they would ;-) > > Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
RE: [Marketing] Return to the marketing
Ian... Although a nice concept, I do not seeing MSFT in any deals or agreements with open source vendors especially any that deal with their 2 holy grails into a enterprise the MSFT O/S or MSFT Office. What about a link to the OpenOffice download on the desktop as a first pass? I think OEM's would be much more receptive to this first step. -Original Message- From: Ian Lynch [mailto:[EMAIL PROTECTED] Sent: Thursday, September 27, 2007 1:07 PM To: dev@marketing.openoffice.org Subject: Re: [Marketing] Return to the marketing On Thu, 2007-09-27 at 08:44 +0200, Erwin Tenhumberg wrote: > > I can't see any economic reason for a system builder installing MS Works > > on a computer instead of OOo unless M$ is actually paying them to do > > it. > > System builders might not get money for installing MS Works, but they > might get money (e.g. via revenue sharing) from selling upgrades to the > full MS Office product. That's more plausible although you'd think that if the customer wanted and could afford MS Office they would get it from the outset. If they start using Works they do have an upgrade issue because its not that easy to upgrade works files to MS office files - probably easier going OOo to MSO. Maybe we should do a deal with MS to get them to give a discount on MSO for upgrading from OOo pre-installed so there is a reason for system builders to install OOo to get a discount :-) Worth the gamble because once using it how many people would swap OOo for MSO? MS might just be arrogant enough to believe they would ;-) Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Thu, 2007-09-27 at 08:44 +0200, Erwin Tenhumberg wrote: > > I can't see any economic reason for a system builder installing MS Works > > on a computer instead of OOo unless M$ is actually paying them to do > > it. > > System builders might not get money for installing MS Works, but they > might get money (e.g. via revenue sharing) from selling upgrades to the > full MS Office product. That's more plausible although you'd think that if the customer wanted and could afford MS Office they would get it from the outset. If they start using Works they do have an upgrade issue because its not that easy to upgrade works files to MS office files - probably easier going OOo to MSO. Maybe we should do a deal with MS to get them to give a discount on MSO for upgrading from OOo pre-installed so there is a reason for system builders to install OOo to get a discount :-) Worth the gamble because once using it how many people would swap OOo for MSO? MS might just be arrogant enough to believe they would ;-) Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
RE: [Marketing] Return to the marketing
All, This is a great thread for me to jump in and introduce myself. I am going to be supporting the adoption of OpenOffice in Ecuador and Latin America. I have over 10 years of software product marketing, technical marketing and program management experience and have recently shifted my focus from commercial to open source solutions. In my opinion, OpenWrite and OpenImpress can hold their weight against their MSFT counterparts. I have not used OpenCalc to the Expert level (sadly I do use Excel in this capacity) and know that many companies integrate Excel into their financial applications for consolidation and reporting as well as other back end and "mission critical" applications. This dependence can negate a CTO's interest in OpenOffice right off the bat. A way to break the barrier is to also have companies adopt OpenOffice as their default or an option for integration to their back end and financial applications. I think we need to form a working group to identify the integration as well as feature/function gaps that OpenCalc has to Excel and prioritize these requirements into future development. Taking this initiative a step further will be to approach vendors that use Excel as their client interface to also support OpenOffice. If either of these initiatives are already in progress, I would appreciate if someone could point me in the right direction. I am exciting to join the team and hope that I can contribute a great deal to supporting this worthy initiative. Regards, Sean W. O'Quin Quito, Ecuador -Original Message- From: Graham Lauder [mailto:[EMAIL PROTECTED] Sent: Thursday, September 27, 2007 10:09 AM To: dev@marketing.openoffice.org Subject: Re: [Marketing] Return to the marketing On Thursday 27 September 2007 18:51, Erwin Tenhumberg wrote: > > Things like the OOo facebook group, more Youtube Videos and more > > presence on things like stumble upon, digg, youtube, slideshare, > > mugshot and so on. > > > > Also the need of more non profit entities in countries so that > > openoffice.org scale to large deployments. basically we are finding that > > OOo vendors hav e a hard time justifiying the product and the brand. > > Two resources that I frequently find useful in my discussions with > ISV's and potential customers / OpenOffice.org users as well as the > press are the following two wiki pages: > > http://wiki.services.openoffice.org/wiki/Market_Share_Analysis > http://wiki.services.openoffice.org/wiki/OpenOffice.org_Solutions > > > I'm sure that there are a lot more large scale OpenOffice.org > deployments than those listed on the market share wiki page. > Therefore, we should frequently remind people (e.g. the members > of the native-lang community) to update the list by adding > their local success stories. In addition, it would be great to > get "video endorsements" from some of these OpenOffice.org users, > so that we can publish them on sites like YouTube. One of the problems I come across with regard to this is that for a corporate, there is no advantage to advertising the fact that they use OOo but there are some good reasons (ie: BSA Audit) not to. > > The same is true for the solutions wiki page. We need to capture > all the solutions that integrate with OpenOffice.org and/or > complement OpenOffice.org. > > > All the best, > Erwin One of the biggest issues that I find is that companies try to do this under the radar to avoid the possibility of an audit as well as doing it as cheaply as possible. Unfortunately while buying MS won't often get an IT person sacked they perhaps think that spending money to achieve painless migration is a no-no. For me, in several cases, this has resulted in me getting a call after the process has begun. The result often is that initial work with a companies staff is about rescuing the migration, about winning hearts and minds which has been made more difficult by a wholesale sudden change in software. We shouldn't be selling the software. As Ian pointed out in an earlier post, the software sells itself when you get the chance to show it off. We need to be selling the migration process. We need to be selling people ie MarCons, making them easily contactable. Developing local businesses around OOo support, developing partners in local markets. Local people/companies so that we can promote the message that spending on Open Source is keeping money local. I'll reiterate what I said in the other thread in terms of the marketing budget. Allowing 80% online marketing and 20% Promo materials. For online given the limitations of the past, we need to steer people from online ads to the why.openoffice.org page. Set it up so that there is a prominent link that with a single click sends an mail, either direct to someone in their local area or dir
Re: [Marketing] Return to the marketing
On Thu, 2007-09-27 at 01:28 -0500, Alexandro Colorado wrote: > On Thu, 27 Sep 2007 01:22:49 -0500, Ian Lynch <[EMAIL PROTECTED]> wrote: > > > So how come Dell can put Ubuntu (with OOo in its machines and Lenovo is > > considering doing it for laptops?) Canonical - so as long as you have > > some stable company pulling things together it doesn't seem too > > important how the individual products are backed. > > > > Ian > > Governments will sign a contract with Dell UK. In fact in UK education individual schools decide what computers to buy and that is also the case in quite a number of places. Centralise procurement is not at all the whole market. > Dell in itself is the one > to deal with Canonical.com or Ubuntu.org but it really depends how the > negotiations where handled and what is the legal requirements on each > country. > > Example, mexico for a while required the vendor to produce the machines in > the country. That is one of the reason why Apple couldn't sell computers > for a long time. But why would that limit OOo because it isn't a company? Just get any clone manufacturer to install it when they build the machine in Mexico. Its more about persuading OEMs to pre-install OOo. Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Thursday 27 September 2007 18:51, Erwin Tenhumberg wrote: > > Things like the OOo facebook group, more Youtube Videos and more > > presence on things like stumble upon, digg, youtube, slideshare, > > mugshot and so on. > > > > Also the need of more non profit entities in countries so that > > openoffice.org scale to large deployments. basically we are finding that > > OOo vendors hav e a hard time justifiying the product and the brand. > > Two resources that I frequently find useful in my discussions with > ISV's and potential customers / OpenOffice.org users as well as the > press are the following two wiki pages: > > http://wiki.services.openoffice.org/wiki/Market_Share_Analysis > http://wiki.services.openoffice.org/wiki/OpenOffice.org_Solutions > > > I'm sure that there are a lot more large scale OpenOffice.org > deployments than those listed on the market share wiki page. > Therefore, we should frequently remind people (e.g. the members > of the native-lang community) to update the list by adding > their local success stories. In addition, it would be great to > get "video endorsements" from some of these OpenOffice.org users, > so that we can publish them on sites like YouTube. One of the problems I come across with regard to this is that for a corporate, there is no advantage to advertising the fact that they use OOo but there are some good reasons (ie: BSA Audit) not to. > > The same is true for the solutions wiki page. We need to capture > all the solutions that integrate with OpenOffice.org and/or > complement OpenOffice.org. > > > All the best, > Erwin One of the biggest issues that I find is that companies try to do this under the radar to avoid the possibility of an audit as well as doing it as cheaply as possible. Unfortunately while buying MS won't often get an IT person sacked they perhaps think that spending money to achieve painless migration is a no-no. For me, in several cases, this has resulted in me getting a call after the process has begun. The result often is that initial work with a companies staff is about rescuing the migration, about winning hearts and minds which has been made more difficult by a wholesale sudden change in software. We shouldn't be selling the software. As Ian pointed out in an earlier post, the software sells itself when you get the chance to show it off. We need to be selling the migration process. We need to be selling people ie MarCons, making them easily contactable. Developing local businesses around OOo support, developing partners in local markets. Local people/companies so that we can promote the message that spending on Open Source is keeping money local. I'll reiterate what I said in the other thread in terms of the marketing budget. Allowing 80% online marketing and 20% Promo materials. For online given the limitations of the past, we need to steer people from online ads to the why.openoffice.org page. Set it up so that there is a prominent link that with a single click sends an mail, either direct to someone in their local area or directed to the MarCon List or even another list, say; [EMAIL PROTECTED] (This latter would be my preference, it allows quality control) This is a much smaller step than going straight to the download page and expecting a new user to immediately trust us enough to download. While that puts a bit of a burden on the MarCons to respond quickly and reliably, it will only be for a short space of time. This requires a few things to be put in place. The Why page will have to be slightly modified to emphasise the contact button Set up an [EMAIL PROTECTED] maillist Establish policies and procedures for managing those enquiries(Most important!) Another point/suggestion I'd like to test the water with: This advertising has to be about brand awareness, presales if you will. The best medium for raising brand awareness is Television. The most wide spread and trusted TV medium in the English speaking world that has a very high corporate viewing audience is BBC World, not huge in the US I know, but outside the US, it's influence is large. I think a portion of the online and the promo parts of the budget spent there could be very valuable if we agree that we are confining this campaign to English speaking regions. This subject to cost of course. 4 x 30sec placements per day for a week timed for late prime GMT UK programme (10pm and 1am GMT) and late prime Asia Programme would probably be the minimum useful. (As an additional note here: the "why.openoffice.org" lends itself really well to a TVA. Punchy and memorable. Very easy to turn to a call to action.) Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Techno
Re: [Marketing] Return to the marketing
Hi guys, I'm here, I'm reading as much of the list as I can, and I am planning to get involved! (And quite excited to be working with this group!) I will be away at a friend's wedding tomorrow through Monday, but want to do all I can to help out, and will try to be online even while I'm there in northern Michigan. Thanks, Ben OpenOffice and open source blog: http://www.solidoffice.com/ Wiki business directory: http://www.wikipages.com/ On Thursday, September 27, 2007, at 05:21AM, "Florian Effenberger" <[EMAIL PROTECTED]> wrote: >Hi, > >> I'd like to return focus to the Marketing campaign proposals >> >> Was anything discussed at the conference, with regard to the campaign, that >> those of us who couldn't attend should know about. > >nothing in concrete, but I will get back to this topic as soon as >possible. I also contacted Benjamin Horst, who delivered a speech at >OOoCon about the guerilla marketing campaign in the NY Metro Newspaper, >maybe he will join us. > >I'll let you know more details ASAP. > >Thanks for asking, >Florian > >- >To unsubscribe, e-mail: [EMAIL PROTECTED] >For additional commands, e-mail: [EMAIL PROTECTED] > > > - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
I guess this should be reposted to native-lang mailing lists. On Thu, 27 Sep 2007 01:51:43 -0500, Erwin Tenhumberg <[EMAIL PROTECTED]> wrote: Things like the OOo facebook group, more Youtube Videos and more presence on things like stumble upon, digg, youtube, slideshare, mugshot and so on. Also the need of more non profit entities in countries so that openoffice.org scale to large deployments. basically we are finding that OOo vendors hav e a hard time justifiying the product and the brand. Two resources that I frequently find useful in my discussions with ISV's and potential customers / OpenOffice.org users as well as the press are the following two wiki pages: http://wiki.services.openoffice.org/wiki/Market_Share_Analysis http://wiki.services.openoffice.org/wiki/OpenOffice.org_Solutions I'm sure that there are a lot more large scale OpenOffice.org deployments than those listed on the market share wiki page. Therefore, we should frequently remind people (e.g. the members of the native-lang community) to update the list by adding their local success stories. In addition, it would be great to get "video endorsements" from some of these OpenOffice.org users, so that we can publish them on sites like YouTube. The same is true for the solutions wiki page. We need to capture all the solutions that integrate with OpenOffice.org and/or complement OpenOffice.org. All the best, Erwin - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
Hi, > I'd like to return focus to the Marketing campaign proposals > > Was anything discussed at the conference, with regard to the campaign, that > those of us who couldn't attend should know about. nothing in concrete, but I will get back to this topic as soon as possible. I also contacted Benjamin Horst, who delivered a speech at OOoCon about the guerilla marketing campaign in the NY Metro Newspaper, maybe he will join us. I'll let you know more details ASAP. Thanks for asking, Florian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
I can't see any economic reason for a system builder installing MS Works on a computer instead of OOo unless M$ is actually paying them to do it. System builders might not get money for installing MS Works, but they might get money (e.g. via revenue sharing) from selling upgrades to the full MS Office product. All the best, Erwin - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
Things like the OOo facebook group, more Youtube Videos and more presence on things like stumble upon, digg, youtube, slideshare, mugshot and so on. Also the need of more non profit entities in countries so that openoffice.org scale to large deployments. basically we are finding that OOo vendors hav e a hard time justifiying the product and the brand. Two resources that I frequently find useful in my discussions with ISV's and potential customers / OpenOffice.org users as well as the press are the following two wiki pages: http://wiki.services.openoffice.org/wiki/Market_Share_Analysis http://wiki.services.openoffice.org/wiki/OpenOffice.org_Solutions I'm sure that there are a lot more large scale OpenOffice.org deployments than those listed on the market share wiki page. Therefore, we should frequently remind people (e.g. the members of the native-lang community) to update the list by adding their local success stories. In addition, it would be great to get "video endorsements" from some of these OpenOffice.org users, so that we can publish them on sites like YouTube. The same is true for the solutions wiki page. We need to capture all the solutions that integrate with OpenOffice.org and/or complement OpenOffice.org. All the best, Erwin - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Thu, 27 Sep 2007 01:22:49 -0500, Ian Lynch <[EMAIL PROTECTED]> wrote: So how come Dell can put Ubuntu (with OOo in its machines and Lenovo is considering doing it for laptops?) Canonical - so as long as you have some stable company pulling things together it doesn't seem too important how the individual products are backed. Ian Governments will sign a contract with Dell UK. Dell in itself is the one to deal with Canonical.com or Ubuntu.org but it really depends how the negotiations where handled and what is the legal requirements on each country. Example, mexico for a while required the vendor to produce the machines in the country. That is one of the reason why Apple couldn't sell computers for a long time. -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Wed, 2007-09-26 at 18:12 -0500, Alexandro Colorado wrote: > >> Also the need of more non profit entities in countries so that > >> openoffice.org scale to large deployments. basically we are finding that > >> OOo vendors hav e a hard time justifiying the product and the brand. > > > > Not sure why not for profits will do that any better than profit making > > companies. Basically a not for profit still needs a revenue source to > > cover operating costs. It needs business models that are not based on > > selling software licenses. I did some training yesterday not > > specifically related to OOo but OOo went down very well with the > > teachers involved when I showed them how to get it and why it would be > > useful to them. I get paid for doing that training so its sustainable. > > Hi Ian, you miss the point here, the problem is not being a for profit or > not for profit. What the governments need is a legal entity of > OpenOffice.org. That makes more sense. > The companies that offer the services will use > OpenOffice.org and generate a profit, but the actual OpenOffice.org 'name > holder' should be legally stablish in the country. Needs a foundation in each country then. I'm not holding my breath :-) In fact a company that is stable offering to support it is probably good enough. Moodle seems OK in this respect and has 50% foorhold in the UK FE market. In fact i expect it to sweep theough the secondary sector too. > > I can't see any economic reason for a system builder installing MS Works > > on a computer instead of OOo unless M$ is actually paying them to do > > it. > > Legally a lot of things apartently doesn't make sense until you get > contracts in the mix. For example the OOXML was a clear example when OOo > members legally couldn't represent OOo because legally OOo doesn't exist > like Microsoft does. So how come Dell can put Ubuntu (with OOo in its machines and Lenovo is considering doing it for laptops?) Canonical - so as long as you have some stable company pulling things together it doesn't seem too important how the individual products are backed. Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Wed, 26 Sep 2007 17:51:41 -0500, Ian Lynch <[EMAIL PROTECTED]> wrote: On Wed, 2007-09-26 at 17:31 -0500, Alexandro Colorado wrote: On Wed, 26 Sep 2007 17:12:27 -0500, Graham Lauder <[EMAIL PROTECTED]> wrote: > Welcome back to everybody after what looked like a very successful > conference. > > I'd like to return focus to the Marketing campaign proposals > > Was anything discussed at the conference, with regard to the campaign, > that > those of us who couldn't attend should know about. > > Is there a conference page somewhere where there are minutes of the > meetings > > Cheers > GL > At least at the MarCon level there were success stories and failure ones from the Vendors such as Dell. There were other topics about 'how to market to web 2.0' in which is a whole lifestyle from the design to the funny logos to the viral nature of the imeplementations. Things like the OOo facebook group, more Youtube Videos and more presence on things like stumble upon, digg, youtube, slideshare, mugshot and so on. Maybe OOo needs to sweep through second life and establish itself as the virtual world standard ;-) Also the need of more non profit entities in countries so that openoffice.org scale to large deployments. basically we are finding that OOo vendors hav e a hard time justifiying the product and the brand. Not sure why not for profits will do that any better than profit making companies. Basically a not for profit still needs a revenue source to cover operating costs. It needs business models that are not based on selling software licenses. I did some training yesterday not specifically related to OOo but OOo went down very well with the teachers involved when I showed them how to get it and why it would be useful to them. I get paid for doing that training so its sustainable. Hi Ian, you miss the point here, the problem is not being a for profit or not for profit. What the governments need is a legal entity of OpenOffice.org. The companies that offer the services will use OpenOffice.org and generate a profit, but the actual OpenOffice.org 'name holder' should be legally stablish in the country. I can't see any economic reason for a system builder installing MS Works on a computer instead of OOo unless M$ is actually paying them to do it. Legally a lot of things apartently doesn't make sense until you get contracts in the mix. For example the OOXML was a clear example when OOo members legally couldn't represent OOo because legally OOo doesn't exist like Microsoft does. Ian -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Wed, 2007-09-26 at 17:31 -0500, Alexandro Colorado wrote: > On Wed, 26 Sep 2007 17:12:27 -0500, Graham Lauder <[EMAIL PROTECTED]> > wrote: > > > Welcome back to everybody after what looked like a very successful > > conference. > > > > I'd like to return focus to the Marketing campaign proposals > > > > Was anything discussed at the conference, with regard to the campaign, > > that > > those of us who couldn't attend should know about. > > > > Is there a conference page somewhere where there are minutes of the > > meetings > > > > Cheers > > GL > > > At least at the MarCon level there were success stories and failure ones > from the Vendors such as Dell. There were other topics about 'how to > market to web 2.0' in which is a whole lifestyle from the design to the > funny logos to the viral nature of the imeplementations. > > Things like the OOo facebook group, more Youtube Videos and more presence > on things like stumble upon, digg, youtube, slideshare, mugshot and so on. Maybe OOo needs to sweep through second life and establish itself as the virtual world standard ;-) > Also the need of more non profit entities in countries so that > openoffice.org scale to large deployments. basically we are finding that > OOo vendors hav e a hard time justifiying the product and the brand. Not sure why not for profits will do that any better than profit making companies. Basically a not for profit still needs a revenue source to cover operating costs. It needs business models that are not based on selling software licenses. I did some training yesterday not specifically related to OOo but OOo went down very well with the teachers involved when I showed them how to get it and why it would be useful to them. I get paid for doing that training so its sustainable. I can't see any economic reason for a system builder installing MS Works on a computer instead of OOo unless M$ is actually paying them to do it. Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Wed, 26 Sep 2007 17:12:27 -0500, Graham Lauder <[EMAIL PROTECTED]> wrote: Welcome back to everybody after what looked like a very successful conference. I'd like to return focus to the Marketing campaign proposals Was anything discussed at the conference, with regard to the campaign, that those of us who couldn't attend should know about. Is there a conference page somewhere where there are minutes of the meetings Cheers GL At least at the MarCon level there were success stories and failure ones from the Vendors such as Dell. There were other topics about 'how to market to web 2.0' in which is a whole lifestyle from the design to the funny logos to the viral nature of the imeplementations. Things like the OOo facebook group, more Youtube Videos and more presence on things like stumble upon, digg, youtube, slideshare, mugshot and so on. Also the need of more non profit entities in countries so that openoffice.org scale to large deployments. basically we are finding that OOo vendors hav e a hard time justifiying the product and the brand. -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
[Marketing] Return to the marketing
Welcome back to everybody after what looked like a very successful conference. I'd like to return focus to the Marketing campaign proposals Was anything discussed at the conference, with regard to the campaign, that those of us who couldn't attend should know about. Is there a conference page somewhere where there are minutes of the meetings Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
