for a while and especially since the last issue (down to half a page of house and techno reviews) i've been thinking about whether i'll buy JS again bearing in mind i've been reading this for at least 7 years regularly.
when i saw your mail tom, i thought that it was an announcemnet of it's demise as most people i speak to have been thinking the same as me. which can't bode well for it's survival. i think the on-line payed for content is brave but i suspect people aren't going to like that when there's so much free info online anyway. JS looks like it will go the way of Musik et al. all i can say is bring back Magic Feet (and i'm not just saying that either :) ) robin... -> -----Original Message----- -> From: -> [EMAIL PROTECTED] -> [mailto:[EMAIL PROTECTED] -> org] On Behalf Of Tom Magic Feet -> Sent: 02 February 2004 15:08 -> To: 313 mailing list -> Subject: (313) Fw: Jockey Slut mag -> -> -> did you get this?In amongst this piece of prime PR -> jibber-jabber below is -> the news that Jockey Slut is to go quarterly instead of -> monthly and focus -> more on its website and selling stuff to 'youths' instead. -> The decline of -> the UK dance music press continues - discuss. -> -> (Apologies for all the equals and numbers in the text, -> that's how I got it.) -> -> TOM -> -> PS: Although I do write for the Slut I don't know any more -> than this, so -> anyone running labels etc please don't ask me for more info -> beacause no-one -> at the mag has told me anything at all, which is par for the course, -> actually. I got this from another source. -> -> ---- -> -> JOCKEY SLUT PRESS RELEASE: -> 30th January 2004 -> -> -> Swinstead Publishing looks to the future -> Progressive brand development starts with Jockey Slut repositioning -> Swinstead Publishing is to make a bold and progressive move -> to bring its yo= -> uth culture magazine portfolio into the 21st Century, -> through challenging t= -> he =91outdated=92 conventions that most publishers still -> cling to. These ch= -> anges will bring SP closer to its readers, consolidate its -> position as a cu= -> tting-edge and innovative publisher and will allow broader -> opportunities fo= -> r its brands to extend beyond their current print media limitations. -> The first move will see Jockey Slut, the world=92s leading -> cutting-edge mus= -> ic title, invest in an expansion plan which laughs in the -> face of the curre= -> nt glut of music magazine failures. Revered worldwide, as -> the ultimate auth= -> ority on great alternative, underground and dance music, the -> brand will be = -> realigned to make greater use of the expertise behind the magazine. -> Over the last 11 years, Jockey Slut has made itself the holy -> grail of irrev= -> erent and passionate music journalism. It has been ground -> breaking with its= -> cover stars, legendary events and highly acclaimed -> covermount albums. Plan= -> s to capitalise on its unique reputation and insight include -> an emphasis on= -> the website, redeveloping it as a destination site, with -> information being= -> made available for free on a daily and weekly basis, rather -> than restricti= -> ng this information to the time-delayed date it hits the -> shelves each month= -> . -> SP sees this as a key tool in the Jockey Slut expansion into -> emerging inter= -> national markets alongside wider offline activities. -> The www.jockeyslut.com site will also begin to carry -> paid-for content, such= -> as music downloads and develop relevant product retail -> elements through mu= -> sic, fashion and other areas of youth culture. -> The future will see Jockey Slut expanding further via -> commercial album rele= -> ases, event programming and promotion, a record label, -> increased merchandis= -> e, broadcast opportunities and beyond, beginning in March -> with two major ev= -> ents in America as part of the annual Miami Winter Music -> Conference. This w= -> ill be followed by a promotional tie-up with MTV and -> Motorola at the MotoMa= -> sh event at Canvas, London, on 21st March. Jockey Slut is -> also teaming up w= -> ith a number of other partners to create a series of unique -> music events ac= -> ross the UK, Europe and the USA through 2004. -> =85.continued on page 2 -> -> -> -> This progressive move to becoming a credible and rounded -> music brand will b= -> e supported by a substantial financial investment by SP. -> Jockey Slut=92s magazine is becoming a seminal, quarterly -> cutting-edge musi= -> c bible offering a collectable round up of each season=92s -> hot releases and= -> acts. It will be published at key times of the year tying -> in with major mu= -> sic events. It will be published every March, June, -> September and November.= -> The March issue of Jockey Slut is on the shelves on 19th -> February. The on-= -> line version will be updated on a daily and weekly basis -> from that date onw= -> ards. -> Managing Editor, Rob Wood said: -> "Times are changing and Jockey Slut is now right out there -> at the forefront= -> . We are going to build on our great reputation by honing -> the monthly magaz= -> ine to four bumper issues and massively expanding -> jockeyslut.com into an im= -> mediate, on-line magazine. For topical information we will -> be able to infor= -> m our readers of new and exciting music even quicker and be -> able to offer t= -> hem even more through an interactive magazine, brand -> extensions and the vas= -> t potential this offers. It=92s a very exciting way of -> giving our readers e= -> ven more." -> Swinstead Publishing Managing Director, Jon Swinstead commented: -> "Information is so readily available now that some monthly -> titles struggle = -> to be either relevant or considered. Daily, weekly, weekend -> supplements and= -> on-line are far more suited to timely information. We are -> taking a positiv= -> e step forward in order to allow the brands to grow in the -> appropriate medi= -> a and investing in them to ensure they achieve their vast -> potential within = -> this brave new world. Information is so easily accessible -> that the time it = -> takes for a monthly magazine to hit the shelves can make it -> invalid. We wan= -> t to challenge that. The revised frequency of the print -> executions will all= -> ow us to deliver an even higher level of editorial content, -> with a greater = -> planning period between each issue whilst delivering daily -> and weekly infor= -> mation on line. In addition it will give us more time to -> develop the brand = -> both here in the UK and overseas." -> To support the move, Swinstead Publishing has appointed the -> youth marketing= -> agency Espionage as retained marketing communications -> agency for the repos= -> itioning activity. -> Jon Swinstead continued: -> "It=92s an exciting time to be involved in youth culture, -> and by breaking t= -> he traditional boundaries of publishing, we=92re taking a -> brand with huge r= -> espect and building its future on the international stage. -> We are thrilled = -> to be working with Espionage, they have an understanding -> that we simply cou= -> ld not get elsewhere and the unique ability to link -> commerciality with it." -> -> -> --- -> Incoming mail is certified Virus Free. -> Checked by AVG anti-virus system (http://www.grisoft.com). -> Version: 6.0.564 / Virus Database: 356 - Release Date: 19/01/2004 -> ->
