Allen Esterson noted:

"There's an important case to be made here, but I'm not happy about dubious 
methodologies being used to promote a good cause (for me it comes close to 
"lying for truth")."

I agree completely (and teach my students also) that lying, or representing 
research or statistics "for a good cause" is not appropriate. What I meant to 
say in this case was that I wouldn't have a problem with using Google 
autocomplete as a meme to catch people's attention in this way if you didn't 
specifically say that these were the result of real searches and more 
specifically, as the Guardian columnist did, try to say that they say something 
about "all of us".

And on that point, assuming they were real searches, there are a couple of 
things about this campaign that mitigate in its favor. It was a UN campaign, 
centered in Dubai (where the autocompletions were probably generated) and it is 
not clear where the message was targeted but it was likely not intended for the 
readership of the Guardian.

Of course, as Allen notes, the autocompletion hardly tells the whole story. You 
have to look at the hits for the context of the use.

Rick

Dr. Rick Froman, Chair
Division of Humanities and Social Sciences
Box 3519
x7295
rfro...@jbu.edu<mailto:rfro...@jbu.edu>
http://bit.ly/DrFroman

Proverbs 14:15 "A simple man believes anything, but a prudent man gives thought 
to his steps."


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