On 2 May 2008, at 09:02, Odeluga, Ken wrote:
I haven't even heard the mix so I've no opinion on whether it's good
or
bad. However it seems fair to agree that Hawtin is very good at
marketing. Whether his marketing skills outweigh his musical ones
though, that's where it becomes a matter of opinion, innit?
I just think it's lazy to say "he's good a marketing" because to be
honest it's not that hard to market records and do good artwork - you
could ring and email all the press in about 2hrs!!! UR are just as
good for example, as are Bpitch - the list is pretty endless.
People focus on the wrong thing with him and take the easy way out,
it's almost become a natural habit for many. It's like listening to
people bang on about how good the Orbit was, well the last two years
where shocking, the line-ups were very, very poor and the crowd was
the most narrow minded I've experienced - great days indeed, it's just
selective memory.
It's also very naive to suggest people buy the "marketing idea" when
selecting what to purchase, people aren't stupid.
m
