In my last few days' experience I can categorically say they don't care at
all - at least the Customer Service department don't.  The technical support
people are much better, particularly the Dutch division if you're lucky
enough to get directed to them.

My experience this week:
My G4 Powerbook optical drive has packed up for a second time.  I bought the
Applecare extended warranty last year, so took it to Honeylight Computers
(also digging the depths in customer relations) for a warranty repair.
Seven days later I phoned Honeylight to chase the repair, and to cut a long
story short, was told that the Apple ordering system was down and therefore
they couldn't order the part.  After a day of no help whatsoever from either
Apple or HLC it transpired that Apple were blaming HL for not telling me
that their ordering system had been out of action for 2 weeks with no fix
date in sight.  This news was delivered to me by possibly the least helpful
CS person I have ever spoken to, and when I relayed this info to HLC they
spoke to Apple and phoned me back to say that I was lying and that Apple
hadn't said that about them, and that the fault was with their 'good
friends' at Apple. Deep breaths were needed at this stage.

After a day on the phone it was a tech support manager who delved further to
find that my Applecare warranty was 'on hold' since I bought it before Xmas
as Apple hadn't quite managed to transfer info when their systems had
changed.  I had to fax a copy of my bank statement to prove that I'd paid
for it.  I'm still waiting for the laptop to be collected for the second
attempt at fixing it. No apology at any stage from Apple.

Such a shame that such pretty machines are let down by dreadful customer
'service'. 

Apologies list-mum if this is straying off topic.

Jo

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