Re: [ubuntu-marketing] Defining targets
We were thinking that since people don't understand they are paying for an operating system when they buy a new computer, maybe we should consider targeting independent system builders (if there are any still in business). As a software consultant the last thing that I want to do is build hardware, but the key to the Microsoft's success in the software business is that they managed to get Windows installed at the factory on 95% of all the systems on the retail shelf. Obviously hardware is also the key to Apple's success, because they follow more of the 1950's-1980's IBM business model of you get most of the software that you need, as long as you buy the hardware. They also have a large user base of expensive specialized third party professional software products and open source applications like Open Office and Firefox. Would more people would be using Linux, if there where better retail distribution channels for Ubuntu based systems ? Mike F. Cocoa Beach, FL -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Maverick Movies
Hello: We have been following this mail list for a couple of years along and wondered who exactly the marketing team is trying to sell. Existing users of other Linux distros or people that already know about Ubuntu or people that don't know Ubuntu exists. People in the Linux community know what Ubuntu is don't have to be sold, because they are already part of the community and are going to choose Ubuntu or not choose Ubuntu based on it's merits or how well it plays with a specific piece of hardware. The video does a fine job of demonstrating the functionality of ubuntu as an operating system to people that can appreciate that and also are most likey already using ubuntu. But the bottom line here as advertising it's cold and lacks the sizzle required to close the deal with people that outside the Linux community. If all you want to do hear is debate what Free and Open Source Software or Software Freedom is all about, then change the name to the Debate Team. We thought the objective here is to promote Ubuntu a superior software product. An idea to consider for a contest is to do something that will attract people from that make videos from everywhere to produce a video that would sell Ubuntu to the general public. For example: A prize of at least $100,000 US on the line, (winner takes all) will both get every video freelancer on earth to produce an entry and attract lots media attention. Just an idea from yet another Linux Hack trying to make a living in a down economy. Peace Mike Feravolo Cocoa Beach, Florida -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The Contest
Well I am on my way to buy a powerball ticket, if I hit the big prize I will have the money sometime next week after a ride to the state capital to claim the prize :-) The point that I am trying to make is that best way to get a lot of attention for ubuntu for a minimum amount of money is to run a contest with a large enough cash prize to get a level of media attention that can't be bought at any price. Obviously you would need to seek corporate sponsorship, for example right now General Electric is running contest for ideas on how to generate cleaner power, they are putting up $200 million dollars in grant money. One of the nice things about viral videos is that you can take the money that you would spend on air time and put it into the production of the video. In this case you would put up prize money as way of funding production. I think the Linux Foundation did something similar not that long ago. Mike Feravolo -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] marketing etc
Hello: Are there any interesting videos for ubuntu produced by the marketing team. We would like to use one as an example for a future facebook wall post about marketing free software. We run a little community page on facebook the seven thousand people like and thought this might interest some of them. Thanks Mike F. http://facebook.com/LinuxHelp -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Marketing Team
Hello: We noticed this list has been very active the last few days, with a lot of talk about advocacy, activism and other words that have nothing to do with marketing. For the Ubuntu marketing team to be effective there needs to be finance support from the Canonical, we have been a member of this team and other Ubuntu loco for a couple of years and haven't seen anything that would efficiently sell Ubuntu to Windows users. Realistically, a marketing campaign needs to be directed to people that don't even know Ubuntu exists and in a clear and concise manner shows them why they want to ditch Windows. Expecting to go up against a mind set that there is no other choice then windows and a multi-billion dollar ad spend by Microsoft with no money is ridiculous. Obviously you are never going to out spend them on the delivery, but you could out do them in the area of production and then make use of what ever medium you can afford to get the word out. I run a Linux page on facebook that has about 4300 people and would be happy to let people join post anything about ubuntu there, I have found there is a solid ubuntu user base in addition to other types of linux. http://facebook.com/LinuxHelp Still there has to be a way of rasing money for the purpose of selling ubuntu, because selling is what marketing is all about. In order to sell anyone anything you have to let people know what is is it for them. Peace Mike F. Cocoa Beach, FL -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Our Linux Page on FaceBook
Hello: Wehave been reading the Ubuntu Marketing list and have been a member of the marketing team for a couple of years now and would like to invite the other members of Ubuntu Marketing to join our Facebook Page that has 800+ fans the last time that I looked: http://DoLinuxNow.com Our page like our business is about Free Software, Software Freedom and the Linux Operating System in general and isn't just about Ubuntu. However there are a fair amount of Ubuntu Users and we sure that they would all appreciate the contributions of any member of the Ubuntu Marketing team. For example, After posting the link to Full Circle we received numerous positive comments from people in the group including Best magazine ever. Thank You Mike Feravolo Member of the Technical Staff Software Freedom Innovations 1980 North Atlantic Ave #121 Cocoa Beach, FL 32931 (407) 745-1545 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Submission for I am Ubuntu (Mike Feravolo)
Hello: I'm not 100% sure of this but since the Linux Foundation is running this contest, and that they are not going to pick a video that promotes a particular flavor of Linux as the winner. Which is why I thought that using Tux the penguin, created by Larry Ewing as the central feature would be a good idea. Telling people that don't even know something called Linux exists, about all 350+ flavors in existence, is only going to scare them away. It may be better to tell them they are using it right now, since most of the websites they visit everyday are running on Linux based machines. Why ? Because people with rooms full of computers don't want to pay $2500 each for Windows Server Enterprise License for every system that they need to run their business. Because Linux server software is available for free, and is more reliable. That means that they can use that money for other things,: for example, increasing their bottom line. Now, let's talk about the desktop market which is dominated by Microsoft and Apple and the ordinary computer users that don't even understand that they are paying anything for Windows. Why would they ? When Windows is installed on the new computer that they just bought at Mega-Box-Mart for $350. The marketing majors here understand that advertising can be fun, but not so much fun that people can't figure out what your are selling. If you can eat it, drink it or smoke it, then people already know what the product is and what it can do for them. That's why beer companies run a lot of fun advertising. The Pc vs. Mac ads are using the Identify the Pain and sell the cure approach, it should be obvious that the pain is the PC and the cure is the MAC. These ads have been drilled into people minds on T.V. (at least here in Florida) and adding Linux to this going against the grain and that could make Linux look like a either second rate product or just a joke. Of course, we do not want that to happen. We all know that Linux is neither second rate or a joke, but we aren't who we are selling to. As an added bonus; Here's even a bigger problem with PC vs. MAC, thing, it's a hardware fight and Linux [software ] can run on both PC and MAC hardware, especially now since Apple has moved to Intel based processors. Now where exactly do I buy a Linux ? Good Luck, We wish that we had the resources to win this thing, but we would need to hire animators and buy expensive equipment that we can't afford. But we still like to kick this thing around over coffee, so feel free to call us or send me (feravolo) a message on BrightKite. Happy New Year, Mike Feravolo Just Another GNU/Linux Guy, Software Freedom Innovations 1980 N. Atlantic Ave. #121 Cocoa Beach, FL 32931 Telephone: (407) 745-1545 http://BrightKite.com/people/feravolo -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The I'm Linux Video Contest (Mike Feravolo)
Hello: I am confused about how I'm Linux is going to sell anything to anyone, maybe you should consider using the mascot Tux the Penguin is you are going to produce a copycat commercial in the first place. I'm a Penguin fist of all is that lot more fun and would be far more effective, if the intent is to actually get people that are using Windows to consider switching to Linux. Instead of coming off as a third rate alternative to two inferior software products with larger ad spends, let make Linux look like the what it is the first rate product. Peace Mike F. Cocoa Beach, Florida -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] New adverts, should I change the tune? ( M i k e F e r a v o l o )
Hello: Unfortunately, I can't understand the text or the actual messages of the ads. I do like the overall layout and the presentation of the ads and I can get the general idea behind them. Your presentation format seems to be fun, which is a good way to present a product. This is about as far as I can go without an American English translation of the text. I can make one comment that I think applies universally: People will want something that can do something for them, if they can't already do it. For example, think of something that Ubuntu can do for them. Even better if it is something that Windows can't do. Good Job, Mike Cocoa Beach, FL USA -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Clear new leadership (was: Re: the road ahead !!) (Cory K.)
Hello: For the record; I would happy to lead the marketing team, but we really need to stop debating and start selling. 1) We need to collect what ever all ready exists in one place so that people can find it. 2) We need to let all the LoCo know that there is a centralized effort and get all the people signed on that are interested in marketing. 3) We need to dump all the bogus technical jargon and start speaking in plain language that everyone understands. The key thing to do is to get people that aren't Linux users to use Ubuntu. That is how you fix Bug #1. The first thing that we should do is set up a wiki page somewhere and let all the LoCo teams know that they should link to where ever they have marketing stuff that they want to share. Let's get what we have already together somewhere, even if it doesn't look pretty. First make it work and then add the bells and whistles. Peace Mike -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Organizational meeting proposed (Mike Feravolo)
Hello: I would be happy to contribute any way that I can to the the marketing team. The increase of traffic on the list is a good thing, people shouldn't be concerned if people talk about the same thing. They should just be glad that people are talking period. The success of this team depends on whether Canonical is going to back us or not. Right now they produce ton's of CD's and believe that all you have to do to sell Ubuntu is give them a CD and they will try it and what to make the switch. This method is fine if the only people you are marketing to are people with the technical know how to install an operating system. However for the other 99% of the people out there that use computers, they are afraid of the Live CD and don't try it at all. A more effective way to reach them is in print with information that makes them to use Ubuntu and seek out support. People in the support business will then support them. The marketing team should be ambassadors for Ubuntu and need the support of Canonical to make it work. Thank You Mike Feravolo -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Marketing Ubuntu in Orlando Florida (Mike Feravolo)
Hello: I thought that I maybe this type of thing would work in other cities, so I have include the text message that I sent to the LoCo group in Florida: - Just to let everyone know I got a meetup.com group setup for my twice a month networking group at Cuppy's Coffee on Lee Vista Road in East Orlando. I invite everyone from our LoCo to support our group even if they don't live in Orlando: http://coffee.meetup.com/276/ The name of the group is The Orlando Coffee Lover's Group, since we meet at a Coffee Shop I felt that wasn't a bad name. By definition if people are using a web site like meet up dot com they are interested in communicating with people on the Internet. Also drinking coffee and computer programming have a lot to do with each other or there wouldn't be a programming language named java. Or objective is to bring people together that like coffee and use computers at a coffee shop. The format is an informal forum where people can talk about anything that has to do with drinking coffee and using computers. Which means that we are going to talk about Software Freedom, Free Software and GNU/Linux. - Our business is software and one of the most effective ways to sell our services is to get out there and meet people. Since a large part of our business is Free Software a Group like this is a great way to let people that we are here. Also for people that are not familiar with business networking (e.g. Chamber of Commerce Events); it's not about selling, it's about building people's trust and letting them get to know you. Once you do that, they will sell for you. Peace Mike Feravolo Cocoa Beach, Florida -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Advertising Campaign (Paul Huinker)
Hello All: It's an interesting document explaining the objectives of a marketing campaign, but doesn't seem to present any ideas on what the actual ads would be. A few appendices with some ideas for the ads themselves along with what you have here wouldn't hurt. Remember to let people know what Ubuntu does for them, not just what Ubuntu does. Also if the cost of your ad spend is not restricted by the rules of the contest, why not spend some more money and bring in the print media. You should be able to find the media kit for any of the magazines that you can think of on line. Then you could include your full page, 1/2 page and 1/4 page layouts in the appendices. Good Luck Mike Feravolo Business Owner Cocoa Beach, Florida -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Meeting (Danny Piccirillo)
Hello: I am not sure that I am going to make it to the Meeting Tonight, since I have a Chamber of Commerce Networking Group which meets on Tuesday Night. I will leave the log the #ubuntu-meeting channel so that I can see what's happening. I would like to add an observation which seem to apply across the board in selling Linux as a realistic solution to ordinary people: Most of the marketing effort is focused on the what free software does and not what free software does for them. Free Ubuntu CD's by request in the mail is awesome, so is selling them to OEM's for the cost of making them to distribute with new systems. However, Giving them out unsolicited to windows(r) users or to users of other Linux distros is a waste of money. The Linux users are already using free software and probably have already downloaded a copy of Ubuntu. The windows(r) user is either going to [at best] use it as a coaster or [ at worst] use it as an excuse to be afraid of it and run back to windows(r). Which means you either scaring a away the people that you need to sell to or selling to people that are already sold. I hope that I didn't hurt anyone's feeling here with my own real world observations, since I can only verify them from the last year or two of meeting people face to face at business networking functions in East Orlando and on Cocoa Beach. The bottom line here is printing a nice piece of paper, instead of CD's is more effective and a less expensive way to get the word out that Ubuntu is a great operating system. Mike Feravolo Cocoa Beach, Florida -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Meeting Flyer Templates for Open Office Writer (or anything else free)
Hello All, I would like to know if anyone knows of a place that you can find templates for Open Office or Scribus to make Fliers/Hand-Bills for a local event. [Note: I don't need a computer to make Fliers for a Garage Sale. ] I am starting a business networking group that is going to focus on using computers and the Internet. Using this format will attract small business owners and other local business people to the group. These are the people that need to know about software freedom and free software, since most of them don't know that free software exists. As a programmer I have very little artistic talent and when I looked for templates everything was lamer then something that I could put together. So maybe some of the people in the group could help me out, keep in mind that although the topics are not limited to just UBUNTU, topics will always focus on Software Freedom and how to use free software in lieu of proprietary software. Thank You Mike Feravolo Cocoa Beach, Florida -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [Bug 109064] Re: Boot-up option 'Start or install Ubuntu' scares new users
Hello: It's a great idea to use the Live-CD as a method of promoting Ubuntu to users of other operating systems. Why does the Live-CD have any questions at all and just boot up into the Ubuntu Desktop and then be done with it. An Icon on the Desktop that says something like Install Ubuntu Now, should let people that it hasn't been installed yet. If someone already knows that they what to install Ubuntu, then they need to get an Installation CD. Which is the one that should ask questions, like Start Ubuntu in Live Mode, Install Ubuntu, Check Memory, Repair Broken Installation . . . . People don't need to think about options if they never seen Ubuntu in the first place. When they load it in computer that is running Windows have it tell them that it will not hurt there computer and all the have to do is restart and enjoy. Mike Feravolo -- Boot-up option 'Start or install Ubuntu' scares new users https://bugs.launchpad.net/bugs/109064 You received this bug notification because you are a member of Ubuntu Bugs, which is the bug contact for Ubuntu. -- ubuntu-bugs mailing list ubuntu-bugs@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-bugs
[ubuntu-marketing] Television Market, Orlando FLorida USA
Good Day All: Yesterday, I meet with the advertising staff of the local ABC TV station in Orlando Florida. They put on a nice 60 minute presentation on using television effectively to promote business and their rate card for a 12 month campaign for peak hours. One of the things that surprised me was peak was during the 6 o'clock news hour for local television, not the prime hours of 8-11. Anyway if Canonical was interested in using television to promote Ubuntu in the Orlando television market I would be glad to pass along the name my contact at Channel 9 in Orlando. In addition to the 2 or 3 million people that live in the area. We are the largest tourist destination in America and have a large number of people from the northeast, the mid-west and Canada that spread winters here. Along with people from the south that visit our beach's in the summer. For a mid-five figure number in US Dollars you could reach all of them 540 times over the course of a year during peak time. Mike Feravolo 117 East Amelia St Orlando, Florida 32801 Tel: 407-412-7042 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Targeting locally impacting widely
Good Day People: After reading over the ArticleForLocalMagazine wiki page, I thought I would add a couple of comments from the New England point of view. [Even though it's been a while since I went to school there.] Free Software is free because of freedom not price, the GNU project cover this well and you can find a link to it under the About Ubuntu Menu selection. Businesses pay their people far more then it costs them to buy them software licenses, which is why businesses are not going to bring something new and unknown just because it doesn't cost anything to use. Many people don't understand that they pay for windows because it is already installed on the computer when they buy it. So they bring the computer home and use it to browse the net and send mail and maybe go out and buy some kind of word processor to write letters and ant-virus software. Of course there are other types of people, but a vast number of them have the mind set that it's a windows world. Which is the issue that has to be addressed without making Ubuntu sound like a second rate product. The article does go over a many of these points, if you cut out about 50% of the volume you many be on the right track. Forget Windows Mike Feravolo -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[Bug 109064] Re: Boot-up option 'Start or install Ubuntu' scares new users
Giving this a bit more thought; I think that Start Ubuntu is still too ambiguous and could scary people off. The whole idea of giving away disks as a method of promoting Ubuntu is to get people to try it. Then just say Try Ubuntu if that is what you want them to do. As far as looking Commercial is concerned, the link below addresses that issue better then I can: http://www.gnu.org/philosophy/words-to-avoid.html Peace -- Boot-up option 'Start or install Ubuntu' scares new users https://bugs.launchpad.net/bugs/109064 You received this bug notification because you are a member of Ubuntu Bugs, which is the bug contact for Ubuntu. -- ubuntu-bugs mailing list ubuntu-bugs@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-bugs
[Bug 109064] Re: Boot-up option 'Start or install Ubuntu' scares new users
How about something short and to the point like: Try Ubuntu Mike Feravolo -- Boot-up option 'Start or install Ubuntu' scares new users https://bugs.launchpad.net/bugs/109064 You received this bug notification because you are a member of Ubuntu Bugs, which is the bug contact for Ubuntu. -- ubuntu-bugs mailing list ubuntu-bugs@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-bugs
Re: [ubuntu-marketing] Please, Make the Ubuntu Leaflets as easy to get as the Live CD's (Freddy Martinez)
Hello: Of course when I made this suggestion I didn't want to exclude people that are not in business: As a side issue, perhaps having a nice leaflet with support services (Canonical,LoCos etc) would be good to hand out with CDs. I'd like to look at the leaflet as well, however I am not in the business community, ideally all the resources would be shared as it will help the general community. -- Best, Freddy Martinez There are a lot of advantages of using the leaflets to promote Ubuntu instead of the Live-CD, since they are a lot less expensive to produce and are always applicable to the most current version of the software. The leaflet which is awesome is the one at the link below (in pdf): https://wiki.ubuntu.com/DIYMarketing?action=AttachFiledo=gettarget=Ubuntu_leaflet.pdf It is attractive and tells people just enough to get them interested in Ubuntu, with out over selling it. One of the thing that I have had to learn is when introducing something to people is not to overwhelm they with too much information. People that have been in the computing trade for many years will back Ubuntu as long as it remains free in the sense of the GNU project definition of free software. Cooperative marketing with people in the GNU/LINUX programming and technical support community can help all of us. Thank You Mike Feravolo Orlando, Florida 407-412-7042 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Please, Make the Ubuntu Leaflets as easy to get as the Live CD's
Good Day People: As strong protagonists of Free Software we will always recommend that our customers use GNU/Linux and other free software applications instead of proprietary software. After a couple of months of attending business networking and other chamber of commerce style events with both the Live-CD and the Ubuntu Leaflets. We have noticed that whenever we offer people both the Live-CD and the leaflet together, that most of the time they give us back the CD and keep the leaflet. Taking this into consideration; I would like to ask the good people at Canonical to make the leaflets available to business people like myself in the same manner as they make the Live-CD's available to everyone for free. That way business people like us can distribute the leaflets to people in our local community. At business networking organizations and chambers of commerce's. This is very effective method of advertising to business owners and people in other professions outside of the field of computer science. As members of these types of organizations you often get the opportunity to distribute information to people in a cost effective manner. For example direct mailings, display racks, table top events, etc. Short run printing the leaflets ourselves would be impractical. However, printing them on a 4-color offset press by the hundreds of thousands would cost pennies a copy vs. about a dollar (or more) each in short run using a color laser printer or photo-copier. The leaflets are awesome like they are now and removing the heavy red print would alter the presentation and possibly make them less effective. Which is why it would be a good idea to make them available to people to distribute them to other people using business networking channels. Thank You Mike Feravolo Orlando, Florida Call: 407-412-7042 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Dell Refuses to Sell Ubuntu to Business!!
Hello Everyone: I have not tried to buy a computer with Ubuntu installed on it from Dell, but this type of thing doesn't surprise me at all. Here is the opening paragraph taken from the Dell Web Site: You asked, we listened. For advanced users and tech enthusiasts, we’re happy to offer a new open-source operating system, so you can dive in and truly enjoy a PC experience just the way you want it. In addition to the FreeDOS systems we already offer, we are proud to announce PCs with Ubuntu. Which is followed by a link to Shop Dell PC's with Windows. After that they ask you Already an Open Source fan ?. This is all a fine of example of the biggest problem with marketing any Linux / Open Source Computing Solution. Before anyone with out a degree in Computer Science, even understands what you are talking about. Let's go ahead and scare them away from Open Source, by telling them every possible thing that can go wrong with it. Of course, they are selling them and it's a good thing that someone like Dell is behind Open Source. Maybe some of the big box electronics retailers will follow and place a few Ubuntu systems out on a sales floor where everyone can see, hear and touch them. Then they will sell to everyone, not just people that are: Already an Open Source fan. -- Shop for Ubuntu, Mike -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] fullcircle #1 - ready for Marketing . . . .
Ronnie: I like that the cover of the magazine shows the Ubuntu Splash Screen. Now I can use this issue with the Splash Screen on the cover to show people that they don't have to be afraid to try the Live CD. The rest of the issue is excellent, by providing both news and how to tips it will also be worth holding on to for a while. Good Work Mike Feravolo Cocoa Beach, Florida USA -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Selling Ubuntu to People
Good Day People: Last Friday June 1, members of the Florida Loco helped me (Mike Feravolo) sell Ubuntu to the East Orlando Business community at our local chamber of commerce trade show. Given the limited resources of our small business Ad Spend and the nature of our business, we can't sell Ubuntu to the entire world. However, will do our best at our local level and getting out there and talking to as many people as we can one on one is the best way to do that. As an engineer I liked the way that Gerry Carr categorized people into types.: TYPE 1 a) new to Linux b) heard of ubuntu but not ready/capable of downloading c) wants reassurance that it is a familiar environment TYPE 2 a) familiar with linux and/or ubuntu b) wants to know what's new and cool in latest release However, all of the people which need to be sold on Ubuntu are Type One, the others are already sold or they are hard-core users of another Linux distribution. Our motives are simple we are computer scientists and engineers and we sell our time and expertise. That's how we make our money. So why do we want to help Sell Ubuntu? Why Not! because it can save our clients money and we all are old UNIX hacks anyway. So forget giving a client with a small office a bill that includes $20,000 worth of software licenses when we don't get any of the money anyway. Now, We can give them an Ubuntu option that will save them that twenty dimes up front. There is your marketing right there. Wow! we didn't even have to say anything good or bad about [deleted], we just gave them a price comparison. That says it all! Walmart isn't the largest employer right now in the United States, because people here price shop for the highest price tag. But they don't want anything for free, because they are afraid there is a catch. Which means that you could put together an Live CD edition of Ubuntu that you could get out as an impulse buy for a token fee [of less then five dollars] and then people would buy it. Money collected from these impulse racks could be then be rolled back into the production budget to recover the costs of the media. People don't need to understand that software licensing is free, and just think they are paying for a disk. Walmart would be the place to put them, right at the check out line next to the five pack of Blank CD's. As long as the Walmart Edition both carefully eliminated any fear to try it, while protecting the new users from themselves. Many people have told me they were afraid to try the Live-CD, because they were afraid that it was going to delete all their files. Now, the artistic talents of our marketing team are required to make these special Live CD's attractive and the copy writers get the message straight and eliminate any fears. Sorry we are software engineers and we can't hold a pen straight. Good thing for spell checkers or we would even know how to spell engineer. Thanks for Your Time Mike Feravolo Cocoa Beach, Florida USA -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] ubuntu-news team ( Mike Feravolo )
Good Day People: I have been reading the marketing list now for a while and would like to share a few of my thoughts. First I would like to throw in my two cents and say that Marketing and News should be divided into two separate teams. For example, would a major media company expect the same people to both report the news and sell advertising ? Of course not these are two different trades: Journalism and Sales. As a business owner you have to be out there selling or else nobody is going to buy anything. So, I am out there selling at chamber of commerce, and other business networking functions. This week for the first time, people at these events I think are starting to get what Ubuntu is all about. Yesterday (May 29), I was the speaker at one of these events and attended two others. Looking back at 14 Hours of attending meetings and driving in my car, I realized that people aren't really windows users. They are Office and Internet users and could care less about the operating system. Keeping that in mind; Telling them about the differences between Linux and Windows is useless. In fact they don't even have a clue what Linux is, and that they also make up a large percentage of Microsoft's customer base only because it is forced on them when they buy a computer. Okay, this means first they need to know what Ubuntu can do for them, instead of what Ubuntu is (Linux for Human Beings). Once they know what Ubuntu can do for them, they will want to know what Ubuntu is all about. Once they want to know what Ubuntu is all about, then you will be able show them (i.e. Now, They are Sold on Ubuntu). After you have them sold, then you address any technical issues and they aren't going to be scared away. I just thought that I would share these observations with everyone, and would like to say I like all the things that the marketing team has done. We like the leaflets and I would rather pass them out then the CD's at business networking function's, because a lot of people have told me that they were afraid to try the software. If we could get 800 leaflets, we could get them out to 800 businesses in Orlando Florida, in the next East Orlando Chamber of Commerce mailing. There are also nearly 2000 members in the Cocoa Beach Area Chamber of Commerce, I am sure that there is a way to reach them also. This just the type of low cost cooperative advertising, that would prove an effective way to Sell Ubuntu to the people that are active in any local business or community organization. Good Job Everyone, Mike Feravolo Cocoa Beach, Florida USA PS: Where are the wiki pages and/or forum threads for stuff like this ? -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[Bug 109064] Re: Boot-up option 'Start or install Ubuntu' scares new users
The easiest way to address this is to use an iso editor and change the text in the file: isolinux.cfg before buring your own CD's. Of course this is also the place it would need to be changed officially. I have a short explaination of how to do this on both my Ubuntu Wiki page: MikeFeravolo and on a prototype wiki page below: http://wiki.gs:51000/mediawiki/index.php/Ubuntu_Live_CD Mike Feravolo Cocoa Beach, Florida -- Boot-up option 'Start or install Ubuntu' scares new users https://bugs.launchpad.net/bugs/109064 You received this bug notification because you are a member of Ubuntu Bugs, which is the bug contact for Ubuntu. -- ubuntu-bugs mailing list ubuntu-bugs@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-bugs
[ubuntu-marketing] How to Change the Splash Screen Text
Hello: If anyone wants to know how to change the scary text on the Live CD's [that they burn themselfs] here is something that I posted on my unbuntu wiki page (below): https://wiki.ubuntu.com/MikeFeravolo?highlight=%28Mike%29%7C%28Feravolo% 29 A Quick Fix for the Scary Live CD In a post to the marketing group I noted that people that I have given the Live CD's to were scared off by the term Start or Install Ubuntu on the splash screen. Here is know you can change that scary text before you burn your own Live CD's. You will need the following software tools: An ISO Editor (isomaster), a text editor (gedit) and a iso image of a unbuntu distribution. 1) Download your Favorite Ubuntu, Kubuntu, Xubuntu or Edubuntu Distribution 2) Open the ISO image file with the ISO editor 3) Extract the File /isolinux/isolinux.cfg to your desktop 4) Make sure you have read and write permission to isolinux.cfg 5) Edit isolinux.cfg and remove the word install, and/or replace it with something like Test Drive to make it less scary. 6) Save isolinux.cfg and quit the text editor 7) using the ISO Editor replace the file /isolinux/isolinux.cfg with the one that you edited 8) Save the Modified ISO Image for your favorite flavor of *-buntu 9) Burn it to a CD 10) Restart Your System and Enjoy It's kind of rough but it add a few screen snaps and rewrite the dialog to make it a little less technical, add a little bit of the case history info (to make it more newsy) and it might just make a half-way decent full circle feature article. Mike Feravolo Cocoa Beach, Florida mail: eztips at earthlink dot net https://wiki.ubuntu.com/MikeFeravolo?highlight=%28Mike%29%7C%28Feravolo% 29 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[Bug 109064] Re: Boot-up option 'Start or install Ubuntu' scares new users
After giving the Ubuntu Disks to people in the Cocoa Beach, Melbourne and Orlando Florida Areas. A few people got back to me and said that they were afraid that to use the disk, because it may destroy everything on their computer. So I decided to see what the other other people on the marketing team thought of this. Appearing to me to be more of a marketing issue then a bug in the software, since the purpose of giving away the disks is to Get Ubuntu Out There. I was also think about submitting the bug report on this issue myself, even though I don't believe that this issue has anything to do with programming. -- Boot-up option 'Start or install Ubuntu' scares new users https://bugs.launchpad.net/bugs/109064 You received this bug notification because you are a member of Ubuntu Bugs, which is the bug contact for Ubuntu. -- ubuntu-bugs mailing list ubuntu-bugs@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-bugs
[ubuntu-marketing] Please Help Us Spread the Good Word About Ubuntu
Hello: My name is Mike Feravolo and I run a small computing solutions business in Cocoa Beach, Florida. We advocate the use of Ubuntu and other open source software applications to other small businesses. We attend numerous business functions that are run by the local chambers of commerce and meet a lot of people in the media. Many of these publications have space that they allow organizations to let people know about events that occur on a regular basis for free. Anyone that can write 20 - 30 words or so that describes what a LoCo group is and that everyone is welcome to join and the meetings are at (fill in the blank) time and anything else would be really awesome. Then all the other Loco can use it too if they like in their local press. The other thing is maybe we can sell some of these small local publications on running some kind of feature story on Ubuntu. This is a lot harder then the announcement copy that we need for our Florida Loco. But I did what to let everyone know that a good feature story about Ubuntu could also be run in more then one publication too. Good Day, Mike Feravolo Cocoa Beach, Florida 321.784.5553 PS Please Feel Free to mail me OnA1A at earthlink dot net or use my phone number with the dots at earthlink dot net. -- ubuntu-marketing mailing list [EMAIL PROTECTED] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[Bug 102142] firefox crashed
Public bug reported: Binary package hint: firefox Firefox crashed during normal browsing (petco.com) ** Affects: firefox (Ubuntu) Importance: Undecided Status: Unconfirmed -- firefox crashed https://bugs.launchpad.net/bugs/102142 You received this bug notification because you are a member of Ubuntu Bugs, which is the bug contact for Ubuntu. -- ubuntu-bugs mailing list ubuntu-bugs@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-bugs
