Noooooooooooooooooooooo. ---------- >From: "Tom Magic Feet" <[EMAIL PROTECTED]> >To: "313 mailing list" <313@hyperreal.org> >Subject: (313) Fw: Jockey Slut mag >Date: Tue, 3 Feb 2004 2:08 AM >
> did you get this?In amongst this piece of prime PR jibber-jabber below is > the news that Jockey Slut is to go quarterly instead of monthly and focus > more on its website and selling stuff to 'youths' instead. The decline of > the UK dance music press continues - discuss. > > (Apologies for all the equals and numbers in the text, that's how I got it.) > > TOM > > PS: Although I do write for the Slut I don't know any more than this, so > anyone running labels etc please don't ask me for more info beacause no-one > at the mag has told me anything at all, which is par for the course, > actually. I got this from another source. > > ---- > > JOCKEY SLUT PRESS RELEASE: > 30th January 2004 > > > Swinstead Publishing looks to the future > Progressive brand development starts with Jockey Slut repositioning > Swinstead Publishing is to make a bold and progressive move to bring its yo= > uth culture magazine portfolio into the 21st Century, through challenging t= > he =91outdated=92 conventions that most publishers still cling to. These ch= > anges will bring SP closer to its readers, consolidate its position as a cu= > tting-edge and innovative publisher and will allow broader opportunities fo= > r its brands to extend beyond their current print media limitations. > The first move will see Jockey Slut, the world=92s leading cutting-edge mus= > ic title, invest in an expansion plan which laughs in the face of the curre= > nt glut of music magazine failures. Revered worldwide, as the ultimate auth= > ority on great alternative, underground and dance music, the brand will be = > realigned to make greater use of the expertise behind the magazine. > Over the last 11 years, Jockey Slut has made itself the holy grail of irrev= > erent and passionate music journalism. It has been ground breaking with its= > cover stars, legendary events and highly acclaimed covermount albums. Plan= > s to capitalise on its unique reputation and insight include an emphasis on= > the website, redeveloping it as a destination site, with information being= > made available for free on a daily and weekly basis, rather than restricti= > ng this information to the time-delayed date it hits the shelves each month= > . > SP sees this as a key tool in the Jockey Slut expansion into emerging inter= > national markets alongside wider offline activities. > The www.jockeyslut.com site will also begin to carry paid-for content, such= > as music downloads and develop relevant product retail elements through mu= > sic, fashion and other areas of youth culture. > The future will see Jockey Slut expanding further via commercial album rele= > ases, event programming and promotion, a record label, increased merchandis= > e, broadcast opportunities and beyond, beginning in March with two major ev= > ents in America as part of the annual Miami Winter Music Conference. This w= > ill be followed by a promotional tie-up with MTV and Motorola at the MotoMa= > sh event at Canvas, London, on 21st March. Jockey Slut is also teaming up w= > ith a number of other partners to create a series of unique music events ac= > ross the UK, Europe and the USA through 2004. > =85.continued on page 2 > > > > This progressive move to becoming a credible and rounded music brand will b= > e supported by a substantial financial investment by SP. > Jockey Slut=92s magazine is becoming a seminal, quarterly cutting-edge musi= > c bible offering a collectable round up of each season=92s hot releases and= > acts. It will be published at key times of the year tying in with major mu= > sic events. It will be published every March, June, September and November.= > The March issue of Jockey Slut is on the shelves on 19th February. The on-= > line version will be updated on a daily and weekly basis from that date onw= > ards. > Managing Editor, Rob Wood said: > "Times are changing and Jockey Slut is now right out there at the forefront= > . We are going to build on our great reputation by honing the monthly magaz= > ine to four bumper issues and massively expanding jockeyslut.com into an im= > mediate, on-line magazine. For topical information we will be able to infor= > m our readers of new and exciting music even quicker and be able to offer t= > hem even more through an interactive magazine, brand extensions and the vas= > t potential this offers. It=92s a very exciting way of giving our readers e= > ven more." > Swinstead Publishing Managing Director, Jon Swinstead commented: > "Information is so readily available now that some monthly titles struggle = > to be either relevant or considered. Daily, weekly, weekend supplements and= > on-line are far more suited to timely information. We are taking a positiv= > e step forward in order to allow the brands to grow in the appropriate medi= > a and investing in them to ensure they achieve their vast potential within = > this brave new world. Information is so easily accessible that the time it = > takes for a monthly magazine to hit the shelves can make it invalid. We wan= > t to challenge that. The revised frequency of the print executions will all= > ow us to deliver an even higher level of editorial content, with a greater = > planning period between each issue whilst delivering daily and weekly infor= > mation on line. In addition it will give us more time to develop the brand = > both here in the UK and overseas." > To support the move, Swinstead Publishing has appointed the youth marketing= > agency Espionage as retained marketing communications agency for the repos= > itioning activity. > Jon Swinstead continued: > "It=92s an exciting time to be involved in youth culture, and by breaking t= > he traditional boundaries of publishing, we=92re taking a brand with huge r= > espect and building its future on the international stage. We are thrilled = > to be working with Espionage, they have an understanding that we simply cou= > ld not get elsewhere and the unique ability to link commerciality with it." > >
