On Jan 28, 2009, at 6:04 PM, Jared Spool wrote:
I've read through your comments multiple times and others have said they've done the same. Yet, there's still confusion over how this is more than just really-smart-and-experience-people-doing-good-work. You, yourself, said it isn't as much a method as it is a "philosophy" or "approach". Other than a label you've put on your own working style, what is really the repeatable, scalable element here?
This reminds me of that article Lou commented on from that Branding guy who was clueless a few months back. Shows you how memorable his branded version of whatever design process he had was, I can't even remember the name or company or anything.
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