>What do you think weighs most on the decline of the paper dance magz? hmm, well to be sure I dont know! I reckon a combination of all those points though...
It's funny though. Say, in the example of jockey slut. They changed their magazine to suit a more main-stream view right? Well, now, the main-stream lost interest right? as 'it' (the mainstream) was always more interested in the lifestyle aspect of it 'clubbing' etc. so now, having alienated the people who bought that magazine originally (who I suspect are still around and still very interested in music) - they have no audience left as the 'faddy' people who they wanted to appeal to (the more mainstream) moved on to doing something else. just another thing to add to the list? remember, they sold that title. this was 'selling out', theres no way round that. and, in no way am I condemning that - I would have done exactly the same thing. when it was sold, it became somthing different. Maybe if it hadn't have been sold it would still be thriving. But of course, from their point of view, they now get to do a record label, some exciting things on the net, large events etc - so maybe they did take the right direction, and also now they have a big company willing to invest in their ideas, where as if they had to do it themselves, they wouldnt have been able to afford it. so I reckon theres two clear sides to the argument. I also reckon its the first time I've actually noticed how the internet has changed the media. dont reckon its too bad really. alex _________________________________________________________________ --------------------- End of message text -------------------- This e-mail is sent by the above named in their individual, non-business capacity and is not on behalf of PricewaterhouseCoopers. PricewaterhouseCoopers may monitor outgoing and incoming e-mails and other telecommunications on its e-mail and telecommunications systems. By replying to this e-mail you give your consent to such monitoring
