On 28/06/2015 12:37, Ryan Feeley wrote: > Dan McKinley’s talk this week about the successful use of reminder emails at > Etsy struck a chord with me. > If the metrics are right, there are a lot of accounts left unverified, and > far more users who are not adding a second device. > I think this is a low-effort high-impact way for us to increase both adoption > (verified accounts) and engagement (proper use of sync). We could send emails > to unverified accounts, and also to infrequent emails to single-device users > (i.e. “Have another Firefox to sync yet?”)
Yes! Ben Niolet and I also had a good chat about a broader problem with our email-sending: we're currently flying pretty blind. We know how many emails we send, and how many people eventually click through to take some action in response. But we know practically nothing about the funnel in between. Do they make it to inboxes? Do people actually open them? I hope to work closely with Ben's team in Q3 and beyond to get better at measuring the success of our emails. There's almost certainly some low-hanging, user-respecting fruit we could be picking to get better metrics on this front. > Beyond reminder emails, I’ll be exploring some ways to make it easier to add > other devices, like pairing devices by using the camera in Fennec to shoot a > QR code on the web. Something like: > https://www.dropbox.com/s/c458gy9jumhdt8r/qr-code.png?dl=0 > Thoughts? I liked this and related ideas so much that I made "Connected Experience" one of three top-level goals for FxA for the rest of the year [1]. Let's explicitly promote "percent of users who have multiple devices connected" to a core success metrics for 2015. Cheers, Ryan [1] https://docs.google.com/document/d/1A4DaBA1sWYmJ1p1ILQTWzEeTTfl61TuhapBctDcwJ0Q "H2 2015" is on page 3, but apparently you can't deep link into a google doc, because what even is this "web" thing anyway.... _______________________________________________ Sync-dev mailing list [email protected] https://mail.mozilla.org/listinfo/sync-dev
