No debate about that... demo's are very effective for some products...
and technology products are in that group :).
A good demo for an Android app that focused on showing what you can do ,
and "Look how easy it is to do it" would be a great marketing tool... if
you can figure out how to get it to your potential customers.. or get
your potential customers to it :).
On 27/08/2010 3:07 PM, TreKing wrote:
At the risk of getting into another long-winded, miscommunicated
debate ... =P
On Fri, Aug 27, 2010 at 4:03 PM, Brad Gies <rbg...@gmail.com
<mailto:rbg...@gmail.com>> wrote:
How many developers have experienced the other person's "eyes
glazing over and their mind shutting down" effect when they are
excitedly telling their friends and family about everything the
latest technology/gadget/device can do.
Actually, when I show friends and family my shiny phone and start
emailing / getting driving directions / looking up bus times, etc,
etc, they open their eyes with excitement and interest.
There's a reason that promotional videos or commercials show you what
you can do with the product - like the iPad commercial with the person
email, browsing, editing pictures, and playing games. These are all
features of the product. No, dully listing every single feature as a
list of text is not the best strategy, agreed - but there is
unquestionable value in conveying to the user what they can actually
do with what you're asking them to pay for.
Unfortunately, we're all extremely limited in how we can do that on
the Market.
Sincerely,
Brad Gies
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