On 2 May 2008, at 09:50, Matt Chester wrote:
I just think it's lazy to say "he's good a marketing" because to be
honest it's not that hard to market records and do good artwork -
you could ring and email all the press in about 2hrs!!! UR are just
as good for example, as are Bpitch - the list is pretty endless.
- Pretty easy to say when you work in the design & marketing
business! It's easy to do all this stuff if you are naturally pre-
disposed to it and already have the necessary skills - however for
some people it can be very difficult indeed. Forging contacts with
press requires a particular mindset and, how shall we say, 'verbal
skills', which many great artists lack.
I disagree Matt, it's not hard to find a design company that will do
your labels for free if you let them do what they want to and most of
the press contacts are printed in the magazines, doing a two para
press release isn't that taxing surely but I do take your point that
some are better or more suited than others but it's not really an
excuse or a reason to lay blame, is it?
It's also very naive to suggest people buy the "marketing idea"
when selecting what to purchase, people aren't stupid.
- Are these the same people who seem about to elect a clown for
Mayor of London?
You tell me, most people take their music more seriously than voting
for Boris for a laugh ;) You get what you deserve and most people
moaning about it didn't even bother voting.
Facetiousness aside, I think it's crazy to suggest that people
aren't led by good marketing! Music buyers like every other member
of the shopping public will generally take what's spoonfed to them -
more discerning buyers like those on this list are pretty rare in
comparison to the legion sheep out there who will go for whatever
the latest trend is.
I don't know anyone who buys something they don't like but you have to
accept there will always be "market leaders" but it really shouldn't
come as a shock to anyone of this list that advertising works.
Do you really think the 10,000 people all nodding away druggily to
Richie's sets at Sonar or wherever were there because they REALLY
loved his music? It would be nice to think that the scene was some
kind of meritocracy where the cream naturally rises to the top, but
I think all the evidence suggests otherwise.
I can't speak for them but I'll be going to see him cos I like his
music and the world isn't fair - humanity, the devil I tell thee :)
but why concern yourself with who's at the "top" and the grass is
green stuff - just do your stuff and be happy.
m
