is anyone entertaining the notion that UK Mags are so into trends, that when someone declared the death o magazines a trend, they all followed off the cliff like lemmings.
On Tue, 3 Feb 2004 [EMAIL PROTECTED] wrote: > > >What do you think weighs most on the decline of the paper dance magz? > > hmm, well to be sure I dont know! > I reckon a combination of all those points though... > > It's funny though. Say, in the example of jockey slut. They changed their > magazine to suit a more main-stream view right? > Well, now, the main-stream lost interest right? as 'it' (the mainstream) > was always more interested in the lifestyle aspect of it 'clubbing' etc. so > now, having alienated the people who bought that magazine originally (who I > suspect are still around and still very interested in music) - they have no > audience left as the 'faddy' people who they wanted to appeal to (the more > mainstream) moved on to doing something else. > just another thing to add to the list? > > remember, they sold that title. this was 'selling out', theres no way round > that. > and, in no way am I condemning that - I would have done exactly the same > thing. > when it was sold, it became somthing different. Maybe if it hadn't have > been sold it would still be thriving. > > But of course, from their point of view, they now get to do a record label, > some exciting things on the net, large events etc - so maybe they did take > the right direction, and also now they have a big company willing to invest > in their ideas, where as if they had to do it themselves, they wouldnt have > been able to afford it. > > so I reckon theres two clear sides to the argument. > > I also reckon its the first time I've actually noticed how the internet has > changed the media. > > dont reckon its too bad really. > > alex > > > _________________________________________________________________ > > --------------------- End of message text -------------------- > > This e-mail is sent by the above named in their > individual, non-business capacity and is not on > behalf of PricewaterhouseCoopers. > > PricewaterhouseCoopers may monitor outgoing and incoming > e-mails and other telecommunications on its e-mail and > telecommunications systems. By replying to this e-mail you > give your consent to such monitoring > > > >
