Re: [marketing] When disaster strikes :-( - WAS: [marcon] Temporarily suspending my role as OpenOffice.org Marketing Project Lead
On Wednesday 13 Oct 2010 21:30:14 Peter Junge wrote: > Hi Florian, everyone, > > I will not be able to take the role as Acting OpenOffice.org Marketing > Project Lead. Unfortunately, I have been injuring one of my fingers > recently and will have an operation by tomorrow morning. Consequently, I > will be on a "sick leave" for several weeks, as I will be strongly > handicapped to write e-mails etc. > > Best regards, > Peter What? Peter, no email ok that's a stressor, :) We'll miss your words of wisdom, I'll resist the temptation to send any mails requiring long involved replies. Only those with +1 or -1 replies. :) Cheers GL > > Florian Effenberger wrote: > > Dear OpenOffice.org Marketing Project Members, > > Dear OpenOffice.org Marketing Contacts, > > Dear Community Members, > > > > all of you have heard the news about the announcement of The Document > > Foundation. You might have also seen the discussion about this > > announcement, and a few raised concerns on the public OpenOffice.org > > mailing lists especially about the role of the OpenOffice.org Marketing > > Project Lead. > > > > The feedback that we as group on the one side, and I as individual on > > the other side have received, has been extremely positive, encouraging > > this so very important step for our Community. Not only our users and > > lots of enterprises and public entities worldwide reacted enormously > > positive, but, most important to me, especially many Community Members > > show their strong support for the way to a Foundation -- and so I very > > much feel that with this I am speaking for the Community that voted me > > as OpenOffice.org Marketing Project Lead. > > > > In order to help things settle down, I hereby, effective immediately, > > announce that I will temporarily suspend my role as OpenOffice.org > > Marketing Project Lead until version 3.3 of OpenOffice.org has been > > released. I will hand over all daily tasks to Peter Junge. As Co-Lead, > > he is the one to step in during times when I'm not available, so he will > > be the main contact for marketing and press during this time. > > > > To avoid conflicts of interest, when I have to market LibreOffice and > > OpenOffice.org at the same time, I will focus my work on the marketing > > mailing list of The Document Foundation during this time. > > > > As I am sure that things will have been sorted out after that period. By > > temporarily suspending my role as OpenOffice.org Marketing Project Lead, > > I hope I can help in contributing to the success of what we as Community > > built up during the past decade, and will shape during the next. > > > > I very much look forward to our future collaboration and cooperation. > > > > Florian > > - > To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org > For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html OpenOffice.org Migration and training Consultant. INGOTs Moderator New Zealand www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Linux.conf.au ?
On Thursday 14 Oct 2010 01:37:59 Graham Lauder wrote: > On Wednesday 13 Oct 2010 22:14:21 Jean Hollis Weber wrote: > > On Wed, 2010-10-13, Alex Fisher wrote: > > > Since I live in (well, a one hour train ride from) Brisbane, I'll be > > > thinking of attending. And if someone better able than I cares to > > > organise a stall, I'll most certainly be available to help man it. > > > > > > Unfortunately, I'm not very experienced in organizing such things, > > > otherwise I'd be right in there. anyone who might think of doing so who > > > would like a local person on the ground, feel free to give me a yell. > > > > > > > Is anyone planning to attend Linux.conf.au in Brisbane, Australia > > > > next January? Specifically, is anyone planning to have a stall at > > > > the Open Day? I think Open Days (which are free for attendees) are > > > > an excellent way to reach current and potential users. > > > > > > > > I don't see anything listed for 2011 on the Events page of the wiki. > > > > > > > > --Jean > > > > I've now heard back from the Open Day organiser. There is no cost, and > > they will provide some things like printing one colour poster (from our > > artwork) and printing black-and-white handouts. > > > > I have booked a stall in the name of Friends of OpenDocument Inc (FoOD), > > the Australian group that publishes the printed copies of OOo user > > guides, so we can have info about OpenDocument as well as OOo and LibO > > and anything else relevant. I have display copies of the OOo user guides > > and hope to have some CDs, laptops with demos, handouts, the usual. > > > > If there are any expenses (extra posters, for example), FoOD will pay. > > > > --Jean > > I have two rollomat freestanding Banners, unfortunately they've got the old > branding on them, I can get some new ones done if that's a problem > > cheers > GL OK just spoke to my sign writing guy and he'll do me a deal on new banners for my RolloMats Anybody out there want to come up with a design. Banners are 2 metres high by 900 wide. usually I have them erected either side of a booth or stage or whatever so one could be a right side and one a left. Probably not best to make them LCA specific because I use them at other events. Cheers GL > > > - > > To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org > > For additional commands, e-mail: dev-h...@marketing.openoffice.org > > - > To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org > For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Linux.conf.au ?
On Wednesday 13 Oct 2010 22:14:21 Jean Hollis Weber wrote: > On Wed, 2010-10-13, Alex Fisher wrote: > > Since I live in (well, a one hour train ride from) Brisbane, I'll be > > thinking of attending. And if someone better able than I cares to > > organise a stall, I'll most certainly be available to help man it. > > > > Unfortunately, I'm not very experienced in organizing such things, > > otherwise I'd be right in there. anyone who might think of doing so who > > would like a local person on the ground, feel free to give me a yell. > > > > > Is anyone planning to attend Linux.conf.au in Brisbane, Australia next > > > January? Specifically, is anyone planning to have a stall at the Open > > > Day? I think Open Days (which are free for attendees) are an excellent > > > way to reach current and potential users. > > > > > > I don't see anything listed for 2011 on the Events page of the wiki. > > > > > > --Jean > > I've now heard back from the Open Day organiser. There is no cost, and > they will provide some things like printing one colour poster (from our > artwork) and printing black-and-white handouts. > > I have booked a stall in the name of Friends of OpenDocument Inc (FoOD), > the Australian group that publishes the printed copies of OOo user > guides, so we can have info about OpenDocument as well as OOo and LibO > and anything else relevant. I have display copies of the OOo user guides > and hope to have some CDs, laptops with demos, handouts, the usual. > > If there are any expenses (extra posters, for example), FoOD will pay. > > --Jean I have two rollomat freestanding Banners, unfortunately they've got the old branding on them, I can get some new ones done if that's a problem cheers GL > > > > - > To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org > For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Linux.conf.au ?
On Wednesday 13 Oct 2010 13:48:05 Jean Hollis Weber wrote: > Is anyone planning to attend Linux.conf.au in Brisbane, Australia next > January? Specifically, is anyone planning to have a stall at the Open > Day? I think Open Days (which are free for attendees) are an excellent > way to reach current and potential users. > > I don't see anything listed for 2011 on the Events page of the wiki. > > --Jean > I will probably be there, unfortunately I'll have my openSUSE hat on at the open day, but I'll help in any way I can Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html OpenOffice.org Migration and training Consultant. INGOTs Assessor Trainer (International Grades in Open Technologies) www.theingots.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Development of Strategic Marketing Plan starts in 30 minutes in room 609
On Friday 03 Sep 2010 01:00:49 luiz wrote: > I will be there, at least by internet..;) > > > Luiz Oliveira > > > the session "Development of Strategic Marketing Plan" starts in 30 > > minutes in room 609. Hope to see many of you there ;) I was there in spirit, the corporeal however was asleep. :) Looking forward to hearing a summary on the list. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html OpenOffice.org Migration and training Consultant. INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] date and time for marketing confcall
> On Wed, Mar 17, 2010 at 8:22 PM, Chaosun wrote: > > Hi Peter and all > > > > Which number are you using to access the confcall? cuz Florian didn't notice the access NO in China, so I only tried Skype couple of times. Eventually couldn't get connected. > > I do agree with Peter's suggestions, we really need the alternative way to support the primary confcall. And please consider the members in China. it seems we are out of this all the time. > > > > Chao > > Unfortunately not many people in china voted on the Doodle list. Also > is completely opposite schedule from America. > > So far most of the people in the doodle alert where from Europe except > for 2 from america and 1 from asia. > -- > Alexandro Colorado > OpenOffice.org Español > "Support this 31st March - Document Freedom Day " > http://www.documentfreedom.org > Um I voted and I'm neither in America or Asia and getting on the phone at 3am is dependant on my programme for the following day and the hours that we could vote for in doodle went from 11pm to 7 am my time. Allowing the possibility of 9am CET would make it considerably easier for me, although I'm happy to be available at 5am, 3am is the worst possible time. -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html OpenOffice.org Migration and training Consultant. Ambassador for OpenSUSE Linux on your Desktop INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] marketing phone conferences
On Sunday 03 January 2010 01:44:28 Florian Effenberger wrote: > Hello everyone, > > we talked about marketing phone conferences in Orvieto and I also raised > the issue on the lists before Christmas. > > There are two sorts of marketing calls I'd like to establish on a > regular basis: > > (1) Internal calls for MarCons and other internal parties > > (2) Public calls with the press and anyone else interested > > For (2), the launch of 3.2 would be a nice topic, but given that 3.2 > will be available soon, and we do not have much experience with the > phone conferences yet, I propose we shift that to a later date to make > the first call a very professional one. > > For a test, I'd love to start with (1), probably in January or February. > > - Who is interested in taking part in this call? Please let us know > your timezone and availability, so we can find a date that is > comfortable for everyone. > > - What topics do you want to talk about? I propose exchanging some > thoughts on our marketing goals for 2010, especially for Office 2010 > counter-marketing, OOo 3.2/3.3 releases and the 10 year celebrations. > I would be up for this, but latency and timezones is always an issue for those of us on this side of the spinning rock. Anyone up for a video link. I'm trying to set up a booth at LCA2010 for the conference openday, it would be cool (Tho not sure how practical) to have that up on a screen while things are happening around us As an aside, any NZ based OOo people I haven't contacted already that will be in Wellington on the 23rd Jan or even better who are attending the conf, feel free to contact me if they are able to help man an OOo booth. http://www.lca2010.org.nz/programme/open_day. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Proposed change of Marketing Project Lead
On Saturday 02 January 2010 08:37:26 John McCreesh wrote: > Those of you with long memories may remember that Jacqueline asked me to > become co-lead of the Marketing Project in April 2004. One of my first > tasks was to compile a strategy for the MP, which was published at OOoCon > 2004 as "The OpenOffice.org Strategic Marketing Plan 2005-2010". I then > became Lead in May 2006, with the SMP as my bible. Darn it, it seems like that was only yesterday. I think it's indicative of Johns tenure that the stature of the marketing project has risen to the point it is today. I look back on the SMP, the "Why" initiative, the test drive, the PRWeb award and a myriad of other moments over the last 5 years and have to say "Bloody well done!" > > We have now reached the magic year 2010, and I feel it is time for the MP > to benefit from fresh leadership. Since June 2007 I have had tremendous > support from Florian as my co-Lead, and I would like to recommend him to > you as the right person to lead the MP from 2010 onwards. > > As we're entering a busy period (3.2 to launch, OOoCon 2011 to award, > MS-Office 2010 to compete with..) I have offered to stay on as co-Lead > until Florian finds co-Lead(s) to help him. > > OOo's procedures state: "Transitioning from one Project Lead to another is > almost always a graceful and smooth affair. The Project Lead or leads are > encouraged to nominate their successors, who must be members of the > project, and hold a plebiscite on the primary public mail list." > > So, I would ask you all to confirm whether you are happy to endorse this > change of Lead, and if so, please welcome Florian and give him your > support as he takes up this challenging position. +1 for Florian, I can't think anyone better for the job and for John as co-lead so he can look forward to a well deserved rest. > > John Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] This is too good to be true
On Tuesday 15 December 2009 04:57:18 John McCreesh wrote: > http://blogs.technet.com/office_sustained_engineering/archive/2009/12/11/ca >nnot-open-office-2003-documents-protected-with-rms.aspx > > Happy Christmas to all OOo and ODF proponents from Microsoft!! > > John Perhaps we should send them a suggestion that they use OOo in the interim. :D -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
On Saturday 12 December 2009 06:34:48 Alexandro Colorado wrote: > > The RegiCon in australia is March, There is a RegiCon in Australia??? URL please When did this get announced. I must have been missing that day. -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] OOo Pamphlet?
On Saturday 12 December 2009 06:20:44 Andy Brown wrote: > John McCreesh wrote: > > I agree with Alexandro - I prefer the more graphical look of the > > "Education Flyer". I think this particular flyer is good, although I > > think it could be improved by targeting the message better, and making > > more use of the available space. I also believe we should avoid > > proprietary software to create marketing materials, especially when the > > pdfs they create do not print correctly on the most common Linux pdf > > viewer :( > > The pamphlet/flyers/whatever you want to call them, should be done in > Writer. That way anyone that needs them can make the appropriate > changes for they locale and print them out. I agree with Alexandro, avoid Writer, use Draw it's much more suited to DTP work and much easier to edit later on. Chjeers GL > > > As an early warning, for our 2010 marketing work I'll be looking to > > source some new brochures for conferences etc. There was some off-line > > discussion about this at OOoCon - one suggestion that went down well was > > to go 'mix and match'. So, we'd have a high quality, global, 'language > > neutral' folder - think http://www.folderprinting.co.uk/a4-folders.html - > > which we would use with inserts as appropriate: > > > > - for a small event - e.g. at a university - a local team could print out > > / photocopy black and white A4 inserts in the local language > > - for a large consumer event we could have one insert per 'application' > > (Writer, Calc, etc) printed full colour > > This may work for a large venue but what I am looking at is maybe 100 or > 200 to send to university for an event they are having. > > > The folder could also contain a product DVD if appropriate. > > > > Feedback welcomed - would this work? > > > > Thanks - John > > I have posters and disk ready to ship, it is the flyers that are holding > me up. > > -- > Andy > > - > To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org > For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Re: OOo branding elements / new logo proposals [was: [OOoCon2009] Poster stand for OOo logo proposals at Orvieto?]
On Monday 12 October 2009 06:13:31 Lars Nooden wrote: > Graham Lauder wrote: > > > however you will note that the logo changes... > > Nope. I don't have to waste time with their crap or with people who > promote it. With MSO, I noticed in 1994 that it really wasn't getting > better. Others did too, I laughed when MSO 6 came out and students took > to keeping 5.2 in shared folders (the school had a site license) so as > to get some work done. I had mostly moved to HTML by that time. LOL, my epiphany came when my MSO 95 couldn't handle '97 documents that my Local Govt clients blindly upgraded too. I had found SO5.1, loved that, I'm still bitter about Star Div (post Sun buy up if memory serves) dropping the SO desktop! ;) I used to keep a machine with MSO 4.3 on it just to show how much MSO XP/2000 *hadn't* changed > > > For us it's not a matter of selling more upgrades as it is with > > proprietary software, it's about looking "up-to-date". We don't change > > the UI look just for the sake of it, whereas proprietary software makers > > are forced to, to make it look like the punters are getting something > > "New" with each upgrade. > > It may no be a bad idea to make new logos with major changes, such as > from 3 to 4, and minor variations for point changes. If nothing else, > it helps identify the version. Agreed, with each full new version with a concurrent marketing campaign. So the next one would be 4.0 > > > Problem with all of this of course is that it puts the impression in the > > mind of the End User that New Logo = New Software, of course we know > > that's a marketing ploy, but for the enduser if the former is true, then > > by inference Old Logo = Old Software. This of course makes statements > > made by the Steve that OpenOffice.org is more akin to '97 more believable > > in their eyes. > > I didn't get the impression he had any credibility outside the > disciplines of monkey-dancing and chair throwing. As far as I know, > much of the population gives little to no credibility to the what's left > of the trade journals. > > What I do see given lots of credibility is a vague word-of-mouth > rumor-mongery. It might even be a whisper campaign, but I don't have > either the language skills or tact to tract the origins. All true, the problem we suffer from, and the marketing people in MS know full well, that a piece of FUD takes ten times as much Positive to dispel, especially in the US market which is basically ruled by fear. When you have the Press, both old and new, hanging on every word that the Steve spews out we have an uphill battle. Every small thing has to be made to count > > Anyway, the branding is only useful if it's on new material - either > programs or documentation or both. If the documentation and brochures > are refreshed, then it would be time for a new or freshened logo. Agreed > > /Lars > Cheers G -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html OpenOffice.org Migration and training Consultant. Ambassador for OpenSUSE Linux on your Desktop INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Re: OOo branding elements / new logo proposals [was: [OOoCon2009] Poster stand for OOo logo proposals at Orvieto?]
On Sunday 11 October 2009 05:34:19 Lars Nooden wrote: > Graham Lauder wrote: > > Thats disappointing because we should be changing it. It is now old and > > decrepit and is looking it while our oppositions comes out with a fresh > > new logo with every other release. Is it any wonder that people see us > > as just an alternative to Office '97 > > Thanks for explaining that Graham. I had been wondering where our > opposition had been spending its development effort. > > /Lars Hi Lars Heh, Sarcasm is the lowest form of wit! :) Not all of it obviously, however you will note that the logo changes whenever there is a release that has little visual difference to the last UI. With 07 they retained the logo that was used with 03. However visually the UI was significantly different. When 14 comes out, because it will probably be visually similar to 07, they will, in all likliehood, come up with a new logo. Good marketing. For us it's not a matter of selling more upgrades as it is with proprietary software, it's about looking "up-to-date". We don't change the UI look just for the sake of it, whereas proprietary software makers are forced to, to make it look like the punters are getting something "New" with each upgrade. Problem with all of this of course is that it puts the impression in the mind of the End User that New Logo = New Software, of course we know that's a marketing ploy, but for the enduser if the former is true, then by inference Old Logo = Old Software. This of course makes statements made by the Steve that OpenOffice.org is more akin to '97 more believable in their eyes. So time for a change, IMNSHO. :) Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html OpenOffice.org Migration and training Consultant. Ambassador for OpenSUSE Linux on your Desktop INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Re: OOo branding elements / new logo proposals [was: [OOoCon2009] Poster stand for OOo logo proposals at Orvieto?]
On Friday 09 October 2009 04:49:15 Juergen Schmidt wrote: > Bernhard Dippold wrote: > > Hi Jürgen, * > > > > Juergen Schmidt schrieb: > >> Hi Bernard, > >> > >> please make it available online as well. > > > > Of course - we're using the wiki for our work, but I didn't set up the > > dedicated wiki page by now. > > > >> It's perfect timing, i am just > >> wanted to start a discussion on the marketing list about a common > >> design/brand for OpenOffice.org that can be used for different use case. > >> > > > But i haven't finished the email so far. > > > > Creating such a design / visual identity has been one of the main topics > > in the Art Project for the last 2 or 3 years. > > > > Unfortunately we didn't have enough man power to create more artwork > > using the elements of the OOo3 splash screen - there are just a few > > graphical elements that can be used for branding. > > > > With the idea of an updated / new OOo logo we want to introduce a better > > branding and visual identity than up to now. But this is just a first > > step. > > i don't want to change the OOo logo, Thats disappointing because we should be changing it. It is now old and decrepit and is looking it while our oppositions comes out with a fresh new logo with every other release. Is it any wonder that people see us as just an alternative to Office '97 > i have more in mind that we have > some kind of unique campaign for every release or maybe release > independent. Some cool slogans would be also nice. > > Something that always includes the OOo logo but will be also unique. The > idea behind that is to produce new merchandising goods for every > campaign and to promote our latest versions. Or simply something cool > where people say hey cool i must have this shirt etc. > > To make it short i would like to focus on merchandising material that > can be used for conferences and other events. What we in fact need IMO is a two separate logos. One for the community and website and One for the software This would have a number of advantages. It makes each version distinct as far as marketing is concerned. From a visual perspective we can announce in text: "New" "Innovative" "Different" but the Logo says "Same Old same old!" The following is a repeat and I'll sound like a stuck record, but... Our most recognisable brand is not the logo. The logo is small potatoes. If we had a global brand with posters on every street corner and a corporate headquarters in Silicon Valley, visual marketing campaigns in glossy magazines and on TV, banner ads on every other website... Then yea, I'd say protect that logo for all it's worth. But we don't. The question is: Where does the brand get noticed, the answer: in text on webpages, on blogs, in magazines. Our most recognised brand is 13 text characters in a string and a dot OpenOffice.org Note with the two upper case Os. This is the branding we need to protect and I've gone on record on numerous occasions fighting to keep that intact and unchanged when, for instance, people talk about dropping the .org from the name. Frankly I'd have no problem dropping the gull bug from the logo and simply hang on to the text part, but that's just me and I don't think of it as a deal breaker. For the Organisation: the project and the website the text is our best brand because it's recognisable in any media, like "Coke" "CocaCola" "HP" "Intel" and so forth. That to me is it's greatest strength, by just stringing those letters together in a text format is the same as printing a logo everytime it's mentioned. We are in a different paradigm when we talk online marketing, the best example of this is Google. The text rules in this case. A string of 6 characters that is instantly recognisable and needs no translation because they stand on their own. With that in mind I think we should go with OpenOffice.org with no gulls and the Blue White Black that it is already but with a Free Font as the Website/Community Logo. And then have a Fresh new logo with each major release. The name doesn't change, we stick with the string of 13 characters and the dot, that after all is our most recognised thing I just noted that in my Kmail spellchecker Google is listed but OpenOffice.org isn't. Tsk, we need some brand recognition work Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html OpenOffice.org Migration and training Consultant. Ambassador for OpenSUSE Linux on your Desktop INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Re: [website-dev] Re: OpenOffice.org website text
On Tue, 08 Sep 2009 02:48:30 Andy wrote: > Florian Effenberger wrote: > > Hello everyone, > > > > thanks for your feedback on this matter. I wasn't aware that there has > > been a lengthy discussion on the wording (but honestly, I don't have the > > time to dig through the archives at the moment). > > > > John's suggestion sounded good to me, but if you've been through these > > discussions, of course I don't want to go ahead and simply change things > > because of my "feelings". :-) > > > > Florian > > Florian, > > If you want me to I will see if I can find something in the archives > about the web site. I can put in a little time each day on the search. Hi, Sometime back I summarised the reasoning and processes for the design on the wiki. http://wiki.services.openoffice.org/wiki/Talk:Website/Proposals -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] HTML version of the newsletter
On Wed, 19 Aug 2009 08:08:23 Christine Louise Beems wrote: > > In light of all of which I was wondering, is there somewhere a strategic > marketing outline for OO.o that I could review to make my comments most > appropriate to the objectives already set? Or is there some other way I > could useful? Hi Christine, Best thing is to first check out http://marketing.openoffice.org for an overview of the project The last Strategic Marketing Plan was launched in 2005 and is due for update. You can read it at http://marketing.openoffice.org/strategy/ or at http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan Draft materials and discussion documents are generally put up on the wiki, the main page is at http://wiki.services.openoffice.org/wiki/Marketing and a list of draft documents is at: http://wiki.services.openoffice.org/wiki/Draft_marketing_documents_index You'll have to register to add or edit. That should be enough to be going on with :) > > Anyway, thanks to everyone for the convivial welcome. It is a pleasure to > be engaged in substantive conversation about interesting things. ~Christine > Likewise Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org Promotional materials for the well dressed OOo Advocate http://ooogear.co.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Moving the OO.o Newsletter to HTML
On Tue, 18 Aug 2009 03:42:53 Kay Koll wrote: > Hi Christine, > > I do not consider the OO.o newsletter to be a marketplace. > I am fully agree that an OO.o related market place would be valuable. > For now we do have two pages which covering OO.o service and products > http://bizdev.openoffice.org/consultants.html > http://wiki.services.openoffice.org/wiki/OpenOffice.org_Solutions > the design of the pages are a mess but the wiki concept has the > advantage that every OO.o user can add their services to the page. > > due to the lack on resources there is currently no immediate plan to > improve the pages. > > However back to the newsletter design . Creating an Text and HTML > version of the newsletter would take too long due to the fact that I am > creating the newsletter manually. If we decided to go with the Text > format, we can discuss a new design. > > Regards > > Kay Hi Kay, I'm with Christine, she speaks good sense. However we seem to have a slight language misunderstanding. The OOo newsletter is not "a marketplace", but our means of communication to "_the_ marketplace" and the Non-techie business people part of that Marketplace deals with text better than HTML. A well formatted text email is much better in the eyes of those end users than something that is likely to get trashed by mail filters or frustrate the reader. Text reads consistently, whereas HTML is at the mercy of the enduser browser settings. Hi Christine, Welcome > > On 08/17/09 15:50, Christine Louise Beems wrote: > > Hello Alex, Kay and all. I am new to this list (having been lurking > > for a week), learning to use OpenOffice (and enjoying it) and > > minimally conversant with OpenSource applications & ideology, all of > > which I find very impressive. > > > > My competency is in creative development, media, marketing and > > communications, in light of which I offer a perspective on the OO.o > > newsletter: > > > > While I know that 'everyone' is going to html, I suggest that the > > marketplace is not yet sufficiently equipped to recieve html email. > > The attached screenshot shows what will most likely come up as a > > 'first look' in the majority of Inboxes... which in strictest > > promotional terms means that the space which *should* be devoted to > > your 'hook' (lead information that draws the reader deeper into the > > content) is being 'wasted' on a blank graphic. +1 unfortunately this list strips attachments > > > > Also consider that a substantial number of the 'professional end > > users' (who are not employed in IT but are in many instances 'the > > decision makers') are minimally technology literate... which I do not > > say as a discredit but simply as diagnosis of facts so that the > > 'needs' of the marketplace are pragmatically assessed in terms of > > providing a legitimate service to the clients we seek to serve. It has been noted in the past that in terms our demographics, Non-techie endusers make up a significant proportion > > > > In this light consider that what these professionals greatly value is > > 'consistency'. We (all of us) have a job to do and we want to do it > > efficiently, effectively and competently... and it drives us (the > > non-tech office worker) nutz when we have to spend half of our > > 'production time' learning the nuances of some new-and-improved > > 'upgrade' in order to do what we knew how to do perfectly last week... > > (smile). > > > > And finally, it might be worth considering that html formatting raises > > one's 'score' with the spam-gods, which can raise a newsletter's > > bounce-back rate considerably and cascade to blacklisting by various > > ISPs. > > > > Thus in terms of newsletter design I would suggest continuing to > > distribute in (creatively formatted) plain text but also offering a > > link to a nicely formatted PDF version and/or a link to a webpage > > where the html formatted version (optimally with photos/graphics) is > > posted. > > > > Anyway, all just my opinion and perhaps not of any use...??? In any > > event, I am enjoying using OpenOffice because (so far at least) the > > process of 'learning' has been highly intuitive, making for an easy > > transition from the closed source applications I have been using for > > all these many years. Thanks!!! ~Christine Beems Many thanks for a well thought out response -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] joining the marketing project
On Wed, 29 Jul 2009 03:30:47 Alexander Matrunich wrote: > Hello! Greetings Alexander and welcome to the project > > I want to join the marketing project and would like to introduce > myself. I am from Pskov, Russia; I'm a marketing researcher and also I > conduct classes in sociology in local institute. My professional > interests are at the intersection of social sciences and IT. > > I've started a pilot research aimed to find the image of office > software suite in general and OpenOffice.org in particular. The > subject of survey is the regular users without high level of the > interest in IT. It is well known I think, that this group could be termed our largest demographic under the subset "IT People". >E.g. what does a user mean by words "I've used > OpenOffice for a period of time, but then I've installed normal office > suite". What is the "normality" here, etc. One thing that I have noticed amongst this group is the ratio of "instigators" to "followers" in comparison between say OOo and the encumbent market leader. Because of it's position and marketing and recognition factor I would suspect, the MSO Instigator to follower can be in the 1:Thousands bracket for a migration to complete For OOo the ratio is more likely going have to be in the 1:tens for a migration to work. For large adoptions this is a substantive barrier because of the need to first either find or create these "instigators" in the organistion > > The biggest (and accessible by researchers) organization In Pskov > region what uses OpenOffice is Regional Administration (RA). There are > 800 workstations, third of them are with OOo. > > I met with the cio of RA Yuri Kolesnikov and he allowed to conduct the > survey among RA employees. I plan 2 stages of the survey. The first > one is aimed to get the general picture how OpenOffice is used in RA. > The first stage is conducted using interviewing of experts. The first > expert became Mr.Kolesnikov. 3 interviews are collected now and I have > some interesting information from them. That would be absolutely fascinating > > The second stage is planned as quantitative questionnaire survey of > RA's employees. > > Is this project interesting for the community? Where do I say Hell yes! :) > > Are there any similar surveys in other regions? > > How should I publish the current state of survey and the results? > Should I do it on my site only or it'll be useful to create special > page on ooo.org? The best method probably would be to create a wiki page http://wiki.services.openoffice.org/wiki/Marketing > > > > Alexander Matrunich > alexan...@matrunich.com > > - > To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org > For additional commands, e-mail: dev-h...@marketing.openoffice.org -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
[marketing] [Fwd: [lca-announce] linux.conf.au Call for Miniconfs are now open!]
I would like to get a Miniconf for next years LCA (Linux Conf Australia)organised (http://www.lca2010.org.nz.) Below is the RFP. I would like to do a Marketing/ Education focussed miniconf. Unfortunately the guy who has done customisations of OOo for specific clients for me in the past just happens to be the chairman of the organising committee... so I'm unlikely to get him to present but I'll try anyway! I have a month to put together a programme for a proposal and if anyone wants to put their hand up to contribute please feel free to express your interest As Soon As Possible!! A single paragraph summary of what you would like to do, would be enough at this point, abstracts can come later. Cheers GL Original Message Subject:[lca-announce] linux.conf.au Call for Miniconfs are now open! Date: Mon, 15 Jun 2009 15:42:46 +1200 From: linux.conf.au Announcements Reply-To: lca-annou...@lists.linux.org.au Organization: linux.conf.au 2010 To: lca-annou...@lists.linux.org.au ==linux.conf.au Call for Miniconfs== We are pleased to invite proposals for Miniconfs on any Free Software related subject; from Linux and the BSDs to OpenOffice.org, from networking to audio-visual magic, from deep hacks to Creative Commons. The LCA2010 Miniconf Review Committee will be accepting Miniconf Proposals up until the close of business on Friday 17 July 2009. Successful Miniconf Proposals will be notified in early September 2009. If two or more Miniconf Proposals are similar in nature, the Miniconf Review Committee will (before deciding whether to accept one of the Miniconf Proposals), send to the Miniconf Organisers of the duplicated proposals, the details of the other similar Miniconf Proposals, including the Miniconf Organisers contact details. This is to assist the accepted Miniconf Organiser when they consider Miniconf Presenters for their Miniconf. Miniconfs are full 1-day events. There will be 6 streams of Miniconfs running throughout Monday and Tuesday, totalling 12 Miniconfs at LCA2010. The Miniconf Organiser is the person responsible for organising their Miniconf. The LCA Organisers do not assist with organising the Miniconfs or running them during LCA2010. Miniconf Organisers are expected to decide on the Miniconf track content themselves and organise Miniconf Presenters to fill 6x 45-minute presenting slots, with an additional 5 minutes to answer any questions. Miniconf Organiser are expected to arrange for Miniconf Presenters to give presentations, including seminars and tutorials, on a particular technical topic, (for instance, the kernel, or the MySQL database, or MythTV), or from a particular technical community, (for instance, LinuxChix or Sys Admins). If Miniconf Presenters would like to provide delegates with handouts or notes during their presentation, it is the responsibility of the Miniconf Organiser to arrange for and distribute these directly to delegates during your Miniconf. LCA2010 Organisers will not provide Miniconf Organisers or Miniconf Presenters with photocopying facilities in the lead up to or during LCA2010. Miniconf Organisers will be inviting proposals from Miniconf Presenters at a later date. Watch this space: www.lca2010.org.nz/programme == Important Dates == * Call for Miniconf proposals open: Monday 15 June 2009 * Miniconf proposals deadline: Friday 17 July 2009 * Email notifications from Miniconf Review Committee: Early September == Miniconf Proposal Guidelines == Miniconfs are required to relate to Free Software, either to a specific project, or in general. If your Miniconf is about a particular project or uses a particular tool, it must be available under an Open Source licence. Beyond that your Miniconf Proposal will primarily be judged on the interest your Miniconf will hold for the LCA2010 audience; your general ability to organise a Miniconf; and your specific expertise on the subject of your Miniconf. The LCA2010 auidence are largely technical people, most of whom are already involved in, or are running, one or more Free Software projects. The majority of accepted talks are pitched at an audience of near-peers. Promotional talks, such as commercial advertisements and sales pitches are not appropriate for LCA2010. == How to submit a Miniconf Proposal== In order to submit an Miniconf Proposal, you will first need to create an account, which requires entering your full name and email address. Then please read the section on Information for Miniconf Organisers contained in the Presenter FAQ. Now you are ready to submit a Miniconf Proposal! Please go to the Submit a Miniconf page and enter the following information in support of your Miniconf Proposal. Most of the fields are optional. In order to increase your chances of acceptance, please provide as much information as possible. * The title of your Miniconf * A summary of your Miniconf, including any special requirem
Re: [marketing] NZ Govt throws out MS supply deal
On Tue, 26 May 2009 12:26:36 Graham Lauder wrote: > The New Zealand State Services Commission (The Govt Purchasing department) > has today stated that the government has failed to strike a new three year > software licencing deal with Microsoft. > > This will have far reaching effects. The agreement has in past covered all > Govt institutions including schools. Excellent! > > http://computerworld.co.nz/news.nsf/news/5FA015D542415324CC2575C100804A31 Today it hit the airwaves on Nationwide Radio. Looking good, the Microsoft Spin Doctor just makes you shake your head. http://www.radionz.co.nz/national/programmes/ninetonoon -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
[marketing] NZ Govt throws out MS supply deal
The New Zealand State Services Commission (The Govt Purchasing department) has today stated that the government has failed to strike a new three year software licencing deal with Microsoft. This will have far reaching effects. The agreement has in past covered all Govt institutions including schools. Excellent! http://computerworld.co.nz/news.nsf/news/5FA015D542415324CC2575C100804A31 -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Reminder: Videos: get involved!
On Sunday 26 April 2009 01:16:56 Rosana Ardila wrote: > Hi Alexandro, > > Untill now I haven't got any videos, so I'm still waiting. I would like > to have the videos as soon as possible, but I can wait 2 weeks. > Anyway, if someone can't make a video in the next 2 weeks I will just > edit the video with the material I have and if new material comes, I can > do a second video. > > Regards, > Rosana > > Alexandro Colorado wrote: > > Hi Rossana I wonder what is the deadline to take these. I want to be > > involved but I would need to use my DV cam to have a good lights. A > > mic might be useful but outdoors and good quality audio don't mix that > > well I wonder if you have a tip on how to record outdoors. > > > > Also, is there a deadline? How many people have sent their videos so far? > > Thanks. > > > > On Thu, 23 Apr 2009 08:13:30 -0500, Rosana Ardila Biela > > > > wrote: > >> Hi everybody, > >> > >> This is a short reminder for the OOo videos. Just take a few minutes > >> of the weekend to tell everybody about OOo. > >> If you have any questions just e-mail me. I'm looking forward to see > >> your videos soon! > >> > >> Regards, > >> Rosana. > >> > >> On 03/26/09 19:12, Rosana Ardila Biela wrote: > >>> Hello All, > >>> > >>> I'm now working on two videos for OOo and would like to ask you to > >>> get involved. I did a few interviews with OOo members at the Cebit > >>> exposition in Hannover, Germany. So I already have some material, > >>> but I would like to have people from all around the world in the > >>> videos. As I can't travel around the world to interview you all, I > >>> would like to ask you to help me. > >>> > >>> The idea is very simple: webcams are very popular, almost every new > >>> laptop has one. So you might have one, and if not, you probably know > >>> someone who has one, and can lend it to you. You could make a > >>> "living" postcard: get in front of the camera and tell why OOo is > >>> special and how to get involved. > >>> > >>> Important is the sound quality, so that everyone can understand the > >>> voice. The lightning is also important, so we can see the person in > >>> front of the camera. If you can do the takes outdoors, it would be > >>> great, as it gives the impression of "freedom". And well, if there > >>> is a very beautiful place in your country and you can show it on > >>> your video that would be great. > >>> > >>> I will pick some of the videos and integrate them with the content I > >>> already have, but we can find a place to put all the videos. I > >>> created an e-mail account where you can send me the videos: > >>> ooo.postc...@googlemail.com <mailto:ooo.postc...@googlemail.com> The > >>> files size can be up to 20MB, and the shorter the videos, the better. > >>> > >>> I hope I can see you soon! > >>> > >>> Regards, > >>> Rosana > > - > To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org > For additional commands, e-mail: dev-h...@marketing.openoffice.org Rosanna, I'm shooting one tomorrow afternoon, it took some time to organise camera and stuff and organise some free time. Hopefully have it edited by the end of the week Cheers GL -- Graham Lauder OpenOffice.org MarCon (Marketing Contact) New Zealand http://marketing.openoffice.org/contacts.html The Best things in life are three Find out why: http://why.openoffice.org Download: http://openoffice.org Coming soon: OpenOffice.org 3.1 INGOTS Assessor Trainer http://www.theingots.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Wed, 04 Feb 2009 04:36:44 Benjamin Horst wrote:
Hi Ben,
> Or how about:
>
> Why OOo? Just google it!
>
> Google might get annoyed at the use of their name as a verb,
Heh, way past too late for that I think, websters already lists it as a
verb :)
http://www.websters-online-dictionary.org/definition/google.
> since if
> they don't defend it they could eventually lose the trademark.
>
> But, the text above breaks it up so that users will not confuse OOo as
> a Google project. ("Google OOo" sounds like "Google Maps" or all the
> others.)
>
> -Ben
I like it, it certainly removes the ambiguity, while retaining the punchy call
to action and it still fits the "Simple to Create" criteria. Also, I think
it retains consistency better when translated into other languages. The
punchy question-answer format also appeals.
Yep, much better I think.
Cheers
G
>
> On Jan 28, 2009, at 5:44 AM, Graham Lauder wrote:
> > On Wed, 28 Jan 2009 23:24:49 Ivan M wrote:
> >> Hi Graham,
> >
> > Hi Ivan,
> >
> >> Just a small suggestion...
> >>
> >> On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder >
> > wrote:
> >>> Some months back I touted the idea of a "Google OOo" campaign.
> >>> The idea
> >>> was to make it very easy and minimal cost for local communities to
> >>> produce simple flyers and posters that give a simple call to
> >>> action. The
> >>> "Google OOo" statement would be the central part of the flyers
> >>> with a
> >>> simple message included. The messages would be translated into
> >>> the local
> >>> language or messages more appropriate to the local culture. The
> >>> key is
> >>> not to explain but to excite curiosity, to reinforce the call to an
> >>> action.
> >>
> >> Because Google brands some of its software with its name - e.g.
> >> Google
> >> Earth - the flyer might appear to be advertising a piece of Google
> >> software - so people might search for "Google OOo" expecting
> >> something
> >> from a Google domain. My suggestion would be to have Google "OOo", to
> >> make the intended action more clear.
> >>
> >> ... and the why.OOo page should be updated - at least in terms of
> >> design - before any major marketing campaign starts (that's not
> >> such a
> >> small suggestion, but since I'm on a roll... :P)
> >>
> >> Regards,
> >> Ivan.
> >>
> >> -
> >
> > Good point, perhaps then a colon in the right place
> >
> > Google: OOo
> >
> > cheers
> > G
> >
> >
> > --
> > "The Best Things in life are 3"
> > http://why.openoffice.org
> >
> > ISO 26300 compliant
> >
> > Graham Lauder,
> > OpenOffice.org MarCon (Marketing Contact) NZ
> > http://marketing.openoffice.org/contacts.html
> >
> > INGOTs Assessor Trainer
> > (International Grades in Office Technologies)
> > www.theingots.org.nz
> >
> > -
> > To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org
> > For additional commands, e-mail: dev-h...@marketing.openoffice.org
>
> Benjamin Horst
> bho...@mac.com
> 646-464-2314 (ET)
--
"The Best Things in life are 3"
http://why.openoffice.org
ISO 26300 compliant
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html
INGOTs Assessor Trainer
(International Grades in Office Technologies)
www.theingots.org.nz
-
To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org
For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Wed, 04 Feb 2009 05:23:38 Juergen Schmidt wrote:
> Hi,
Hi Juergen,
>
> hey please stop to promote Google. You should think more about a neutral
> campaign focusing on OO.org only. As far as i know Google does nothing
> for the project. They spent some money for OOCon, fine and thanks a lot.
> But that's it. They had kick us out of GSOC last year, they don't pay
> for any developers, they don't pay anything or they don't do anything to
> support the project. I asked the Google guy in Beijing if this situation
> is going to change some time in the future and he mentioned no. So why
> should we do a campaign where we ask people to use Google ...
>
> Well, most people will use it anyway but that is of course a different
> story and we should focus on our own stuff.
>
> Just my 2 cents
>
> Juergen
Whether we like it or not, in the english speaking world there are two
googles:
Google the noun and google the verb.
Just like putting an advert on TV doesn't promote TV, we are not promoting
Google, we are using google to promote OOo
The "Google: OOo" idea is a call for action. The idea is to incite curiosity
so that the viewer takes another step and googles OOo. Google is merely the
tool that allows that person to take that step. The idea is to take the
initial promotion one step away from the computer
Cheers
GL
>
> Benjamin Horst wrote:
> > Or how about:
> >
> > Why OOo? Just google it!
> >
> > Google might get annoyed at the use of their name as a verb, since if
> > they don't defend it they could eventually lose the trademark.
> >
> > But, the text above breaks it up so that users will not confuse OOo as a
> > Google project. ("Google OOo" sounds like "Google Maps" or all the
> > others.)
> >
> > -Ben
> >
> > On Jan 28, 2009, at 5:44 AM, Graham Lauder wrote:
> >> On Wed, 28 Jan 2009 23:24:49 Ivan M wrote:
> >>> Hi Graham,
> >>
> >> Hi Ivan,
> >>
> >>> Just a small suggestion...
> >>>
> >>> On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder
> >>>
> >>
> >> wrote:
> >>>> Some months back I touted the idea of a "Google OOo" campaign. The
> >>>> idea
> >>>> was to make it very easy and minimal cost for local communities to
> >>>> produce simple flyers and posters that give a simple call to
> >>>> action. The
> >>>> "Google OOo" statement would be the central part of the flyers with a
> >>>> simple message included. The messages would be translated into the
> >>>> local
> >>>> language or messages more appropriate to the local culture. The key
> >>>> is not to explain but to excite curiosity, to reinforce the call to an
> >>>> action.
> >>>
> >>> Because Google brands some of its software with its name - e.g. Google
> >>> Earth - the flyer might appear to be advertising a piece of Google
> >>> software - so people might search for "Google OOo" expecting something
> >>> from a Google domain. My suggestion would be to have Google "OOo", to
> >>> make the intended action more clear.
> >>>
> >>> ... and the why.OOo page should be updated - at least in terms of
> >>> design - before any major marketing campaign starts (that's not such a
> >>> small suggestion, but since I'm on a roll... :P)
> >>>
> >>> Regards,
> >>> Ivan.
> >>>
> >>> -
> >>
> >> Good point, perhaps then a colon in the right place
> >>
> >> Google: OOo
> >>
> >> cheers
> >> G
> >>
> >>
> >> --
> >> "The Best Things in life are 3"
> >> http://why.openoffice.org
> >>
> >> ISO 26300 compliant
> >>
> >> Graham Lauder,
> >> OpenOffice.org MarCon (Marketing Contact) NZ
> >> http://marketing.openoffice.org/contacts.html
> >>
> >> INGOTs Assessor Trainer
> >> (International Grades in Office Technologies)
> >> www.theingots.org.nz
> >>
> >> -
> >> To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org
> >> For additional commands, e-mail: dev-h...@marketing.openoffice.org
> >
> > Benjamin Horst
> > bho...@mac.com
> > 646-464-2314 (ET)
>
> -
> To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org
> For additional commands, e-mail: dev-h...@marketing.openoffice.org
--
"The Best Things in life are 3"
http://why.openoffice.org
ISO 26300 compliant
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html
INGOTs Assessor Trainer
(International Grades in Office Technologies)
www.theingots.org.nz
-
To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org
For additional commands, e-mail: dev-h...@marketing.openoffice.org
[marketing] Conference Video Production pages on the wiki
Apart from some minor edits and some ongoing updates and additions, I've finished the pages aimed at assisting conference teams in raising the quality of video of Conference presentations and sessions. There are four pages One is a broad brush overview that covers all significant groups but not in great detail http://wiki.services.openoffice.org/wiki/How_to_assure_good_quality_of_video_recordings The detail is divided into pages that effect the three critical groups: Organisational team [1] Speakers [2] and Media Team [3] These pages have question and answer sections at the bottom, please feel free to ask as many questions as needed. Read all first though as your question may already be answered. Cheers GL [1]http://wiki.services.openoffice.org/wiki/Organisational_Team_Video_HowTo [2]http://wiki.services.openoffice.org/wiki/Speakers_video_HowTo [3]http://wiki.services.openoffice.org/wiki/Conference_Media_Team_HowTo -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Thu, 29 Jan 2009 00:51:43 Alex Fisher wrote: > > On Wed, 28 Jan 2009 23:43:46 Ivan M wrote: > > > On Wed, Jan 28, 2009 at 11:24 PM, Ivan M wrote: > > > > Hi Graham, > > > > Just a small suggestion... > > > > > > > > On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder > > > > > > > > wrote: > > > >> Some months back I touted the idea of a "Google OOo" campaign. The > > > >> idea was to make it very easy and minimal cost for local communities > > > >> to produce simple flyers and posters that give a simple call to > > > >> action. The "Google OOo" statement would be the central part of the > > > >> flyers with a simple message included. The messages would be > > > >> translated into the local language or messages more appropriate to > > > >> the local culture. The key is not to explain but to excite > > > >> curiosity, to reinforce the call to an action. > > > > > > > > Because Google brands some of its software with its name - e.g. > > > > Google Earth - the flyer might appear to be advertising a piece of > > > > Google software - so people might search for "Google OOo" expecting > > > > something from a Google domain. My suggestion would be to have Google > > > > "OOo", to make the intended action more clear. > > > > > > > > ... and the why.OOo page should be updated - at least in terms of > > > > design - before any major marketing campaign starts (that's not such > > > > a small suggestion, but since I'm on a roll... :P) > > > > > > > > Regards, > > > > Ivan. > > > > > > P.S. The first thing that came up when I Googled "OOo" from Firefox > > > [1] is a stock graph of Stream Global Services, Inc [2]. > > > > > > However, I tried the same search in Safari [3] and IE [4] and > > > OpenOffice.org was indeed the first result - however, you may notice > > > that these other browsers searched via google.com by default, while FF > > > searched via google.co.nz, so this seems to be the cause. > > > > > > [1] > > > http://www.google.co.nz/search?q=OOo&ie=utf-8&oe=utf-8&aq=t&rls=org.moz > > >il la > > > > > >:en-US:official&client=firefox-a [2] > > > > > > http://finance.google.com/finance?client=ob&q=AMEX:OOO > > > [3] > > > http://www.google.com/search?client=safari&rls=en&q=OOo&ie=UTF-8&oe=UTF > > >-8 [4] > > > http://www.google.com/search?q=OOo&rls=com.microsoft:*&ie=UTF-8&oe=UTF- > > >8& st artIndex=&startPage=1 > > > > > > Regards, > > > Ivan > > > > > > - > > > To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org > > > For additional commands, e-mail: dev-h...@marketing.openoffice.org > > > > Interestingly I just did a try out on a bunch of different Google locals. > > Both the .com.au and the the .co.nz return the Amex:OOO first, none of > > the others that I tried did that. If I used the Maori translation of > > Google.co.nz however, it didn't. Interesting! :) > > If you use "oo.o" then the AU Google site gives you OpenOffice.org as th > first result. Perhaps we should make it "Google OO.o" (with the dot)? Excellent Alex, I didn't try that. The added dot I think would be a good idea Cheers G -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Fri, 30 Jan 2009 20:44:24 John McCreesh wrote: > On Fri, January 30, 2009 01:16, Graham Lauder wrote: > [snip] > > > The Obama administration is not going endorse any product. So in terms of > > raising brand awareness such a letter would be a non event. While the > > Obama > > Administration may endorse the _philosophy_ of Open Source they are not > > going > > to endorse specific brands and that after all is our problem. > > The Obama campaign could teach us a thing or two about creating / raising > brand awareness - "Obama" is now one of the biggest brands on the planet. > > John True enough, the parallels are interesting. He and his team (and let's not forget the team) motivated a grassroots campaign driven mostly by volunteers. It's true he had the big campaigns but the campaigns used money raised by that army of volunteers. However the critical point to us, is the cost of raising that money was minimal to his organisation. The lessons I think for us are: He built a groundswell over time using his permanent staff, the internet and social networking. Change "Permanent staff" for MarCons and you have the first makings of a groundswell. He had community groups at local level donating a little bit of their time and energy. If every MarCon could contact five or ten LUGS for instance and then get them to work with other local community groups to assist, then you have the start of a groundswell. The trick is to make people feel part of this global message. Secondly he had a goal, one considered to be almost impossible and a specific timeframe so that the grassroots had a very specific vision in their head. This is one thing he had in his favour which we don't; a very specific, and this is important, single focus and a _high profile_ target, (the man himself in the Whitehouse). To make the same thing work we would have to create a focus, a concrete target. That is a little harder for us to identify. "Google: Why OOo" gives us a target, not quite as lofty as the whitehouse it is true, but a target nonetheless. That target hits on the Why OOo page. I don't know what a reasonable number would be and still be a challenge: 500 million hits in a week perhaps. Then we define a date, say a month for the campaign and an end date. (A memorable date like 9/9/09 and go for 99 million hits?) To do this there would be two campaigns, one to grow the grass root support. That could be something like "Let the world know about OOo" (It even rhymes! :) ) This message we deliver to the "Choir" as John calls them. That is to get them to participate in the campaign and then The second campaign is the one we get the Choir to deliver: "Google OO.o" We back this all up with Facebook, Twitter and Youtube content. Cost: Not a lot, in terms of cash, whether it succeeds or fails and in fact whether we reach the goal or not, we still would have raised brand awareness. Hell, it's a Win:Win. Cheers G -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Wed, 28 Jan 2009 20:58:15 Lars Noodén wrote: > John McCreesh wrote: > > I've felt for some time that, as far as the OOo product is concerned, > > we spend too much time 'preaching to the converted' - i.e. addressing > > the FOSS-aware. We would get better results by talking about OOo to > > birdwatchers, stamp collectors, Rotaries ... > > Perhaps, Koffice marketing and OpenOffice.org marketing could issue a > joint open letter to the incoming Obama administration offering help, > while touching on relevant points regarding economics, efficiency, > interoperability, security, and national sovereignity. I gave this a lot of thought which is why I didn't reply straight away. I was talking about brand awareness in a broad sense, it is true, but very specific in another way. Specific to OOo. This is not a FOSS marketing list. In terms of "brand", most people have no interest in FOSS or the fact that OOo is FOSS. That may come, but only after they become aware of the brand. > > The availability of both packages, on all platforms, > needs to be highlighted as does emphasis on the benefits of > interoperability through the standard office format. You are talking features and this is exactly the issue that I'm talking about. We have plenty of places where people can find out about features and TCO and philosophy and this is my point, none of what you suggest raises brand awareness or recognisability. Also combining with another non related brand that occupies the same market space would just confuse the issue. The Obama administration is not going endorse any product. So in terms of raising brand awareness such a letter would be a non event. While the Obama Administration may endorse the _philosophy_ of Open Source they are not going to endorse specific brands and that after all is our problem. Cheers Graham -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Wed, 28 Jan 2009 23:43:46 Ivan M wrote: > On Wed, Jan 28, 2009 at 11:24 PM, Ivan M wrote: > > Hi Graham, > > Just a small suggestion... > > > > On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder wrote: > >> Some months back I touted the idea of a "Google OOo" campaign. The idea > >> was to make it very easy and minimal cost for local communities to > >> produce simple flyers and posters that give a simple call to action. > >> The "Google OOo" statement would be the central part of the flyers with > >> a simple message included. The messages would be translated into the > >> local language or messages more appropriate to the local culture. The > >> key is not to explain but to excite curiosity, to reinforce the call to > >> an action. > > > > Because Google brands some of its software with its name - e.g. Google > > Earth - the flyer might appear to be advertising a piece of Google > > software - so people might search for "Google OOo" expecting something > > from a Google domain. My suggestion would be to have Google "OOo", to > > make the intended action more clear. > > > > ... and the why.OOo page should be updated - at least in terms of > > design - before any major marketing campaign starts (that's not such a > > small suggestion, but since I'm on a roll... :P) > > > > Regards, > > Ivan. > > P.S. The first thing that came up when I Googled "OOo" from Firefox > [1] is a stock graph of Stream Global Services, Inc [2]. > > However, I tried the same search in Safari [3] and IE [4] and > OpenOffice.org was indeed the first result - however, you may notice > that these other browsers searched via google.com by default, while FF > searched via google.co.nz, so this seems to be the cause. > > [1] > http://www.google.co.nz/search?q=OOo&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla >:en-US:official&client=firefox-a [2] > http://finance.google.com/finance?client=ob&q=AMEX:OOO > [3] > http://www.google.com/search?client=safari&rls=en&q=OOo&ie=UTF-8&oe=UTF-8 > [4] > http://www.google.com/search?q=OOo&rls=com.microsoft:*&ie=UTF-8&oe=UTF-8&st >artIndex=&startPage=1 > > Regards, > Ivan > > - > To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org > For additional commands, e-mail: dev-h...@marketing.openoffice.org Interestingly I just did a try out on a bunch of different Google locals. Both the .com.au and the the .co.nz return the Amex:OOO first, none of the others that I tried did that. If I used the Maori translation of Google.co.nz however, it didn't. Interesting! :) -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focusREMOVE ME
On Wed, 28 Jan 2009 23:51:01 navneet wrote: > REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE > REMOVE REMOVE > > REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE > REMOVE REMOVE > - Original Message ----- > From: "Graham Lauder" > To: > Sent: Wednesday, January 28, 2009 3:35 PM > Subject: Re: [marketing] A different Market focus > > > On Wed, 28 Jan 2009 20:44:55 John McCreesh wrote: > >> On Tue, January 27, 2009 20:11, Graham Lauder wrote: > >> [snip] > >> > >> > So therefore our marketing should shift from touting features and TCO > >> > to > >> > a focus on raising Brand Awareness. > >> > >> I've felt for some time that, as far as the OOo product is concerned, we > >> spend too much time 'preaching to the converted' - i.e. addressing the > >> FOSS-aware. We would get better results by talking about OOo to > >> birdwatchers, stamp collectors, Rotaries ... > >> > >> John > > > > Agreed, as well as Primary schools, teachers, Students, Not-for-profits > > and > > Joe Public. The latter I think we can do quite cheaply using the > > strengths > > we have: ie The global community. > > > > Some months back I touted the idea of a "Google OOo" campaign. The idea > > was > > to make it very easy and minimal cost for local communities to produce > > simple > > flyers and posters that give a simple call to action. The "Google OOo" > > statement would be the central part of the flyers with a simple message > > included. The messages would be translated into the local language or > > messages more appropriate to the local culture. The key is not to > > explain but to excite curiosity, to reinforce the call to an action. > > > > Here's a couple of examples off the top of my head > > > > http://ooogear.co.nz/OOo/OOo_favour.pdf > > http://ooogear.co.nz/OOo/OOo_surprise.pdf > > > > These could be stuck on community noticeboards, University notice boards, > > even > > in classifieds in local newspapers. > > > > If we targeted a particular week and called it the Google_OOo week and > > got a > > groundswell going around the world it would have impact. > > > > If every LUG for instance got twenty people to print 20 of these just on > > plain > > A4 and then stuck them up around their local community. > > > > If every NLP got 100 people to do the same. > > > > And so on. The cost to the individuals would be mere cents in printing > > costs, > > but tallied up around the world the value would be huge. > > > > If you do Google OOo, OpenOffice.org appears at the top of the list > > everytime. > > > > We could run competitions like: "Photo of the strangest place for a > > Google > > OOo poster" > > > > You could print out "Google OOo" greetings cards with a "Sign it and pass > > it > > on to a friend" and see how far it travels. > > > > Additionally or instead, we could do a "Google Why OOo", that puts the > > why.openofice.org page at the top of the list and we could track the > > hits. > > > > If we started out announcing this on the heavy traffic lists like Users > > and > > Discuss and all the NLP User and Discuss lists then followed up with hit > > stats and a web page or a wiki page to show what was happening around the > > world I think it would grow under it's own momentum. > > > > I'm thinking that probably April or May would be the time to do it to > > give us > > time to build the momentum. > > > > I think if we did it right it could be bigger than the Firefox campaign > > and it > > would be targeting people outside our "usual" audience. > > > > While it may not increase downloads, though there is no reason why it > > wouldn't, it would certainly raise brand awareness. > > > > Thoughts? > > > > Cheers > > Graham > > > > -- > > "The Best Things in life are 3" > > http://why.openoffice.org > > > > ISO 26300 compliant > > > > Graham Lauder, > > OpenOffice.org MarCon (Marketing Contact) NZ > > http://marketing.openoffice.org/contacts.html > > > > INGOTs Assessor Trainer > > (International Grades in Office Technologies) > > www.theingots.org.nz > > > > -
Re: [marketing] A different Market focus
On Wed, 28 Jan 2009 23:24:49 Ivan M wrote: > Hi Graham, Hi Ivan, > Just a small suggestion... > > On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder wrote: > > Some months back I touted the idea of a "Google OOo" campaign. The idea > > was to make it very easy and minimal cost for local communities to > > produce simple flyers and posters that give a simple call to action. The > > "Google OOo" statement would be the central part of the flyers with a > > simple message included. The messages would be translated into the local > > language or messages more appropriate to the local culture. The key is > > not to explain but to excite curiosity, to reinforce the call to an > > action. > > Because Google brands some of its software with its name - e.g. Google > Earth - the flyer might appear to be advertising a piece of Google > software - so people might search for "Google OOo" expecting something > from a Google domain. My suggestion would be to have Google "OOo", to > make the intended action more clear. > > ... and the why.OOo page should be updated - at least in terms of > design - before any major marketing campaign starts (that's not such a > small suggestion, but since I'm on a roll... :P) > > Regards, > Ivan. > > - Good point, perhaps then a colon in the right place Google: OOo cheers G -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Wed, 28 Jan 2009 23:13:13 eric.bachard wrote: > Hi > > Graham Lauder a écrit : > > On Wed, 28 Jan 2009 20:44:55 John McCreesh wrote: > > > > Agreed, as well as Primary schools, teachers, Students, Not-for-profits > > and Joe Public. > > Sure, so why not join and help the OpenOffice.org Education Project ? > This is exactly one of its main objectives !! > > => http://education.openoffice.org > > :-) > > Regards, > Eric Bachard I am already, I subscribe to the lists and I'm in the process of organising a trip for Louis to all the major universities in NZ. -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Wed, 28 Jan 2009 20:44:55 John McCreesh wrote: > On Tue, January 27, 2009 20:11, Graham Lauder wrote: > [snip] > > > So therefore our marketing should shift from touting features and TCO to > > a focus on raising Brand Awareness. > > I've felt for some time that, as far as the OOo product is concerned, we > spend too much time 'preaching to the converted' - i.e. addressing the > FOSS-aware. We would get better results by talking about OOo to > birdwatchers, stamp collectors, Rotaries ... > > John Agreed, as well as Primary schools, teachers, Students, Not-for-profits and Joe Public. The latter I think we can do quite cheaply using the strengths we have: ie The global community. Some months back I touted the idea of a "Google OOo" campaign. The idea was to make it very easy and minimal cost for local communities to produce simple flyers and posters that give a simple call to action. The "Google OOo" statement would be the central part of the flyers with a simple message included. The messages would be translated into the local language or messages more appropriate to the local culture. The key is not to explain but to excite curiosity, to reinforce the call to an action. Here's a couple of examples off the top of my head http://ooogear.co.nz/OOo/OOo_favour.pdf http://ooogear.co.nz/OOo/OOo_surprise.pdf These could be stuck on community noticeboards, University notice boards, even in classifieds in local newspapers. If we targeted a particular week and called it the Google_OOo week and got a groundswell going around the world it would have impact. If every LUG for instance got twenty people to print 20 of these just on plain A4 and then stuck them up around their local community. If every NLP got 100 people to do the same. And so on. The cost to the individuals would be mere cents in printing costs, but tallied up around the world the value would be huge. If you do Google OOo, OpenOffice.org appears at the top of the list everytime. We could run competitions like: "Photo of the strangest place for a Google OOo poster" You could print out "Google OOo" greetings cards with a "Sign it and pass it on to a friend" and see how far it travels. Additionally or instead, we could do a "Google Why OOo", that puts the why.openofice.org page at the top of the list and we could track the hits. If we started out announcing this on the heavy traffic lists like Users and Discuss and all the NLP User and Discuss lists then followed up with hit stats and a web page or a wiki page to show what was happening around the world I think it would grow under it's own momentum. I'm thinking that probably April or May would be the time to do it to give us time to build the momentum. I think if we did it right it could be bigger than the Firefox campaign and it would be targeting people outside our "usual" audience. While it may not increase downloads, though there is no reason why it wouldn't, it would certainly raise brand awareness. Thoughts? Cheers Graham -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
[marketing] A different Market focus
I had the huge pleasure of attending a Simon Phipps event on Monday. As always the Simon's presentation was insightful and penetrating, not to mention bloody entertaining. The presentation was the same as delivered at LCA09 http://mediacast.sun.com/users/sunmink/media/0904-LCA-Hobart.pdf/details For me however, amongst all the other gems, was Simon's comments on the shift in the way enterprise obtains software solutions. The process had become obvious to me but I hadn't been able to articulate it in the way Simon did in his presentation. He made the assertion that enterprise has used a "Procurement Driven Market" model, which is now moving toward an "Adoption Led" model. So instead of creating a spec then issuing an RFP in the procurement model, The adoption led model uses a select and evaluate process. What does this mean for OOo. It has been my long held opinion that most people don't use our competitor "in preference" to OOo, but use them because they don't know that a viable and in many cases, better, alternative exists. So therefore our marketing should shift from touting features and TCO to a focus on raising Brand Awareness. Thoughts? GL -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
[marketing] Re: [OOoCon] Re: [marketing] Conference Video tutorial wiki
On Fri, 23 Jan 2009 09:05:16 Eike Rathke wrote: > Hi, > > On Tuesday, 2009-01-13 15:18:30 +0800, Peter Junge wrote: > > > http://wiki.services.openoffice.org/wiki/How_to_assure_good_quality_of_ > > >video_recordings > > > > > > The idea is to give organisational teams the tools to produce videos of > > > presentations that are of the highest quality. > > > > Unfortunately, we didn't have such page in the past. For the future > > OOoCon organizational teams, it's a 'must read'! > > Umm.. we now ended up with four different pages about the same topic: > > http://wiki.services.openoffice.org/wiki/Conference_Media_Team_HowTo > http://wiki.services.openoffice.org/wiki/Organisational_Team_Video_HowTo > http://wiki.services.openoffice.org/wiki/Speakers_video_HowTo > http://wiki.services.openoffice.org/wiki/How_to_assure_good_quality_of_vide >o_recordings > > Either these should be consolidated into one (seems the latter is > already some sort of consolidation) and duplicated content from > the other pages removed, links to the consolidation page's sections > inserted respectively a then empty page marked for speedy deletion; or > if a split in subtopics is intended the consolidation page's content > being replaced by links to more specific subpages. For subpages I'd also > suggest to make use of the wiki's subpage feature, for example, > Conference/Media, Conference/Media/How_to_..., Conference/Media/Team, > Conference/Media/Speakers, you get the idea.. > > Eike Hi Eike, I'm getting towards completing them, so consider them a work in progress at the moment. The intended end result will be. The main page with an overview of the process and then the three subpages that have far more detail and get down into specifics that will only be relevant to the specific team. The original idea was to put it all on one page but it would have become too unwieldy. As a consequence some material intended for the subpages is still on the main page but I'll sort that soon. There is a lot of material still to go on the pages which I'll continue to do as I have time, but what you've suggested is what I was trying to get to. The three subpages is all that is needed, I was aiming for a piece specific to each team that could be printed off for that individual team's usage. As I said; a work in progress, but if you can organise it better into the subpages as you outline, that would be great, I am certainly not a mediawiki expert. Cheers GL -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Conference Video tutorial wiki
On Monday 12 January 2009 15:59:29 Alexandro Colorado wrote: > On Mon, 12 Jan 2009 20:30:38 -0600, Graham Lauder > > wrote: > > Peter and I have started a Wiki page to create a guide to improving the > > quality of videos produced at OOo conferences. > > > > http://wiki.services.openoffice.org/wiki/How_to_assure_good_quality_of_vi > >deo_recordings > > > > The idea is to give organisational teams the tools to produce videos of > > presentations that are of the highest quality. > > > > The wiki page is divided in to three sections that refer to the three > > main > > groups: > > The Organisers > > The Speakers > > The Media team > > > > Each group also has it's own specific page that will go into more detail > > as I > > get time. Mostly it's technical in nature in terms of Venue management > > and > > equipment. > > > > These pages have a Q&A to cover things that we may not have thought of > > in the > > first draft, but which people have been affected by in past conferences. > > > > Any input welcomed. > > > > Cheers > > GL > > Sounds good, one thing that I will like to see is the technique that you > can combine the digital version of the slides within the recording, this > can be done on most non linear video editors software including cinerella, > other commercial software like Adobe Premier or Apple Movie Maker could do > it. > > The key is having the slide as the main cammera and the speaker as second > camera. > > The venue should have the speaker in a different space than the > projection, this will avoid vieweres to block the light from the > projector. although I can't see this be ok for many speakers since they > like to point at stuff on the slides I think this is an exception more > than a rule. > > Finally the lighting should improve, speakers are way too dark and some > times the speaker is unrecognizable. Also will preffer recording this on > HD digital video as opposed to traditional 8mm (some firms still working > on 8mm). I really like "the red" cammera, but the general rule is having > good lenses with good ISO. There is new SLR cammeras that also shoot video > and their image is great. Please watch geekbrief show talking about the > image of this camera. > http://www.geekbrief.tv/gbtv-472-geekbrieftv > http://imaging.nikon.com/products/imaging/lineup/digitalcamera/slr/d90/inde >x.htm > > So plan for: > - Equipment > - Site > - Ligthning > - Distribution Hi Alexandro, Could you add your comments to the discussion page on the wiki. http://wiki.services.openoffice.org/wiki/Talk:How_to_assure_good_quality_of_video_recordings Cheers G -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
[marketing] Conference Video tutorial wiki
Peter and I have started a Wiki page to create a guide to improving the quality of videos produced at OOo conferences. http://wiki.services.openoffice.org/wiki/How_to_assure_good_quality_of_video_recordings The idea is to give organisational teams the tools to produce videos of presentations that are of the highest quality. The wiki page is divided in to three sections that refer to the three main groups: The Organisers The Speakers The Media team Each group also has it's own specific page that will go into more detail as I get time. Mostly it's technical in nature in terms of Venue management and equipment. These pages have a Q&A to cover things that we may not have thought of in the first draft, but which people have been affected by in past conferences. Any input welcomed. Cheers GL -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Start work on an OO.org roll-up banner
On Thursday 08 January 2009 14:19:10 Volker Merschmann wrote: > Hi, > > 2009/1/8 Juergen Schmidt : > > i have uploaded a further draft from Jacek (i think it should be "future > > is free") > > > > And two further drafts for keychains. > > I dislike the font used for "www.openoffice.org". This is not the one > we usually use, but I don't know the name. Even after looking at > http://ui.openoffice.org/VisualDesign/OOo_brand.html > > Regards > > Volker The original Logo font is Frutiger, but unfortunately it's not an open licensed font. A new font IMO would be a good thing. We did experiment with others that were a close match to the original, mainly from the Bitstream Vera and Deja vu families. However, although close they never looked quite right and I think that won't change unless it's exactly the same. I think therefore that it's time we looked at another font that's entirely different and won't be immediately compared to the old one. Time for a fresh look. And my opinion on that has been strengthened given the look of Jacek's designs. And the font used needs to be under an open license Cheers GL -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Introduction
On Friday 19 December 2008 19:15:29 Rosana Ardila wrote: > Hello All, > > I wanted to introduce myself to the OpenOffice.org marketing project. I > will be working at Sun until the end of April, also helping with the > marketing for OpenOffice.org. And I want to use the time to work with > and in behalf of the OpenOffice.org community. > > I am very interested in Free and Open Source Software in general and > have been using OOo for years, recommending it to everybody. So I'm glad > to have the opportunity now to do the same in a bigger channel. > > I have an idea I would like to share with you and put to discussion. I > thought it would be interesting to organize a video contest for OOo. > Short videos (30 secs) would show what OOo and its community are, and > why the project is so special. Young artists, students and creative > community members could create great material, from their different > cultural perspectives.That's just a very short description, I can send > yo later some detailed information about a possible organization. Let me > know your thoughts on this. > > I am looking forward to working with you and I hope I can give you a > hand here :) > > cheers, > Rosana. Welcome Rosana, Excellent idea, I'll float it with some of my students. I look forward to seeing the results. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org OOoGear: For the Well dressed OOo Advocate http://ooogear.co.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] Xmass theme for OOo Site
On Tuesday 09 December 2008 05:59:43 Alexandro Colorado wrote: > Hi we are close to the Xmass and well into the Holiday season, I will > advice these projects to start working on a holiday theme for the > site. I think we already have a snowy logo of OOo and we could get > some special theme for the holidays like turn the header blue into a > red for the 2 week xmass season. > > Any ideas? Considering that Christmas is celebrated by a minority of the worlds population, I think it would be ill advised unless we make a holiday set that recognises as many other holidays of other religious groups that we can, and we use them throughout the year. Even then at some point we will have interference, like now... which one? Christmas, Michaelmas or Hanukar(? Excuse spelling) or whatever other variations there are about the world... Even the "snowy" logo is only relevant in a section of the northern hemisphere and doesn't reflect globally. Where I am is high summer for instance. Cheers GL -- Graham Lauder, The Best things come in 3 http://why.openoffice.org OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [marketing] volunteers for modifying logo page?
On Fri, 2008-10-03 at 11:26 +0200, Florian Effenberger wrote: > Hello, > > as version 3 approaches, we also have a new logo with version number. > The gallery page with the logos at > http://marketing.openoffice.org/art/galleries/marketing/logos/ needs to > be updated with the new files. > > Any volunteers who would like to do that? I could send the new logo > files and need someone to modify the pages accordingly. CVS access is > not necessarily needed, I can upload the files as well. > > Thanks > Florian I'll get these Logos I have, sorted this weekend and I'm happy to upload them as long as it's not through CVS. I have cvs access to the distro project but can't use it. CVS on dialup is an absolute bloody nightmare. Secure FTP access would be much better. cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org Open Opportunities ltd. Open Technologies Training and Migration Consultants http://www.openopportunities.co.nz http://openoffice.org http://www.opensuse.org OOoGear: For the Well dressed OOo Advocate http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [marketing] Presentation template for OOo3
On Thu, 2008-10-02 at 14:26 +1300, Graham lauder wrote: > On Wed, 2008-10-01 at 03:14 +0900, [EMAIL PROTECTED] wrote: > > Hi > > > > > Will you offer it with free license like FDL and PDL, so I can upload it > > > on our website? If you agree, I'll upload. > > > > > > Of course, I agree. > > Thank you:-) > > > > > > Florian Effenberger wrote: > > > Hi, > > > > > >> Thank you for your comment. > > >> I created it! > > > > > > wow, this is are cool! Thanks a lot! > > > > > > Will you offer it with free license like FDL and PDL, so I can upload it > > > on our website? If you agree, I'll upload. > > > > > > florian > > These look really great and so... > > I've updated my old 2.0 presentations using these templates and uploaded > them to the wiki under the category "Draft Marketing Materials" They > can be found here. > > http://wiki.services.openoffice.org/wiki/OOo3MarketingPresentations > > Cheers > GL > Oh and I forgot to add, there will be some updating needed to include some of the later things such as PDF editing and such. Working on that now, should be finished tomorrow, time allowing. -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org Open Opportunities ltd. Open Technologies Training and Migration Consultants http://www.openopportunities.co.nz http://openoffice.org http://www.opensuse.org OOoGear: For the Well dressed OOo Advocate http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [marketing] Presentation template for OOo3
On Wed, 2008-10-01 at 03:14 +0900, [EMAIL PROTECTED] wrote: > Hi > > > Will you offer it with free license like FDL and PDL, so I can upload it > > on our website? If you agree, I'll upload. > > > Of course, I agree. > Thank you:-) > > > Florian Effenberger wrote: > > Hi, > > > >> Thank you for your comment. > >> I created it! > > > > wow, this is are cool! Thanks a lot! > > > > Will you offer it with free license like FDL and PDL, so I can upload it > > on our website? If you agree, I'll upload. > > > > florian These look really great and so... I've updated my old 2.0 presentations using these templates and uploaded them to the wiki under the category "Draft Marketing Materials" They can be found here. http://wiki.services.openoffice.org/wiki/OOo3MarketingPresentations Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org Open Opportunities ltd. Open Technologies Training and Migration Consultants http://www.openopportunities.co.nz http://openoffice.org http://www.opensuse.org OOoGear: For the Well dressed OOo Advocate http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [marketing] A Lutèce d'Or for OOo
On Wed, 2008-09-24 at 23:25 +0200, sophie wrote: > Hi, > > OOo has received this evening a Lutèce d'or for the best foreign project > in Open Source Software carried out :) (see here http://tinyurl.com/3u47uv). > > This award was given to Charles by the Minister Eric Besson (in charge > with prospective, public policies and digital economy development). > > If you want to know what it looks like, it's here http://tinyurl.com/4eco7k > > Congratulations to all of you in the project ! > > Kind regards > Sophie > A big congrats to the whole French team, Marketing and Localisation. You set a very high benchmark for the rest of us to follow. Very well done Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [marketing] Mini-Conference at Linux.conf.au (LCA)
On Fri, 2008-08-08 at 00:39 -0400, Louis Suarez-Potts wrote: > Hi, Hi Louis > > On 2008-08-04, at 23:07 , Louis Suarez-Potts wrote: > > > Several years ago, we had a mini-conference at LCA. I'd like to see > > if we have the interest and human resources to do the same. I'm > > planning on submitting a talk and would hope to go--my talk was > > accepted last year but I couldn't make it--and would be interested > > in helping with a mini-conf, should it make sense to have it. > > I just submitted a proposal for a miniconf. > > If you want to attend and can, we can start working on that. Needless > to say, this is a pretty important event: I think it quite important > to re-engage the Australian and New Zealand communities. And where > better than Hobart? :-) > > Excellent. Sorry I replied to your last mail but I must have sent it via the wrong email address. I'll be there in Hobart and available for the Miniconf and happy to help with the organisation. Cheers GL > > > > > > -louis > > > > From the website: > > "linux.conf.au opens on Wednesday January 21st 2009 and runs through > > Wednesday, Thursday and Friday. The event finishes with a spectacle > > of colour and activity with the Open Day on Saturday January 24 > > 2009. Miniconfs will be held as usual on Monday 19th and Tuesday > > 20th." > > - http://linux.conf.au/ > > > > The event will be in Hobart, Tasmania. > > -louis -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [marketing] Requesting Materials
On Friday 04 July 2008 21:21:01 Florian Effenberger wrote: > Hi, > > > A Pleasant day, I am RJ Ian S. Sevilla from Mindanao Open Source Society > > i will be organizing an FOSS event here in Isabela City, Baslan > > Philippines. In this connection i would like to request materials like > > cd's because i want OpenOffice to be part of the succesfully event. > > thanks for your mail and your offer! Unfortunately, I don't know who is > active at or near the Philippines. Can you have a look at > http://marketing.openoffice.org/contacts.html and maybe directly contact > the MarCon who's nearest to you? Maybe he has some material? > > Florian What happened to the mouse pads and USB drives. Seems they would be ideal. -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz landline: +64 7 886 8171 Mobile: +64 27 494 4315 - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [marketing] Product info
On Friday 02 May 2008 16:55:45 Florian Effenberger wrote: > Hi, > > > But the product information is not even displayed on our first page? Its not supposed to. This was discussed in depth during the website upgrade. Not everyone comes to the first page wanting to know product information. > > I agree, maybe our website needs a little work on this... > I disagree that it needs any work in this direction, it would defeat the whole purpose of it. > Florian I posted about this on the marketing list way back in about October last year. The front page is designed so that people leave it as quickly as possible. There should be as little information as possible other than that which is necessary to point visitors in the direction of the page which fulfills their particular need. The front page cannot be all things to all people and that's what we tried and succeeded in doing. Product information on the Why page: That's where it belongs. What needs work is Andre's "Why openoffice page". You don't put all the content of a book on the Index page. Cheers G -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
[marketing] The Next Campaign
The new look to the website is just about ready to go live. 2.4 is nearly at release point. It would I think be a good idea (and not a little interesting) to repeat the campaign of Q3 07 only this time have the links bring people to the new front page. I know we'll get a spike at the point of launch as a result of the usual publicity, what I'm suggesting is we time it for post the fall off from that spike. Say two or three weeks post launch. I have a number of reasons: 1) We will have some media feedback by then about 2.4 which we can possibly use 2) It will be a reminder to people who thought about it earlier but didn't make the next move 3) There is a number of people out there that don't get new software until they've heard someone else has got it 4) It will confirm one way or another the effectiveness of my Action Statement theory. Or we come up with an entirely new campaign perhaps starting with an April first thrust about how OOo has a 80 percent market share 2 years ahead of SMP prediction! (in certain markets ;)) and has a 90% share of the market in production of ISO standard editable documents! :D -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [marketing] [Fwd: [project leads] Proposal: Quarterly review meetings for identifying important issues and enhancements]
On Tuesday 11 March 2008 07:44:23 John McCreesh wrote: > I think this is an important and welcome development. Comments please to > this mailing list initially. > > Thanks - John > -- > John McCreesh > Marketing Project Lead > OpenOffice.org > Excellent idea. Look forward to it Cheers GL > Original Message > Subject: [project leads] Proposal: Quarterly review meetings for > identifying important issues and enhancements > Date: Mon, 10 Mar 2008 18:07:07 +0100 > From: Martin Hollmichel <[EMAIL PROTECTED]> > > Hi, > > in the past there were several complaints raised that some defects and > also requirements got not the right priority. In fact we've got a long > list of RFE in IssueTracker (either assigned to "requirements" or "bh") > and it is not obvious if there is ongoing work on these issues or not. > Also it is often not that transparent how decision making on spending > resources to that issues is made. > > For these reasons I suggest to do quarterly review meetings to identify > the most important issues and enhancements and to establish a plan for > their resolution. The outcome or agenda of those meetings may look like > this: > > 1. Status of the project > - what are the most severe issues in the current release > - which are the most requested (or needed) features (in the press, user > forums, issues, other feedback) > > 2. short term planning > - which defect needs to go into the next release > - which features will be worked on for the half year. > - which issues needs an assignment > > 3- mid/long term planning > - which features/bugfixes needs to be addressed in the next two/three years > - unassigned feature/bugfixes > > The outcome of these items should be a prioritized list of issues, in > case of not being able to assign the resources the escalation path > should be look like this: > 1. Project Lead of the project > 2. [EMAIL PROTECTED] > 3. Engineering Steering Committee (ESC) > 4. Community Council (CC) > > > To come to a balanced assessment of issues there should be a least in > those meetings: > - project lead > - qa lead > - member for release status meeting > - reprentative for user base (user forum or user mailing list maintainer > and/or a marketing rep) > - if available: more developer and qa folks. > > I suggest to start with our main, visible projects like Writer, Calc, > Impress and Base and see later if we need to involve also other projects > in this effort. I would like to encourage these teams to organize those > meetings within the first two weeks of the each quarter (next slot would > be April 1-14th) > > I put this as a draft to > http://wiki.services.openoffice.org/wiki/Quarterly_Review , I would like > to hear your feedback on this, > > Martin > > > - > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [marketing] Distribution of OOo in Myanmar
On Sunday 09 March 2008 23:11:48 Wunna Ko Ko wrote: > Dear All, > > I will distribute OpenOffice.org CD in Myanmar with a small fees > (probably about US$0.5 or equivalent Myanmar Kyat). Is there any legal > action necessary to do before hand. > > As far as I know, till OOo 2.4, we don't need any legal documents. > > Am I right? > > With Best Regards, Hi Wunna Ko Ko, Visit http://distribution.openoffice.org. Subscribe to the list there that are mentioned on the main page. Drop a mail to the list and Andy will explain all. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [marketing] Re: OT: Re: [website-dev] schedule for going live
On Tuesday 26 February 2008 11:03:00 :murb: [maarten brouwers] wrote: > Hi Louis, Randy, James, *, > > (Randy pointed out that the fact that OpenOffice.org is free is nowhere > mentioned on the new website design. Although this is not really true > (see the text below the download action statement), it is not really > emphasized either... I am not sure whether it is a serious problem, but > I guess this is also something for marketing to consider?) > > > I think Randy *is* on topic, I thought he was/is highlighting that in > > the new design http://www.patentpending.co.nz/openoffice/ that text is > > *not* included. > > > > Something needs to be done about that before March 1 if that is the > > "go live" date. > > I guess so... > > Some options I can think of (without harming the style too much): > > Change positioner: > 1. your next free productivity upgrade "Your free productivity Upgrade" Next is superfluous > 2. your next productivity upgrade. for free. > 3. your next productivity upgrade. open & for free. > > Repeat the word free more often in the small text below the action > statements: > > e.g. > > 4. I want to learn more about OpenOffice.org Learn more about > this free and opensource product. Use free in the subtext of the "download" statement would be best. Something conversational that answers their question Yes, it really is a free download or you can buy it on a CD This emphasises that the DOWNLOAD is free and preempts the constant flow of people warning us that someone is selling it on Ebay! > > Action statement for download: > > or > 6. I want to download OpenOffice.org (for free) > > > (running out of options) > 7. Kind of Web 2.0-ish star, "Download for Free" ... > > > g., > > > Maarten > -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [marketing] announcing The OpenOffice.org Marketing Blog
On Saturday 19 January 2008 04:40:29 Florian Effenberger wrote: > Hi, > > I'm delighted to announce The OpenOffice.org Marketing Blog as a > replacement for the newsletter blog. Not many posts have been seen on > the newsletter blog, and I'd like to continously blog on the new site. > Hopefully, many of you will join - if you need publishing rights, let me > know. > > The URL is http://marketing.openoffice.org/blog/ (still experimental) > > Thanks > Florian > Hi Florian, Excellent Idea, Publishing right s for me would be good thanks Is there any way we can make the colour scheme more in keeping with rest of the site. It seems very orange. :) Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] angola
On Friday 11 January 2008 06:43:10 yul heron wrote: > Good afternoon, > i have just started using open office and wish to help develop the > distribution and promotion of this product in Angola Africa, how can this > be arranged, I am an interpreter in Luanda and I have recently started a > web site company, we aim to provide cheap and simple web sites for the > Angolan business community (small & medium companies), the market is very > new and nobody here knows anything about the net, computer systems or > programs. My main site (only in Portuguese) www.luangola.com > Hi Yul, First you can join in with the Portugese Native language project http://pt.openoffice.org/index.html if internet connection is an issue for your customers. then setting up as a Community Distributor may be a good idea. Check out http://distribution.openoffice.org/cdrom subscribe to the CDROM mail list by clicking this link and following the instructions in the emails you'll receive [EMAIL PROTECTED] Post an introduction to the list and Andy will fill you in on all the details Welcome to the community Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] IMPORTANT: Planned mailing list changes
On Tuesday 08 January 2008 21:35:35 Charles-H. Schulz wrote: > Florian, > > Florian Effenberger a écrit : > > Dear list subscribers, > > > > through the holidays, I tried to clean up some old stuff, in order to > > continue our revamping of the marketing project. > > > > We have quite a lot of mailing lists in this project, which might be > > confusing to not only new users. Most of the mailing lists have not > > been used for months, resulting in less than two postings per months. > > Thus, I've thought about DISABLING the following mailing lists: > > > > - [EMAIL PROTECTED] (discussion can take place on [EMAIL PROTECTED] instead) When organising events it is good to be able to do it without surrounding "Noise" and it allows organisers to include non OOo people without filling their mailboxes with emails that are irrelevant to them. > > - [EMAIL PROTECTED] (dito) I would be opposed to this as the education project doesn't cater for the group this list was intended for. > > - [EMAIL PROTECTED] (dito) > > - [EMAIL PROTECTED] (dito) > > - [EMAIL PROTECTED] (dito) > > - [EMAIL PROTECTED] (dito) > > - marcondiscuss@ (having both marcon@ and marcondiscuss@ is quite > > strange, one is enough) +1 for all of this > > > > I will set these lists to private and disable posting on it, but by > > not really deleting them, the archives will be saved. > > > > For "private" conversations between MarCons, we should use > > [EMAIL PROTECTED] for press relese discussions and marcon@ for all other > > discussions that have to be kept private. In a second step, I'll also > > take care that all important people within the project are subscribed > > to these two lists. > > > > I will NOT subscribe users subscribed to any of the to-be-disabled > > lists to the follow-up lists, so please do that on your own. > > > > I hope you agree to my proposal. Should there be any vetoes, please > > write to me via private mail or reply on [EMAIL PROTECTED] > > Thank you for cleaning these lists. May I suggest we keep proddev, a > mailing list that sure is not active but that is supposed to be used for > writing RFEs? > Best, > > Charles. > cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Redesign Content
On Tuesday 08 January 2008 09:50:56 Paul F. Olson wrote: > I come down somewhere in between the draft page and Graham's more bare > bones approach. > > I agree that cleaner is better, and I agree that the goal is to move > people along as quickly as possible. Toward that end, I'd eliminate any > nav bar or other distracting, focus-pulling options that only serve to > confuse people. However, I don't see anything wrong with a little prettier > header, and I was glad to see "Your next office upgrade" make the cut. > > I also don't see anything wrong with the one-sentence explanations below > each action statement. In fact, they might actually serve the goal of > moving people forward, since they will help eliminate visitors' head > scratching and confusion as they try to figure out if this link is really > the one they want to click. > > Paul Hi Paul, I must admit that I'm partial to the explanatory subtitles as well, however they have to be informative but short. More of a subheader than an explanation. Think of it like a "Positioner" for the page that it's aimed at. It has to "sell" the link. So for instance the download.openoffice.org link could have a subheader of "OOo Oldie? Upgrade or update, right here, right now" The Why link could have "First Timer? Let us tell you about OOo" and so forth. Cheers G > > On Monday, Jan 07, Graham Lauder wrote: > > On Tuesday 08 January 2008 07:59:34 Ivan M wrote: > >> Hi everyone, > >> > >> The look of the new OpenOffice.org homepage is currently being worked > >> on (a good indication of where it's headed can be seen at > >> www.patentpending.co.nz/openoffice). This is based on the action > >> statements approach that was discussed on this list in December, and > >> the main goal of this new homepage is to increase downloads. > >> > >> When an action statement is clicked, additional content with links to > >> relevant pages will appear under it, and all other content below it > >> will slide further down. This has not been implemented yet, but you > >> can get an idea of what it will look like here: > >> http://moofx.mad4milk.net/ > >> The only exception to this rule might be "I want to learn more about > >> OpenOffice.org", which could jump straight to why.openoffice.org (by > >> the way, what is the status on the new design for why.openoffice.org?- > >> I think it would be great if it could be launched with the new > >> design). > >> > >> Here is where your input is needed - the wording of all the content. > >> Which links should go in the navigation bar? How much content should > >> go in the footer? What text should go below "I need help with my > >> OpenOffice.org"? What links should be displayed (i.e. forum, > >> documentation, etc) when it is clicked, and how should it be worded? > >> > >> Because the action statements are more verbose, the content could > >> follow a similar approach. Instead of a simple bulleted list appearing > >> under "I want to participate in OpenOffice.org" with these options - > >> file bug report - donate - join projects, each of these links could be > >> accompanied by 1 or 2 friendly, informative sentences explaining each > >> link. > >> > >> A wiki page has been set up for this: > >> http://wiki.services.openoffice.org/wiki/Website/Content > >> or, you could continue the discussion here. We are aiming to launch > >> this month, so your input would be appreciated. > >> > >> Thanks, > >> Ivan. > > > > The thing that concerns me is that thee seems to be more and more "Stuff" > > getting onto the page. > > > > The aim of the overall design is to increase downloads. Within that > > structure > > the goal of this page should be to get people further as quickly as > > possible. > > > > My personal preference is in the style of > > http://ooogear.co.nz/splash_prop.html No more links than that. No other > > links, no Nav bar. That sort of detail can be on the next page. I'd > > even do > > the Logo in text with the only image being the gulls if there was a way > > of > > guaranteeing everything would line up. Without the logo this page is > > under > > 1KB and even on dialup it's message and it's function is obvious > > immediately.. > > > > Why, Download, Support and Contribute is where we want them to be, not > > here. > > Then
Re: [Marketing] Website Redesign Content
On Tuesday 08 January 2008 07:59:34 Ivan M wrote: > Hi everyone, > > The look of the new OpenOffice.org homepage is currently being worked > on (a good indication of where it's headed can be seen at > www.patentpending.co.nz/openoffice). This is based on the action > statements approach that was discussed on this list in December, and > the main goal of this new homepage is to increase downloads. > > When an action statement is clicked, additional content with links to > relevant pages will appear under it, and all other content below it > will slide further down. This has not been implemented yet, but you > can get an idea of what it will look like here: > http://moofx.mad4milk.net/ > The only exception to this rule might be "I want to learn more about > OpenOffice.org", which could jump straight to why.openoffice.org (by > the way, what is the status on the new design for why.openoffice.org?- > I think it would be great if it could be launched with the new > design). > > Here is where your input is needed - the wording of all the content. > Which links should go in the navigation bar? How much content should > go in the footer? What text should go below "I need help with my > OpenOffice.org"? What links should be displayed (i.e. forum, > documentation, etc) when it is clicked, and how should it be worded? > > Because the action statements are more verbose, the content could > follow a similar approach. Instead of a simple bulleted list appearing > under "I want to participate in OpenOffice.org" with these options - > file bug report - donate - join projects, each of these links could be > accompanied by 1 or 2 friendly, informative sentences explaining each > link. > > A wiki page has been set up for this: > http://wiki.services.openoffice.org/wiki/Website/Content > or, you could continue the discussion here. We are aiming to launch > this month, so your input would be appreciated. > > Thanks, > Ivan. > The thing that concerns me is that thee seems to be more and more "Stuff" getting onto the page. The aim of the overall design is to increase downloads. Within that structure the goal of this page should be to get people further as quickly as possible. My personal preference is in the style of http://ooogear.co.nz/splash_prop.html No more links than that. No other links, no Nav bar. That sort of detail can be on the next page. I'd even do the Logo in text with the only image being the gulls if there was a way of guaranteeing everything would line up. Without the logo this page is under 1KB and even on dialup it's message and it's function is obvious immediately.. Why, Download, Support and Contribute is where we want them to be, not here. Then put as many links in as you want. and as much js and so forth as you want. On this page however we want them moving on quickly and easily. I am mindful that we are coming up to a month behind on this as well. Lets get this up and then expend the energy on the pages mentioned as well as the extensions .Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input
On Sunday 16 December 2007 17:53:47 teja wrote: > Hey Guys, > > How about this: > > "Open Minds, Open Solutions" I think we're losing track of the primary question. Please refer below The positioner is not necessary at this point. What we need is comment on the use of the Action statements So Far Cor has said yes Florian has said yes (after a necessarily quick scan) Me obviously yes Paul yes We haven't had any negatives The "Open. For Business" positioner is a good one and it will stay at least for the forseeable future unless we have a landslide toward changing it. The Positioner for the website has to be a little different and more informative. The normal positioner is deliberately short and snappy The website one can be longer, but then it has to encompass more. As John says, the real "Sales" department; why.openoffice.org uses the three bullet points Great Software easy to Use and Free We need to put those ideas into a memorable catchphrase But we can do that later First thing is the simple question do you believe the Action Statements will be effective as a tool geared toward getting people quickly to the page that serves there needs best. Cheers GL > > Thanx and regards, > Tejesh > - Original Message - > From: "Graham Lauder" <[EMAIL PROTECTED]> > To: > Sent: Thursday, December 13, 2007 6:35 AM > Subject: [Marketing] Website Upgrade Marketing Input > > > All, > > The Web-Dev team are in discussions about a new home page. > > Louis has asked that the guiding principle for it to be "Increase > Downloads" Given the less than successful result of our last campaign, it's > easy to agree > with the sentiment. > > I gave the whole thing a lot of thought and came up with a few issues, > which I > have already stated but I'll state again here so we're all on the same > page. > > One: The step from Click through to Download is too big > Two: The home page is not geared toward turning the casual arrival into a > downloader > Three: The Homepage is geared too high in terms User sophistication > Four: The home page is somewhat confused as to it's target audience > > I agree with Louis about the portal.openoffice.org and that the content > that is at present on the home page would best be at portal. > > This leaves www.openoffice.org to be an index or set of signposts that > reflect > the needs of our Users > > We identified 3 major groups > > 1) Curious arrivals This arrival came here out of mild > curiosity, he clicked a link in a Google ad or a context ad or a Keyword. > There is no intention to download. His motivation is curiosity The answer > to his "What Now " question is on the button marked "I want to learn more > about OpenOffice.org" > > 2) Informed arrivals, they know what they're here for they clicked on a > link deliberately to come to OOo. they could be either First Timers or > Upgraders or Users needing help > > 3) Cognoscenti, They are active community members and > have been to the point where they know their way around. They don't require > big buttons or graphics just text links that are in familiar places and in > fact they don't come here often preferring to link directly to their place > of > interest. > > However all of these groups have needs that overlap so in terms of the > navigation from the Homepage we needed to look at the demographics in terms > of needs or wants. > > Using that criteria I identified Four major Demographics amongst our site > visitors: > > 1) Casual arrivals > 2) Upgraders > 3) Users Requiring help > 4) Developers and potential contributors > > In group 1 are pretty much all of the people who clicked on our Google ads. > They don't really have a reason to be here other than some level of > curiosity > > In group 2 we have our regular downloaders who return for each new version > as > it is released. These people want to get to the download button quickly > > Groups 3 and 4 are self explanatory. > > It's obvious that close to ALL our increase in downloads is going to come > from Group 1 while Group two keeps things ticking over. > > With all of the above in mind > > I suggested using action statements > Four at this stage but I can think of perhaps two more but no more IMHO > > The action statements are aimed at each of our demographics and go like > this > > "I want to learn more about Openoffice.org" Target = Casual Arrivals. link > to > why.openoffice.org > "I want to download OpenOffice.org now" Target = Upgraders link to > download.openoffice.org > "I want help wi
Re: [Marketing] Re: Website Upgrade Marketing Input
On Saturday 15 December 2007 03:22:05 Florian Effenberger wrote: > Hi Graham, > > thanks for your efforts and your ideas, and sorry for replying so late. > As said, I've been swamped with requests, tasks and todos these days and > just worked through some e-mail messages that have been waiting for more > than a month... :-( > > I looked over your idea, and I agree that we need to have better > mechanisms of showing people what they want and search for. Even for > active community members, it is sometimes hard to directly find what > they search for, so it must be even harder for the casual user. Yep, my motivation exactly > > I only looked a few minutes on your concept, so please bear with me. > I'll take my time later on, when this year's tasks have been finished. > > :-) But basically, I like your idea and the audience groups you've > > created. I guess we could improve graphics a little bit, but I'm sure we > find people wanting to contribute in this part of the task. Cool that was all I was asking > > Maybe we should even raise this issue with the website team, as I heard > that they want to completely re-work some parts of the site. As Maarten has said we've already discussed it in depth and in fact it started on the WebDev list. This discussion http://website.openoffice.org/servlets/ReadMsg?listName=dev&msgNo=8934 wasn't the start of it but it was where a lot took place. as well as the wiki We added the Art Project into the discussion and now the Marketing list because it is also a marketing issue. > > Again, thank you very much for your input, and even more sorry for not > writing more at this time... it's not that I'm not interested or don't > like your ideas, it's just too much workload at the moment. :-( Heh, it's lucky this is my slack period, I can afford the time. > > Florian Cheers G -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Re: Website Upgrade Marketing Input
On Saturday 15 December 2007 08:46:01 viktor wrote: > How about 'Freedom from the ordinary.' > I like that, but I'm not sure that it would work in this case. For this application, given the target market, It needs to answer a number of questions about OOo: What is it What does it do Why should I download it What's in it for me And all that in eight words or less. :) The other option is the three line catch phrase The usual form is: Question Answer Kicker For example: So you need a Office software upgrade? Download OpenOffice.org The Best TCO in business Software Not sure how that would work on our splash page though. Probably a bit on the long side. -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Re: Website Upgrade Marketing Input
On Saturday 15 December 2007 03:42:18 :murb: [maarten brouwers] wrote: > Hi Florian, > > -Hello all, I just subscribed since it was suggested that we would gather > some additional input on this list as well, some may know me from my input > in the webdev group and more sporadically art- > > > Maybe we should even raise this issue with the website team, as I heard > > that they want to completely re-work some parts of the site. > > This effort actually started at the website-dev group, and from there the > art group was pulled in for design. Now it is also time to have some of > you looking at the proposals. > > Our requirements page is quite messy, but here it is: > http://wiki.services.openoffice.org/wiki/Website/Requirements > > and those interested in the status of some of the design ideas: > http://wiki.services.openoffice.org/wiki/Website/Proposals > > However, the idea is to go very minimal with the mainpage, so little text. > The question here is to what extent do you think, from a marketing > perspective, it is necessary to explain e.g. what OOo is on the main page > (either through images and/or text). Currently the suggestion is that this > is maybe kept to none, or nothing more than stating that it is "The free > office suite", as a kind of tagline of the openoffice.org logo. In marketing speak "Positioner" We have a number of postioners floating about. The current one is "Open. For Business" (I put that one on the collaboration version of Niks early effort) "Your Next Office Upgrade" is another However for this exercise we possibly need something else that is suited to this medium specifically. Most of our others work best as Brand awareness positioners which may not be best for this exercise. The critical thing is impact, information and emotion (in this case desire) in a single short phrase I am aware that we have reached (Well I have, about twelve hours earlier than you guys :) ) our "Day of Reckoning", however I think that given that the discussion has been very productive and we have been making constant and significant progress, Louis might allow us a few days extension. > > g., > > Maarten > Cheers G -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input
On Thursday 13 December 2007 19:53:53 Sean W. O'Quin wrote: > Paul: > > But be sure to study up on the OOo terminology Graham is not keen on > those who are not hip to the OpenOffice.org lingo. > > ;) Only when the South Americans are revolting! ;) This Pedant will go hide in a corner now, some peoples memories are far too long! :D Cheers G > > -Original Message- > From: Graham Lauder [mailto:[EMAIL PROTECTED] > Sent: Thursday, December 13, 2007 1:39 AM > To: dev@marketing.openoffice.org > Subject: Re: [Marketing] Website Upgrade Marketing Input > > On Thursday 13 December 2007 17:12:27 Paul F. Olson wrote: > > On Wednesday, Dec 12, Graham Lauder <[EMAIL PROTECTED]> wrote: > > > This is another treatment done by me from a version modified by Ivan of > > a > > > > Nikash original.A very opensource piece of art > > > http://wiki.services.openoffice.org/mwiki/images/5/52/Siteconcept2.png > > > > I'm a brand new list member, though a long-time OOo user. > > > > I didn't want to intrude until I've had some more time to sift through > > the archives, learn my way around and get up to speed. But I did want to > > chime in long enough to say how much I like this concept and this > > mock-up. It's clear, concise and right on target. > > > > Like probably everyone here, I've been in all four groups (casual > > arrival, upgrader, support seeker and potential contributor), and at each > > of those stages, I would have found this design exceedingly helpful. > > > > Simple action statements are always good. > > > > And with that two cents, I'll crawl back to the archives for my immersion > > course in OOo marketing. See you all again soon, I hope! > > > > Paul > > Hi Paul, > > Welcome to the marketing Project and thanks for your input. It's much > appreciated. > > Any questions feel free to ask, the only stupid question is the one that > was > > never asked. > > Drop us a mail introducing yourself a little more when you're ready. > > Cheers > GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input
On Thursday 13 December 2007 17:12:27 Paul F. Olson wrote: > On Wednesday, Dec 12, Graham Lauder <[EMAIL PROTECTED]> wrote: > > This is another treatment done by me from a version modified by Ivan of a > > Nikash original.A very opensource piece of art > > http://wiki.services.openoffice.org/mwiki/images/5/52/Siteconcept2.png > > I'm a brand new list member, though a long-time OOo user. > > I didn't want to intrude until I've had some more time to sift through the > archives, learn my way around and get up to speed. But I did want to chime > in long enough to say how much I like this concept and this mock-up. It's > clear, concise and right on target. > > Like probably everyone here, I've been in all four groups (casual arrival, > upgrader, support seeker and potential contributor), and at each of those > stages, I would have found this design exceedingly helpful. > > Simple action statements are always good. > > And with that two cents, I'll crawl back to the archives for my immersion > course in OOo marketing. See you all again soon, I hope! > > Paul Hi Paul, Welcome to the marketing Project and thanks for your input. It's much appreciated. Any questions feel free to ask, the only stupid question is the one that was never asked. Drop us a mail introducing yourself a little more when you're ready. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
[Marketing] Website Upgrade Marketing Input
All, The Web-Dev team are in discussions about a new home page. Louis has asked that the guiding principle for it to be "Increase Downloads" Given the less than successful result of our last campaign, it's easy to agree with the sentiment. I gave the whole thing a lot of thought and came up with a few issues, which I have already stated but I'll state again here so we're all on the same page. One: The step from Click through to Download is too big Two: The home page is not geared toward turning the casual arrival into a downloader Three: The Homepage is geared too high in terms User sophistication Four: The home page is somewhat confused as to it's target audience I agree with Louis about the portal.openoffice.org and that the content that is at present on the home page would best be at portal. This leaves www.openoffice.org to be an index or set of signposts that reflect the needs of our Users We identified 3 major groups 1) Curious arrivals This arrival came here out of mild curiosity, he clicked a link in a Google ad or a context ad or a Keyword. There is no intention to download. His motivation is curiosity The answer to his "What Now " question is on the button marked "I want to learn more about OpenOffice.org" 2) Informed arrivals, they know what they're here for they clicked on a link deliberately to come to OOo. they could be either First Timers or Upgraders or Users needing help 3) Cognoscenti, They are active community members and have been to the point where they know their way around. They don't require big buttons or graphics just text links that are in familiar places and in fact they don't come here often preferring to link directly to their place of interest. However all of these groups have needs that overlap so in terms of the navigation from the Homepage we needed to look at the demographics in terms of needs or wants. Using that criteria I identified Four major Demographics amongst our site visitors: 1) Casual arrivals 2) Upgraders 3) Users Requiring help 4) Developers and potential contributors In group 1 are pretty much all of the people who clicked on our Google ads. They don't really have a reason to be here other than some level of curiosity In group 2 we have our regular downloaders who return for each new version as it is released. These people want to get to the download button quickly Groups 3 and 4 are self explanatory. It's obvious that close to ALL our increase in downloads is going to come from Group 1 while Group two keeps things ticking over. With all of the above in mind I suggested using action statements Four at this stage but I can think of perhaps two more but no more IMHO The action statements are aimed at each of our demographics and go like this "I want to learn more about Openoffice.org" Target = Casual Arrivals. link to why.openoffice.org "I want to download OpenOffice.org now" Target = Upgraders link to download.openoffice.org "I want help with OpenOffice.org" Target = Group 3 link to support.openoffice.org "I want to help OpenOffice.org" = Group 4 link to contribute.openoffice.org I've coded up a simple demo here http://ooogear.co.nz/splash_prop.html which is a coded version of an idea from Ivan M on the Art List. This is minus all trimmings This is another treatment done by me from a version modified by Ivan of a Nikash original. :) A very opensource piece of art http://wiki.services.openoffice.org/mwiki/images/5/52/Siteconcept2.png There has been a lot of discussion on both the art and WebDev list. Mostly around the idea of using the action statements I'm trying to come at it from a marketing/sales POV For the Casual arrival the learn more takes them to the Why page. My assertion is that once having read the info in the Why page the step to the download is a considerably smaller one for a casual arrival. We know that we're getting the landings, we just are not turning that into downloads. I think this will go a long way toward doing that. This needs input from Marketing people. At present I'm the only marketing person involved in the discussion. Cheers G -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Two for the price of one
On Tuesday 04 December 2007 08:22:41 Lars Noodén wrote: > Many home users and even businesses may not realize that they can have > OOo installed along side any existing office suites. > > -Lars Hmmm, interesting concept, I like it Being non exclusive, side by side comparison for nothing One gets old while the other upgrades constantly for free Deserves some more thought. I'll return to this Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On Tuesday 04 December 2007 07:43:59 John McCreesh wrote: > On Tue, 2007-12-04 at 06:55 +1300, Graham Lauder wrote: > > On Tuesday 04 December 2007 00:28:21 John McCreesh wrote: > > [snip] > > > > Usual marketing type questions then: > > > > > > - What unique benefits does OOo provide to this market? > > > > Cost, interoperability, features (PDF export being one significant > > difference ) > > - Cost of OOo = 0; cost of pirate copy of MS-O = 0 Fair comment, however most Unis won't allow pirated software on comps that hook up to their network. MS Partnered Tertiary institutions provide OS for free, but student is expected to pay for Office software. That's how it works here, not sure about others > - Interoperability: most of the files they will be exchanging will be in > MS-Oformats, so why is OOo better than MS-O? > - Features: pdf export yes, but is it enough? how often do you need it? Widely available open format, there are possibly some political cards we could play here about open formats.. I'll have to think on this. PDF as a non editable format. Could be used quite often. Editable PDF is cool but probably too techy for this campaign > > > > - Is there something about this market that means we can target > > > it accurately and cost effectively? > > > > Tight demographic, Fixed location, media savvy and non-cynical > > Fixed location is good (fly posters on campus walls are cheap :-) and > campus ambassadors can cover the territory in person) - but I'm not > convinced about your other factors When I say non-cynical, I mean that this demographic are very easy to get to with advertising, ask Steve Jobs! :) > > > > - Are people in the target market likely to adopt / change to OOo? > > > > Arguably more likely than any other group > > Why? they probably already have a copy of MS-O on the laptop their > parents bought them ... so why waste good drinking / party time on geeky > activities like downloading office software when what you've got is good > enough? Because as a group they are more willing to experiment. This is why we probably need to give the label some sort of Kudos. Celebrity endorsements work well with this group... Make it funky by having a funky campaign? Have a special build done targeted at these users, a "Uni OOo" for instance > > > > - Can growing our users in this market provide benefits back to OOo? > > > > Perhaps not immediately, but certainly in the future. we are dealing > > with future movers and shakers and from this group will also come future > > developers > > This has certainly been the traditional view of the IT industry. It is true that there is an element of raising Brand Awareness as well. I know that within the institutions many at degree level are familiar with OOo in any case because they use Linux in Web Dev work. Translating that familiarity into Code for OOo however is a different campaign Though I'd be keen on doing that one as well, but that would require a different model. > > OK, so I'm playing devil's advocate here, but for this to be effective > with our available resources it has to be really focused. Heh no problem, it's exactly what's needed at this point in the process. > I think you're > on to something; let's see if we can get all the experience on this list > to turn it into something really powerful... > > John +1 to that Have to earn money, I'll come back to this later. :) Cheers G -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On Tuesday 04 December 2007 00:28:21 John McCreesh wrote: > On Mon, December 3, 2007 05:32, Graham Lauder wrote: > [snip] > > > We need to come up with a campaign aimed at an 18 - 24 yr old demographic > > with best punch for a limited budget. > > OK, so you want to aim at students directly (this is different from > selling to the educational institutions they attend, which is the focus of > http://why.openoffice.org/why_edu.html). Yep, different needs and different demographic and entirely different methodology. Any online type component would best be aimed at the front of why.openoffice.org IMO > > Usual marketing type questions then: > > - What unique benefits does OOo provide to this market? Cost, interoperability, features (PDF export being one significant difference ) > - Is there something about this market that means we can target > it accurately and cost effectively? Tight demographic, Fixed location, media savvy and non-cynical > - Are people in the target market likely to adopt / change to OOo? Arguably more likely than any other group > - Can growing our users in this market provide benefits back to OOo? Perhaps not immediately, but certainly in the future. we are dealing with future movers and shakers and from this group will also come future developers > > Understanding this will help you shape your campaign and help the rest of > the MP give you advice. Amen My first thoughts Additionally my thought is to target specific University Cities. (ie: Those cities that have a substantial proportion of their population is students) for the "On the Ground" component. Possibly with a variation on the Google:OOo idea I had a few months ago. Goggling "Why OOo" brings the why page to the top of the search result. > > John Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On Monday 03 December 2007 21:58:21 Ian Lynch wrote: > On Mon, 2007-12-03 at 17:45 +1100, Jonathon Coombes wrote: > > > We need to come up with a campaign aimed at an 18 - 24 yr old > > > demographic > > > with best punch for a limited budget. > > > > > > The idea is to be ready with a pitch when or if further funds become > > > available.in the next quarter. > > > > I agree with Graham in regards to getting in on the new school year. > > One particular focus for Australia in particular is based on a new > > government coming in and putting forward new education policies for > > the coming years. A number of open source groups are combining their > > focus on this potential market at the moment, both at the government > > level and at the school level. It is currently aimed at primary and > > high school level, > > The advantage of doing this is that if you hit an element of mainstream > IT education and have a compelling argument to get it into the > curriculum it will affect every person in the target group. FE and HE > are strategically more difficult because the courses are specialist and > fragmented into different departments. If you target eg computer > science, it's a very much smaller number of people than the 5-16 school > population. I agree wholeheartedly but my main reasoning behind this is because of limited funds we can tackle University Cities. Universities tend to be focussed in terms of location and that gives us synergies in terms of a multi level and multi medium campaign in a small geographical area. One medium that I pinpointed with a little research some months back was Buses. Sun used such a campaign in Redmond. A lot of students use Buses. While it would be interesting to get CompSci Students on board, they are not the focus for mine, it's the students that use it for assignments and so forth that we should be targeting as well, the entire student population... which will of course include Student Teachers, then when they go out to work, they take it with them and they pass it on to their schools. > > > I am unaware of a push toward the university > > market, but I am sure it will be complemented nicely with the overall > > campaign direction. > > Of course if you hit all 16 year olds, in a couple of years they will > all be at university. Heh it's that viral thing! > > Ian Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On Monday 03 December 2007 22:28:36 Cor Nouws wrote: > Hi Graham, all, Hi Cor, > > Graham Lauder wrote (3-12-2007 6:32) > > > A new quarter will be upon us soon, for me in NZ and Jonathon in Aussie > > it will be leading up to the beginning of the new school year and first > > semester for '08 in the Universities. > > > > I would like the project to create a campaign aimed at this for the new > > year to be run in Australia, NZ and Other southern Hemisphere countries > > and then the same campaign to focus on the Northern hemisphere after the > > Summer break if it works in the South.. > > [...] > > Great initiative! > I've been playing with this idea, some time ago. See > http://www.nouenoff.nl/officekopen/index.html , which is a very ugly > concept, but the idea is: > > Three personages, Now, Later, In the end. > > Scholar buying an office-suite? > MS knows very well what it does with prices. > Now - scholar - 15,- > Later - student - 75,- > In the end - grown up - 400,- > > Pls use and improve, if you like it :-) I'm not so keen on negative campaigns and I'm not so keen on specifically mentioning the opposition. However I see what you're trying to get at Perhaps a more positive slant would be: "Upgrade + upgrade + upgrade = $$ How about Free upgrades for Life? Ask your software Vendor if he can match that Then come and get OpenOffice.org. Your Office Partner for life" Probably not best for our target market here but a really good marketing strategy all the same Filip Molcan said he has contacts with Photographic Stock firms. He may be able to score samples if we were to ask nicely for specific scenes and they could then be bought as part of the campaign cost if we were to use them > > Would be great to have something that we can translate in Dutch and use. > (I've not yet met much graphical power at our Dutch language community ...) > > Regards, > Cor Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
[Marketing] Next Marketing Campaign
A new quarter will be upon us soon, for me in NZ and Jonathon in Aussie it will be leading up to the beginning of the new school year and first semester for '08 in the Universities. I would like the project to create a campaign aimed at this for the new year to be run in Australia, NZ and Other southern Hemisphere countries and then the same campaign to focus on the Northern hemisphere after the Summer break if it works in the South.. We need to come up with a campaign aimed at an 18 - 24 yr old demographic with best punch for a limited budget. The idea is to be ready with a pitch when or if further funds become available.in the next quarter. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Marketing Initiative Proposal
On Friday 30 November 2007 21:14:24 Alexandro Colorado wrote: > On Fri, 30 Nov 2007 02:00:11 -0600, Italo Vignoli > > <[EMAIL PROTECTED]> wrote: > > Alexandro Colorado wrote: > >> Any roadmap? Step by Step program? Even create some strategic > >> documentation? Wiki on the marketing? Do we cold call writers from tech > >> mags, invite them to have dinner? > >> In the past I contact some magazines now I am writing for a couple of > >> them. However I think this is trying to make a mountain by doing it > >> yourself. I would more gladly pick up your brains and let other ones > >> build this mountain for me. I also like dinners :D > > > > Of course, I can't do all by myself, also because this is something that > > has to be managed in the local language of every country. I am planning > > to spend a portion of my Xmas holidays writing a document on the subject > > (maybe the wiki is a good place). I will try to have a chat with John on > > this. I think that we should leverage the opportunity. Now that I will be looking forward to. I've always been acutely aware that it is a weakness of mine and I'd really like to do something about it > > Sounds awesome, we really could learn a lot from each other in this > community if we push for a conversations and open discussions between us. Absolutely!! , you can't buy real world experience. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] File Size Comparison
On Wednesday 28 November 2007 18:25:56 Wunna Ko Ko wrote: > Dear All, > > I make a file size comparison between Universal Declaration of Human Right > (UDHR) text in English. > > MS Word: (doc) 36 KB > OpenDoc: (odt) 21 KB > > The OpenDocument format is less than two-third of MS Word format. > > It may be an interesting issue for marketing since the users of OpenOffice > can use less hard disk space for their data then users of MS Office. > > Regards, Actually it can be a lot less. Anything down to a third of the size. Using Stylist for instance, rather than formatting on the fly affects that quite dramatically. I copied and pasted that document unformatted and then used stylist to do the formatting. The file is now 16.0 KB. Problem is, with storage being the price it is these days it's not so critical as it once was, however in a large organisation that handle and move a lot of documents over a network, such things can be very significant.. -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] "OOo" vs."OO.o"
On Wednesday 28 November 2007 04:05:35 Matthias Mueller-Prove wrote: > Hi, > what do we prefer to abridge OpenOffice.org? > > OOo > > or > > OO.o > > just curious > Matthias > I use OOo for ease of typing as much as anything However OO.o gives better results in Google Interesting, if completely irrelevant. :) Cheers G -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Otto web 2.0 club
On Thursday 15 November 2007 14:14:10 Alexandro Colorado wrote: > On Wed, 14 Nov 2007 18:10:47 -0600, Graham Lauder <[EMAIL PROTECTED]> > > wrote: > > On Thursday 15 November 2007 09:28:16 RJ Gilson wrote: > >> Alexandro > >> > >> --- RJ Gilson <[EMAIL PROTECTED]> wrote: > >> > This was the best Otto I could find... > >> > >> I have large svg's now and have made a psd with wings > >> (right wing has the 'fingers' on another layer), legs, > >> head, beak (bill? 8^), and both eyes are all moveable. > >> I'll get it uploaded as soon as possible. > >> > >> I asked on the art list for OOo 2.3 screenshots, the > >> newest ones in the screenshots gallery are 2.0 beta. I > >> hope they can help us out > >> > >> Randy > > > > Hey Randy, > > > > Didn't see the request on the art list but here are some on the Art > > Project > > wiki pages at > > > > http://wiki.services.openoffice.org/wiki/OOoArt--yorick > > > > I don't have a base one yet or a draw with 3D objects. I'll organise > > some > > tonight. > > What you mean by a base? you mean a basic model? I wonder if you are > familiar with blender. I have a tux and a gnu on blender which might help > you stablish your basic avatar model and just model it to an otto figure. Hi Alexandro No just screen shots of OOoBase, I haven't made any yet. I did a screen shot of an OOoDraw instance but it should have had some 3D objects and Fontworks on it. But as I said I'll have time tonight. > > > Cheers > > GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Otto web 2.0 club
On Thursday 15 November 2007 09:28:16 RJ Gilson wrote: > Alexandro > > --- RJ Gilson <[EMAIL PROTECTED]> wrote: > > This was the best Otto I could find... > > I have large svg's now and have made a psd with wings > (right wing has the 'fingers' on another layer), legs, > head, beak (bill? 8^), and both eyes are all moveable. > I'll get it uploaded as soon as possible. > > I asked on the art list for OOo 2.3 screenshots, the > newest ones in the screenshots gallery are 2.0 beta. I > hope they can help us out > > Randy Hey Randy, Didn't see the request on the art list but here are some on the Art Project wiki pages at http://wiki.services.openoffice.org/wiki/OOoArt--yorick I don't have a base one yet or a draw with 3D objects. I'll organise some tonight. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Introduction
On Tuesday 16 October 2007 08:19, Chhandomay Mandal wrote: > Hello All, > > This is Chhandomay from Sun Microsystems. I'm a marketing professional > with specialization in media and public relations. My blog at work is > here <http://blogs.sun.com/chhandomay>. I'm looking forward to join the > Marketing Project at OpenOffice.Org, and participate in community > activities related to promoting OpenOffice.Org around the globe. > > My OpenOffice.Org username is: chhandomay_mandal > > Thanks > Chhandomay Greetings Chhandomay Good to see you here. Excellent to have someone in the project from inside Sun. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Merchandising from Sun funds
On Sunday 14 October 2007 22:34, Florian Effenberger wrote: > Hi Graham, Hey Florian, We'll get there :) > > > I'm mainly concerned about logistics. > > Once we've got this merchandise, what are we going to with it. > > Who's going to pay for shipping to wherever it goes. > > Where's it going to get stored in the meantime. > > How is the decision to distribute and to whom, going to be made. > > These are all critical elements that need deciding. > > I don't think we have to elaborate on these too much. Regarding > logistics, I've written to @native-lang.oo.o to see what demand of > t-shirts we have, unfortunately without many replies so far. But I guess > that in each project there are people who can store them and send boxes > out when there is the need to do so. Shipping is not this expensive. That's not what I'm talking about. Once it gets to the locales it's reasonably simple from that point because the freight costs are local. But the merchandise has to be made somewhere... Then shipped to someone That someone has to pay the local Duties Excise and taxes on the merchandise. (Ask Bernhard Dippold and John McCreesh what happens when you send this sort of thing through German customs for instance. I sent 4 polo shirts to Bernhard in Germany before the 2006 conf. It cost a fortune... something like 75 Euros to clear the parcel through customs. The cut off point for Germany I think is about 45 Euro value) > > Distribution should be up to the NLC projects. They can give the shirts > away for free, or ask for a donation, IMHO. So does this mean that the merchandise is only going to NLC projects If not many people are asking then I would put my hand up without any problem at all. I could use it all in a big push into the tertiary institutions here in NZ for beginning of 2008, For that I would be happier with T-Shirts I will admit, because it suits the demographic > > > It's not "just some merchandise" If that was the case and we were not > > going for a specific campaign, then I would be going for a number of sets > > of really good display rigs for trade shows and the like. Booth banners, > > Table covers, CD display racks all packed in well designed roadcases so > > they could be shipped all over. Small time stuff people can do local, > > good professional looking Show display rigs are difficult. > > > > It would be a much more sensible way to use the money rather than just > > spend it. > > We've been through that kind of discussions, and I admitted that it > would have been better to get earlier notification about the money, so > we could have planned better > > But, now we have 15.000 $ to produce merchandise, and it will be > t-shirts and maybe mousepads or mugs, and we just should do something > with the money. NOW. Agreed, we have to do it now, never had too much of an argument with that. I would just like to see it used in such a way so that when our corporate partners think about this again they go: "Yes, the Marketing project delivered a measurable result. So we feel comfortable that this is money well spent." I don't want them to view this as a donation but as something that will give them a measurable return. The Trade Show Gear has been a recurring issue for years. If I had realised that there was going to be no preliminary work done at all and that merchandise was going to be produced with no goal in mind other than spending the money, then I would have suggested this earlier. It is something we have needed for years. It's something we've tried on numerous occasions to figure ways to fund. The debriefs on just about every Trade show we have attended have reiterated this and this has been mentioned with regard to OOo confs as well. To me it would be much more useful to the NLC projects and the regions than T-Shirts, mugs and Mousepads. It would project a professional image. It's use would be ongoing. We would need several I'm thinking, possibly: 5 English packs: 2 US based, one UK based, one Australasia, South Africa and 1 India based. 3 Spanish 1 Euro base and 2 South and Central America 2 Portugese 1 Italian 1 Russian and so forth. We could get an excellent setup including a robust road case for between $US800 &1000 plus shipping to their home destinations. Thats 15 or 16 rigs for the money. That is money well spent. It would make it easier to get booth people because the booth building has been already done. Sun already has a supplier that does these sorts of rigs as does Novell and other corporates. If we can get these setups then Local marketing teams can go after conferences with the confidence that they will look the part. The advantage with thi
Re: [Marketing] Merchandising from Sun funds
On Sunday 14 October 2007 01:59, Florian Effenberger wrote: > Hi Graham, > > I currently face similar discussions on our Germanophone mailing lists. ;-) > > > I'm sorry Florian, but I repeat what I said on the NLC list. FIRST we > > decide our Demographic. > > Well, as said in my last message: Basically, you are right. For mid and > long term we definitely should prepare things better, no doubt. As we > grow, we need more and more preparation for bigger campaigns. > > But we've been struggling with this merchandising issue since August, > and I just would like to get things done and produce some nice > merchandising materials. No big campaign, just some merchandise, and I > doubt we need demographical statistics for that, not now. > > Of course, for further actions, you are right - but this is just about a > few t-shirts... > > Florin I'm mainly concerned about logistics. Once we've got this merchandise, what are we going to with it. Who's going to pay for shipping to wherever it goes. Where's it going to get stored in the meantime. How is the decision to distribute and to whom, going to be made. These are all critical elements that need deciding. It's not "just some merchandise" If that was the case and we were not going for a specific campaign, then I would be going for a number of sets of really good display rigs for trade shows and the like. Booth banners, Table covers, CD display racks all packed in well designed roadcases so they could be shipped all over. Small time stuff people can do local, good professional looking Show display rigs are difficult. It would be a much more sensible way to use the money rather than just spend it. > > ----- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Merchandising from Sun funds
On Saturday 13 October 2007 22:38, Florian Effenberger wrote: > Hello there, > > and sorry for my late response. I have about 100 unread messages as of > now, so I'm trying to work through my mailbox. :-) > > Thanks for this discussion! I'm really glad that we have so many > creative minds in here with so many great ideas. You really came up with > great ideas we should think and decide about. I ask everyone of you, > please add your idea to the Wiki so we have it available for further > reference! > > As written to Graham Lauder on [EMAIL PROTECTED]: > > However, I think we could discuss over this issue for months, and in the > > end, we don't have anything, so I'd definitely vote for producing those > > t-shirts and maybe mugs/mouse pads/bags as soon as possible, so we have > > used the money and have some merchandising articles for sale or free > > give away. > > > > I bet there are further quarters where we get money again, hopefully > > with prior notification, and then we can work on more. But of now, as > > I've been working on this issue since August, I don't think it makes > > sense so work on it some months more. We should come up with a result. > > And I think, having 1.000 or 2.000 t-shirts are at least a start. > > > > I agree, a better marketing concept and some idea on when we have what > > money available, would be a good idea. I try to work on this as soon as > > possible - but as of now, let's just start with something. > > This doesn't mean you can't do your ideas on your own, should you want > to do so - of course, everyone here is free to make local marketing > activies and bring them to he list. > > Regarding the international marketing project: I want to get this > merchandising stuff done as soon as possible. We definitely could use > some merchandising items as free give aways to create brand awareness. > Of course, that is not the best marketing idea we've ever had, but it is > a start. :-) > > Looking at all your ideas, I'm convinced that it is time to put up a > newer marketing plan. This involves talking to Sun, when we can have > what money so we can plan; discussing on the list what to do with it to > put up some campaigns; defining target audiences; distributing tasks, etc. > > But the most important part as of now: Who can help in designing thos > merchandise we're about to order? I'm sorry Florian, but I repeat what I said on the NLC list. FIRST we decide our Demographic. I'm talking about the target market at which we're pitching the campaign. We cannot do designs or decide what sort of merchandise until we have sorted that out. For example: Merchandise aimed at an English speaking University Student market is going to be of entirely different design from merchandise created for Mandarin Speaking Senior Citizens. Lets give ourselves as short a possible time to decide this. What are the targets: People and location Once we know this, we can then design the merchandise to suit Please please please let's get the sequence right Cheers GL > > Thanks again > Florian > > - > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Re: Merchandising from Sun funds
On Saturday 13 October 2007 21:06, CTVN wrote: > Hej Alejandro and all others, > > Good to see that there is a solid discussion going on - to get different > perspectives and to do some open, liberal and creative brainstorming what > could be done. > > > If it was up to me to fund a campaing to market OOo to poor people, I > > would have drop it in a beat. I preffer OOo to win in the enterprise > > than in the rural regions on a very isolated area. Once we got the > > enterprise, then I will think to go to the more general population, and > > after that i will think on rural areas in first world countries and > > after that I will think of targeting third world countries and after > > that I will think on poor people. > > at the outset, i dont think anyone here advocates handing out t-shirts to > poor kids who have never seen a computer. > > now about the poor people/enterprise focus, of course it would be more > valuable to win the enterprise market (as opposed to people in rural areas > in third world countries) and have them use openoffice and the strategy > you outline makes a lot of sense. but this enterprise market is also > highly competitive and millions/billions of dollars are spent there with > Google and Microsoft being active. With this very small, particular > marketing campaign we are talking about here, i believe, its effect and > value to openoffice and its impact would be higher in poorer, second world > countries (where there is an infrastructure in place, of course) because > the market there is less competitive and the effect of each dollar spend > is - imho - higher (the returns are perhaps lower too; though not > necessarily because i believe making a university becoming a dedicated > open office user is of higher value than a small company). to me, spending > money/merchandise in conjunction with education in developing countries > has the advantage that it increases brand awareness there with the > potential to get some positive PR out of it as well (especially the latter > is not possible when focussing on enterprises). also, education and > universities in particular have the other advantage that user (student) > fluctuation is higher as compared to companies and more people get to know > openoffice. > Agree with everything you say. I think in the enterprise market, brand awareness is not really an issue. I think most IT professionals would know we exist. It's true that they are often woefully misinformed past that point but that's for a different campaign. Education institutions have a number of advantages: The target audience gather in a small geographical area. This means the logistics of distributing Marketing Merchandise of any description are simplified considerably. The audience is relatively sophisticated and being a young consumer demographic they react positively to this sort of initiative. Vocational tertiary institutions in a developing country, good target and done right would generate press reaction. > > It doesn't sound smart to waste limited resources on a 'feel good idea' > > but not really a targeted goal in mind. > > totally agreed. but focussing on education in (second world) countries is > a targeted goal and one that makes some sense (to me). I agree wholeheartedly. Is there anyone in the project that has an institution or institutions in their area that fits that description. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Re: Merchandising from Sun funds
On Saturday 13 October 2007 17:10, NoOp wrote: > On 10/12/2007 12:46 AM, Graham Lauder wrote: > > On Friday 12 October 2007 01:37, Florian Effenberger wrote: > >> Hi there, > >> > >> as promised, we still have the option of doing merchandising with the > >> Sun funds. > > > > I've started a discussion on the wiki at: > > > > http://wiki.services.openoffice.org/wiki/Talk:MarketingCampaign_Q3-2007 > > > > Cheers > > GL Why thank you for your positive contribution to the discussion. > > You marketing folks are just... > > t-shirts on poor kids, CD's on Kellogs cereal boxes; what a concept! > Maybe you could even contact Post Cereal and do a "Honey Bunches of OOo > for poor people" commercial. Unfortunately we are hamstrung by the requirements of the donor. In this particular case, it was to be spent on Merchandise, but then you would have known that if you'd taken the time to do a bit of research > > My recommendation is that you take the t-shirt money and silly OOo on a > cereal box ideas and fund the library & education projects. If you want > to give t-shirts do it in public libraries and/or schools (where you > give *both* CD's *and* learning seminars on how to use OOo in those > environments). And how many people would this influence and how many OOo users would this require to give up their time to go to libraries and schools and so forth. Blissfully ignoring the logistics involved in such a plan just shows off your ignorance and makes you look foolish. So for this Plan of yours How do we find the thousands of people to go into the libraries and schools all around the world and do these seminars... for no cost because with this budget we could only pay them a few cents each How do we distribute the Merchandise to these places... all round the world... at no cost. You don't even know how much money we're talking about I dare say > > I'm back to the users list... you guys are just too bizarre. > Bear in mind that these comments are from a very faithful OOo user, I'm > pretty shocked and dismayed by the "ideas" suggested here. These are all acceptable marketing strategies, some a little outside the box but not what I would call outrageous, if you don't like them then suggest alternatives. > (also keep in > mind that your posts/ideas are open for anyone on the internet to see - > so I'm sure that the competition is enjoying the ideas as well). I'm sure we never knew that, an open source project caught out being open. It should be pointed out that the "competition" as you call them, spends on marketing, what we are talking about here, approximately every two minutes, 24/7/365 > > Good luck with your marketing campaign. > > Thank you but your trolling is appreciated no more here than it is on the Users List, and yes I do subscribe. -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Merchandising from Sun funds
On Friday 12 October 2007 01:37, Florian Effenberger wrote: > Hi there, > > as promised, we still have the option of doing merchandising with the > Sun funds. I've started a discussion on the wiki at: http://wiki.services.openoffice.org/wiki/Talk:MarketingCampaign_Q3-2007 Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Merchandising from Sun funds
On Friday 12 October 2007 06:36, andylockran wrote: > That's another interesting idea. To market PCs for the kids to take home > themselves, rather than just for their time at school. That's a really > good idea. To be honest, we could probably do some sort of deal like "get > 100" box tokens and get £50 of this computer. Then the partnership with > the hardware dealers would come to fruition. > > There seem to be many strands evolving within this single thread. I feel a > bit like a bull in a china shop. Is there a wiki which we can update with > these individual project ideas? Hi Andy, And this to everyone, there is a wiki which I would encourage everyone to use for this discussion so that we can build some intellectual capital around marketing rather than just having good ideas disappear into the bowels of the mail list server. There are a couple of pages linked from http://wiki.services.openoffice.org/wiki/Marketing Marketing_campaign_Q3_2007 is the one Florian set up for this discussion Marketing Activities Record is the one I set up to record marketing activities so that we can see what works and what doesn't and thus improve on past activities It's good to see lots of discussion around this but we need to see decisions quickly and we need to see people taking ownership of any tasks that arise out of those decisions We still haven't defined our demographic and target locations... Let's carry this discussion to the Wiki. Cheers GL > I quite fancy having a go at the Kellogg's > one - trying to get a CD in their cereal boxes, with a nice advert on the > back. > > Regards, > > Andy > > On Thu, 11 Oct 2007 12:30:14 -0500, "Alexandro Colorado" <[EMAIL PROTECTED]> wrote: > > I wonder if we can partner with a hardware manufacturer. For example I > > know tha Zonboo and Koolu are companies specializing in small "green" > > computers. However the fact that they just have started might also face > > marketing challenges and 'getting the word out'. > > > > I bet they will LOVE to see their brand on every cereal box. Also it > > might be a perfect 'kids pc'. > > > > http://www.koolu.com/ > > > > http://www.zonbu.com/home/index.htm > > > > Also there is other companies that are FLOSS-friendly that might be > > interested: > > > > http://system76.com/ and http://tvease.net (MythTV PVR Builder) > > > > On Thu, 11 Oct 2007 12:14:08 -0500, andylockran <[EMAIL PROTECTED]> wrote: > >> So the main thing now is strategy. IMHO we would be better finding a > >> big supplier and in-effect outsourcing the box tokens to them. > >> However, I'm sure they'll want to know the benefit to them. I suppose if > >> we say 1,000 gets you a computer for the school - and 10,000 gets a > >> thin-client cluster then that'd work.. but we've branched the idea away > >> from OOo on CD. (and from OOo t-shirts). > >> > >> I think the box token idea is good - but for OOo specifially, I think > >> the CD approach would work better. There are already 'computers for > >> schools' projects - and our message (in my opinion) should be re-use, > >> rather than buy new. > >> > >> Regardsm > >> > >> Andy > >> > >> On Thu, 11 Oct 2007 19:09:09 +0200, CTVN <[EMAIL PROTECTED]> wrote: > >>>> Box tokens. > >>> > >>> thats a really good idea as well as it increases incentives of "box > >>> owners" to co-operate. > >>> > >>> if the big ones dont wanna participate, there is a whole lot of unknown > >>> brands distributed through the low cost wal-marts and aldis (european > >>> version). its not even restricted to cereals - anything that is in a > >>> supermarket and has a certain box size can carry the message/token/cd. > >>> > >>> > >>> -- > >>> Coreteam VN > >>> > >>> Gartengasse 21 > >>> 8010 Graz > >>> AUSTRIA > >>> > >>> - > >>> To unsubscribe, e-mail: [EMAIL PROTECTED] > >>> For additional commands, e-mail: [EMAIL PROTECTED] > >> > >> - > >> To unsubscribe, e-mail: [EMAIL PROTECTED] > >> For additional commands, e-mail: [EMAIL PROTECTED] > > > > -- > > Alexandro Colorado > > CoLeader of OpenOffice.org ES > > http://es.openoffice.org > > > > - > > To unsubscribe, e-mail: [EMAIL PROTECTED] > > For additional commands, e-mail: [EMAIL PROTECTED] > > - > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Merchandising from Sun funds
On Friday 12 October 2007 01:37, Florian Effenberger wrote: > Hi there, > Hi Florian > as promised, we still have the option of doing merchandising with the > Sun funds. > > I'd definitely like to go with T-shirts and will get back to you as soon > as possible regarding details, so we can design one. And this time our > work will be used. :-) > > From current quotes, we could produce about 2.000 t-shirts, which could > be a little bit too much. What do you think about that number? My vote > would be to produce "only" a thousand or so, and do mugs or mousepads > from the rest of the money. T-shirts have a few advantages: They're easy to ship They're relatively low cost They don't get damaged easily they're always appreciated, certainly amongst younger people. We need to identify our target market both demographic and location and how they will be used so that we can then work on the messages. We have to be picky about this because 2000 t-shirts is not a lot at all, not when you consider world wide even if you're only going to do English speaking. For instance I could easily make use of 500 in NZ targeting only Uni students at the beginning of the Uni year and we only have a population of 4.5 million. My counterpart in Aussie could probably do 500 in the Tertiary institutions just in Sydney. > > For the mugs, we could use a normal design with OOo artwork. For the > mouse pads, I'd vote for a collection of tips and tricks, like important > hotkeys for various applications, just like the famous "vi mug". > > What do you think about that? We are tossing a very small stone in a very large pond I would stick with just the T-Shirts, but again that would depend on our targets. Let's first define our demographic Decide locations Establish the message we want to deliver Figure out how best to measure the success of the campaign Then decide what type of merchandise delivers the message best to our proposed target audience while delivering a measurable result. > > Florian > Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Important news regarding the marketing campagin
On Wednesday 10 October 2007 04:48, Louis Suarez-Potts wrote: [..] > > > > So, please don't kill me... ;-) > > Actually, quite the opposite. I also think that we can very likely > use the work done for future efforts. And there will be those! > best > louis > Hi Louis, Frankly I think we're going about this the wrong way. What the project needs to do is to come up with a campaign. Costs, targets, goals and methodologies and then present that to all the corporate partners for a contribution to a war chest. The positive that came out of this debacle is at least we know now that there is a marketing budget to be had. I have always believed that the strength of OOo is in it's mix between community and corporate. We need to leverage that strength. At the moment we're not, the community gets dragged around like the baby of the family: "Sit in the back seat, shutup and don't annoy the adults cos we know best." We need to be more proactive Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Important news regarding the marketing campagin
On Wednesday 10 October 2007 00:16, Florian Effenberger wrote: > Hi there, > > I guess you all gonna kill me for that, but... > > Things regarding the marketing campaign have changed. I just got > feedback from Sun that we do NOT need to design a banner for this > quarter. Sun's PR agency did not only look for places to place the ad, > so we don't have to struggle with that, but given the very short time we > had, the money has already been spent on contextual links. I quote: "The > click-through rate is much higher than we get with banner ads, so this > contextual advertising seems pretty effective." and "This campaign for > openoffice.org is text based. As a reader scrolls over an article, the > text box appears when one of the keywords is highlighted." Which is what I said at the beginning > > These links will bring the user to our download page, but with a > tracking ID, so we can actually count the success (i.e. clicks and > downloads) of this current campaign. Quote again: "The goal we gave the > agency was to promote downloads. They recommended this text based > approach as the most effective in their experience. That's why the link > directs to download." However this approach is exactly the wrong thing to do. Converting a text click to a 100 mb download click is very difficult. The download page does nothing to sell the software and that's fair enough. It's not designed to do that. You have to have people ready and wanting to download _before_ they go there. Louis made the point very early on in the process that in the past they got click throughs from ads, but it made Zero impact on download numbers. > > I will send information and details on the contextual links on this list > ASAP, as soon as I compiled data, and will also let you know how things > are going, how successful they are. Please do this. Getting people to the download page is likely to be pointless if past experience is anything to go by. The statistic I would be interested in is the number of hits to downloads. In the normal course of things there should be a number that represents the proportion of hits to the number of downloads. If that proportion remains the same and the number of hits climbs substantially the number of downloads will rise with it then we can call the campaign a success. if however the number of hits increase without a similar increase in downloads; ie downloads remain static then the campaign could be considered a failure > > Regarding our merchandise: > I just received the USB disk for testing and will let you guys know if > it is fast enough, i.e. if we can go with it this month, or if we have > to produce other items first. You remember - the problems with USB > drives were that many of them are too slow to be used for OOoPortable. We still don't know how this is getting distributed or what the cost of the things is. > > I'm very sorry on the communication issues and that this quarter we did > not have the chance to come up with a design on our own. I hope the > marketing project can proove they are able to come up with such things > in the future, and I hope we get more time for that to coordinate and > publish in the future. I am confident that we are able to bring these > things on, and we should get a chance to do so in the future. Given the timing of it all, (Short time frame, Just when people are preparing for conference) it seems we were setup to fail. > > Again, sorry to all of you who had great ideas and slogans. It was not > my decision and not my fault, but given the short period of time, it > might have been the only solution. I don't believe that at all. >We'll definitely keep the ideas in > the Wiki, and I hope we can use them very soon. > > So, please don't kill me... ;-) Not your fault Florian, no point in shooting the messenger, once again the volunteer part of project gets dumped on by SUN, or perhaps in this case, their PR agency. I would be very interested to hear what sort of spin Erwin and/or Simon put on this. And they wonder why we struggle to get people for the project. Easiest way to get rid of volunteers is to make what they do completely meaningless. > > Florian > Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] More on the marketing campaign
On Thursday 04 October 2007 00:23, Florian Effenberger wrote: > - Ad placement will be done by Sun's PR agency, so we don't have > to deal with sizes, placements and so on and can concentrate on > design and message. :-) Do not get me wrong: The campaign will > NOT be run my Sun's PR agency, they "only" make a proposal for ad > placement. The ads and messages/slogangs will be determined by > us, and only by us. > > I just got some information regarding ad placement and will > forward it to the list ASAP. Everything is a bit vague at the moment, mainly because we don't really know what SUN's PR agency is going to come up with. However that's the ball we've been passed (Sorry for the Rugby metaphor, the Rugby World Cup is infecting everything in this household at the mo' :) ) so let's make the most of it. Probably wouldn't be a bad idea for a representative of the Agency to either jump on the list or post on the Wiki. It may make things easier, quicker while involving the community. Inclusiveness is important. If the process works and is cost effective then I see no reason why the Project shouldn't continue to use the Agency. However that requires a buildup of trust, which for obvious reasons doesn't exist just yet. > > Our next tasks are: > > - Choose which message/slogan we want to use (see the Wiki). > - Design the ads. > - Design the T-Shirts as soon as we have details. > - Design the USB drives as soon as we have details. > > Again, I'm sorry that this is so short in time, but believe me, > it's the same for me. I'm sure we can push this nontheless! I > hope that next time we have more time to better coordinate > things. Heh, well we're late as it is and it sounds like it's going to be even longer. > > Florian > Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] More on the marketing campaign
On Thursday 04 October 2007 00:23, Florian Effenberger wrote: > Hi Graham, > > I see your point, and I'm very sorry if some information has not > been passed on in time. I really got swamped by thousands of > e-mails and tasks, so sorry should I have forgotten to pass that > information on. Nontheless, I think I have passed it on. :-) The frustrating thing is that the wiki page was set up for just this sort of thing and then it wasn't used. It doesn't take long to type "Sun vendor will supply usb drives" or "Sun PR agency is going to do the ads." > > State of now is: > - Vendor of T-Shirts and USB drives will be the Sun vendor. It's > the easiest way for us, because then we don't have to deal with > several vendors and can pass that task on to Sun. Easy is not always best. The simple fact that this organisation is run by volunteers is always going to mean that anything is going to take longer and be a little more difficult and thus easier to hand off to Sun contractors. That can NEVER be a reason to do it because then we may as well pack up this project and leave all the marketing to Sun's PR Agency. Take away these functions and suddenly the marketing project loses it's significance, it's reason for being. We have people on this list with Marketing degrees, people with decades of experience marketing their own business and people with years of experience marketing OOo in their communities. You cannot buy that sort of commitment to a brand but the easiest way to kill a volunteers commitment by making their contribution irrelevant. So let's be careful we don't go there. The way to prevent this is maintaining communication. We need a process for when a project like this arises. It's probably better to discuss this on the wiki. I'll start a discussion with some suggestions. > > - I don't know anything about the T-Shirts yet. Will ask Sun if > they have details from their vendor. > > - The USB drives need to be pretty fast. We once had slow ones > for OOoPortable, this was bad. So I will receive a sample to > check it out. If all goes well, we then can produce these and > design a layout for them, but I don't have any details until I > received the drive. > > - Ad placement will be done by Sun's PR agency, so we don't have > to deal with sizes, placements and so on and can concentrate on > design and message. :-) Do not get me wrong: The campaign will > NOT be run my Sun's PR agency, they "only" make a proposal for ad > placement. The ads and messages/slogangs will be determined by > us, and only by us. > > I just got some information regarding ad placement and will > forward it to the list ASAP. I look forward to seeing that. Lets get this info onto the wiki otherwise it's just going to get lost in here. > > Our next tasks are: > > - Choose which message/slogan we want to use (see the Wiki). > - Design the ads. > - Design the T-Shirts as soon as we have details. > - Design the USB drives as soon as we have details. We don't need detail to do preliminaries and concepts. Let's get the art project moving on it now. > > Again, I'm sorry that this is so short in time, but believe me, > it's the same for me. I'm sure we can push this nontheless! I > hope that next time we have more time to better coordinate > things. I agree with Cor, no need to apologise for something that is out of your control. What could have been done though was delegating some of the tasks involved with this to people who weren't going to be at conference. We lost probably a week or ten days because the marketing leads were busy having to deal with conf organisation detail, but that's past tense and I just mention it as a pointer for the future. > > Florian > Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] More on the marketing campaign
On Wednesday 03 October 2007 05:13, Florian Effenberger wrote: > Hi Graham, > > > Ok so now we're being told where and how as well as what and > > how much?? Seems like all decisions are being made by the > > corporate partner and any discussion here was superfluous or am > > I still confused. > > it turned out to be harder than we thought, and the Sun PR agency > offered to bundle a package of advertising. I just don't have any > details yet. :-) Ok now this is a significant piece of information which wasn't passed on or if it was, I must have missed it. I certainly haven't seen SUN PR posting on the list and the question certainly didn't get put to the .community It is not harder than we thought at all. We were given a ridiculously short time span to do the job. Although given the amount of time the toing and froing of USB drives will take, maybe we would have been faster. We had a number of questions to answer and a number of tasks that needed to be performed that could have been assigned to individuals or teams to report back to the project. We were never given that chance! > > > :-) Heh sack your supplier I had a quote and sample in two days > > > > (Item that is, not art as we haven't made that call yet) and I > > was not pleased it took them that long. Unless of course > > the supplier is obscenely cheap. > > The problem is, that the Sun US supplier will send me a sample to > Germany to test for speed and reliability of the USB drive - and > that can take a while, due to shipping and customs... :-( If you'll forgive me, that is nuts. When did this decision get made? Did I completely waste a substantial number of hours of my time contributing to this discussion, getting quotes etc. If someone had said "We HAVE to use Suns supplier" I wouldn't have bothered. If there was a need to use Sun's US supplier then why couldn't the testing be done by one of the Marketing team in the US... Benjamin Horst for instance. I would trust Ben to make the call on something as simple as that. He's a member of the community of long and good standing. We are a team, we need to start acting like one. I have to admit to being somewhat peeved right now. This was a chance for the Marketing project to actually do something real and concrete with something resembling a budget and we've been setup to fail. The question is: Is Sun's PR Agency going to do this for free? I think not. In fact they probably see this volunteer project as a threat to their income. I wouldn't like to say that they were lobbying against us in the backrooms at Sun but one has suspicions I would like to know what the deliverables are that are required of the Agency. We don't even know what their campaign looks like, what it's aimed at and how we're going to assess the success or otherwise of it. > > Florian > Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] More on the marketing campaign
On Wednesday 03 October 2007 00:32, Florian Effenberger wrote: > Hi Graham, > > > Who will you receive the ad placement details from. How can > > we go on when I didn't know we'd started. There seems to be > > stuff going on here that is unknown to the community as a > > whole. I have to admit to being somewhat confused. > > I'm sorry for the confusion... I'm still waiting for information > from Sun regarding ad placement and ad size. Ok so now we're being told where and how as well as what and how much?? Seems like all decisions are being made by the corporate partner and any discussion here was superfluous or am I still confused. > > Regarding the t-shirts, I didn't hear anything so far, will ask. > > Regarding USB drives, still waiting for the sample to arrive. :-) Heh sack your supplier I had a quote and sample in two days (Item that is, not art as we haven't made that call yet) and I was not pleased it took them that long. Unless of course the supplier is obscenely cheap. > > Forgive the confusion, I will let you know as soon as there are > more details, so we can go on. I look forward to that > > Florian > Cheers GL > - > To unsubscribe, e-mail: > [EMAIL PROTECTED] For additional commands, > e-mail: [EMAIL PROTECTED] -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Tuesday 02 October 2007 19:41, Florian Effenberger wrote: > Hi Graham, > > > Should we take it from this that some sort of decision has been > > made at conference as to what's going to happen with the > > campaign? > > unfortunately not, we have been so busy with other meetings and > items. :-) > > But I will receive details on ad placement and size soon, so we > can go on. > > Florian Hi Florian, Forgive me but nothing has been added to the wiki that I thought we were going to use to run this campaign. We don't have a shortlist of methodologies or media. There were supposed to be more prices on the usb drives and so forth. Who will you receive the ad placement details from. How can we go on when I didn't know we'd started. There seems to be stuff going on here that is unknown to the community as a whole. I have to admit to being somewhat confused. What is happening, please. Cheers GL > > - > To unsubscribe, e-mail: > [EMAIL PROTECTED] For additional commands, > e-mail: [EMAIL PROTECTED] -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Monday 01 October 2007 22:51, Florian Effenberger wrote: > Hi Ben, > > > I'm here, I'm reading as much of the list as I can, and I am > > planning to get involved! (And quite excited to be working with > > this group!) > > > > I will be away at a friend's wedding tomorrow through Monday, > > but want to do all I can to help out, and will try to be online > > even while I'm there in northern Michigan. > > thanks for getting in touch - I'm glad we met in Barcelona and > you agreed to contributing. ;-) > > Just wanted to let you know what I will get back to you ASAP > regarding details on ad size and where it will be posted. We then > should move on to the design. > > Florian Should we take it from this that some sort of decision has been made at conference as to what's going to happen with the campaign? Cheers GL > > - > To unsubscribe, e-mail: > [EMAIL PROTECTED] For additional commands, > e-mail: [EMAIL PROTECTED] -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Saturday 29 September 2007 02:50, Sean W. O'Quin wrote: > Graham, Hi Sean > > I apologize for not being hip to the OOo lingo and your scolding > has gotten me on track. You are correct that this is my first > venture to contribute on the community side but far from my last. In this particular case you unfortunately were in the right place at the wrong time, and it's not about "Lingo". Imagine if I went into a Coke office and referred to their product as "Croke" or Ford as Frod. The most important part of the name is the .org because it speaks of the most significant ,part of the project; the community. > > It is clear that you did not read into my message on what I > believe can be a hindering point at the CTO level to considering > OOo. I am not advocating an Excel replacement just highlighting a > point that I have not seen discussed on the threads that I have > reviewed here. The post that I replied to had this statement > > > The same is true for the solutions wiki page. We need to > > capture all the solutions that integrate with OpenOffice.org > > and/or complement OpenOffice.org. Heh then it's probably a good idea to be careful how you quote. In the mail you replied to I saw no connection between that and what you said. Mail list policies talk about how top posting is not good etiquette and the reason is for just this occurrence. I didn't actually read past what you had written because nothing was quoted. I get anything up to 200 mails a day and from basic necessity I scan > > I think my point was on track to the thread was it not? I > apologize that I left of the .org when mentioning OOo but believe > my statement is still a valid one. If we can convince commercial > software vendors to support OOo as an interface into their > applications, do you see the opportunity for easing the case for > adoption? As I said, this particular thing has been identified as a target. As an assistance in your research may I recommend reading the Strategic Marketing Plan which you can download from here http://marketing.openoffice.org/strategy/v0.5.pdf or buy from here http://www.lulu.com/ooo > > As for your personal attacks let me take them on one by one. Attacks is a pretty strong word, I would prefer to say I was highlighting errata, misconceptions and/or misapprehensions. The fact that these were yours makes it personal of course, no offence intended. [.] > > Now that being said, I know that I have a long way to go to get > up to speed on OOo. Let's work together on this and put aside the > dramatics. My goal is to have as close to 0% MSFT Office tools in > the public and education sector here in Ecuador and Latin > America. Again let me make it clear to you and others here this > is driven by belief not financial interests. I have a belief too, that OOo is the best, most cost effective front office productivity solution out there in the market bar none! Put me in a room with a bunch of front office application endusers for two hours and I will convert them. That is my belief and OOo is my passion. Financial interest or lack of it has nothing to do with that. > > Regards, > > Sean > Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Re: Return to the marketing
On Friday 28 September 2007 20:07, Alan Lord wrote: > Graham Lauder wrote: > > On Friday 28 September 2007 04:23, Alan Lord wrote: > >> Graham Lauder wrote: > > > > Greetings Alan, > > Thanks, and to you too! > > > > > At this point we don't have a process for identifying or > > "approving" partners at local level. There are some processes > > owned by corporates within the "OOo Family" that do just that. > > Whether we borrow such a template or create our own I don't > > know, although I'm for the latter myself. We have enough > > people within the project who have very high end assessment > > skills that could put together something of that nature. > > However for mine a long term commitment to the project provable > > by regular intelligent contribution to the mail lists and > > project in general over say at least a year would have to be a > > given. The nature of an open source project doesn't allow us > > the luxury of sitting down in an interview situation with a > > prospective partner and imho we have to be very careful not to > > hand out such partnerships with total abandon. > > Good points there. > > I guess I'll try to drop in some "intelligent" contributions as > and when then ;-) Heh, careful, In my own painful experience the chances of me looking like a tosser rises in direct proportion to my attempts to look intelligent! ;) > > My business partner, co-owner, and I have been active in OSS for > quite a long time. My biggest contributions have been in the > Linux From Scratch community (for several years now), on the > mailing lists and bug reporting etc. My LFS ID is 216, which is > dated around 1999 or 2000. > > We have seen the opportunity there is to attract SMEs into this > world here in the UK, hence our new business: The Open Learning > Centre. I've have checked out the website and it looks impressive. SMEs are a target group that our Strategic Marketing Plan identifies and it's a market that we're very keen to make an impression in. Today's SME's are tomorrow's corporates. > > My blog is a cacophony of Open Source titbits, opinions and news. > at www.theopensourcerer.com. And my partner and I are hosting and > supporting a site to help the BRM for DIS29500 actually sort the > 'wood from the chaff' so they can focus on the comments that > *really* need to be addressed. That site is at www.dis29500.org. > Our latest contributor on there, helping to identify duplicate > comments and such, is Miguel de Icaza. > > > There is a BizDev project with a mail list and a Global > > Consultants list. Adam Piggott seems to be keeping it pretty > > much up to date it is however, rather well hidden and probably > > virtually impossible for a prospective client to find unless > > they knew specifically what they were looking for. Personally > > I'd like to see the BizDev project become a sub project of > > Marketing > > Where is the BizDev project located then? Or is it an exercise > for the reader to locate? If you don't want to make it public, > you could email me using my full name (no dots or dashes) at > theopenlearningcentre dot com Heh, it needs to be made public that's the problem, it's buried, although the consultants list is at the top of "OpenOffice Consultants" search on Google. Here's the link I forgot to put in! :/ http://bizdev.openoffice.org You can see how the maillists are not that busy. I subscribe to the [EMAIL PROTECTED] list and it hasn't seen any activity in a long time. I'd like to see a lot more activity there. I think that as more and more businesses see the opportunities that come with FOSS, then it may develop. What would be really good is for OOo businesses to work together, so that they can run local initiatives that leverage on a global campaign. The BizDev project would be the ideal place to generate that sort of activity. > > Cheers > > Alan Lord Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Re: Return to the marketing
On Friday 28 September 2007 04:23, Alan Lord wrote: > Graham Lauder wrote: Greetings Alan, > > > > We shouldn't be selling the software. As Ian pointed out in an > > earlier post, the software sells itself when you get the chance > > to show it off. We need to be selling the migration process. > > We need to be selling people ie MarCons, making them easily > > contactable. Developing local businesses around OOo support, > > developing partners in local markets. Local people/companies > > so that we can promote the message that spending on Open Source > > is keeping money local. > > That's a good idea. Where does the list of "approved" > people/companies come from? I'd like my business to be on it. At this point we don't have a process for identifying or "approving" partners at local level. There are some processes owned by corporates within the "OOo Family" that do just that. Whether we borrow such a template or create our own I don't know, although I'm for the latter myself. We have enough people within the project who have very high end assessment skills that could put together something of that nature. However for mine a long term commitment to the project provable by regular intelligent contribution to the mail lists and project in general over say at least a year would have to be a given. The nature of an open source project doesn't allow us the luxury of sitting down in an interview situation with a prospective partner and imho we have to be very careful not to hand out such partnerships with total abandon. There is a BizDev project with a mail list and a Global Consultants list. Adam Piggott seems to be keeping it pretty much up to date it is however, rather well hidden and probably virtually impossible for a prospective client to find unless they knew specifically what they were looking for. Personally I'd like to see the BizDev project become a sub project of Marketing Cheers GL > > > > > Another point/suggestion I'd like to test the water with: > > This advertising has to be about brand awareness, presales if > > you will. The best medium for raising brand awareness is > > Television. The most wide spread and trusted TV medium in the > > English speaking world that has a very high corporate viewing > > audience is BBC World, not huge in the US I know, but outside > > the US, it's influence is large. I think a portion of the > > online and the promo parts of the budget spent there could be > > very valuable if we agree that we are confining this campaign > > to English speaking regions. This subject to cost of course. > > 4 x 30sec placements per day for a week timed for late prime > > GMT UK programme (10pm and 1am GMT) and late prime Asia > > Programme would probably be the minimum useful. > > (As an additional note here: the "why.openoffice.org" lends > > itself really well to a TVA. Punchy and memorable. Very easy > > to turn to a call to action.) > > The BBC editorial teams seem to be quite "pro" Open Source > generally (Unlike the team behind the i-Player). There have been > some good examples such as the "In Business" Radio 4 programme > that recently looked in depth at the Open Source phenomenon: > http://www.bbc.co.uk/radio4/news/inbusiness/inbusiness_20070111.s >html. Also there is a "technology" programme on BBC World called > "Click". I'm certain they have covered Open Source in the past, > although living in the UK, I tend not to watch it very often, but > they broadcast it on News24 too sometimes. Why not get one of the > main OO.o spokespeople to talk to them about a piece for that. > That would be free! > > > Cheers > > GL > > Cheers > > Alan Lord -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Friday 28 September 2007 14:31, Jean Hollis Weber wrote: > Please pardon the giant "snip" and a reply to only one point in > Graham's note. I agree with all he said, but wanted to expand on > one item. Hi Jean, > > Graham Lauder wrote: > > We shouldn't be selling the software.[...] > > We need to be selling the migration process. > > Part of the support information for the migration process could > be the Migration Guide produced by OOoAuthors and available in > free PDF from the Documentation Project or printed copy from > Lulu.com, and planned to be put on the OOo wiki. > http://documentation.openoffice.org/manuals/oooauthors2/0600MG-Mi >grationGuide.pdf http://www.lulu.com/opendocument > > Unfortunately, this guide hasn't been reviewed and updated in a > long time (May 2006) due to a lack of resources, so I don't know > if it's fully accurate in terms of OOo2.3. Also, the guide could > possibly be expanded in ways that would assist in migration > situations. Indeed, those who work with real migrations might > have many suggestions for improvements in the book... even "scrap > it and start again; here's what we need" if that's the case -- > such suggestions are most welcome. > > But someone would need to do the work of updating/ expanding/ > replacing the current book. Do people here think that's worth > doing? Would the book be useful to you? And if so, can anyone > suggest what should be done and who might be available to do the > work? Actually this is a really excellent idea. I use the Migration guide myself for setting up migration processes but I screw round with it so much that I didn't think my chaotic thought processes would be useful. But rejigging it as more of a guide to the process I think would be an excellent idea. It would also allow us to draw on a lot of the publicly available experiences and case studies from organisations such as Bristol City and the guys from the Japanese project. > > --Jean > Cheers G -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
act the local magazines which are > sometimes cheaper and more productive for the writers. Having > chapter contact and stablishing relationship with the local press > might be a great way to spur local awareness. > > Newspapers that usually have to fill out technology suppliments > every sunday might also make a good case for 'off-line' > advertising. However a good relationship most be builted between > the local community and the reporter. I agree with everything you say here and I have some excellent contacts that would get me some good editorial to expand the impact of the ads for a local print media campaign, but this money is very specifically earmarked, 80% for online marketing targeting an English speaking demographic. I'm not totally convinced of the value and I would like to offer an alternative that has a similar global spread but I think may have more impact because the audience is decisionmakers. The only thing is, I'm not sure of the cost and hence whether our budget will stretch to it. With TV, one ad is a waste of time and money unless it's a half hour long, which is why I suggested the weeks worth of 30 sec ads. However having said all that we were getting click throughs with previous online ads, so perhaps we need a different method of converting clicks to clients hence my suggestions with regard to why.openoffice.org. cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Return to the marketing
On Friday 28 September 2007 06:02, Sean W. O'Quin wrote: > All, Greetings Sean, > This is a great thread for me to jump in and introduce myself. I am going > to be supporting the adoption of OpenOffice in Ecuador and Latin America. I > have over 10 years of software product marketing, technical marketing and > program management experience and have recently shifted my focus from > commercial to open source solutions. But, If you'll forgive me for being blunt, you've had little experience in the OpenOffice.org or indeed any opensource community by the looks of it. > > In my opinion, OpenWrite and OpenImpress can hold their weight against > their MSFT counterparts. The names of the applications in OpenOffice.org are Writer, Impress, Math and Base > I have not used OpenCalc to the Expert level and the spreadsheet is called Calc > (sadly I do use Excel in this capacity) Halfbaked may as well be not baked at all. Calc is capable of 95% of Excel's functionality, just like Excel is only capable of 95% of Calc's functionality. How can you expect clients or for that matter, us, to take you seriously when you don't support the software yourself. >and know that many companies > integrate Excel into their financial applications for consolidation and > reporting as well as other back end and "mission critical" applications. > This dependence can negate a CTO's interest in OpenOffice right off the > bat. That doesn't really worry us because our product is called OpenOffice.org > A way to break the barrier is to also have companies adopt OpenOffice > as their default or an option for integration to their back end and > financial applications. > > I think we need to form a working group to identify the integration as well > as feature/function gaps that OpenCalc has to Excel and prioritize these > requirements into future development. You see, you're coming at it from the wrong direction. What you want is an Excel clone and we're not in that game. If all you want us to be is an MSO clone then we're always going to be playing catchup. Forget that, focus on what Calc does better. Have you recently been in touch with MSFT to tell them that they should get Excel exporting to PDF? Or perhaps asking them to get Access to administer Oracle or MySQL or whatever databases in the same way as Base does? Or to have the ability to interact with ISO26300 Documents?? Have you identified the gaps in Excel functionality where OOo beats MSO? >Taking this initiative a step further > will be to approach vendors that use Excel as their client interface to > also support OpenOffice. The Product is called OpenOffice.org, OOo is an acceptable abbreviation. OpenOffice is a different thing entirely, but yes this has been identified as a target > If either of these initiatives are already in > progress, I would appreciate if someone could point me in the right > direction. And there you have it, not a lot of research. OK so lets go over this again You don't know the correct name of the software You don't appear to have had any involvement in open source projects You appear to have done little or no research on this organisation before coming here You only use parts of OpenOffice.org You appear to want nothing more than a cheap clone of MSO OK so if this were a job interview and we were the HR department of this big company called OpenOffice.org. D'you think you'd get a job Or from another POV... This is the procurement department of a large corporate, d'you think we should purchase off you given the above > > I am exciting to join the team and hope that I can contribute a great deal > to supporting this worthy initiative. OK now let's take a breath. Sorry if I appear harsh Sean, but your mail nicely highlighted some of the things we deal with when we get people telling us they are going to set up as an "Open Source" business. Misguided ideals, little research, even less knowledge and no long term commitment to the community. Often we get requests for listing on the Community Distributors page for instance, from businesses/organisations that don't even mention OOo on their websites. This sort of thing only damages OOo's reputation as an enterprise level solution. However your mail also highlights some areas that we need to work on IMNSHO, the BizDev project for one, to make it easier to do the research and communicate what the project needs from businesses working at the coalface and conversely what the project can do for those businesses. > > Regards, > > Sean W. O'Quin > Quito, Ecuador And having said all that, welcome to the community Sean! :) The es community within OOo is very strong and supportive as evidenced by Alexandro's
Re: [Marketing] Return to the marketing
On Thursday 27 September 2007 18:51, Erwin Tenhumberg wrote: > > Things like the OOo facebook group, more Youtube Videos and more > > presence on things like stumble upon, digg, youtube, slideshare, > > mugshot and so on. > > > > Also the need of more non profit entities in countries so that > > openoffice.org scale to large deployments. basically we are finding that > > OOo vendors hav e a hard time justifiying the product and the brand. > > Two resources that I frequently find useful in my discussions with > ISV's and potential customers / OpenOffice.org users as well as the > press are the following two wiki pages: > > http://wiki.services.openoffice.org/wiki/Market_Share_Analysis > http://wiki.services.openoffice.org/wiki/OpenOffice.org_Solutions > > > I'm sure that there are a lot more large scale OpenOffice.org > deployments than those listed on the market share wiki page. > Therefore, we should frequently remind people (e.g. the members > of the native-lang community) to update the list by adding > their local success stories. In addition, it would be great to > get "video endorsements" from some of these OpenOffice.org users, > so that we can publish them on sites like YouTube. One of the problems I come across with regard to this is that for a corporate, there is no advantage to advertising the fact that they use OOo but there are some good reasons (ie: BSA Audit) not to. > > The same is true for the solutions wiki page. We need to capture > all the solutions that integrate with OpenOffice.org and/or > complement OpenOffice.org. > > > All the best, > Erwin One of the biggest issues that I find is that companies try to do this under the radar to avoid the possibility of an audit as well as doing it as cheaply as possible. Unfortunately while buying MS won't often get an IT person sacked they perhaps think that spending money to achieve painless migration is a no-no. For me, in several cases, this has resulted in me getting a call after the process has begun. The result often is that initial work with a companies staff is about rescuing the migration, about winning hearts and minds which has been made more difficult by a wholesale sudden change in software. We shouldn't be selling the software. As Ian pointed out in an earlier post, the software sells itself when you get the chance to show it off. We need to be selling the migration process. We need to be selling people ie MarCons, making them easily contactable. Developing local businesses around OOo support, developing partners in local markets. Local people/companies so that we can promote the message that spending on Open Source is keeping money local. I'll reiterate what I said in the other thread in terms of the marketing budget. Allowing 80% online marketing and 20% Promo materials. For online given the limitations of the past, we need to steer people from online ads to the why.openoffice.org page. Set it up so that there is a prominent link that with a single click sends an mail, either direct to someone in their local area or directed to the MarCon List or even another list, say; [EMAIL PROTECTED] (This latter would be my preference, it allows quality control) This is a much smaller step than going straight to the download page and expecting a new user to immediately trust us enough to download. While that puts a bit of a burden on the MarCons to respond quickly and reliably, it will only be for a short space of time. This requires a few things to be put in place. The Why page will have to be slightly modified to emphasise the contact button Set up an [EMAIL PROTECTED] maillist Establish policies and procedures for managing those enquiries(Most important!) Another point/suggestion I'd like to test the water with: This advertising has to be about brand awareness, presales if you will. The best medium for raising brand awareness is Television. The most wide spread and trusted TV medium in the English speaking world that has a very high corporate viewing audience is BBC World, not huge in the US I know, but outside the US, it's influence is large. I think a portion of the online and the promo parts of the budget spent there could be very valuable if we agree that we are confining this campaign to English speaking regions. This subject to cost of course. 4 x 30sec placements per day for a week timed for late prime GMT UK programme (10pm and 1am GMT) and late prime Asia Programme would probably be the minimum useful. (As an additional note here: the "why.openoffice.org" lends itself really well to a TVA. Punchy and memorable. Very easy to turn to a call to action.) Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graha
[Marketing] Return to the marketing
Welcome back to everybody after what looked like a very successful conference. I'd like to return focus to the Marketing campaign proposals Was anything discussed at the conference, with regard to the campaign, that those of us who couldn't attend should know about. Is there a conference page somewhere where there are minutes of the meetings Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Finalizing current Marketing Campaign
On Friday 07 September 2007 03:36, Florian Effenberger wrote: > Hello everyone, > > and first of all a big thank you to everyone involved in the > constructive discussions! I see that a lot of great and interesting > ideas have been brought up and now it's time to finalize the campaign in > order to let it run. > > I think we should set two target audiences: > - SMB, SOHO > - educational area > > As of the slogans, there are quite a few good ones, but unfortunately, > we should stick to one basic tagline. ;-) > > I like "OpenOffice.org: Your Next Office Upgrade" most, and I think we > should stick to that. It must not be the final wording, but it should > get into that area. Feel free to be creative, we can exchange words > easily as long as ads are not printed/brought online. > > So, what's up to du currently: > > - We need to identify sites worth targetting at with advertisements. > I've summed up some ideas from the list on the Wiki. Google ads are an > option, social networks are another. School-related publications are a > third. Who knows concrete names and maybe prices for the ads? > > - We need to establish some design, and this is where I hope the art > project gets in. Guys, be creative. :-) I have no concrete idea as of > now (I'm no graphics guy), so I'm open up to everything. > > By the way, regarding USB drives and T-shirts, we're still checking > things. Will get back to you regarding that as soon as possible. > > Thanks! > Florian > With all the to-ing and fro-ing over USB drives and T-Shirts we have neglected the online advertising segment of the budget I would like to propose that any ads we do link to the why.openoffice page. Set up a script to either figure where the surfer is coming from and direct them to the appropriate MarCon for their location via a proforma email that would require very little effort on the part of the person clicking through. The Why page would require very little work to get it up to speed We need to make a decision as to key words How we split between sites ie Google - Yahoo - Facebook - whatever What specific Geographical areas do we target What proportion we aim at the education market and how much at SME/SOHO For google we need to compose a catchy text phrase. Text ads are the way of the future . I did some research and interestingly in Google and Yahoo if you search "Office Software" OOo comes in on the first page. In google it ranks above MS. If however you search "Word Processor" in Yahoo you're 6 pages in before Writer gets a mention whereas in Google, we're No3 on the first page above word and Zoho. In Yahoo Abiword and Writely get on the first page! Go figure! Anyway the point is that there is no point in bidding on "Office Software" or "Office" or "Word Processor" Key words because we're already ranked right up there in any case. We need to figure out some key words that people might use that tell us that the people using it may be pleasantly surprised by our really catchy ad! Like "free" or "cheap" or "Low TCO" or "business software" Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
