On Sun, Jun 28, 2015 at 2:24 PM, Ryan Kelly <[email protected]> wrote:
> On 28/06/2015 12:37, Ryan Feeley wrote: > > Dan McKinley’s talk this week about the successful use of reminder > emails at Etsy struck a chord with me. > > If the metrics are right, there are a lot of accounts left unverified, > and far more users who are not adding a second device. > > I think this is a low-effort high-impact way for us to increase both > adoption (verified accounts) and engagement (proper use of sync). We could > send emails to unverified accounts, and also to infrequent emails to > single-device users (i.e. “Have another Firefox to sync yet?”) > > Yes! > > Ben Niolet and I also had a good chat about a broader problem with our > email-sending: we're currently flying pretty blind. We know how many > emails we send, and how many people eventually click through to take > some action in response. But we know practically nothing about the > funnel in between. Do they make it to inboxes? Do people actually open > them? > > I hope to work closely with Ben's team in Q3 and beyond to get better at > measuring the success of our emails. There's almost certainly some > low-hanging, user-respecting fruit we could be picking to get better > metrics on this front. > > > > Beyond reminder emails, I’ll be exploring some ways to make it easier to > add other devices, like pairing devices by using the camera in Fennec to > shoot a QR code on the web. Something like: > https://www.dropbox.com/s/c458gy9jumhdt8r/qr-code.png?dl=0 > > Thoughts? > > I liked this and related ideas so much that I made "Connected > Experience" one of three top-level goals for FxA for the rest of the > year [1]. Let's explicitly promote "percent of users who have multiple > devices connected" to a core success metrics for 2015. > I was thinking about this while Whistler-ing [1]. I would be quite happy to experiment with QR scanning into a configured Account on Fennec. Some considerations: * an Android user might not have Firefox installed; * they may have non-release, or even multiple Firefox versions installed; * we can't necessarily drive them to a /Syncing/ state, because we won't have their password on any freshly connected device using kB [2]; * we'd really like to drive them to a /Syncing/ state on a connected device using kA [3], but there are significant security hurdles to clear; * we have a very similar entry path on Android already when Old Sync recognizes a migration sentinel. This could be a pretty great contributor project. I've filed Bug 1178364 [4] to track this project. Nick [1] While en-Whistlered? While Whistling? [2] "using kB" means using our current, password-derived, strong encryption where Mozilla does not have the ability to access user data. [3] "using kA" means our future, non-password-derived, less strong encryption where Mozilla may have the ability to access user data. [4] https://bugzilla.mozilla.org/show_bug.cgi?id=1178364
_______________________________________________ Sync-dev mailing list [email protected] https://mail.mozilla.org/listinfo/sync-dev
