On Sat, Jun 20, 2020 at 11:10 AM PGage <pga...@gmail.com> wrote:

> I’m not complaining, as I welcome a full range of views and interests on
> this list, but just saying: the energy it has taken me to notice and scroll
> past the last few Joe Rogan posts is more energy than I have spent over the
> last ten years on anything to do with him, and more than he is worth.
>

You’ll appreciate this tweet

https://twitter.com/smorgasboredom/status/1274124416499187713?s=21



> On Sat, Jun 20, 2020 at 9:35 AM Steve Timko <steveti...@gmail.com> wrote:
>
>> I just came to post the same thing.
>>
>> https://toofab.com/2020/06/20/joe-rogan-under-fire-laughing-sexually-harassing-women-resurfaced-clips/
>>
>>
>> On Fri, Jun 19, 2020 at 4:44 PM Kevin M. <drunkbastar...@gmail.com>
>> wrote:
>>
>>> Posted without comment
>>>
>>> https://twitter.com/chemicalmishap/status/1273159524791259137?s=21
>>>
>>>
>>> On Sat, Jun 13, 2020 at 12:15 AM Steve Timko <steveti...@gmail.com>
>>> wrote:
>>>
>>>> This was a lively talk with Bill Burr about the entertainment business
>>>> and Hollywood accounting.
>>>>
>>>> https://youtu.be/eGsB7hE_cFo
>>>>
>>>> On Tue, Jun 2, 2020, 7:21 AM Adam Bowie <a...@adambowie.co.uk> wrote:
>>>>
>>>>>
>>>>> On Mon, Jun 1, 2020 at 3:21 PM Tom Wolper <twol...@gmail.com> wrote:
>>>>>
>>>>>>
>>>>>> I don't get why Spotify is making this deal because they aren't
>>>>>> content originators and, unlike Stern and SiriusXM, I don't see how it 
>>>>>> will
>>>>>> sell subscriptions. Still, in a world where NBC signed Megyn Kelly for 
>>>>>> $65
>>>>>> million with all of her baggage, this may not be such a shocking deal.
>>>>>>
>>>>>>
>>>>> I think there's a two-part reason for this.
>>>>>
>>>>> Firstly, and most straightforwardly, Spotify gets a massive new
>>>>> audience. For reasons that escape me (although that Atlantic article gives
>>>>> a good explanation), millions listen. I assume a decent number of people
>>>>> will continue to listen on the Spotify app even if they don't subscribe.
>>>>> From my understanding Spotify isn't putting this behind a paywall, just
>>>>> forcing you to use the app. But even if they don't get any new
>>>>> subscriptions at all, Spotify can better monetise that audience than many
>>>>> others because they have so much data on their users. They know your
>>>>> demographics (you tell them when you sign up); they know when, where and
>>>>> how much people are listening; they know all kinds of things that 
>>>>> *regular*
>>>>> podcast platforms don't know - podcast data is notoriously limited without
>>>>> all the tracking data that most digital advertisers have on you. So 
>>>>> Spotify
>>>>> can offer more details to advertisers and more efficiently sell the
>>>>> podcast. Reports seem to suggest that what Rogan gets paid will depend on
>>>>> hitting targets. So on a purely commercial level, this may make sense for
>>>>> Spotify for those reasons alone.
>>>>>
>>>>> But Spotify is also taking on the podcast industry. Their second
>>>>> motive is to become closer to the default podcast platform. That helps
>>>>> their overall business model - if you're listening to "free" podcasts,
>>>>> you're not listening to "expensive" music. Somewhere around 60-65% of
>>>>> podcast listening is currently via Apple podcasts despite Apple having 50%
>>>>> market share of phones in the US, and less across the rest of the world.
>>>>> Spotify wants in on that, and unlike Apple who hasn't been active in an
>>>>> area they dominate, Spotify is spending a lot becoming a very solid #2.
>>>>> Exclusives become a differentiator for them.
>>>>>
>>>>> I'm not a massive fan of this direction. If your podcast is not in my
>>>>> podcast app of choice (Pocket Casts since you asked), I'm
>>>>> significantly less likely to hear it. But I can understand the business
>>>>> logic of it from Spotify's perspective. Up until now, I don't think that
>>>>> there have been as many killer podcasts as podcasts businesses need. Many
>>>>> podcasts are "replaceable." We've seen Luminary try this, with their
>>>>> exclusive range of podcasts, but reports suggest that they're hemorrhaging
>>>>> money. In part this is because you can probably find a sufficiently good
>>>>> replacement for any podcast that moved behind the paywall, or otherwise
>>>>> never heard their exclusives anyway. Serial might be an example of a 
>>>>> killer
>>>>> podcast. Or maybe The Daily. Something people would change behaviours to
>>>>> still get access to. Even then, I'm not sure that the NYT would put The
>>>>> Daily behind a subscription paywall when it's: a) profitable right now 
>>>>> with
>>>>> their listening figures, and b) acts a massive promotional tool to drive
>>>>> those NYT subscriptions. They spread that messaging every single episode!
>>>>>
>>>>> Today there are more than 1,000,000 podcast series on iTunes.  If my
>>>>> favourite tech podcast moved behind a paywall, I might be a bit bummed, 
>>>>> but
>>>>> I could probably find a suitable replacement. Spotify is gambling that
>>>>> Rogan's fans will follow him and there aren't a bunch of others like him -
>>>>> or at least as "good" as what he does. It might work for him and Spotify.
>>>>> But who else would it work for? I'm not sure.
>>>>>
>>>>> Disclaimer: I've never listened to him. I can't say that three
>>>>> podcasts by *anyone* appeal to me. I only recently found out that he was
>>>>> the presenter of Fear Factor which we did get in the UK. But I always 
>>>>> found
>>>>> him the most obnoxious thing on that, and that's saying something. Oh, and
>>>>> any podcast that ever had or has Alex Jones on it, for any reason
>>>>> whatsoever, is not a podcast I'm ever going to listen to.
>>>>>
>>>>>
>>>>>
>>>>> Adam
>>>>>
>>>>>>
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>>>>> .
>>>>>
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>>> --
>>> Kevin M. (RPCV)
>>>
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-- 
Kevin M. (RPCV)

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