On 30/06/2015 18:07, Mark Hammond wrote: > On 30/06/2015 1:11 AM, Ryan Kelly wrote: >> IIUC, we're bound by Mozilla's legal requirements (and our desire to >> just plain do the right thing!) not to send this sort of >> "non-transactional" email to users unless they have explicitly said >> it's OK. >> >> You may not have seen it if you're a long-time sync user, but we do now >> have a mechanism for soliciting this consent - a recent Firefox Accounts >> update added a "communication preferences" page and an opt-in checkbox >> on signup. > > IMO, these "communication preferences" aren't hitting the sweet-spot for > these emails. The main page offers to subscribe to "Get the latest news > about Mozilla and Firefox" and while "Email Preferences" gives more > fine-grained control, all options seem somewhat "spammy" to me - ie, > even if I did bother to look into these options, I'd personally be > unlikely to enable any of this mail.
Heh, indeed, but that's because they're all existing Mozilla newsletters. > But rfeeley's idea isn't about getting the latest news - there are 2 > things listed: > > * periodic reminders about unverified accounts: I'd argue that we don't > need the user to opt-in for these kinds of emails in the same way they > don't get to opt-in for the initial verification email, particularly if > we do this respectfully (eg, up to ~4 emails at reasonable intervals) Agreed, I think we can reasonably consider these as "transactional" in the same sense as the first verification email. We should still clear it with all the relevant folks to be sure though, and make sure we have a way for the user to say "stop bugging me with these emails". > * getting the most value from your account, such as configuring it on > additional devices: For this, I'm wondering if a new category should be > created - something like "Get information about configuring your Firefox > Account" or "Tips for getting the most from your account" etc. If > described well, I could see that users may opt-in for this but not > opt-in for general "news". I believe this is pretty close to what Ben (cc'd) and his team are working on with future iterations of this opt-in thing, i.e. a Firefox Accounts specific stream that provides more obvious value to someone who has just signed up with an account. We may just need to figure out the right way to surface this so that it's more enticing than "the latest news about Mozilla and Firefox". Ryan _______________________________________________ Sync-dev mailing list [email protected] https://mail.mozilla.org/listinfo/sync-dev
