Thank you Kurt. I agree. How can any of us (including Mr. Masback) make changes in this sport if the few who try and suggest alternatives are continually shot down? Find the flaws and lets try and fix them. That's how ideas become plans that work. I threw out one idea. Lets hear some others.
Mike >From: "Kurt Bray" <[EMAIL PROTECTED]> >To: [EMAIL PROTECTED], [EMAIL PROTECTED] >CC: [EMAIL PROTECTED], [EMAIL PROTECTED] >Subject: Re: t-and-f: USATF Advertising idea... >Date: Wed, 30 Jan 2002 19:53:30 > > >>Still searching for meaningful comments, > >Okay, here are my comments - you can decide for yourself how meaningful >they are. > >1. I like the advertising idea. Getting the general public to know who the >track athletes are beyond Carl Lewis (fading from the public mind), Michael >Johnson (soon to be fading from the public mind), and Marion Jones can only >be a good thing. > >2. However (there is always a "however"), Marketing focusing personalities >has it's pitfalls. Remember the "Dan and Dave" ad campaign from 1992? It >worked magnificently in terms of getting these guys some name recognition >leading up to the Barcelona OG. But the whole thing quickly turned into a >laughing stock when Dan no-heighted at the trials and whole premise of the >ads promptly turned into ashes. > >A Broe vs. Gaucher ad campaign could crater just as easily when one of them >doesn't live up to the hype in some way. And the whole thing could turn >into an even bigger laughing stock when Broe and Gaucher do their best but >end up finishing in 11th and 12th place in the big showdown race (OG or >whatever) behind a big flock of north and east Africans. People are gonna >say "What was that all about?". > >3. The answer: I'm sure I don't know. I don't pretend know anything about >sports marketing. My best guess would be to promote the personalities but >try to do so in way so that people won't feel lied to if it doesn't all >work out. > >Kurt Bray > > > > _________________________________________________________________ Join the world’s largest e-mail service with MSN Hotmail. http://www.hotmail.com
