Hmmmm, I'm talking more about the entire "thing" he's created in Berlin and his general, almost slavish, use of the newest gadget/technology. Personally I find it extremelly difficult to "market", do good artwork , press etc but that's only a small part of his activities anyway.
This isn't a recent thing for me, I've been of a similar opinion since about 1994! Jason "naive" Brunton -(you obviously haven't met a lot of the customers we have who buy Minus material or you wouldn't have made that comment :) ) 2008/5/2 Martin Dust <[EMAIL PROTECTED]>: > On 2 May 2008, at 09:02, Odeluga, Ken wrote: > > > > I haven't even heard the mix so I've no opinion on whether it's good or > > bad. However it seems fair to agree that Hawtin is very good at > > marketing. Whether his marketing skills outweigh his musical ones > > though, that's where it becomes a matter of opinion, innit? > > > > I just think it's lazy to say "he's good a marketing" because to be honest > it's not that hard to market records and do good artwork - you could ring > and email all the press in about 2hrs!!! UR are just as good for example, as > are Bpitch - the list is pretty endless. > > People focus on the wrong thing with him and take the easy way out, it's > almost become a natural habit for many. It's like listening to people bang > on about how good the Orbit was, well the last two years where shocking, the > line-ups were very, very poor and the crowd was the most narrow minded I've > experienced - great days indeed, it's just selective memory. > > It's also very naive to suggest people buy the "marketing idea" when > selecting what to purchase, people aren't stupid. > > m >
