> Thank God for Urb!!! our words you don't hear too often. ;)
> > ---------- > >From: "robin" <[EMAIL PROTECTED]> > >To: "'Tom Magic Feet'" <[EMAIL PROTECTED]>, "'313 mailing list'" > <313@hyperreal.org> > >Subject: RE: (313) Fw: Jockey Slut mag > >Date: Tue, 3 Feb 2004 2:25 AM > > > > > > > > > for a while and especially since the last issue (down to half a page of > > house and techno reviews) i've been thinking about whether i'll buy JS > > again bearing in mind i've been reading this for at least 7 years > > regularly. > > > > when i saw your mail tom, i thought that it was an announcemnet of it's > > demise as most people i speak to have been thinking the same as me. > > which can't bode well for it's survival. > > > > i think the on-line payed for content is brave but i suspect people > > aren't going to like that when there's so much free info online anyway. > > JS looks like it will go the way of Musik et al. > > > > all i can say is bring back Magic Feet (and i'm not just saying that > > either :) ) > > > > > > robin... > > > > -> -----Original Message----- > > -> From: > > -> [EMAIL PROTECTED] > > -> [mailto:[EMAIL PROTECTED] > > -> org] On Behalf Of Tom Magic Feet > > -> Sent: 02 February 2004 15:08 > > -> To: 313 mailing list > > -> Subject: (313) Fw: Jockey Slut mag > > -> > > -> > > -> did you get this?In amongst this piece of prime PR > > -> jibber-jabber below is > > -> the news that Jockey Slut is to go quarterly instead of > > -> monthly and focus > > -> more on its website and selling stuff to 'youths' instead. > > -> The decline of > > -> the UK dance music press continues - discuss. > > -> > > -> (Apologies for all the equals and numbers in the text, > > -> that's how I got it.) > > -> > > -> TOM > > -> > > -> PS: Although I do write for the Slut I don't know any more > > -> than this, so > > -> anyone running labels etc please don't ask me for more info > > -> beacause no-one > > -> at the mag has told me anything at all, which is par for the course, > > -> actually. I got this from another source. > > -> > > -> ---- > > -> > > -> JOCKEY SLUT PRESS RELEASE: > > -> 30th January 2004 > > -> > > -> > > -> Swinstead Publishing looks to the future > > -> Progressive brand development starts with Jockey Slut repositioning > > -> Swinstead Publishing is to make a bold and progressive move > > -> to bring its yo= > > -> uth culture magazine portfolio into the 21st Century, > > -> through challenging t= > > -> he =91outdated=92 conventions that most publishers still > > -> cling to. These ch= > > -> anges will bring SP closer to its readers, consolidate its > > -> position as a cu= > > -> tting-edge and innovative publisher and will allow broader > > -> opportunities fo= > > -> r its brands to extend beyond their current print media limitations. > > -> The first move will see Jockey Slut, the world=92s leading > > -> cutting-edge mus= > > -> ic title, invest in an expansion plan which laughs in the > > -> face of the curre= > > -> nt glut of music magazine failures. Revered worldwide, as > > -> the ultimate auth= > > -> ority on great alternative, underground and dance music, the > > -> brand will be = > > -> realigned to make greater use of the expertise behind the magazine. > > -> Over the last 11 years, Jockey Slut has made itself the holy > > -> grail of irrev= > > -> erent and passionate music journalism. It has been ground > > -> breaking with its= > > -> cover stars, legendary events and highly acclaimed > > -> covermount albums. Plan= > > -> s to capitalise on its unique reputation and insight include > > -> an emphasis on= > > -> the website, redeveloping it as a destination site, with > > -> information being= > > -> made available for free on a daily and weekly basis, rather > > -> than restricti= > > -> ng this information to the time-delayed date it hits the > > -> shelves each month= > > -> . > > -> SP sees this as a key tool in the Jockey Slut expansion into > > -> emerging inter= > > -> national markets alongside wider offline activities. > > -> The www.jockeyslut.com site will also begin to carry > > -> paid-for content, such= > > -> as music downloads and develop relevant product retail > > -> elements through mu= > > -> sic, fashion and other areas of youth culture. > > -> The future will see Jockey Slut expanding further via > > -> commercial album rele= > > -> ases, event programming and promotion, a record label, > > -> increased merchandis= > > -> e, broadcast opportunities and beyond, beginning in March > > -> with two major ev= > > -> ents in America as part of the annual Miami Winter Music > > -> Conference. This w= > > -> ill be followed by a promotional tie-up with MTV and > > -> Motorola at the MotoMa= > > -> sh event at Canvas, London, on 21st March. Jockey Slut is > > -> also teaming up w= > > -> ith a number of other partners to create a series of unique > > -> music events ac= > > -> ross the UK, Europe and the USA through 2004. > > -> =85.continued on page 2 > > -> > > -> > > -> > > -> This progressive move to becoming a credible and rounded > > -> music brand will b= > > -> e supported by a substantial financial investment by SP. > > -> Jockey Slut=92s magazine is becoming a seminal, quarterly > > -> cutting-edge musi= > > -> c bible offering a collectable round up of each season=92s > > -> hot releases and= > > -> acts. It will be published at key times of the year tying > > -> in with major mu= > > -> sic events. It will be published every March, June, > > -> September and November.= > > -> The March issue of Jockey Slut is on the shelves on 19th > > -> February. The on-= > > -> line version will be updated on a daily and weekly basis > > -> from that date onw= > > -> ards. > > -> Managing Editor, Rob Wood said: > > -> "Times are changing and Jockey Slut is now right out there > > -> at the forefront= > > -> . We are going to build on our great reputation by honing > > -> the monthly magaz= > > -> ine to four bumper issues and massively expanding > > -> jockeyslut.com into an im= > > -> mediate, on-line magazine. For topical information we will > > -> be able to infor= > > -> m our readers of new and exciting music even quicker and be > > -> able to offer t= > > -> hem even more through an interactive magazine, brand > > -> extensions and the vas= > > -> t potential this offers. It=92s a very exciting way of > > -> giving our readers e= > > -> ven more." > > -> Swinstead Publishing Managing Director, Jon Swinstead commented: > > -> "Information is so readily available now that some monthly > > -> titles struggle = > > -> to be either relevant or considered. Daily, weekly, weekend > > -> supplements and= > > -> on-line are far more suited to timely information. We are > > -> taking a positiv= > > -> e step forward in order to allow the brands to grow in the > > -> appropriate medi= > > -> a and investing in them to ensure they achieve their vast > > -> potential within = > > -> this brave new world. Information is so easily accessible > > -> that the time it = > > -> takes for a monthly magazine to hit the shelves can make it > > -> invalid. We wan= > > -> t to challenge that. The revised frequency of the print > > -> executions will all= > > -> ow us to deliver an even higher level of editorial content, > > -> with a greater = > > -> planning period between each issue whilst delivering daily > > -> and weekly infor= > > -> mation on line. In addition it will give us more time to > > -> develop the brand = > > -> both here in the UK and overseas." > > -> To support the move, Swinstead Publishing has appointed the > > -> youth marketing= > > -> agency Espionage as retained marketing communications > > -> agency for the repos= > > -> itioning activity. > > -> Jon Swinstead continued: > > -> "It=92s an exciting time to be involved in youth culture, > > -> and by breaking t= > > -> he traditional boundaries of publishing, we=92re taking a > > -> brand with huge r= > > -> espect and building its future on the international stage. > > -> We are thrilled = > > -> to be working with Espionage, they have an understanding > > -> that we simply cou= > > -> ld not get elsewhere and the unique ability to link > > -> commerciality with it." > > -> > > -> > > -> --- > > -> Incoming mail is certified Virus Free. > > -> Checked by AVG anti-virus system (http://www.grisoft.com). > > -> Version: 6.0.564 / Virus Database: 356 - Release Date: 19/01/2004 > > -> > > -> > > >
