Part 2 of 2:

RED-focused designers focus primarily on gaining broad and general
judgement and design skills and experience allowing them to react and
create effective and successful solutions in a wide range of problem
spaces.  They recognize and utilize a wide range of methodologies,
often in rapid and ad hoc manners, but are primarily focused on
improving their own, protege's, and teams' dynamic judgement,
skill, and implementation capabilities.   Furthermore they recognize
the importance of methodologies, but separate this from the dynamic
judgement, skill, and implementation capabilities of designers that
they consider key.

The "methodology" here lies in the master/protege/team crucible
environment over time, of applying the three design activities I
previously listed, in order to develop and hone better and better
designers.

Designers and designer skills, judgement, and implementation
capabilities forged in the RED crucible produce over time the ability
to achieve more successful results (particularly for revolutionary
scale projects) in shorter timeframes and with less resources.

RED practice is not arbitrary.  RED is practiced by many designers
who don't understand (yet) that this is what they're doing.

RED is not a fallback (as "genius design" is characterized by its
fans, so from here out I'll suggest these remain two separate
things).  RED is a primary approach to doing design.

RED is successful primarily because the experiences gained in RED
projects (particularly among younger designers) provide opportunity
to grow as designers in ways not afforded by more structured and
constrained methods.  Particularly those methods that downplay the
crucial role of individual talent, experience, and judgement or how
these can best be exercised and grown.

And this schism runs very deep within our field and community.  This
is why we've got Dave yelling at Yury, instead of recognizing that
we've got a perpendicular paradigm clash at work here.  It's why
others have been repeatedly trying to get their heads around what
I'm saying about RED, and missing the point because they're using a
different frame and reference than RED uses in order to try to
understand it.

We observe similar complete disconnects in dialogs between people of
different political persuasions and many other types of endeavors and
subject, where understanding begins with the participant's underlying
worldview.

RED practitioners are, at the very least, an unvocal and largely
undiscussed segment of the design world.  Process-oriented inquiry
has some advantages in that it fits into books and seminars.  RED
expertise and experience is very difficult because it must be forged
in real-world circumstances.

But it's a monumental mistake for our field to dismiss RED and RED
practitioners on the grounds that they're such a minority as to be
insignificant or not important to acknowledge.

RED practitioners have, do, and will continue to make significant and
crucial design and development contributions to development in a wide
range of fields.  And by beginning now, through the study and dialog
of those who have practiced in this manner, to discuss this approach,
we can open up this possibility to many more practicing designers.

If it accomplishes nothing more in the short term other than to
provide a signal to the community that yes, what's commonly reduced
to "intuition," can indeed be a superior means of obtaining a
successful solution in many constrained situations.  And that this
"intution" is not really that at all, but rather RED, and greatly
informed and accomplished through the crucible of experience.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=37626


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