I think you'll find it's pronounced Hurb. ;-) -----Original Message----- From: Cyclone Wehner [mailto:[EMAIL PROTECTED] Sent: Tuesday, February 03, 2004 7:05 AM To: 313 Detroit Subject: Re: (313) Fw: Jockey Slut mag
Hasn't it gone all indie rock anyway? Thank God for Urb!!! ---------- >From: "robin" <[EMAIL PROTECTED]> >To: "'Tom Magic Feet'" <[EMAIL PROTECTED]>, "'313 mailing list'" <313@hyperreal.org> >Subject: RE: (313) Fw: Jockey Slut mag >Date: Tue, 3 Feb 2004 2:25 AM > > > > for a while and especially since the last issue (down to half a page of > house and techno reviews) i've been thinking about whether i'll buy JS > again bearing in mind i've been reading this for at least 7 years > regularly. > > when i saw your mail tom, i thought that it was an announcemnet of it's > demise as most people i speak to have been thinking the same as me. > which can't bode well for it's survival. > > i think the on-line payed for content is brave but i suspect people > aren't going to like that when there's so much free info online anyway. > JS looks like it will go the way of Musik et al. > > all i can say is bring back Magic Feet (and i'm not just saying that > either :) ) > > > robin... > > -> -----Original Message----- > -> From: > -> [EMAIL PROTECTED] > -> [mailto:[EMAIL PROTECTED] > -> org] On Behalf Of Tom Magic Feet > -> Sent: 02 February 2004 15:08 > -> To: 313 mailing list > -> Subject: (313) Fw: Jockey Slut mag > -> > -> > -> did you get this?In amongst this piece of prime PR > -> jibber-jabber below is > -> the news that Jockey Slut is to go quarterly instead of > -> monthly and focus > -> more on its website and selling stuff to 'youths' instead. > -> The decline of > -> the UK dance music press continues - discuss. > -> > -> (Apologies for all the equals and numbers in the text, > -> that's how I got it.) > -> > -> TOM > -> > -> PS: Although I do write for the Slut I don't know any more > -> than this, so > -> anyone running labels etc please don't ask me for more info > -> beacause no-one > -> at the mag has told me anything at all, which is par for the course, > -> actually. I got this from another source. > -> > -> ---- > -> > -> JOCKEY SLUT PRESS RELEASE: > -> 30th January 2004 > -> > -> > -> Swinstead Publishing looks to the future > -> Progressive brand development starts with Jockey Slut repositioning > -> Swinstead Publishing is to make a bold and progressive move > -> to bring its yo= > -> uth culture magazine portfolio into the 21st Century, > -> through challenging t= > -> he =91outdated=92 conventions that most publishers still > -> cling to. These ch= > -> anges will bring SP closer to its readers, consolidate its > -> position as a cu= > -> tting-edge and innovative publisher and will allow broader > -> opportunities fo= > -> r its brands to extend beyond their current print media limitations. > -> The first move will see Jockey Slut, the world=92s leading > -> cutting-edge mus= > -> ic title, invest in an expansion plan which laughs in the > -> face of the curre= > -> nt glut of music magazine failures. Revered worldwide, as > -> the ultimate auth= > -> ority on great alternative, underground and dance music, the > -> brand will be = > -> realigned to make greater use of the expertise behind the magazine. > -> Over the last 11 years, Jockey Slut has made itself the holy > -> grail of irrev= > -> erent and passionate music journalism. It has been ground > -> breaking with its= > -> cover stars, legendary events and highly acclaimed > -> covermount albums. Plan= > -> s to capitalise on its unique reputation and insight include > -> an emphasis on= > -> the website, redeveloping it as a destination site, with > -> information being= > -> made available for free on a daily and weekly basis, rather > -> than restricti= > -> ng this information to the time-delayed date it hits the > -> shelves each month= > -> . > -> SP sees this as a key tool in the Jockey Slut expansion into > -> emerging inter= > -> national markets alongside wider offline activities. > -> The www.jockeyslut.com site will also begin to carry > -> paid-for content, such= > -> as music downloads and develop relevant product retail > -> elements through mu= > -> sic, fashion and other areas of youth culture. > -> The future will see Jockey Slut expanding further via > -> commercial album rele= > -> ases, event programming and promotion, a record label, > -> increased merchandis= > -> e, broadcast opportunities and beyond, beginning in March > -> with two major ev= > -> ents in America as part of the annual Miami Winter Music > -> Conference. This w= > -> ill be followed by a promotional tie-up with MTV and > -> Motorola at the MotoMa= > -> sh event at Canvas, London, on 21st March. Jockey Slut is > -> also teaming up w= > -> ith a number of other partners to create a series of unique > -> music events ac= > -> ross the UK, Europe and the USA through 2004. > -> =85.continued on page 2 > -> > -> > -> > -> This progressive move to becoming a credible and rounded > -> music brand will b= > -> e supported by a substantial financial investment by SP. > -> Jockey Slut=92s magazine is becoming a seminal, quarterly > -> cutting-edge musi= > -> c bible offering a collectable round up of each season=92s > -> hot releases and= > -> acts. It will be published at key times of the year tying > -> in with major mu= > -> sic events. It will be published every March, June, > -> September and November.= > -> The March issue of Jockey Slut is on the shelves on 19th > -> February. The on-= > -> line version will be updated on a daily and weekly basis > -> from that date onw= > -> ards. > -> Managing Editor, Rob Wood said: > -> "Times are changing and Jockey Slut is now right out there > -> at the forefront= > -> . We are going to build on our great reputation by honing > -> the monthly magaz= > -> ine to four bumper issues and massively expanding > -> jockeyslut.com into an im= > -> mediate, on-line magazine. For topical information we will > -> be able to infor= > -> m our readers of new and exciting music even quicker and be > -> able to offer t= > -> hem even more through an interactive magazine, brand > -> extensions and the vas= > -> t potential this offers. It=92s a very exciting way of > -> giving our readers e= > -> ven more." > -> Swinstead Publishing Managing Director, Jon Swinstead commented: > -> "Information is so readily available now that some monthly > -> titles struggle = > -> to be either relevant or considered. Daily, weekly, weekend > -> supplements and= > -> on-line are far more suited to timely information. We are > -> taking a positiv= > -> e step forward in order to allow the brands to grow in the > -> appropriate medi= > -> a and investing in them to ensure they achieve their vast > -> potential within = > -> this brave new world. Information is so easily accessible > -> that the time it = > -> takes for a monthly magazine to hit the shelves can make it > -> invalid. We wan= > -> t to challenge that. The revised frequency of the print > -> executions will all= > -> ow us to deliver an even higher level of editorial content, > -> with a greater = > -> planning period between each issue whilst delivering daily > -> and weekly infor= > -> mation on line. In addition it will give us more time to > -> develop the brand = > -> both here in the UK and overseas." > -> To support the move, Swinstead Publishing has appointed the > -> youth marketing= > -> agency Espionage as retained marketing communications > -> agency for the repos= > -> itioning activity. > -> Jon Swinstead continued: > -> "It=92s an exciting time to be involved in youth culture, > -> and by breaking t= > -> he traditional boundaries of publishing, we=92re taking a > -> brand with huge r= > -> espect and building its future on the international stage. > -> We are thrilled = > -> to be working with Espionage, they have an understanding > -> that we simply cou= > -> ld not get elsewhere and the unique ability to link > -> commerciality with it." > -> > -> > -> --- > -> Incoming mail is certified Virus Free. > -> Checked by AVG anti-virus system (http://www.grisoft.com). > -> Version: 6.0.564 / Virus Database: 356 - Release Date: 19/01/2004 > -> > -> > ##################################################################################### Note: Any views or opinions are solely those of the author and do not necessarily represent those of Channel Four Television Corporation unless specifically stated. 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