Wasn’t there a Moodymann album put out by Toyota on the Scion label in 2012 or something? ;)
> On 13 Dec 2018, at 17:52, Benn Glazier <b...@bennglazier.com> wrote: > > Well there's no denying that the Red Bull logo is a license to print money > these days; it's also one to spend money. The focus is on the brand as > opposed to the product and their brand alignment is with anything that could > be deemed edgy, from skateboarding to space diving. > > I guess there's a couple of ways to look at it... their engagement can aid > with the promotion of artists, event and activities and it has the potential > to kick start artists careers due to the collaboration process and unlocking > doors. They've got their record label as well - no artists I'm familiar with, > to be honest. > > On the flipside, it's nothing more than brand positioning and posturing. > Sponsor activities that are deemed cool per se and people will buy our > drinks. They could walk away from RBMA at any time, or if they thought that > electronic country and western trance was the next big thing then they just > adjust their musical charter to follow what's popular or in turn lead and > drive what will be popular. Worth noting, RB dominate the category they play > in today and it would be hard to see anyone dislodging them from that mantle > any time soon. > > So yeah, they're a commercial outfit, they made the measly sum of about €6.5b > in revenue last year. To put that into perspective for a minute, that's > about one-fifth of what Coca-Cola did last year. Yes, they have their finger > in many sub-culture pies, but we all can view it whichever way we wish. > > Also, they could also not be doing any of this... and if Mike fucks with RB, > Moody fucks with RB, do you think RB actually care? With an oversimplified > view It will just drive more eyeballs to their youtube videos, which at the > end of the day is exactly what they want. > > BG > > > > > On Thu, 13 Dec 2018 at 10:16 Martin Dust <mar...@dustscience.com > <mailto:mar...@dustscience.com>> wrote: > > What started it all? Red Bull simply wanted to develop a way of fostering > > the discourse of underground music and dance culture. > > First time I’ve heard called that. > -- > > -- > b...@bennglazier.com <mailto:b...@bennglazier.com> > WWW.BENNGLAZIER.COM <http://www.bennglazier.com/>
