They are doing white-washing, like the taz (http://www.taz.de/Red-Bulls-Music-Academy/!5541432/) wrote.
PS: Long time lurker PPS: Im glad, that the list is still alive! Am 13.12.18 um 18:15 schrieb Juho Hietala: > Wasn’t there a Moodymann album put out by Toyota on the Scion label in > 2012 or something? ;) > > > >> On 13 Dec 2018, at 17:52, Benn Glazier <b...@bennglazier.com >> <mailto:b...@bennglazier.com>> wrote: >> >> Well there's no denying that the Red Bull logo is a license to print >> money these days; it's also one to spend money. The focus is on the >> brand as opposed to the product and their brand alignment is with >> anything that could be deemed edgy, from skateboarding to space diving. >> >> I guess there's a couple of ways to look at it... their engagement >> can aid with the promotion of artists, event and activities and it >> has the potential to kick start artists careers due to the >> collaboration process and unlocking doors. They've got their record >> label as well - no artists I'm familiar with, to be honest. >> >> On the flipside, it's nothing more than brand positioning and >> posturing. Sponsor activities that are deemed cool per se and people >> will buy our drinks. They could walk away from RBMA at any time, or >> if they thought that electronic country and western trance was the >> next big thing then they just adjust their musical charter to follow >> what's popular or in turn lead and drive what will be popular. Worth >> noting, RB dominate the category they play in today and it would be >> hard to see anyone dislodging them from that mantle any time soon. >> >> So yeah, they're a commercial outfit, they made the measly sum of >> about €6.5b in revenue last year. To put that into perspective for a >> minute, that's about one-fifth of what Coca-Cola did last year. Yes, >> they have their finger in many sub-culture pies, but we all can view >> it whichever way we wish. >> >> Also, they could also not be doing any of this... and if Mike fucks >> with RB, Moody fucks with RB, do you think RB actually care? With an >> oversimplified view It will just drive more eyeballs to their youtube >> videos, which at the end of the day is exactly what they want. >> >> BG >> >> >> >> >> On Thu, 13 Dec 2018 at 10:16 Martin Dust <mar...@dustscience.com >> <mailto:mar...@dustscience.com>> wrote: >> >> > What started it all? Red Bull simply wanted to develop a way of >> fostering the discourse of underground music and dance culture. >> >> First time I’ve heard called that. >> >> -- >> >> -- >> b...@bennglazier.com <mailto:b...@bennglazier.com> >> WWW.BENNGLAZIER.COM <http://www.bennglazier.com/> >
