Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Christine Louise Beems
Ancillary promotional benefits of ALA2010 (note unlimited FREE guest 
passes):
 a.. Unlimited VIP guest passes for you to invite your customers and 
prospects;
 b.. A free listing, product description and product category listings in 
the Exhibit Directory & Buyer's Guide, which reinforces your message and 
serves as a valuable post-show reference for attendees;
 c.. Your free listing on the ALA World Wide Web site located at 
http://www.ala.org and the opportunity to establish a hot link back to your 
web page;
 d.. A daily, on-site show newspaper where you can promote new products and 
services;
 e.. Pre and post-show access to our exclusive registration lists for your 
own promotional mailings

 f.. 26 total exhibit hours!

- Original Message - 
From: "WorldLabel.com" 

To: 
Sent: Monday, January 11, 2010 3:37 PM
Subject: Re: [marketing] American Library Association 2010 Annual Conference



Some quick thoughts regarding this.


$2,025 is the cost and from what I see that does not include a floor pass

for both workers

I would help with some of that. And, there are other expenses, duplication
of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to Richard
Widick who handles sales of booths for ALA, he advised that they would "as 
a
special for openoffice" give us a small table on press row for USD800 as 
an

alternative if we wish. Im not sure how effective the small table will be.

If we could put this together any ideas on what exactly we would do with 
a

10 x 10 space and 3-4 bodies?

My guess is we would need someone to drive this as a mini-project. I wish 
i
could but my organizations skills are horrendous and very limited time. 
ALA
conference is high exposure and would be a great opportunity for 
Openoffice.

My guess is we would need a few computer terminals for demonstrating,
handing out CDs, explaining the OOo community and all the resources it has
to offer. How libraries can benefit and how patrons can use OOo to their
advantage. Perhaps have a well done video going continually.


10 x 10 space and 3-4 bodies


There are so many exhibitors, one can walk around handing out CDs, info 
;-)

so we can use more bodies than just handling the booth...

Perhaps a program can be developed and distributed on "teaching librarians
how to teach patrons how to use OOo"

Some interesting info on marketing to libraries:
http://marketing.openoffice.org/pa/




On Mon, Jan 11, 2010 at 2:33 PM, Drew Jensen 
wrote:



Benjamin Horst wrote:


I strongly agree. Education should be a very fertile market for our
promotional work.

This ALA conference is in Washington DC, so it's possibly within range 
for
me. Anthony is near DC as well, so if he's available that could be 
great.




June 24 - 29, personally I've been looking at the Linuxfest in SC the
weekend before for a trip, but given the location and lead time I would
certainly be available to help. Perhaps, for the entire week, and most
likely I can just stay with friends in town for the period.

That said:

Jan 29th is the deadline for acquiring a booth - not a lot of time for
reasoned discussion. (echoing other posts about long range planning )

$2,025 is the cost and from what I see that does not include a floor pass
for both workers? That is a good bite of cash.

If we could put this together any ideas on what exactly we would do with 
a

10 x 10 space and 3-4 bodies?

Drew





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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Christine Louise Beems
Some of the info you seek about exhibiting may be found at 
http://exhibitors.ala.org/files/AN10-SpaceApplication.pdf


Note for the record that whoever said they were offering you a 'special' 
deal was toying with you as this is the regular price that anyone would pay 
for a 'small press table'.


Still, at $2025 for a 10x10 space  (add $175 for a corner booth) this is 
really a pretty good deal... IF they deliver on attendance. And by my count 
(based on http://exhibitors.ala.org/files/ALA-AN10-Exhibitor-List.pdf ) they 
are a long way from having the 6000+ exhibitors they've had previous annual 
events...  so before I would plunk any dinero down I would want to get some 
serious assurance that their registration rate is on track with prior years, 
especially as their closing date is January 29.


And personally (as it is well known on this list -- or should be  --  
that I am a chronic stumper for getting the word out to the 
technophobe-nation), I think that a wham-bam dog and pony show with blazing 
wide-screens, humming work stations, dazzling banners (about this being 
OOo's 10th happy birthday !) topped off with the classy 
Presentation Kit we've previously discussed and the illustrious exhuberance 
of a few folks like Drew & Andy would be a marvelous way to spend marketing 
dollars... ~Christine


- Original Message - 
From: "Drew Jensen" 

To: 
Sent: Monday, January 11, 2010 5:48 PM
Subject: Re: [marketing] American Library Association 2010 Annual Conference



Andy Brown wrote:

WorldLabel.com wrote:


I would help with some of that. And, there are other expenses, 
duplication
of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to 
Richard
Widick who handles sales of booths for ALA, he advised that they would 
"as a
special for openoffice" give us a small table on press row for USD800 as 
an
alternative if we wish. Im not sure how effective the small table will 
be.




I can assist with the OO.o CDs so that would be a "no cost".  All I
would need is a address to ship them and an estimate on how many would
be needed.  I would start on the CDs as soon as v3.2 is released.




Being only a few hours drive (mini-van) I could certainly act as an
early collection point.

Not trying to say a small table wouldn't be fine, but Logistics wise I
can also furnish:
[One note - I really would like to see the shows policy regarding
security first, but assuming it's a locked facility at night]
32" LCD Display (Sony HD TV/Monitor)
22" LCD Display (HP 2207)
8/gig dual core server to drive both displays
2 - pc workstations
1 - HP PSC
Networking - wiFi router / switch

Commercial grade drop lines for a power run, some spot lighting
equipment used in craft show displays. (Just in case there might be nice
banner to highlight maybe :>)

Good skirting for tables if needed. ( dark blue (my choice) and/or moca
brown )

Alright - it's only  10x10 and that's probably way too much equipment
but just saying I would be willing to help by bringing what we need.

Drew







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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Andy Brown
Drew Jensen wrote:
> Andy Brown wrote:
>>
>> I can assist with the OO.o CDs so that would be a "no cost".  All I
>> would need is a address to ship them and an estimate on how many would
>> be needed.  I would start on the CDs as soon as v3.2 is released.
>>
>>   
> 
> Being only a few hours drive (mini-van) I could certainly act as an
> early collection point.
> 


Drop me an email off list with your mailing address and a guess on the
number and OS you think would be good.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Drew Jensen

Andy Brown wrote:

WorldLabel.com wrote:

  

I would help with some of that. And, there are other expenses, duplication
of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to Richard
Widick who handles sales of booths for ALA, he advised that they would "as a
special for openoffice" give us a small table on press row for USD800 as an
alternative if we wish. Im not sure how effective the small table will be.



I can assist with the OO.o CDs so that would be a "no cost".  All I
would need is a address to ship them and an estimate on how many would
be needed.  I would start on the CDs as soon as v3.2 is released.

  


Being only a few hours drive (mini-van) I could certainly act as an 
early collection point.


Not trying to say a small table wouldn't be fine, but Logistics wise I 
can also furnish:
[One note - I really would like to see the shows policy regarding 
security first, but assuming it's a locked facility at night]

32" LCD Display (Sony HD TV/Monitor)
22" LCD Display (HP 2207)
8/gig dual core server to drive both displays
2 - pc workstations
1 - HP PSC
Networking - wiFi router / switch

Commercial grade drop lines for a power run, some spot lighting 
equipment used in craft show displays. (Just in case there might be nice 
banner to highlight maybe :>)


Good skirting for tables if needed. ( dark blue (my choice) and/or moca 
brown )


Alright - it's only  10x10 and that's probably way too much equipment 
but just saying I would be willing to help by bringing what we need.


Drew




Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Andy Brown
WorldLabel.com wrote:

> I would help with some of that. And, there are other expenses, duplication
> of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to Richard
> Widick who handles sales of booths for ALA, he advised that they would "as a
> special for openoffice" give us a small table on press row for USD800 as an
> alternative if we wish. Im not sure how effective the small table will be.

I can assist with the OO.o CDs so that would be a "no cost".  All I
would need is a address to ship them and an estimate on how many would
be needed.  I would start on the CDs as soon as v3.2 is released.

--
Andy Brown
La Mesa, CA  91942
www.the-martin-byrd.net/openoffice.org.html
OpenOffice.org Community Distributor
CD/OEM Distribution Project member
Documentation Project member
Marketing Project member
User Experience Project member


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Re: [marketing] Re: marketing phone conferences

2010-01-11 Thread Florian Effenberger

Hi Alexandro,


I will follow up with technical details for the dial in soon. Please do
not forget to put your favorite agenda items in the wiki:


Please add instructions on how to participate into the call.


"I will follow up with technical details for the dial in soon." ;-)

Florian

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread WorldLabel.com
Some quick thoughts regarding this.

> $2,025 is the cost and from what I see that does not include a floor pass
for both workers

I would help with some of that. And, there are other expenses, duplication
of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to Richard
Widick who handles sales of booths for ALA, he advised that they would "as a
special for openoffice" give us a small table on press row for USD800 as an
alternative if we wish. Im not sure how effective the small table will be.

> If we could put this together any ideas on what exactly we would do with a
10 x 10 space and 3-4 bodies?

My guess is we would need someone to drive this as a mini-project. I wish i
could but my organizations skills are horrendous and very limited time. ALA
conference is high exposure and would be a great opportunity for Openoffice.
My guess is we would need a few computer terminals for demonstrating,
handing out CDs, explaining the OOo community and all the resources it has
to offer. How libraries can benefit and how patrons can use OOo to their
advantage. Perhaps have a well done video going continually.

> 10 x 10 space and 3-4 bodies

There are so many exhibitors, one can walk around handing out CDs, info ;-)
 so we can use more bodies than just handling the booth...

Perhaps a program can be developed and distributed on "teaching librarians
how to teach patrons how to use OOo"

Some interesting info on marketing to libraries:
http://marketing.openoffice.org/pa/




On Mon, Jan 11, 2010 at 2:33 PM, Drew Jensen wrote:

> Benjamin Horst wrote:
>
>> I strongly agree. Education should be a very fertile market for our
>> promotional work.
>>
>> This ALA conference is in Washington DC, so it's possibly within range for
>> me. Anthony is near DC as well, so if he's available that could be great.
>>
>>
> June 24 - 29, personally I've been looking at the Linuxfest in SC the
> weekend before for a trip, but given the location and lead time I would
> certainly be available to help. Perhaps, for the entire week, and most
> likely I can just stay with friends in town for the period.
>
> That said:
>
> Jan 29th is the deadline for acquiring a booth - not a lot of time for
> reasoned discussion. (echoing other posts about long range planning )
>
> $2,025 is the cost and from what I see that does not include a floor pass
> for both workers? That is a good bite of cash.
>
> If we could put this together any ideas on what exactly we would do with a
> 10 x 10 space and 3-4 bodies?
>
> Drew
>
>
>
>
>
> -
> To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org
> For additional commands, e-mail: dev-h...@marketing.openoffice.org
>
>


Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread eric b

I forgot :

If my vote is valid (not sure), I'd add a +1 for Alexandro.

Regards,


Eric Bachard,
Lead,
OpenOffice.org Education Project

--
qɔᴉɹə






Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread eric b

Hi Alexandro,

Le 11 janv. 10 à 20:51, Alexandro Colorado a écrit :



Telling about the education project could be one thing. I remember  
your

 presentation in Orvieto, Alexandro. It was full of ideas, but not so
specific. It looks like a container of wishes for the next decade 
(s) or so

;-) To be really attractive, it might be shorter, more practical?


Well of course, the Education project is considered a "Young/ 
Incubator" project so most things are still on it's way and planned.


Not exactly :  we did a lot, but outside of the OOo website.  
Creativity needs freedom, and OpenOffice.org website does not exactly  
provide the tools we need.




There is an ONG backing it up with EducOO and there is some real  
work happening on some areas of education including OOo4Kids  
(http://wiki.ooo4kids.org/) and Efforts. But some are still being  
developed like the "CampusLibre" project.


Just FYI :

- we created strong links with the schools we worked with, and around  
20 students have been mentored since two years


- OpenOffice.org Education Project today counts ~ 110 members (was  
only 7 or 8 when I started ... )


- Campus Libre Project counts ~ 200 members : http://campus- 
libre.educoo.org/index.php


- Edulibre (free Forge for collaborative work) is new and  
operationnal (we'll launch it soon officially) : http:// 
educoo.edulibre.org/


- is the XO port *not* something concrete ? FYI, OOo4Kids will be in  
the next Sugar version : we created a strong link with another community


- Aren't ClassRooms concrete ? ( everything is on the OpenOffice.org  
wiki )




The goal of the presentation was giving exposure to the whole  
Education project so it couldn't be very practical.



Exactly : one hour is very limited, and the content is generic, but  
dedicated presentations can be done on demand.



I am not sure that showing a fancy graph with the internal  
organization and processes would be very enlightning or attractive  
to someone that want to join the project. Instead I gave an overal  
roundup on areas where they wanted to participate and if they  
thought it was a good idea or not. Most of the wishlist did include  
starting a project in their locality because WE NEED FUNDING. So  
yes, wishful thinking means ... once we get resources we can do X  
or Y.




Yet another concrete fact : EducOOo ( http://educoo.org ) proposed to  
reverse 10 to 15% of the donations to help OpenOffice.org (students  
or Education related, but othr cases can be).



Regards,

Eric Bachard
Lead,
OpenOffice.org Education Project

--
qɔᴉɹə






Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Alexandro Colorado



On Mon, Jan 11, 2010 at 1:09 PM, Cor Nouws  wrote:

Hi Alexandro, all,

Cor Nouws wrote (10-01-10 10:03)


Peter Junge wrote (10-01-10 03:28)


Alexandro's request seems to be quite reasonable, at least.
+1


Not for me.
I miss any reason why someone from Mexico should go to Los Angeles, there
is no clear outsight on networking resulting in local/regional activity, I
see no representation of the project, I see no efforts (or reports of that)
about contacting people out there ...
Maybe that all is available, but until then ...

- 1


[ Sorry for replying to my own mail ;-) ]

Reading / looking through all the replies, it is obvious that there is some
good work to do for Alexandro, and more people ...

I appreciate that the discussion brings some possibilities, links from the
past, ideas from the future, so I hope that is will be possible to build
something from the presence there!
Telling about the education project could be one thing. I remember your
 presentation in Orvieto, Alexandro. It was full of ideas, but not so
specific. It looks like a container of wishes for the next decade(s) or so
;-) To be really attractive, it might be shorter, more practical?


Well of course, the Education project is considered a "Young/Incubator" project so most things are still on it's way and planned. There is an ONG backing it up with EducOO and there is some real work happening on some areas of education including OOo4Kids (http://wiki.ooo4kids.org/) and Efforts. But some are still being developed like the "CampusLibre" project. 


The goal of the presentation was giving exposure to the whole Education project 
so it couldn't be very practical. I am not sure that showing a fancy graph with 
the internal organization and processes would be very enlightning or attractive 
to someone that want to join the project. Instead I gave an overal roundup on 
areas where they wanted to participate and if they thought it was a good idea 
or not. Most of the wishlist did include starting a project in their locality 
because WE NEED FUNDING. So yes, wishful thinking means ... once we get 
resources we can do X or Y.


Do we, as marketing project, have some info to help when you walk there? A
sort of "hey: we really want to start a local group here, do you like to
help, this is what we have and what you could do.."-sheets ?!


I am sure some material would be useful, certainly we have our own material, 
but we could use if there is anything available. So far I havent seen much out 
except for the FOSDEM Logo which I didnt really like as much.


Also, the presentation that we prepare for FOSDEM might be good for such an
event as well?

So my "+ 1" definitely is on its way ;-)

Is it possible for you to keep track of all the possibilities that passed
here (and maybe follow later on) and see what can be made out of it and
report back? Would be great! And if you need any help ...


Not sure what you mean, I will only participate on the CFP for education which is the one available. Other activity is networking and recruiting. 


Kindest regards,
Cor











--
 >> Your office 2010 software: the new OpenOffice.org <<

Cor Nouws
 - nl.OpenOffice.org marketing contact
 - Community Council member


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--
Alexandro Colorado
OpenOffice.org Español
IM: j...@jabber.org



signature.asc
Description: OpenPGP digital signature


Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Drew Jensen

Benjamin Horst wrote:
I strongly agree. Education should be a very fertile market for our 
promotional work.


This ALA conference is in Washington DC, so it's possibly within range 
for me. Anthony is near DC as well, so if he's available that could be 
great.




June 24 - 29, personally I've been looking at the Linuxfest in SC the 
weekend before for a trip, but given the location and lead time I would 
certainly be available to help. Perhaps, for the entire week, and most 
likely I can just stay with friends in town for the period.


That said:

Jan 29th is the deadline for acquiring a booth - not a lot of time for 
reasoned discussion. (echoing other posts about long range planning )


$2,025 is the cost and from what I see that does not include a floor 
pass for both workers? That is a good bite of cash.


If we could put this together any ideas on what exactly we would do with 
a 10 x 10 space and 3-4 bodies?


Drew




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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Cor Nouws

Hi Alexandro, all,

Cor Nouws wrote (10-01-10 10:03)

Peter Junge wrote (10-01-10 03:28)

Alexandro's request seems to be quite reasonable, at least.
+1


Not for me.
I miss any reason why someone from Mexico should go to Los Angeles, 
there is no clear outsight on networking resulting in local/regional 
activity, I see no representation of the project, I see no efforts (or 
reports of that) about contacting people out there ...

Maybe that all is available, but until then ...

- 1


[ Sorry for replying to my own mail ;-) ]

Reading / looking through all the replies, it is obvious that there is 
some good work to do for Alexandro, and more people ...


I appreciate that the discussion brings some possibilities, links from 
the past, ideas from the future, so I hope that is will be possible to 
build something from the presence there!
Telling about the education project could be one thing. I remember your 
 presentation in Orvieto, Alexandro. It was full of ideas, but not so 
specific. It looks like a container of wishes for the next decade(s) or 
so ;-) To be really attractive, it might be shorter, more practical?


Do we, as marketing project, have some info to help when you walk there? 
A sort of "hey: we really want to start a local group here, do you like 
to help, this is what we have and what you could do.."-sheets ?!


Also, the presentation that we prepare for FOSDEM might be good for such 
an event as well?


So my "+ 1" definitely is on its way ;-)

Is it possible for you to keep track of all the possibilities that 
passed here (and maybe follow later on) and see what can be made out of 
it and report back? Would be great! And if you need any help ...


Kindest regards,
Cor











--
 >> Your office 2010 software: the new OpenOffice.org <<

Cor Nouws
  - nl.OpenOffice.org marketing contact
  - Community Council member


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Benjamin Horst
I strongly agree. Education should be a very fertile market for our  
promotional work.


This ALA conference is in Washington DC, so it's possibly within range  
for me. Anthony is near DC as well, so if he's available that could be  
great.


Ben

Sent from my iPhone

On Jan 11, 2010, at 12:55 PM, Andy Brown   
wrote:



WorldLabel.com wrote:

Hi Everyone

I would be interested in helping (Donate) some funds for Openoffice
exhibiting at
http://www.ala.org/ala/conferencesevents/upcoming/annual/index.cfm In
general I think attending and/or exhibiting at Linux/open source  
shows,

besides trying to recruit help, is preaching to the choir.

Im a firm believer that it is the libraries in communities which  
can plant a

lot of seeds for OOO to grow.

More info is available here: http://exhibitors.ala.org/

Russell Ossendryver



+1 for OpenOffice.org to have someone there as I agree that "we"  
need to

spread the word outside of the OS community.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Andy Brown
WorldLabel.com wrote:
> Hi Everyone
> 
> I would be interested in helping (Donate) some funds for Openoffice
> exhibiting at
> http://www.ala.org/ala/conferencesevents/upcoming/annual/index.cfm In
> general I think attending and/or exhibiting at Linux/open source shows,
> besides trying to recruit help, is preaching to the choir.
> 
> Im a firm believer that it is the libraries in communities which can plant a
> lot of seeds for OOO to grow.
> 
> More info is available here: http://exhibitors.ala.org/
> 
> Russell Ossendryver
> 

+1 for OpenOffice.org to have someone there as I agree that "we" need to
spread the word outside of the OS community.

Andy

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[marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread WorldLabel.com
Hi Everyone

I would be interested in helping (Donate) some funds for Openoffice
exhibiting at
http://www.ala.org/ala/conferencesevents/upcoming/annual/index.cfm In
general I think attending and/or exhibiting at Linux/open source shows,
besides trying to recruit help, is preaching to the choir.

Im a firm believer that it is the libraries in communities which can plant a
lot of seeds for OOO to grow.

More info is available here: http://exhibitors.ala.org/

Russell Ossendryver


Re: [marketing] Proposed change of Marketing Project Lead

2010-01-11 Thread James Walker
+1 for me, and sorry for the late reply, I have been way too busy lately

James Walker



On Sun, Jan 10, 2010 at 5:34 AM, Florian Effenberger
wrote:

> Hi,
>
> > Thanks John, Congratulations Florian,
> > and vice versa...
> >
> > I would like to thank you, John, for all the enthusiasm and work you
> > invested in all the areas around OpenOffice.org marketing and much more
> > beyond that. And all this with a calmness and humor you have my respect
> > for too.
> > I would like to congratulate you, Florian, for the confidence you enjoy
> > here. I'm sure you will thrivingly carry on this important part of
> > OpenOffice.org.
> >
> > Congratulations go to John for arranging such a smooth transition of
> > leadership for the marketing project and Thanks to Florian for taking on
> > this role.
>
> thanks for your great support and your nice words, that is truly
> appreciated!
>
> I'd like to especially thank John for his calm, wise and lovely way to
> lead the marketing project. It will be hard to follow in his footsteps,
> and I hope we can keep him as co-lead. He has done a fantastic job for
> the marketing project, and OOo wouldn't be where it is now without him.
>
> The next year will be an interesting and challenging one, and I hope we
> all will work together as a community to achieve our goals. I don't plan
> major changes nor a revolution ;) in the marketing, but plan to follow
> proven paths and improve things we need to improve -- this is where we
> all need to work together. The marketing project is not only driven by
> the leads, but by everyone involved.
>
> Looking forward to working with you in 2010 (and beyond ;)
>
> Florian
>
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>


Re: [marketing] Re: marketing phone conferences

2010-01-11 Thread Alexandro Colorado
On Sun, Jan 10, 2010 at 12:33 PM, Florian Effenberger
 wrote:
> Hi,
>
> based on the feedback, I'm happy to announce our first marketing call to
> take place on
>
>        Monday, January 25th
>        18:00 (6 pm) UTC+1
>
> I will follow up with technical details for the dial in soon. Please do
> not forget to put your favorite agenda items in the wiki:

Please add instructions on how to participate into the call.
>
> http://wiki.services.openoffice.org/wiki/Marketing_ConfCall_Agenda
>
> Although I guess we aren't able to talk about everything due to the
> limited time, the wiki is a good way to collect proposals also for the
> future.
>
> Thanks for your interest, looking forward to an interesting conference!
>
> Florian
>
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>



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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Alexandro Colorado
On Mon, Jan 11, 2010 at 9:32 AM, Drew Jensen  wrote:
> SCALE is a large event and one we have had a presence at in the past.
>
> This year a SCALE special feature is  OSSIE - Open Source Software in
> Education 
>
> That would seem to marry up pretty well with Alexandro's activities.
>
> Having someone there would be greatly preferable to not, IMO.
>
> I have no idea if Alexandro could setup a BoF  or perhaps something with the
> OSSIE, looks like there might be a 4 day window there still from reading the
> web page.
>
> (I know I'm playing loose with your time there Alexandro...sorry - I'll
> email them if you like)

That's fine, I wasnt aware of OSSIE and I will definitely apply, I
think that giving the talk about the Education project as I did in
OOoCon2009 could be a great way to show off what we can show to
developers.

> Anyway + 1 on Alexandros request for me.
>

thanks for the vote

> Thanks
>
> Drew
>
>
>



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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Drew Jensen

Charles-H. Schulz wrote:

That's encouraging. May I perhaps suggest -whether now or later- that
this group actually splits into smaller units? like US West Coast,
North Mexico, Great Lakes groups, etc. North America is a big chunk to
swallow :-)
  


Hello Charles,

Hopefully there will be a large enough and active enough community to 
warrant many sub-divisions.


Drew



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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Drew Jensen

SCALE is a large event and one we have had a presence at in the past.

This year a SCALE special feature is  OSSIE - Open Source Software in 
Education 


That would seem to marry up pretty well with Alexandro's activities.

Having someone there would be greatly preferable to not, IMO.

I have no idea if Alexandro could setup a BoF  or perhaps something with 
the OSSIE, looks like there might be a 4 day window there still from 
reading the web page.


(I know I'm playing loose with your time there Alexandro...sorry - I'll 
email them if you like)


Anyway + 1 on Alexandros request for me.

Thanks

Drew




Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Sophie

Hi Drew,
Drew Jensen wrote:

Sophie wrote:


However does NLC handles regional? or which project handles these 
type of affairs? 


No, it should be independent, even if from now, most groups are 
derived from the NLC communities. Here is the page on the wiki 
http://wiki.services.openoffice.org/wiki/Regional_Groups




Sophie,

Thank you, I updated the wiki page for a North American Group.


Great, and welcome to this new group! It's good to see more and more of 
them :)


Kind regards
Sophie


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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Charles-H. Schulz
Hello Folks,

Le Mon, 11 Jan 2010 09:10:36 -0500,
Drew Jensen  a écrit :

> 
> Sophie wrote:
> >>
> >> However does NLC handles regional? or which project handles these 
> >> type of affairs? 
> >
> > No, it should be independent, even if from now, most groups are 
> > derived from the NLC communities. Here is the page on the wiki 
> > http://wiki.services.openoffice.org/wiki/Regional_Groups
> >
> >
> Sophie,
> 
> Thank you, I updated the wiki page for a North American Group.
> 

That's encouraging. May I perhaps suggest -whether now or later- that
this group actually splits into smaller units? like US West Coast,
North Mexico, Great Lakes groups, etc. North America is a big chunk to
swallow :-)

Best,
Charles.


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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Drew Jensen

Sophie wrote:


However does NLC handles regional? or which project handles these 
type of affairs? 


No, it should be independent, even if from now, most groups are 
derived from the NLC communities. Here is the page on the wiki 
http://wiki.services.openoffice.org/wiki/Regional_Groups




Sophie,

Thank you, I updated the wiki page for a North American Group.


Drew



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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Sophie

Hi Alexandro,
Alexandro Colorado wrote:



On Mon, Jan 11, 2010 at 7:28 AM, Sophie  wrote:

Hi Alexandro,
Alexandro Colorado wrote:
[...]


Well actually I still have been contacing Ryan, the ex-west coast USA 
lead
for shaping BizDev and developing further in the US. Last but not 
least we
are forming the OOo USA NLC although still in very early stages with 
support

from Drew Jensen from OOo DBA and OOo Forums, Ben Horst, and plan to get
involved Anthony Long (East Coast Marcon) and others.


That cannot be a NLC which can't be country dependant but a regional 
group I

imagine ? I've seen the log of the meeting on the c...@list.
Could you please next time use the #oooregional chanel whic seems more
appropriate and post the date some time before so that we (I :) can 
attend

as well ?


However does NLC handles regional? or which project handles these type 
of affairs? 


No, it should be independent, even if from now, most groups are derived 
from the NLC communities. Here is the page on the wiki 
http://wiki.services.openoffice.org/wiki/Regional_Groups


Kind regards
Sophie


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Re: [marketing] Virtual conferencing system Was: [Funding request for a Visual Identity meeting in Hamburg]

2010-01-11 Thread Alexandro Colorado



On Mon, Jan 11, 2010 at 7:17 AM, Sophie  wrote:

Hi all,
Sorry for jumping late, I've health problems and I'm not really available.
But this is important.
Florian Effenberger wrote:


Hi Alexandro,

first of all, thanks for agreeing to the funding of the meeting. I hope
that we can go on with the process now and that nobody is upset. In good
faith, I just booked the hotel and the train, so prices don't explode. :-)


I rather move the conversation to a new thread, about the discussion
on face to face vs virtual meetings. Is easy to say that face to face
is better, is harder to justify who should be involved into this face
to face and why. Does his tittle makes him eligible just because he is
the lead, or his nearbyness is the main factor that can make him
viable for him even if he/she is not the best person just because
"face to face is better".


Well, in the past we never judged a funding request by the title or role
of a person. Sure, we checked who requested the funding, but we never looked
at titles to base our decision on. I agree that often people with
titles/roles request funding, but that's mostly due to the fact that active
people usually hold these "jobs" inside the project, and therefore also have
to request funding quite often.


From what I see, most of the active community members have no lead role in
the project. Most of the people doing l10n, QA or documentation have no
other title than community contributor but each of them is as important as
any other.
The issue I get with those face2face meetings organized in Hamburg is that
they are often organized off list. Rosana came last week with the request of
funding a team, great and nothing to say about it, but what if some of us
would have been willing to participate, even on our own budget ?
This has already been the same with the QA meetings, UX and may be others I
forgot about.
For me, it's very difficult to feel that I belong to a community process
when I'm not able to take part at the heart of it. How do you feel involved
in that case ? It's not only a marketing issue here, but branding is not
only marketing also, it concerns the art project, the NLC, UX also. This is
something frustrating for those who are willing to invest time and/or
resources/money in a project or a decision process and they are not invited
nor informed to participate to an important part of it.

Virtual conferencing system should be evaluated also as a tool for the OOo
project and not only on a marketing point of view. It should be evaluated at
a infrastructure level to enhance the community participation and
reinforcement. So the budget should be supported as a  community wide one
and not only on the marketing one. The marketing action here is marketing
the community ;)


That's why I feel about investing much more money shouldnt come from the Marketing budget but from the infrastructure budget, and that's why I feel more investment should take place like buying VoIP phones, or quality microphones to the people the matter the most to the project. While at the same time invest into an infrastructure that is sufficient to pay for the minutes and services or the management of a VoIP (asterisk) infrastructure for such phones. 

I am not a big IP Telephony guy but I do know that there are free alternatives like TinyChat, Stickam, Ustream and others, however usually I found people with not the correct microphone, bad connectivity or have to rush into setting up their systems. 


I participate with organizations like my stock brokers that use a lot of 
Webinars through WebEX and GoToMeeting, I hate them because is a Windows/OS 
specific, but I do know that there are alternatives like Elluminate that 
handles Linux as well (but sucks at it on my distro). So I don't have a silver 
bullet here, but I know that this is possible to do cheap or on the free side.


Kind regards
Sophie


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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Alexandro Colorado



On Mon, Jan 11, 2010 at 7:28 AM, Sophie  wrote:

Hi Alexandro,
Alexandro Colorado wrote:
[...]


Well actually I still have been contacing Ryan, the ex-west coast USA lead
for shaping BizDev and developing further in the US. Last but not least we
are forming the OOo USA NLC although still in very early stages with support
from Drew Jensen from OOo DBA and OOo Forums, Ben Horst, and plan to get
involved Anthony Long (East Coast Marcon) and others.


That cannot be a NLC which can't be country dependant but a regional group I
imagine ? I've seen the log of the meeting on the c...@list.
Could you please next time use the #oooregional chanel whic seems more
appropriate and post the date some time before so that we (I :) can attend
as well ?


However does NLC handles regional? or which project handles these type of 
affairs?



Kind regards
Sophie


One of the goal was to have a representation in most of the american
events including SCALE, OSCON, OLF, South East Linux Fest, etc.
http://wiki.services.openoffice.org/wiki/Marketing/USA/MeetingLog1


Maybe that all is available, but until then ...

- 1

Regards,
Cor


--
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Cor Nouws
 - nl.OpenOffice.org marketing contact
 - Community Council member


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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Alexandro Colorado

On Mon, Jan 11, 2010 at 7:18 AM, Juergen Schmidt  
wrote:

On 1/11/10 1:34 PM, Alexandro Colorado wrote:


On Mon, Jan 11, 2010 at 5:59 AM, Florian Effenberger
  wrote:


Hello Alexandro,


This event is one where developers will be all over the place and
would be great oportunity to recruit and have a display. Unfortunately
this trip won't allow me to cover the expense of a boot. But I will be
able to bring some brochures and CDs. But also walk around to other
boots and recruit on the spot. Unfortunately I wont give a talk since
the CFP was over on the 24th of last month but I will still be able to
participate on the un-conference and drive a BOF on ODF/OOo and other
of the projects I am involved like Education, BizDev and
Certification.


I'm not hesitant (as some are) because of the amount of money or the long
trip from Mexico, but because I need some more information what you plan
to
do at the event. Normally, we only fund event attendance if we either
have a
booth/demo point, or a talk.

Is it correct that at the moment you can only say that you will be there
and
try to do some "networking"? Are there any chances of getting a
talk/BoF/lightning talk or get some demo point to exhibit at? That surely
would help the funding request...


Perhaps you missed that part of the original email:

"Unfortunately I wont give a talk since
the CFP was over on the 24th of last month but I will still be able to
participate on the un-conference and drive a BOF on ODF/OOo and other
of the projects I am involved like Education, BizDev and
Certification."


"... will still be able to ..." Alexandro the point is probably more that
people want a clear and detailed request. I will talk about X at event Y
where we will also have booth with N people and we would like to request XY
dollars funding to sponsor travel expenses and ...


Like I said Call for paper in SCALE is over, so nothing much that can be done there, I am not a scheduled speaker. Again SCALE is like the most developer-friendly event in the US next to OSCON. Failing to attend there would be a big missed chance for OOo as a whole.  Being relatively close to the event allow me to go down there but not without needing around 1,000 dls. 



I don't have problems with such requests but we should provide the minimum
requirements. Requirements that we should probably discuss and write down in
detail for the future.


I agree with these requirements (although we still need to establish them). For me the most explicit requirements are the ones for Marcons explained on the marketing plan as to give a detailed report after the event. Which could be interpret as doing research and generating relationships with OpenOffice.org. 
http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan#Marketing_Project




Otherwise it sounds more like i would like to go to the Scale conference to
do some networking ("private"?) and of course yes i would be able to talk


If the networking was private I wouldn't be talking about it here. Everything I plan to achieve here is for the OOo projects, but to be more specifically I would want to recruit developers that might be interested into contributing with the OOo project. 


about OOo topics if applicable but no concrete plans and nothing confirmed
yet. In the economical situation of today probably no company would accept
such a request.


Yes most of the first time events when I have no contact with the organizers and don't have a big participation tend me to set the goals within the project quite low. However is my experience that most of the benefits of attending these conferences is not on the official participation but on the overall participation in general and be able to talk to people and let people approach you to ask you questions about the project and propose participations. 


A great example could be the KDE Release Party event about 2 years ago where I 
also wasn't scheduled to give a talk. I eventually gave a join talk with Inge 
Wallin about ODF and also generate enough interested and launched the template 
project many months OOo launched it's own template project.

http://opentemplate.org/

Again this wasn't planned, and I was able to connect people that wanted to give back to the project and create a resource for OOo as a whole. 


In general i would say yes it is important to be present on such events and
ideally staffed with local community members.

Juergen


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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Sophie

Hi Alexandro,
Alexandro Colorado wrote:
[...]
Well actually I still have been contacing Ryan, the ex-west coast USA 
lead for shaping BizDev and developing further in the US. Last but not 
least we are forming the OOo USA NLC although still in very early stages 
with support from Drew Jensen from OOo DBA and OOo Forums, Ben Horst, 
and plan to get involved Anthony Long (East Coast Marcon) and others. 


That cannot be a NLC which can't be country dependant but a regional 
group I imagine ? I've seen the log of the meeting on the c...@list.
Could you please next time use the #oooregional chanel whic seems more 
appropriate and post the date some time before so that we (I :) can 
attend as well ?


Kind regards
Sophie
One of the goal was to have a representation in most of the american 
events including SCALE, OSCON, OLF, South East Linux Fest, etc.

http://wiki.services.openoffice.org/wiki/Marketing/USA/MeetingLog1


Maybe that all is available, but until then ...

- 1

Regards,
Cor


--
 >> Your office 2010 software: the new OpenOffice.org <<

Cor Nouws
 - nl.OpenOffice.org marketing contact
 - Community Council member


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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Florian Effenberger

Hi Jürgen,


"... will still be able to ..." Alexandro the point is probably more
that people want a clear and detailed request. I will talk about X at
event Y where we will also have booth with N people and we would like to
request XY dollars funding to sponsor travel expenses and ...

I don't have problems with such requests but we should provide the
minimum requirements. Requirements that we should probably discuss and
write down in detail for the future.


yes, indeed -- maybe I didn't maket that clear enough. We need a 
concerte plan in the request to make it work. Sure, there can also be 
exceptions for some conferences and events, but generally, anything of 
booth / talk / workshop must be done in order to be eligible for fundng.


Florian

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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Juergen Schmidt

On 1/11/10 1:34 PM, Alexandro Colorado wrote:

On Mon, Jan 11, 2010 at 5:59 AM, Florian Effenberger
  wrote:

Hello Alexandro,


This event is one where developers will be all over the place and
would be great oportunity to recruit and have a display. Unfortunately
this trip won't allow me to cover the expense of a boot. But I will be
able to bring some brochures and CDs. But also walk around to other
boots and recruit on the spot. Unfortunately I wont give a talk since
the CFP was over on the 24th of last month but I will still be able to
participate on the un-conference and drive a BOF on ODF/OOo and other
of the projects I am involved like Education, BizDev and
Certification.


I'm not hesitant (as some are) because of the amount of money or the long
trip from Mexico, but because I need some more information what you plan to
do at the event. Normally, we only fund event attendance if we either have a
booth/demo point, or a talk.

Is it correct that at the moment you can only say that you will be there and
try to do some "networking"? Are there any chances of getting a
talk/BoF/lightning talk or get some demo point to exhibit at? That surely
would help the funding request...


Perhaps you missed that part of the original email:

"Unfortunately I wont give a talk since
the CFP was over on the 24th of last month but I will still be able to
participate on the un-conference and drive a BOF on ODF/OOo and other
of the projects I am involved like Education, BizDev and
Certification."


"... will still be able to ..." Alexandro the point is probably more 
that people want a clear and detailed request. I will talk about X at 
event Y where we will also have booth with N people and we would like to 
request XY dollars funding to sponsor travel expenses and ...


I don't have problems with such requests but we should provide the 
minimum requirements. Requirements that we should probably discuss and 
write down in detail for the future.


Otherwise it sounds more like i would like to go to the Scale conference 
to do some networking ("private"?) and of course yes i would be able to 
talk about OOo topics if applicable but no concrete plans and nothing 
confirmed yet. In the economical situation of today probably no company 
would accept such a request.


In general i would say yes it is important to be present on such events 
and ideally staffed with local community members.


Juergen


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Re: [marketing] Virtual conferencing system Was: [Funding request for a Visual Identity meeting in Hamburg]

2010-01-11 Thread Sophie

Hi all,
Sorry for jumping late, I've health problems and I'm not really 
available. But this is important.

Florian Effenberger wrote:

Hi Alexandro,

first of all, thanks for agreeing to the funding of the meeting. I hope 
that we can go on with the process now and that nobody is upset. In good 
faith, I just booked the hotel and the train, so prices don't explode. :-)



I rather move the conversation to a new thread, about the discussion
on face to face vs virtual meetings. Is easy to say that face to face
is better, is harder to justify who should be involved into this face
to face and why. Does his tittle makes him eligible just because he is
the lead, or his nearbyness is the main factor that can make him
viable for him even if he/she is not the best person just because
"face to face is better".


Well, in the past we never judged a funding request by the title or role 
of a person. Sure, we checked who requested the funding, but we never 
looked at titles to base our decision on. I agree that often people with 
titles/roles request funding, but that's mostly due to the fact that 
active people usually hold these "jobs" inside the project, and 
therefore also have to request funding quite often.


From what I see, most of the active community members have no lead role 
in the project. Most of the people doing l10n, QA or documentation have 
no other title than community contributor but each of them is as 
important as any other.
The issue I get with those face2face meetings organized in Hamburg is 
that they are often organized off list. Rosana came last week with the 
request of funding a team, great and nothing to say about it, but what 
if some of us would have been willing to participate, even on our own 
budget ?
This has already been the same with the QA meetings, UX and may be 
others I forgot about.
For me, it's very difficult to feel that I belong to a community process 
when I'm not able to take part at the heart of it. How do you feel 
involved in that case ? It's not only a marketing issue here, but 
branding is not only marketing also, it concerns the art project, the 
NLC, UX also. This is something frustrating for those who are willing to 
invest time and/or resources/money in a project or a decision process 
and they are not invited nor informed to participate to an important 
part of it.


Virtual conferencing system should be evaluated also as a tool for the 
OOo project and not only on a marketing point of view. It should be 
evaluated at a infrastructure level to enhance the community 
participation and reinforcement. So the budget should be supported as a 
 community wide one and not only on the marketing one. The marketing 
action here is marketing the community ;)


Kind regards
Sophie


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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Florian Effenberger

Hi,


if you are able to give a talk/BoF, then basically, it would be fine for
me. As always: If we have people living nearer who can make it with less
funding, that is to be preferred -- but basically, to me it sounds okay,
especially if the costs are shared amongst two organizations.


oh, and a little disclaimer: Although I've taken over John's role as MP 
lead, he still is the budget holder, so his thoughts are important, too :-)


Florian

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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Florian Effenberger

Hi Alexandro,


"Unfortunately I wont give a talk since
the CFP was over on the 24th of last month but I will still be able to
participate on the un-conference and drive a BOF on ODF/OOo and other
of the projects I am involved like Education, BizDev and
Certification."


if you are able to give a talk/BoF, then basically, it would be fine for 
me. As always: If we have people living nearer who can make it with less 
funding, that is to be preferred -- but basically, to me it sounds okay, 
especially if the costs are shared amongst two organizations.


However, I'd love to hear the thoughts of others on that topic. Cor, 
Italo, what do you think?


Florian

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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Alexandro Colorado
On Mon, Jan 11, 2010 at 5:59 AM, Florian Effenberger
 wrote:
> Hello Alexandro,
>
>> This event is one where developers will be all over the place and
>> would be great oportunity to recruit and have a display. Unfortunately
>> this trip won't allow me to cover the expense of a boot. But I will be
>> able to bring some brochures and CDs. But also walk around to other
>> boots and recruit on the spot. Unfortunately I wont give a talk since
>> the CFP was over on the 24th of last month but I will still be able to
>> participate on the un-conference and drive a BOF on ODF/OOo and other
>> of the projects I am involved like Education, BizDev and
>> Certification.
>
> I'm not hesitant (as some are) because of the amount of money or the long
> trip from Mexico, but because I need some more information what you plan to
> do at the event. Normally, we only fund event attendance if we either have a
> booth/demo point, or a talk.
>
> Is it correct that at the moment you can only say that you will be there and
> try to do some "networking"? Are there any chances of getting a
> talk/BoF/lightning talk or get some demo point to exhibit at? That surely
> would help the funding request...

Perhaps you missed that part of the original email:

"Unfortunately I wont give a talk since
the CFP was over on the 24th of last month but I will still be able to
participate on the un-conference and drive a BOF on ODF/OOo and other
of the projects I am involved like Education, BizDev and
Certification."


>
> Florian
>
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-- 
Alexandro Colorado
OpenOffice.org Español
IM: j...@jabber.org

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Re: [marketing] Request for funding to go to Scale in Los Angeles

2010-01-11 Thread Florian Effenberger

Hello Alexandro,


This event is one where developers will be all over the place and
would be great oportunity to recruit and have a display. Unfortunately
this trip won't allow me to cover the expense of a boot. But I will be
able to bring some brochures and CDs. But also walk around to other
boots and recruit on the spot. Unfortunately I wont give a talk since
the CFP was over on the 24th of last month but I will still be able to
participate on the un-conference and drive a BOF on ODF/OOo and other
of the projects I am involved like Education, BizDev and
Certification.


I'm not hesitant (as some are) because of the amount of money or the 
long trip from Mexico, but because I need some more information what you 
plan to do at the event. Normally, we only fund event attendance if we 
either have a booth/demo point, or a talk.


Is it correct that at the moment you can only say that you will be there 
and try to do some "networking"? Are there any chances of getting a 
talk/BoF/lightning talk or get some demo point to exhibit at? That 
surely would help the funding request...


Florian

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Re: [marketing] Great news: NRK (Norwegian TV) goes OpenOffice.org :-)

2010-01-11 Thread Florian Effenberger

Hi Lars, Hi Leif,


http://nrkbeta.no/2010/01/08/openoffice/

Approximate, loose, unofficial translation with errors:


that's great, thank you very much for your work -- will now feed Twitter 
with it and hope it spreads the word ;)


Florian

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Re: Re: [marketing] Virtual conferencing system Was: [Funding request for a Visual Identity meeting in Hamburg]

2010-01-11 Thread Gianvittorio
Juergen,
I am new to the OO world. What you say sounds reasonable and I all for 
structuring (a bit, not too much).
Gian


 On Mon 11/01/10 09:39 , Juergen Schmidt juergen.schm...@sun.com sent:
> On 1/10/10 10:07 PM, Gianvittorio wrote:
> > Christine and all,
> > I am a managing director for a software company. In
> my daily job we have a planning process that starts in september and ends
> in december. January we start the year and we have budget set aside for all
> the activities planned for the year (plus 10% I set aside for tactical
> activities).> I think we should start with a plan, that way the
> decision of whether to participate or not and who, would have already been
> taken at the moment of approving the budget.> Gian
> i agree that we need a plan for at least one year to have an overview of
> our activities. And of course a clear goal. A list of events where we 
> want to be present etc. But the decision if we can attend or who will 
> attend is often depending on the event and the decision made there. 
> Speakers for example are selected often short in front of an event. You
> see it would be difficult to nail this down before. And i think this is
> not necessary. We should more plan with fix budgets and should modify 
> the numbers over time when we have more and more experience with the 
> events and know how much money is needed. And often people get paid by 
> their companies and don't need a sponsoring. This is also difficult to 
> plan and depends on various things.
> 
> A minimum requirement for me for an event is to have a booth or stand 
> with a demo and info material and staffed with a minimum of 2-3 people,
> so that at least one person is there at any time. Or to give a talk 
> about OpenOffice.org.
> 
> Juergen
> 
> 
> >
> >
> >   On Sun 10/01/10 18:35 , "Christine Louise Beems"
> christi
> n...@gozarks.com sent:>> I'd like to (if at all possible) pull this thread
> together with all the>> other various requests for funding but not in
> context of 'approving' (or>> disapproving)... only as an open forum for
> discussing what 'we' (the>> Community) agree to as appropriate expenditures
> from our marketing>> purse.
> >> That is, in terms of adopting a marketing plan
> this seems a vital>> consideration because there are many, many, many
> 'right' (correct, good and>> proper) ways and things upon which one can spend
> money, thus unless this>> resource is limitless allocation decisions must be
> made.>>
> >> And I agree very much with Florian, that 'trust
> among>> leadership/volunteers' is essential for any
> organization to exist, let alone thrive.>>
> >> Still, in context of developing an organization
> with a 'high trust>> culture', there are certain fundamental 'controls'
> or 'guidlines' which leadership>> must adhere to and (if necessary, hopefully 
> gently
> and politely) 'enforce'>> in order to demonstrate 'trustworthyness' in terms
> of allocating resources>> from the coummunity purse to any various or
> particular project.>>
> >> Yet the fact is that until such standards
> (controls, guidelines) are agreed>> upon by community consensus, it is 
> impossible for
> leadership to demonstrate>> trustworthyness in the administration of community
> goods.>>
> >> Thus the critical importance of deliberately
> thinking these things through>> and arriving as some sort of general agreement
> which outlines the>> 'appropriate uses' of the marketing budget and
> prioritizes expenditures of>> resources in context of our overarching 
> strategic
> marketing plan.>>
> >> Point of reference -- In the mainstream
> commercial/industrial universe,>> there are only 2 acceptable types of 
> expenditures
> from a 'marketing>> budget'. The project and it's related costs (be
> these travel, brochure production,>> website development, newsletter 
> distribution,
> etc.) *must* seek to either>> intice new customers or reward existing 
> customers
> -- and optimally it must>> do both of these at the same time.
> >>
> >> And while there are many various elements of the
> mainstream>> commercial/industrial universe that I personally
> believe should be>> abandoned, I also believe there are certain
> practices which work rather>> well, with the qualitative judgement here being
> pronounced with respect to>> 'How well does the policy (standard, guideline,
> control) serve to empower>> the well-being of the whole?' With 'the whole' in
> this instance being>> already clearly defined as 'the strategic
> marketing of OOo'>>
> >> Again, just my 3cents. However, I will share that
> my (strong) opinions are>> the derivatives of 40+ years of hands-on
> participation with various 'good>> works' groups (including government) as a
> volunteer -and- an equal number>> of for-profit organizations in a 
> paid-professional
> capacity. And still, that>> and $1-US will get you a cup of regular coffee at
> McDonald's everywhere...>> .  ~Christine
> >>
> >> - Original Message -
> >> From: "Florian Effenberger

Re: [marketing] Virtual conferencing system Was: [Funding request for a Visual Identity meeting in Hamburg]

2010-01-11 Thread Juergen Schmidt

On 1/10/10 10:07 PM, Gianvittorio wrote:

Christine and all,
I am a managing director for a software company. In my daily job we have a 
planning process that starts in september and ends in december. January we 
start the year and we have budget set aside for all the activities planned for 
the year (plus 10% I set aside for tactical activities).
I think we should start with a plan, that way the decision of whether to 
participate or not and who, would have already been taken at the moment of 
approving the budget.
Gian
i agree that we need a plan for at least one year to have an overview of 
our activities. And of course a clear goal. A list of events where we 
want to be present etc. But the decision if we can attend or who will 
attend is often depending on the event and the decision made there. 
Speakers for example are selected often short in front of an event. You 
see it would be difficult to nail this down before. And i think this is 
not necessary. We should more plan with fix budgets and should modify 
the numbers over time when we have more and more experience with the 
events and know how much money is needed. And often people get paid by 
their companies and don't need a sponsoring. This is also difficult to 
plan and depends on various things.


A minimum requirement for me for an event is to have a booth or stand 
with a demo and info material and staffed with a minimum of 2-3 people, 
so that at least one person is there at any time. Or to give a talk 
about OpenOffice.org.


Juergen





  On Sun 10/01/10 18:35 , "Christine Louise Beems" christ...@gozarks.com sent:

I'd like to (if at all possible) pull this thread together with all the
other various requests for funding but not in context of 'approving' (or
disapproving)... only as an open forum for discussing what 'we' (the
Community) agree to as appropriate expenditures from our marketing
purse.
That is, in terms of adopting a marketing plan this seems a vital
consideration because there are many, many, many 'right' (correct, good and
proper) ways and things upon which one can spend money, thus unless this
resource is limitless allocation decisions must be made.

And I agree very much with Florian, that 'trust among
leadership/volunteers' is essential for any organization to exist, let alone 
thrive.

Still, in context of developing an organization with a 'high trust
culture', there are certain fundamental 'controls' or 'guidlines' which 
leadership
must adhere to and (if necessary, hopefully gently and politely) 'enforce'
in order to demonstrate 'trustworthyness' in terms of allocating resources
from the coummunity purse to any various or particular project.

Yet the fact is that until such standards (controls, guidelines) are agreed
upon by community consensus, it is impossible for leadership to demonstrate
trustworthyness in the administration of community goods.

Thus the critical importance of deliberately thinking these things through
and arriving as some sort of general agreement which outlines the
'appropriate uses' of the marketing budget and prioritizes expenditures of
resources in context of our overarching strategic marketing plan.

Point of reference -- In the mainstream commercial/industrial universe,
there are only 2 acceptable types of expenditures from a 'marketing
budget'. The project and it's related costs (be these travel, brochure 
production,
website development, newsletter distribution, etc.) *must* seek to either
intice new customers or reward existing customers -- and optimally it must
do both of these at the same time.

And while there are many various elements of the mainstream
commercial/industrial universe that I personally believe should be
abandoned, I also believe there are certain practices which work rather
well, with the qualitative judgement here being pronounced with respect to
'How well does the policy (standard, guideline, control) serve to empower
the well-being of the whole?' With 'the whole' in this instance being
already clearly defined as 'the strategic marketing of OOo'

Again, just my 3cents. However, I will share that my (strong) opinions are
the derivatives of 40+ years of hands-on participation with various 'good
works' groups (including government) as a volunteer -and- an equal number
of for-profit organizations in a paid-professional capacity. And still, that
and $1-US will get you a cup of regular coffee at McDonald's everywhere...
.  ~Christine

- Original Message -
From: "Florian Effenberger" floeff@
openoffice.org>To:
dev@marketing.openoffice.org>Sent: Saturday, January 09, 2010 8:43 AM
Subject: Re: [marketing] Virtual conferencing system Was: [Funding request
for a Visual Identity meeting in Hamburg]



Hi Alexandro,

first of all, thanks for agreeing to the funding of

the meeting. I hope>  that we can go on with the process now and that
nobody is upset. In good>  faith, I just booked the hotel and the train, so
prices don't explode. :-)>

I rather move the conversat