did you get this?In amongst this piece of prime PR jibber-jabber below is the news that Jockey Slut is to go quarterly instead of monthly and focus more on its website and selling stuff to 'youths' instead. The decline of the UK dance music press continues - discuss.
(Apologies for all the equals and numbers in the text, that's how I got it.) TOM PS: Although I do write for the Slut I don't know any more than this, so anyone running labels etc please don't ask me for more info beacause no-one at the mag has told me anything at all, which is par for the course, actually. I got this from another source. ---- JOCKEY SLUT PRESS RELEASE: 30th January 2004 Swinstead Publishing looks to the future Progressive brand development starts with Jockey Slut repositioning Swinstead Publishing is to make a bold and progressive move to bring its yo= uth culture magazine portfolio into the 21st Century, through challenging t= he =91outdated=92 conventions that most publishers still cling to. These ch= anges will bring SP closer to its readers, consolidate its position as a cu= tting-edge and innovative publisher and will allow broader opportunities fo= r its brands to extend beyond their current print media limitations. The first move will see Jockey Slut, the world=92s leading cutting-edge mus= ic title, invest in an expansion plan which laughs in the face of the curre= nt glut of music magazine failures. Revered worldwide, as the ultimate auth= ority on great alternative, underground and dance music, the brand will be = realigned to make greater use of the expertise behind the magazine. Over the last 11 years, Jockey Slut has made itself the holy grail of irrev= erent and passionate music journalism. It has been ground breaking with its= cover stars, legendary events and highly acclaimed covermount albums. Plan= s to capitalise on its unique reputation and insight include an emphasis on= the website, redeveloping it as a destination site, with information being= made available for free on a daily and weekly basis, rather than restricti= ng this information to the time-delayed date it hits the shelves each month= . SP sees this as a key tool in the Jockey Slut expansion into emerging inter= national markets alongside wider offline activities. The www.jockeyslut.com site will also begin to carry paid-for content, such= as music downloads and develop relevant product retail elements through mu= sic, fashion and other areas of youth culture. The future will see Jockey Slut expanding further via commercial album rele= ases, event programming and promotion, a record label, increased merchandis= e, broadcast opportunities and beyond, beginning in March with two major ev= ents in America as part of the annual Miami Winter Music Conference. This w= ill be followed by a promotional tie-up with MTV and Motorola at the MotoMa= sh event at Canvas, London, on 21st March. Jockey Slut is also teaming up w= ith a number of other partners to create a series of unique music events ac= ross the UK, Europe and the USA through 2004. =85.continued on page 2 This progressive move to becoming a credible and rounded music brand will b= e supported by a substantial financial investment by SP. Jockey Slut=92s magazine is becoming a seminal, quarterly cutting-edge musi= c bible offering a collectable round up of each season=92s hot releases and= acts. It will be published at key times of the year tying in with major mu= sic events. It will be published every March, June, September and November.= The March issue of Jockey Slut is on the shelves on 19th February. The on-= line version will be updated on a daily and weekly basis from that date onw= ards. Managing Editor, Rob Wood said: "Times are changing and Jockey Slut is now right out there at the forefront= . We are going to build on our great reputation by honing the monthly magaz= ine to four bumper issues and massively expanding jockeyslut.com into an im= mediate, on-line magazine. For topical information we will be able to infor= m our readers of new and exciting music even quicker and be able to offer t= hem even more through an interactive magazine, brand extensions and the vas= t potential this offers. It=92s a very exciting way of giving our readers e= ven more." Swinstead Publishing Managing Director, Jon Swinstead commented: "Information is so readily available now that some monthly titles struggle = to be either relevant or considered. Daily, weekly, weekend supplements and= on-line are far more suited to timely information. We are taking a positiv= e step forward in order to allow the brands to grow in the appropriate medi= a and investing in them to ensure they achieve their vast potential within = this brave new world. Information is so easily accessible that the time it = takes for a monthly magazine to hit the shelves can make it invalid. We wan= t to challenge that. The revised frequency of the print executions will all= ow us to deliver an even higher level of editorial content, with a greater = planning period between each issue whilst delivering daily and weekly infor= mation on line. In addition it will give us more time to develop the brand = both here in the UK and overseas." To support the move, Swinstead Publishing has appointed the youth marketing= agency Espionage as retained marketing communications agency for the repos= itioning activity. Jon Swinstead continued: "It=92s an exciting time to be involved in youth culture, and by breaking t= he traditional boundaries of publishing, we=92re taking a brand with huge r= espect and building its future on the international stage. We are thrilled = to be working with Espionage, they have an understanding that we simply cou= ld not get elsewhere and the unique ability to link commerciality with it."
