Definitely the advertising, that's the industry line. The record companies are not advertising, they're leaving that to stores like HMV to highlight in their bulk ads. I thought Mixmag would go first, this issue's is so diabolical - Paul Oakenfold interview (superstar DJs are over, ya heard?), raver porn (for real) and a million drug stories. I only bought it to read the Mills interview, which was about 300 words.
---------- >From: [EMAIL PROTECTED] >To: "robin" <[EMAIL PROTECTED]>, "'Tom Magic Feet'" <[EMAIL PROTECTED]>, "'313 mailing list'" <313@hyperreal.org> >Subject: Re: (313) Fw: Jockey Slut mag >Date: Tue, 3 Feb 2004 2:33 AM > > >> >>all i can say is bring back Magic Feet > > ----> WORD! > > I would love to hear some views on the decline of the dance music media in > Europe. It's not only the UK that is experiencing this. Two weeks ago, > Bassic Groove, the leading Dutch dance magazine, announced it had gone > bust, restylings everywhere, content moving from music to 'lifestyle', etc. > > What are the main reasons behind this? > > Some clues: > > The fallback in the music industry => less advertisements > The availability of much 'magazine' info on the net, usually a lot faster > than the paper variant and sometimes a lot more elaborate and FREE! > In some European countries the ban on tobacco ads caused serious damage. > The (forced) switch to more 'lifestyle' oriented content while there's > already quite a lot of that (sort of magazines) around + turning away the > music lovers > Youngsters have more things they want to spend their money on; magazines > don't really take up the primary spot in their top 10... > > What do you think weighs most on the decline of the paper dance magz? > > John > >
