Re: [ubuntu-marketing] ubuntu-marketing Digest, Vol 80, Issue 1

[Lisandro Vaccaro]

I also wanted to point this out. Is it a good idea to make "we have bugs"
Ubuntu's moto? The latest bug #1 served as a sort of motivational statement
I'm not sure what this one is for, a bug report saying "there are bugs"
atop a million other bug reports is a bit of an understatement.
El jul 11, 2013 4:50 p.m., "DenMark Partners" 
escribió:

> False premise. Microsoft Windows gained majority market share and it's
> STILL
> full of bugs.
>
> > From: ubuntu-marketing-requ...@lists.ubuntu.com
> > Reply-To: ubuntu-marketing@lists.ubuntu.com
> > Date: Wed, 03 Jul 2013 12:00:06 +
> > To: ubuntu-marketing@lists.ubuntu.com
> > Subject: ubuntu-marketing Digest, Vol 80, Issue 1
> >
> > Send ubuntu-marketing mailing list submissions to
> > ubuntu-marketing@lists.ubuntu.com
> >
> > To subscribe or unsubscribe via the World Wide Web, visit
> > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
> > or, via email, send a message with subject or body 'help' to
> > ubuntu-marketing-requ...@lists.ubuntu.com
> >
> > You can reach the person managing the list at
> > ubuntu-marketing-ow...@lists.ubuntu.com
> >
> > When replying, please edit your Subject line so it is more specific
> > than "Re: Contents of ubuntu-marketing digest..."
> >
> >
> > Today's Topics:
> >
> >  1.  [Bug 1] Re: Ubuntu is too buggy to gain majoritymarket
> > share (Ma Xiaojun)
> >  2.  [Bug 1] Re: Microsoft has a majority market share (YannUbuntu)
> >
> >
> > --
> >
> > Message: 1
> > Date: Wed, 03 Jul 2013 03:50:51 -
> > From: Ma Xiaojun 
> > To: ubuntu-marketing@lists.ubuntu.com
> > Subject: [ubuntu-marketing] [Bug 1] Re: Ubuntu is too buggy to gain
> > majoritymarket share
> > Message-ID:
> > <20130703035054.24195.5369.launch...@soybean.canonical.com>
> > Content-Type: text/plain; charset="utf-8"
> >
> > ** Summary changed:
> >
> > - Microsoft has a majority market share
> > + Ubuntu is too buggy to gain majority market share
> >
> > ** Summary changed:
> >
> > - Ubuntu is too buggy to gain majority market share
> > + Ubuntu desktop is too buggy to gain majority market share
> >
> > --
> > You received this bug notification because you are a member of Ubuntu
> > Marketing Team, which is subscribed to the bug report.
> > https://bugs.launchpad.net/bugs/1
> >
> > Title:
> > Ubuntu desktop is too buggy to gain majority market share
> >
> > To manage notifications about this bug go to:
> > https://bugs.launchpad.net/clubdistro/+bug/1/+subscriptions
> >
> >
> >
> > --
> >
> > Message: 2
> > Date: Wed, 03 Jul 2013 07:01:35 -
> > From: YannUbuntu 
> > To: ubuntu-marketing@lists.ubuntu.com
> > Subject: [ubuntu-marketing] [Bug 1] Re: Microsoft has a majority
> > market share
> > Message-ID:
> > <20130703070139.23951.4441.launch...@soybean.canonical.com>
> > Content-Type: text/plain; charset="utf-8"
> >
> > ** Summary changed:
> >
> > - Ubuntu desktop is too buggy to gain majority market share
> > + Microsoft has a majority market share
> >
> > --
> > You received this bug notification because you are a member of Ubuntu
> > Marketing Team, which is subscribed to the bug report.
> > https://bugs.launchpad.net/bugs/1
> >
> > Title:
> > Microsoft has a majority market share
> >
> > To manage notifications about this bug go to:
> > https://bugs.launchpad.net/clubdistro/+bug/1/+subscriptions
> >
> >
> >
> > --
> >
> > --
> > ubuntu-marketing mailing list
> > ubuntu-marketing@lists.ubuntu.com
> > Modify settings or unsubscribe at:
> > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
> >
> >
> > End of ubuntu-marketing Digest, Vol 80, Issue 1
> > ***
> >
>
>
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Re: [ubuntu-marketing] Update

[Lisandro Vaccaro]

Hi Linden, I would recommend you to check
https://wiki.ubuntu.com/MarketingTeam/Projects
There is a list of the currently active projects there.

Also if you have any ideas or projects you would like to suggest you can do
it on the list to start a little debate and see if it gets volunteers.


2010/11/10 Christopher Swift 

> On Wed, 2010-11-10 at 11:14 -0600, Linden wrote:
> > I have been very busy and have not been able to read all the e-mails
> > this group (as well as other groups) have put out.
> >
> > So in a run down what has been going on?
> > Are there any projects going on? If so what projects are they?
> > I had read parts of the twitter thing what happened with that?
> >
> >
> > Just let me know whats going on please.
> >
> >
> I don't mean to be rude or anything but perhaps checking the archives
> might help to answer your question.
> https://lists.ubuntu.com/archives/ubuntu-marketing/
>
> All the best,
> Chris
> --
> Christopher Swift 
>
>
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[ubuntu-marketing] Need admin for new twitter

[Lisandro Vaccaro]

I need an admin for our new Twitter. It's growing really fast but I cannot
take care of it.
It's this one

http://twitter.com/#!/Ubuntu_OS

I've also created a site in French, German, Spanish and Italian all of them
will grow a lot. If you speak any of those languages please contact me as I
have absolutely no chance of managing them all by myself.


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Re: [ubuntu-marketing] How do we syndicate videos for a LoCo?

[Lisandro Vaccaro]

You can count me in. I have read a lot of discussions of this issue from
community projects to contests involving regular users.
Regarding the licensing I don't know what you mean. If you are talking about
being able to say "we are official" or something like that, I believe I read
a post about it and it wasn't a big deal, I could look it up.

When you mean that users should create content on their own account do you
mean that the site should basically upload what users create? The last
discussion ended with us talking about what would be the incentive for
common users and some started talking about a contest and money which
obviously wasn't possible from our place. I'm sorry to bring up the subject
again, but If we came up with a better solution we could encourage users to
create their own videos.

Also I don't think we would have problems with translations, even if we
don't get voices we can use google subtitles which is a very easy function.




2010/9/14 Jo-Erlend Schinstad 

> I've been having some discussions with the contact for the Norwegian
> LoCo, Rubén Romero -- huayra on IRC -- regarding syndication of
> videos. I bring this to your attention of two main reasons: 1) the
> problem might not be restricted to our LoCo and 2) we don't feel
> competent enough to decide which course of action is best suited to
> obtain our goals. I am hoping to find a canonical way of doing this,
> or if none exists, to create one. I also hope that this discussion
> will be a narrow one, with a clear focus on the task at hand, because
> I feel that a good solution might make it much easier for us to create
> content on a global scale. Would it, for instance, be possible to
> create a screencast of a new release that is translated to all
> languages and told by the best narrators we have to offer in each
> country? This would have the advantage of cross language
> contamination, which in and off itself would not only be of great
> marketing benefits, but also prove that we're able to do the things
> that only the great multinational corporations have been able to do
> until now. I obviously believe that it is possible, but I also believe
> that it is one of those things we have to do in order to prove that we
> have come of age. So the question is how.
>
> To me, the obvious choice is YouTube, not only because it's the most
> well known video sharing website, but also because of our ties -- on
> all levels -- to Google. I have seen channels on YouTube, but I don't
> have any experiences with creating one. I also think we should not let
> ourselves become blind sided on YouTube. There might be other choices.
> Therefore, I present a list of goals that I personally think is
> essential, in the hope that someone has A Correct Answer. If we cannot
> come up with one, then I feel it is a bug of similar magnitude to #1.
>
> * 1) We need leadership.
> * 2) Leadership should not depend on any single individual.
> * 3) Content should be created by any user on their own account, not a
> central one.
> * 4) Content that we use must be explicitly licensed in a free way.
> * 4) Editors and administrators should be separate roles, the
> administrators being those responsible for passwords, etc.
> * 5) Content suitable for i18n should be pushed upstream to a wider
> audience.
>
> What is the best solution? Have I missed something in my list of goals?
>
> Let the games begin.
>
> Jo-Erlend Schinstad
>
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Re: [ubuntu-marketing] Game Developers

[Lisandro Vaccaro]

I think we have to start with the indie market, which seems more willing to
take a chance by just porting their games. And later the big market will
come naturally.

First we have to make users show interest, we could do something simple like
a facebook group or a petition. It can be completely stupid and it doesn't
even have to be something that is going to really happen.

Like: 100.000 users to get Gears of War to Ubuntu.

Obviously Gears of War wouldn't be a good choice, but you get the idea. If
we make users show interest will get them.

Secondary we should make a wiki for developers with material, to invite them
to develop. The idea would be to have a simple page as a sort of boucher
telling them the basics, how easy it is to port a game to linux and that
they will earn a lot of money and rule the world. Basically, but maybe toned
down a bit. I'm sure you get the idea. Basically an introduction to the
platform as if it was a game engine.
Ubuntu Game Development would be a fine title for either a wiki or webpage.

We can contact open developers to help, I'm sure we can get a few to help.
And submit some ideas directly to some active place of launchpad.







2010/9/9 Randall Ross 

>  Possibly stating the obvious:
>
> We can identify aspiring (or established) game developers and show them
> a viable market. As community marketers, that likely means building
> large and vibrant local communities and an ecosystem that supports great
> Ubuntu games. The channel part (Ubuntu Software Centre) is already
> built. What's missing is the audience and enthusiasm.
>
> For promotion/advertising I suggest we avoid the "L" word as to Martin's
> point, it doesn't really mean anything.
>
> Cheers,
> Randall
> Ubuntu Vancouver LoCo.
>
> --
>
>
> On 10-09-09 03:19 PM, Lisandro Vaccaro wrote:
> > I meant, what can we do to encourage game developers to create paid
> > games playable in Ubuntu Linux. Both ports and original games.
> >
> > Since Ubuntu can recently added the option to sell games through the
> > software center, this seems like a good topic for the marketing team.
> > I have read about adding a trophy system and soon an upgrade on the
> > soft center for better portrayal of the titles. But from our place
> > what can we do to help?
> >
> >
>
>
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Re: [ubuntu-marketing] Game Developers

[Lisandro Vaccaro]

I meant, what can we do to encourage game developers to create paid games
playable in Ubuntu Linux. Both ports and original games.

Since Ubuntu can recently added the option to sell games through the
software center, this seems like a good topic for the marketing team. I have
read about adding a trophy system and soon an upgrade on the soft center for
better portrayal of the titles. But from our place what can we do to help?




2010/9/9 Martin Owens 

> Hey Lisandro,
>
> On Thu, 2010-09-09 at 18:57 -0300, Lisandro Vaccaro wrote:
> >
> > How do we encourage game developers to work with Linux?
>
> Which game developers?
>
> The market is split into several categories some of which already work
> with "Linux" (whatever that means)
>
> P.S. Please don't post your content in your subject, keep the subject
> for a couple of words about your question.
>
> Martin,
>
>


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[ubuntu-marketing] How do we encourage game developers to work with Linux?

[Lisandro Vaccaro]

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Re: [ubuntu-marketing] Marketing Ubuntu

[Lisandro Vaccaro]

It looks fantastic, my question is, where would we put that image? and also
where would be the link to the MK page?

Maybe we could make a little banner, image or whatever to the pledge in each
team's page, just that image and some text.



2010/8/29 C. F. Howlett 

> Here's what I think:
> http://watchboratonline.com/wp-content/uploads/2010/03/borat-high-five.jpg
>
> On Sun, 2010-08-29 at 03:12 -0400, Martin Owens wrote:
> > I think it's awesome,
> >
> > I was inspired to have a play with some graphics:
> >
> > http://imagebin.ca/view/7W26EJu.html
> >
> > Martin,
> >
> > On Sun, 2010-08-29 at 00:30 -0300, Lisandro Vaccaro wrote:
> > >
> > > If we give it the final push it might set the basis for the marketing
> > > campaign. What do you all think?
> >
>
>
>


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Re: [ubuntu-marketing] Marketing Ubuntu

[Lisandro Vaccaro]

Take a look at the mCoC (marketing code of conduct)
and all the stuff around it.
It's the first approach to a real mk campaign. It does need polishing or
restructuring and maybe even giving it some different use but we have
advanced a lot since when the line "spread Ubuntu" summarized the whole
marketing campaign.

There are goals mapped out for the Ubuntu marketing community and a main
gateway to all the marketing and advocacy teams, artwork and guides for
people working on marketing. It's also designed to help everyone to get in
touch.

If we give it the final push it might set the basis for the marketing
campaign. What do you all think?

2010/8/8 C. F. Howlett 

> Andy:
>
> I have to agree with much of your analysis and I've certainly had
> similar experiences.
>
> I've found some good to extraordinary pieces in the spreadubuntu site,
> but as far as a coordinated marketing approach?  I don't see much of
> that happening.  It's quite disappointing as I really do appreciate the
> Ubuntu product.  Grass roots is all well and good, but I would hope that
> with a product as mature and developed as 10.04+ appears to be, more
> concrete, coordinated campaigns would be launched.
>
>Date: Thu, 05 Aug 2010 15:22:58 -0400
>From: Andy Watson 
>Subject: Re: [ubuntu-marketing] This List Still alive?
>To: ubuntu-marketing@lists.ubuntu.com
>Message-ID: <4c5b0f92.4060...@gmail.com>
>Content-Type: text/plain; charset=ISO-8859-1
>
>Hello,
>
>I am new here but I thought I would give my two cents on the
>matter of
>marketing Ubuntu.
>
>>From my experience, people (around here at least) want their
>computer to
>run Facebook flawlessly and look pretty. As much as I like
>Ubuntu,
>it is by no means pretty. Even compared to Windows.
>
>Security? Not many 'average users' care about security. On paper
>they do
>but in the 'wild' they don't. They want it to be easy and quick.
>Security tends to add additional time to the user experience.
>I'm not
>saying this is bad.
>
>Free? People are used to paying hundreds of dollars (or
>pirating) their
>operating system so when a free one is introduced, it is
>automatically
>much worse.
>
>This is all well known I'm sure but everything I read about
>Ubuntu and
>GNU/Linux in general, it's all about being more secure and free.
>No one
>cares. This hasn't worked for the past 10+ years and it will
>continue
>not to work.
>
>Support. Oh support. None of my family or friends use forums,
>know what
>IRC is or have any inkling to contribute. We can't expect people
>to go
>to IRC to figure out their problems. They can now get official
>tech
>support which is awesome for everyone involved. This needs to be
>pushed
>more.
>
>There are two majour problems (in my opinion) with Ubuntu being
>accepted
>by the general population. Schools and computer sales/service
>stores.
>
>No school in Ontario (that I know of) use GNU/Linux in any part
>of the
>education system. If we're looking for a greater market share
>within the
>next 5-10 years, we're going to have to focus on the schools.
>Children
>will most likely use Windows or MacOS in their homes and with
>using
>Windows in school, they know nothing else. If they were to learn
>more
>about GNU/Linux in school (even how easy or comparable to
>Windows it
>is), they might be more inclined to purchase a Ubuntu machine
>when they
>go off to college/university or enter the work force. No
>education = no
>knowledge.
>
>Computer sales/service stores. If you walk into a tech repair
>shop
>around here and ask "Do you deal with Ubuntu here?", they would
>reply
>with something along the lines of "Ahh no, but there's a
>doctor's office
>next door if you need it checked out". I worked at a 'computer
>consultants' business for a while in high school years ago and
>no other
>employee had even heard of GNU/Linux. How is this possible?
>Seriously?
>
>So, back to marketing...
>
>I have just recently checked out the marketing material
>available for
>Ubuntu and I was greatly disappointed. Most of it is years old.
>We need
>to develop more marketing material that everyone could use.
>
>We need 'people of authority' (paid employees, etc) from the
>Ubuntu
>community to go to the school boards and other institutions to
>introduce
>Ubuntu as they tend not to take a coupl

Re: [ubuntu-marketing] Marketing Ubuntu

[Lisandro Vaccaro]

We built a page at:
https://wiki.ubuntu.com/marketing

And some guidelines you can access from there.

We aim to have some sort of "code of conduct" for people to sign and leave
their name, mail and site (if possible) as a mean to contact everyone. I
think it's the first step for a real marketing campaign. Later we could make
everyone join a list or a facebook page (which btw has already been created)

Take a look at it and let me know what you think.

2010/8/8 C. F. Howlett 

> Andy:
>
> I have to agree with much of your analysis and I've certainly had
> similar experiences.
>
> I've found some good to extraordinary pieces in the spreadubuntu site,
> but as far as a coordinated marketing approach?  I don't see much of
> that happening.  It's quite disappointing as I really do appreciate the
> Ubuntu product.  Grass roots is all well and good, but I would hope that
> with a product as mature and developed as 10.04+ appears to be, more
> concrete, coordinated campaigns would be launched.
>
>Date: Thu, 05 Aug 2010 15:22:58 -0400
>From: Andy Watson 
>Subject: Re: [ubuntu-marketing] This List Still alive?
>To: ubuntu-marketing@lists.ubuntu.com
>Message-ID: <4c5b0f92.4060...@gmail.com>
>Content-Type: text/plain; charset=ISO-8859-1
>
>Hello,
>
>I am new here but I thought I would give my two cents on the
>matter of
>marketing Ubuntu.
>
>>From my experience, people (around here at least) want their
>computer to
>run Facebook flawlessly and look pretty. As much as I like
>Ubuntu,
>it is by no means pretty. Even compared to Windows.
>
>Security? Not many 'average users' care about security. On paper
>they do
>but in the 'wild' they don't. They want it to be easy and quick.
>Security tends to add additional time to the user experience.
>I'm not
>saying this is bad.
>
>Free? People are used to paying hundreds of dollars (or
>pirating) their
>operating system so when a free one is introduced, it is
>automatically
>much worse.
>
>This is all well known I'm sure but everything I read about
>Ubuntu and
>GNU/Linux in general, it's all about being more secure and free.
>No one
>cares. This hasn't worked for the past 10+ years and it will
>continue
>not to work.
>
>Support. Oh support. None of my family or friends use forums,
>know what
>IRC is or have any inkling to contribute. We can't expect people
>to go
>to IRC to figure out their problems. They can now get official
>tech
>support which is awesome for everyone involved. This needs to be
>pushed
>more.
>
>There are two majour problems (in my opinion) with Ubuntu being
>accepted
>by the general population. Schools and computer sales/service
>stores.
>
>No school in Ontario (that I know of) use GNU/Linux in any part
>of the
>education system. If we're looking for a greater market share
>within the
>next 5-10 years, we're going to have to focus on the schools.
>Children
>will most likely use Windows or MacOS in their homes and with
>using
>Windows in school, they know nothing else. If they were to learn
>more
>about GNU/Linux in school (even how easy or comparable to
>Windows it
>is), they might be more inclined to purchase a Ubuntu machine
>when they
>go off to college/university or enter the work force. No
>education = no
>knowledge.
>
>Computer sales/service stores. If you walk into a tech repair
>shop
>around here and ask "Do you deal with Ubuntu here?", they would
>reply
>with something along the lines of "Ahh no, but there's a
>doctor's office
>next door if you need it checked out". I worked at a 'computer
>consultants' business for a while in high school years ago and
>no other
>employee had even heard of GNU/Linux. How is this possible?
>Seriously?
>
>So, back to marketing...
>
>I have just recently checked out the marketing material
>available for
>Ubuntu and I was greatly disappointed. Most of it is years old.
>We need
>to develop more marketing material that everyone could use.
>
>We need 'people of authority' (paid employees, etc) from the
>Ubuntu
>community to go to the school boards and other institutions to
>introduce
>Ubuntu as they tend not to take a couple guys off the street too
>seriously. Are there any 'official' reports on how much a school
>could
>save each year by going open source?
>
>Is there a fund that people can

Re: [ubuntu-marketing] Maverick Movies

[Lisandro Vaccaro]

The 100.000 dollars aside, I don't think it's a bad idea, we have been
talked about it before.

Isn't there any incentive we can give that doesn't involve money?

We can get the winner on Ubuntu's main site, what else can we do?



2010/8/21 Martin Owens 

> On Sat, 2010-08-21 at 09:25 -0400, Mike Feravolo wrote:
> > If all you want to do hear is debate what "Free and Open Source
> > Software" or "Software Freedom" is all about, then change the name to
> > the "Debate Team". We thought the objective here is to promote Ubuntu
> > a
> > superior software product.
>
> *shrug* Is it? I don't think it is a better software product, although
> it's nice to see we have plainly corporate marketing companies here with
> money to throw away.
>
> We were attempting to set an appropriate level and timing of making sure
> that what we actually have to offer in marketed and not just the very
> small and uneconomical charity subset favored here.
>
> > An idea to consider for a contest is to do something that will
> > attract
> > people from that make videos from everywhere to produce a video that
> > would sell Ubuntu to the general public.  For example: A prize of at
> > least $100,000 US on the line, (winner takes all) will both get every
> > video freelancer on earth to produce an entry and attract lots media
> > attention.
>
> Do you have $100,000 to set up such a competition?
>
> Martin,
>
>
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Re: [ubuntu-marketing] [Ayatana] Maverick Movies!

[Lisandro Vaccaro]

Some people need guidance regarding the content they issue.

I don't think the colors and font are as important as this issue. I see
admins posting geeky stuff when it's obvious it doesn't fit the userbase, we
can't just send them a message telling them "hey man your site is awful".

We started the MK pledge , less
than a week ago trying to offer a guide to all the people working on social
networks and loco teams, but it would be great if we could cover this issues
on the official Guidelines, it would also stop many debates going on on the
community.


2010/8/21 Mark Shuttleworth 

>  On 20/08/10 18:54, Jake Tolbert wrote:
> > This is an interesting question that I'd like some perspective on (as
> > a bit of an outsider to Canonical, but part of the FLOSS community):
> > where does Canonical a/o Ubuntu's responsibility to maintain the
> > Ubuntu brand end?
> >
> > As a marketer in a rather traditional market, I'm conditioned to think
> > that I need to preserve my brand wherever possible, to make sure
> > everything looks consistent in every medium.
> >
> > At the same time, it's foolish, and I think, counter to FLOSS
> > ideology, to clamp down on this sort of 'fan art', to categorize it
> > broadly. So how does a company deeply devoted to open source ideology
> > interact with fan art?
>
> Canonical owns the brand / trademark, but we license it very freely to
> the Ubuntu community. Folks who want to set something up that claims to
> be Ubuntu, or representing Ubuntu, just send mail to
> tradema...@canonical.com and as long as the use falls within the
> trademark policy, it gets ack'd and approved.
>
> Your point is exactly right: Ubuntu is bigger than Canonical's
> contributions could ever make it, it's the sum of aspirations, hope,
> dreams and effort from a very large community, and that community needs
> to be able to express itself and speak for Ubuntu.
>
> In the design guidelines, we have a framework for styling that includes
> an axis from "Canonical <-> Community". When designing materials, you
> ask the question "am I speaking for a Canonical service or offering, or
> from a Canonical perspective, or from a community perspective, or
> somwehre in between". Then, based on the position on that axis, we
> provide guidance as to the balance of colour in the materials (in short,
> more Canonical == more aubergine, more Community == more orange).
>
> We're breaking quite a bit of new ground, I think, in formalising the
> voice of a broader community in the brand.
>
> Mark
>
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Re: [ubuntu-marketing] [Ayatana] Maverick Movies!

[Lisandro Vaccaro]

We could do some sort of video contest, I can promote it through the
Facebook page and other Ubuntu sites could help, most of the admins are
around here somewhere, it shouldn't be very tough to promote it on all the
sites.

I don't know if putting the videos on Ubuntu.com would be enough incentive.

We can also make a youtube site and gather all the videos and put the winner
on the main page. I have been thinking on it for some time. We could also
have something like the best video of the month and have it always on the
main page and keep it going.

What do you all think?



2010/8/21 Mark Shuttleworth 

>  On 20/08/10 17:55, Shane Fagan wrote:
>
> Well I think it would be fun to put some of the high quality ones on the
> front page of ubuntu.com using HTM5 video embedding.
>
>
> We can do that for release if we get something stunning.
>
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Re: [ubuntu-marketing] ubuntu-marketing Digest, Vol 56, Issue 20

[Lisandro Vaccaro]

I'm sorry. I just hope there were more active projects on the list.
idk the wiki has a long way to go before it becomes a decent tool.

Just for the record, FOSS has to be mentioned, always. There are a lot of
reasons for it, bust first of all, the OS is great but if it wasn't FOSS it
would just be an average, though very secure OS compared to Mac or Seven.

That doesn't mean that it can't be said with a different set of words, like
for example "everyone is free to use it and improve it" which transfers not
only that is FOSS but also opens your way to the benefits of it.

In the facebook page there are several mentions of FOSS but the word is
never written.

"Be part of something amazing."

"Ubuntu is a* community developed* operating system that is perfect for
laptops, desktops and servers.* Thanks to volunteers from all over the
world, everyone can use Ubuntu completely free of charge."*

...Ubuntu is made for sharing, everyone can use it, change it and improve
it."




2010/8/17 Martin Owens 

> On Tue, 2010-08-17 at 17:14 -0300, Lisandro Vaccaro wrote:
> > I don't want to repeat the same things but unless we set these kind of
> > things straight and record the conclusions somewhere, these
> > discussions are meaningless, even if you two decided on one point or
> > another, what are you going to do? Will anybody even know the
> > discussion take place? You won't change the way all the sites, locos
> > and users handle promotion and in a few weeks someone else will bring
> > the issue back to the MK list.
>
> Would you mind taking on the job of minute taker? We have that new wiki
> page to record this stuff and perhaps we need some editing and such, but
> we could do with it recorded your right.
>
> > Also do you handle Ubuntu's page or anything? We are debating about
> > things like if just talking could change the course of the whole
> > Ubuntu community, yet there is no initiative to share the point of
> > view with everyone, no initiative to tell everyone what it would be
> > the right thing to do. It's just a little debate that will end up one
> > way or another and will be lost on the list, again, until somebody in
> > less than a month brings the same issue back, again.
>
> I thought we did? We are a part of the community and in essence control
> a very small singular part of it. Of course we'd like to convince others
> that are arguments are rational too, for that I use a blog on the
> planet :-D
>
> If we have a good document, I could promote it to wider circles.
>
> Martin,
>
>


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Re: [ubuntu-marketing] ubuntu-marketing Digest, Vol 56, Issue 20

[Lisandro Vaccaro]

I don't want to repeat the same things but unless we set these kind of
things straight and record the conclusions somewhere, these discussions are
meaningless, even if you two decided on one point or another, what are you
going to do? Will anybody even know the discussion take place? You won't
change the way all the sites, locos and users handle promotion and in a few
weeks someone else will bring the issue back to the MK list.

Also do you handle Ubuntu's page or anything? We are debating about things
like if just talking could change the course of the whole Ubuntu community,
yet there is no initiative to share the point of view with everyone, no
initiative to tell everyone what it would be the right thing to do. It's
just a little debate that will end up one way or another and will be lost on
the list, again, until somebody in less than a month brings the same issue
back, again.


2010/8/17 Martin Owens 

> On Tue, 2010-08-17 at 21:46 +0900, Bryan Ogden wrote:
> > I'm actually shocked that this is an argument at all.  Marketing teams
> > market their products, not anyone else's.  You don't see McDonalds
> > marketing for the "farmers" that raise the cattle where they get their
> > beef.  They market solutions for hunger.
>
> Yes that's right! food producers never say anything about
> sustainability, organic, fair trade or environmentally friendly:
>
>
> http://www.aboutmcdonalds.com/mcd/csr/about/sustainable_supply/best-of-sustainable-supply-chain.html
>
> FOSS is our Fair Trade, it would be a mistake to ditch it just because
> it's something we don't quite understand. I've seen too many people
> equate open source with Linux. As if one was the other. This is very
> frustrating because many people really do think they have a handle on
> this but really don't.
>
> Martin,
>
>
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[ubuntu-marketing] success brings responsibility

[Lisandro Vaccaro]

This kind of debates can go on forever. Unless we finally decide what are
our sentiments regarding this kind of issues we'll never move forward than
being a place to toss out ideas.

And believe it or not there isn't a Canonical team ready to work on these
ideas and nobody except ourselves will do anything to promote Ubuntu; so
either we develop a more organized marketing strategy or we all watch
silently how Ubuntu fails or successes on it's own. Constructive criticism
is great but we can't be always in the same stage, the next step is to say,
great what do we do about it?.

We all share the same frustrations and we all share the same point of view
on most subjects and most importantly we all want the same thing.
What do we have to do to stop wasting bandwidth in this kind of issues and
to get to the point?

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Re: [ubuntu-marketing] success brings responsibility

[Lisandro Vaccaro]

This kind of debates can go on forever. Unless we finally decide what are
our sentiments regarding this kind of issues we'll never move forward than
being a place to toss out ideas.

And believe it or not there isn't a Canonical team ready to work on this
ideas, there'll never be one, for a lot of reasons, and nobody except
ourselves will do anything to promote Ubuntu; so either we develop a more
organized marketing strategy or we all watch silently how Ubuntu fails or
successes on it's own.

We all share the same frustrations and the same point of view on most
subjects and most importantly we all want the same thing.
What do we have to do to stop wasting bandwidth in this kind of issues and
to get to the point?


2010/8/16 Jo-Erlend Schinstad 

> On 16 August 2010 16:37, Martin Owens  wrote:
> > On Mon, 2010-08-16 at 16:01 +0200, Jo-Erlend Schinstad wrote:
> >> Yes, but I think it's easier to sell instant gratification than it is
> >> to sell the long term benefits of altruism.
> >
> > Humanism isn't a long term consideration, it's just how we're built to
> > work. Humans are social animals and there are many other levers.
>
> Yes, but we are still talking about marketing, aren't we? Humans are
> social animals, yes. That's why Ubuntu has Facebook, Twitter and
> integration with peoples favorite IM built right into it. That's what
> most people care about. I don't personally like Facebook, Twitter,
> Yahoo IM and MSN, but my personal views are not important. I will use
> all those buzzwords for all their worth in order to help people to
> _try Ubuntu_. Let me put it another way. Most people are interested in
> politics on some level, but how many are actually activists or members
> of a political party? I'm talking about selling electic cars even to
> those who are not members of Greenpeace.
>
> > I'm weary to follow your views because they seem somewhat basic compared
> > with my experience talking about Ubuntu and FOSS with the general public
> > overt the years.
>
> Now, that's interesting. What do you tell them and how do people respond?
>
> > That's a problem with construction not materials. It's quite possible to
> > express a whole host of views in an attractive way without being all
> > geeky about them. I think you confuse the inability to communicate with
> > the subject to communicate.
>
> Yes, you're right. I firmly believe in the inability to communicate
> radical and abstract ideas in a way that causes people to make quick
> decisions. That's why I'd rather postpone the philosophy and ideology
> to a later stage, when people have actually seen and tried the
> product.
>
> > Linux is a fairly poor brand in the desktop space, something we've
> > discussed here in the past. It's an ok brand for servers and embedded
> > OEMs but we've seen it fall apart in the consumer space. I don't think
> > we have hitch FOSS onto that wagon.
>
> Yes, Linux has failed utterly on the desktop and everyone knows it.
> The year of the Linux desktop has become a joke. Still, you seem to
> belive that it's a good idea to use it as much as possible in the
> marketing of Ubuntu. That is incomprehensible to me. I'd much rather
> focus on branding Ubuntu and talking about the product than adopt the
> FUD and misunderstandings that have plagued Linux for more than a
> decade.
>
> > And that the alternatives were either so expensive or so utterly awful?
> > Or that the development model allowed these products to be readily
> > available or great?
>
> I really don't think most people care how Firefox and OpenOffice.org
> came to be the great softwares that they are... At least not
> initially. After using them for a while, sure they'll wonder how it's
> possible that OpenOffice.org is available free of charge when it's at
> least as good as MSO. At this point, they're open to learn about FLOSS
> philosophy and developement models. They might even be interested in
> learning how to contribute, though that'll be a very small percentage
> of the users we can expect to attract in the future. But again, I
> think this is where community support comes into the picture. I
> believe that marketing should focus on the product and helping people
> to try it out for themselves, so that they can see if it's something
> they could enjoy or benefit from.
>
> > Mozilla is an interesting case because they actually have an income. I
> > don't think they've lost their FOSS cred. I don't think they had to
> > strip it out of their marketing. It just became more finessed and better
> > communicated.
>
> Who cares about "FOSS cred" and why is it interesting that Mozilla has
> an income? Have you had a look at their site, they're doing exactly
> what I want us to do with Ubuntu. This is what they're marketing:
> *  It's the worlds greatest web browser.
> *  It's fast
> *  It's secure
> *  It's made for the way you use the web.
> *  It's free and easy to install.
>
> They don't mention FOSS at all, not even indirectly. Even if you look
> at the

Re: [ubuntu-marketing] The 5 principles to promote Ubuntu

[Lisandro Vaccaro]

I added Jo suggestions here:
https://wiki.ubuntu.com/themkpledge

We can see what to do with the guide later, but at least now is taking shape
somewhere.


For those too lazy to go to the url, the points are:

1. Never make people feel stupid for choosing a different OS. Let people
know what their choices are and what are the benefits of using Ubuntu.

2. Encourage people to try Ubuntu, not to change for Ubuntu. Make sure
everyone knows they don't have to give anything up. The goal is to make
people want to try Ubuntu, after trying it the choice is theirs.

3. Know who you're talking to. Choose the selling points more suitable to
your audience.. It's always nice to have a good argument in reserve when
people start asking questions, so don't spend them all at once.

4. Never oversell and never cover up weaknesses. The expectations should be
high enough for people to want to try it but still letting the system
surprise them in a positive way.

5. Make sure people knows why our claims are true before making them.




Feel free to modify them or add new points.





2010/8/13 Martin Owens 
>
> Thanks Jo,
>
> That was a great list of things and well put.
>
> Martin,
>
>
> On Fri, 2010-08-13 at 18:28 +0200, Jo-Erlend Schinstad wrote:
> > On 11 August 2010 05:48, Lisandro Vaccaro 
wrote:
> > > And also what would be the does and don'ts for marketing.
> >
> >
> > 1. Almost anyone you're addressing will have Windows or OS X. Many of
> > those will have made a contious dicision to use the system their
> > using. Never let them feel stupid for making that choice. That means
> > you don't want to badmouth other systems. They've made good choices in
> > the past, and they'll make good choices in the future. But they have
> > to know what their choices are, and that's why they should familiarize
> > themselves with Ubuntu.
> >
> > 2. People are sceptical, specially when things are free. Make sure
> > everyone knows it's not a choice between their current system and
> > Ubuntu. They don't have to give anything up. The goal is to make
> > people want to _try_ Ubuntu, not to _choose_ Ubuntu. It might be fun
> > to try it, but the choice is theirs.
> >
> > 3. Different people are impressed by different things. Know who you're
> > talking to. Choose a few unique selling points that suits your
> > audience and stick with them. Aesthetics is important to some people,
> > while efficiency is more important to others. Some people are more
> > interested in ease of use than security. It's always nice to have a
> > good argument in reserve when people start asking questions, so don't
> > spend them all at once.
> >
> > 4. Disappointed people speak louder than happy people. Don't oversell
> > and never cover up weaknesses. If they try it and find that it's not
> > for them, they might still recommend that others give it a shot. If
> > you disappoint them, however, they will discourage others. In other
> > words, it's more important not to disappoint than it is to impress.
> > The expectations should be just high enough for people to want to try
> > it, but low enough that the system surprises them in a posisive way.
> >
> > 5. Extraordinary claims require extraordinary evidence. If it sounds
> > too good to be true, then it probably is. There is much FUD about, so
> > make sure people know why your claims has to be true before you make
> > them! It requires more words, but it also eliminates the cause for
> > sceptisism and doubt. This helps people focus on your words instead of
> > your intentions, which dramatically increases your hitrate. This is
> > extremely important and mastering the techinique requires effort,
> > thought and practice. Whenever you hear or read an extraordinary
> > claim, ask yourself: "How would I have prepared my audience for that
> > claim?" Here's a few examples:
> >
> > Don't: "It's free! It doesn't cost anything!"
> > Do: "It's based on a cooperation between lots of large companies, who
> > either develop the software for internal use or as a service to their
> > customers, or both. This cooperation requires that the software is
> > open and available to all the companies, but also to all the expert
> > individuals who might have something to contribute. As a consequence,
> > you don't have to pay anything for the software and you're free to use
> > it as you wish.
> >
> > Don't: "It works on all kinds of computers, right out of the box!"
> > Do: "Because manufactur

Re: [ubuntu-marketing] Marketing Ubuntu

[Lisandro Vaccaro]

We should use launchpad, we can add add comments or citations using a wiki
page, create a blueprint or let me know and I'll do it myself.

My only question is what would our main goals be?

I've divided the message between Randall and Martin in three topics:

- On the first paragraphs you say we have a lot of people doing different
things or "disjointed micro marketing efforts".

- Then there is the problem of communication between all the initiatives.

- And finally there is also talk about that we should decide our standpoint
on certain issues and on the last paragraphs the idea of a marketing pledge
arises.

I think it would be easier to start gathering material and writing the
pledge on a wiki.


2010/8/11 Randall Ross 

> Could we use Launchpad for this effort, starting with some marketing
> blueprints? Piggy-backing off of this page:
> https://launchpad.net/~ubuntu-marketing
>
> --
>
>
> On 10-08-10 08:38 PM, Martin Owens wrote:
> > Can we use a scratch pad to start off with and then perhaps move to
> > something more structured later? I really liked the gplv3 comments
> > software, I thought that was very cool, but it's hard to find/setup. I'm
> > not using the right language in searches, can anyone else find some web
> > software which allows users to make changes to a document just like a
> > wiki, but instead of it effecting the master document it simply goes
> > into a branch of it which is easily viewable?
> >
> > +1 feature for having commenting directly tied to parts of the text too.
> >
> > Martin
> >
> > On Tue, 2010-08-10 at 18:28 -0300, Lisandro Vaccaro wrote:
> >
> >> I think this has been the best summary of what we have to do. I'll
> >> start to build a sort of declaration of values accessible to anyone,
> >> I'll copy most from Ubuntu official statements and also provide our
> >> material regarding marketing. Obviously anyone is free to help or at
> >> least give feedback when I make a first sketch.
> >>
> >
>
>


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Re: [ubuntu-marketing] The First Step to Solving a Problem Is Recognizing We Have a Problem

[Lisandro Vaccaro]

2010/8/11 Martin Owens 

> On Wed, 2010-08-11 at 12:03 +1200, Tim McNamara wrote:
> > Two need to think about:
> >
> > 1) what result would a successful marketing campaign bring? 2) who are
> > we marketing to?
> >
> > A target market of 'the world' makes life really difficult for no
> > money. Where should the campaign focus its attention? My own
> > impression is that Ubuntu is doing very well in homes, but isn't doing
> > very well in the office.
>
> It really needs to do well in both, although being a consumer/commodity
> operating system has it's place of course. We just need it to be a more
> lustful, eye catching, prideful product.
>
> A lot of this marketing stuff is going to be about straitening out the
> growing tangle of existing users and how they're communicating. We can
> only start going out after end users perhaps once we are confident that
> the eyes and ears of Loco contacts and forum support people are over
> here.
>
> Perhaps some internally educational, but surprisingly eye-catching
> adverts for use inside the community?
>
> For later of course.
>
> Martin,
>
>
Ok I'm going to start reading all the material, I discovered a lot of stuff
today, I'll try to organize it and try to make a little educational document
easy to digest. When I do it I'll send the links and provide the url of
wherever it's hosted so that it can be edited by everyone, in the meantime
let me know about ideas or just create the page and share the url. I can't
help in the art department.

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Re: [ubuntu-marketing] The 5 principles to promote Ubuntu

[Lisandro Vaccaro]

And also what would be the does and don'ts for marketing.

2010/8/11 Martin Owens 

>
>
> On Tue, 2010-08-10 at 18:30 -0300, Lisandro Vaccaro wrote:
> > We appear to have (tens of) thousands of disjointed "micro marketing"
> > efforts dispersed around the globe. No central voice. No
> > common messaging. No specific goal(s) other than the nebulous one
> > to "spread Ubuntu". (recently posted randal ross on the list)
> >
> >
> > We aim to create a guideline for everyone wishing to promote Ubuntu,
> > which do you think would be the focal principles to promote Ubuntu
> > correctly?
>
> I think a guide like that would be most helpful, obviously not something
> we can enforce as a requirement, but at least a place for the research
> to drop into.
>
> My own submission:
>
> 1. It's easy and beautiful to use in most known use cases.
> 2. It's already paid for / free to use / economically a free market.
> 3. Sustainability developed, collaboration.
> 4. User gets to be the owner, not just the licensor, free speech.
> 5. Scientifically prudent, educationally critical.
>
> Needs work, tired now, sleep and more LinuxCon tomorrow.
>
> Martin,
>
>


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Re: [ubuntu-marketing] The First Step to Solving a Problem Is Recognizing We Have a Problem

[Lisandro Vaccaro]

I think brainstorm is a great place to gather volunteers but we have to stop
discussing about it and start getting things done. We know what we have to
do, nobody is against a marketing campaign, we have to stop thinking about
the why and start to think on the how.


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[ubuntu-marketing] The 5 principles to promote Ubuntu

[Lisandro Vaccaro]

We appear to have (tens of) thousands of disjointed "micro marketing"
efforts dispersed around the globe. No central voice. No
common messaging. No specific goal(s) other than the nebulous one to "spread
Ubuntu". (recently posted randal ross on the list)

We aim to create a guideline for everyone wishing to promote Ubuntu, which
do you think would be the focal principles to promote Ubuntu correctly?

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Re: [ubuntu-marketing] Marketing Ubuntu

[Lisandro Vaccaro]

I think this has been the best summary of what we have to do. I'll start to
build a sort of declaration of values accessible to anyone, I'll copy most
from Ubuntu official statements and also provide our material regarding
marketing. Obviously anyone is free to help or at least give feedback when I
make a first sketch.

2010/8/9 Randall Ross 

> On 10-08-08 09:50 PM, Martin Owens wrote:
> > I don't think it's just that we haven't volunteers, I think that' the
> > wrong way to look at the problem. We do actually have lots of people
> > doing lots of different things.
> >
> I agree. We appear to have (tens of) thousands of disjointed "micro
> marketing" efforts dispersed around the globe. No central voice. No
> common messaging. No specific goal(s) other than the nebulous one to
> "spread Ubuntu".
>
> How fast? Where? Who's first? Which market segments? At what cost?
> > The key is that they're rarely talking to each other about what their
> > doing.
> >
> > The other people, people in LoCo groups and other communities. They
> > don't have a way to express what they need out of marketing either.
> >
> Aside from contacting Canonical directly and asking for resources, this
> is true.
> > Who knew there was a facebook group? Well I could have guessed there
> > was, but did I know it was being run by someone enthusiastic who was
> > even on this list?
> >
> > Fact is that a global strategy would need an authority like Canonical
> > that we just don't have. I'm concerned Canonical don't want to do
> > marketing, not even social media. If they did they'd have a little more
> > structure and a lot less vague sentiment.
> >
> My opinion is that Canonical is focused on marketing the Canonical
> brand, which is likely the focus they need to have. Having said that,
> there ought to be at least a "skeleton" Canonical community marketing
> outreach team that partners with the thousands of people listed above.
> > I know Mark talks about word of mouth and such, but it's concerning that
> > what those mouths are mainly wording are inaccuracies and undefinable
> > characteristics about software which is made in ways most of the brains
> > attached those mouths don't really understand.
> >
> Bingo! Ask 10 people in your community "What is Ubuntu?". Compare notes.
> Answers are all over the place. (I keep hearing all kinds of interesting
> interpretations of it. My answer is likely viewed in the same light.)
>
> Here are some real answers from our community:
>  * It's pure magic
>  * A space bunny
>  * Ubuntu is one kind of Linux distribution, mainly based on Debian
> GNU/Linux.
>  * An alternative to Microsoft
>  * operating system
>  * An OS?
>  * A type of African black magic
>  * Ubuntu is a free software system based on the linux system.
>  * An operating system
>  * Open source ..S.O.
>
> > If we want a solid marketing push, it's going to need to be the
> > community which does it and it's probably going to need us agreeing on a
> > set of sentiments. We might not be able to get everything branded the
> > same or worded exactly, but we shouldn't be still discussing the wording
> > of "Free and Open Source" and the misuse of the "Linux" brand to
> > describe an operating system.
> >
> This represents a good step. Start with themes and strive for
> consistency. Ensure that the community set aligns closely with what is
> said at http://ubuntu.com and a couple links/levels below that.
> > These are solved marketing problems. And yet, so many people aren't
> > listening to Randall Ross and myself about the importance of coherence
> > and not letting our own baggage clutter up our external communications
> > to the wider public.
> >
> "If a tree falls in the forest does anybody hear?" I'm feeling like a
> tree sometimes too :)
>
> Folks, Mark (yes, *the* Mark) has been saying for months (or longer)
> that we need Ubuntu to "cross the chasm". Coherence and clarity will
> help get the message to those who aren't Innovators or Early Adopters
> (i.e. to people who aren't exactly like the people reading this list.)
> Mark and his team remain focused on making Ubuntu great. We should help
> make Ubuntu marketing just as great while that happens.
> > Perhaps we should have a "Marketing Pledge" and some sort of location
> > where we can discuss non-solved communication problems and list the ones
> > that are already very solved. It would basically fall down to each
> > person to abide by and structure their communication in the ways
> > documented then get each loco leader on board and work our way out of
> > the hole from there. Just throwing that out there, I've put no extra
> > thought into it other than that.
> >
> Good pitch and let's take this up a notch.
>
> To do that, I propose we (marketing) start using the best tool we have:
> Launchpad, so we can couple all this marketing data with the development
> of Ubuntu itself. We already have Bugs, Translations, Answers,
> Blueprints, etc etc. hosted there. Makes sense to keep all

Re: [ubuntu-marketing] Instill the Need

[Lisandro Vaccaro]

We need to see what are the real things we can use right now.

We can't aspire for paid commercials, we just can't, it's a matter of money
Ubuntu won't beat Mac and Windows spending money on marketing when they have
an infinite amount of money to do it, we need the "grows organically"
approach, but we have to give a little bit of sense of direction to this
anarchical approach.

I think we can only access 3 mediums:
- Technology news blogs and magazines.
- Youtube viral approach.
- Social networks.

We need to write a list of everyone managing a big site, blog, radio or
social network space and then give a sense of cooperation and a technique to
all the people working to promote Ubuntu.

Sorry for the extra messages.
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Re: [ubuntu-marketing] Instill the Need

[Lisandro Vaccaro]

We need to see what are the real things we can use right now.

We can't aspire for paid commercials, we just can't, it's a matter of money
Ubuntu won't beat Mac and Windows spending money on marketing when they have
an infinite amount of money to do it, we need the "grows organically"
approach, but we have to give a little bit of sense of direction to this
anarchical approach.

I think we can only access 3 mediums:
- Technology news blogs and magazines.
- Youtube viral approach.
- Social networks.

We need to write a list of everyone managing a big site, blog, radio or
social network space and then give a sense of cooperation and a technique to
all the people working to promote Ubuntu.
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Re: [ubuntu-marketing] Instill the Need

[Lisandro Vaccaro]

We need to see what are the real things we can use right now.

We can't aspire for paid commercials, we just can't, it's a matter of money
Ubuntu won't beat Mac and Windows spending money on marketing when they have
an infinite amount of money to do it, we need the "grows organically"
approach, but we have to give a little bit of sense of direction to this
anarchical approach.

I think we can only access 3 mediums:
- Technology news blogs and magazines.
- Youtube viral approach.
- Social networks.

We need to write a list of everyone managing a big site, blog, radio or
social network space and then give a sense of cooperation and a technique to
all the people working to promote Ubuntu.



> 2010/8/10 Randall Ross 
>
> Further to this thread, I was trying to inventory all the places where
>> people could see/encounter Ubuntu, if there was a solid marketing
>> campaign in place:
>>
>> - print (magazines, newspapers, etc.)
>> - online placements (e.g. Google Ads)
>> - tv commercials
>> - paid tv placements (inserted into shows)
>> - radio
>> - billboards
>> - posters
>> - blimps and aerial craft
>> - paid movie placements
>> - team and venue sponsorships
>> - community events/markets
>> - street marketing
>> - industry (trade) shows
>> - store display
>> - splash-screens on pre-installed systems (e.g. Ubuntu Light)
>> - product co-branding (e.g. an ad on another product)
>>
>> Rather than pick favourites or debate the merits of one medium over
>> another, please add to this list in the hopes of making it exhaustive.
>> Where do you currently see our competitors' product grabbing your
>> attention?
>>
>> Cheers,
>> Randall
>> Ubuntu Vancouver LoCo
>>
>> --
>>
>>
>> On 10-08-10 01:06 PM, alan c wrote:
>> > On 10/08/10 04:33, Roscoe wrote:
>> >
>> >> I still say that until there is the Ubuntu ad that pops up on the
>> >> television set whilst *joe public* is watching it, we will be fighting
>> a
>> >> constant uphill battle.
>> >> People will have to be introduced to Ubuntu via TV just like the other
>> >> OS's, and will have to be sold on Ubuntu. Once they have the idea of
>> >> what Ubuntu is and that it should be considered, then we have the
>> >> proverbial foot in the door!
>> >> Regardless of how hard we try, our number of users raving about Ubuntu
>> >> will not be able to surpass the numbers of viewers that will see an ad
>> >> on TV.
>> >>
>> > maybe yes, but which country do you have in mind? I am in UK.
>> >
>> >
>>
>>
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>>
>
>
>

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Re: [ubuntu-marketing] Instill the Need

[Lisandro Vaccaro]

I'm quite sure part of the FLOSS model is not to use ads, it's easy, when
you don't charge for the service you can't really spend money on publicity.

We could never compete with ads from Windows or Mac, the point is that while
this may not be possible we still have ways to promote it by helping the
word of mouth fenomenom.

Again as he said we need people that shares ideas and also takes the work to
make them real. Is anyone willing to help to make and organize marketing
material?

2010/8/10 Martin Owens 

> Hey Roscoe,
>
> On Mon, 2010-08-09 at 21:33 -0700, Roscoe wrote:
> > I still say that until there is the Ubuntu ad that pops up on the
> > television set whilst *joe public* is watching it, we will be fighting
> > a
> > constant uphill battle.
>
> Because it wouldn't work. Even if we had a perfect advert that was
> attractive and lustful. We're not in a position to serve the general
> public directly yet. We don't have enough businesses and experts in the
> community ready to help people.
>
> Adverts may help push things, but we're talking about a small effect and
> the price will be massive. More money that we have available to us.
>
> > Regardless of how hard we try, our number of users raving about Ubuntu
> > will not be able to surpass the numbers of viewers that will see an ad
> > on TV.
>
> I don't know of any science that shows that, things that are passed
> along by word of mouth can be quite successful. Especially where the
> people who are passing it on can offer physical and material help
> directly.
>
> Our best bet is not to quest for a silver bullet that we are ill
> prepared to fire, but to equip the people who adventure into the
> wilderness with good knowledge and a basis for helping or even starting
> a business based upon converting people to Ubuntu or dual boot setups.
>
> > So, all this being said, perhaps it is time for Canonical to step to
> > the
> > front of the bus, fund an advertisement and campaign internationally,
> > and let we, the little people, run with it from there.
>
> Canonical will not at this time pay for an advert in the United States.
> It's a bad choice of medium (fairly ineffective) compared to radio and
> word of mouth, expensive and it takes a long time to take hold. (read:
> very expensive). If I _were_ going to do adverts I'd pay for them in
> countries where it would have a good effect and where I'd prepared some
> sort of response to demand.
>
> I'm quite thankful Canonical hasn't wasted money on a television advert
> so far. but perhaps I could convince you to help us with other
> marketing?
>
> Not ideas, we have too many of them, but work. Are you up for some work?
>
> Martin,
>
>
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[ubuntu-marketing] Fwd: Marketing Ubuntu

[Lisandro Vaccaro]

We won't need programmers, it will all be done by the users, they'll upload
artwork and provide a link for the high res version themselves.

If everything goes well we could provide them with a place to host the
artwork, like Ubuntu Art (I didn't know the site) so there are other ways of
accessing the artwork but anyway we don't need to work to bring the people
to a site, it's easier to go where the people already are.

Providing artwork should only be one of the objectives of the site the first
being spreading the know-how for Ubuntu's marketing.

Everyone who joined would be added to the contact list saying whether they
have a site or work on a LoCo team, if you joined the site you would have to
be open to others.



2010/8/9 Martin Owens 

> thanks for reading :-)
>
>
> On Mon, 2010-08-09 at 15:44 -0300, Lisandro Vaccaro wrote:
> > We could create a site for "the guide" on facebook where everyone
> > would register, there everyone could see THE guideline and we would
> > post news about Ubuntu every admin or radio owner could use on their
> > own medium, everyone would post artwork we would vote for the best
> > according to the guide and have it on the official gallery, we would
> > give promoters a place to meet and we would be able to contact
> > everyone in case we wanted to do a real campaign. I just think it's a
> > great idea.
>
> Sounds like development work, perhaps ccHost can help with the
> art/audio/video submission side of things. but the rest might need a bit
> of leg work. We got a limited amount of programmers here.
>
> See: http://art.ubuntu-owl.org/ for the alpha cchost website
> investigation.
>
> Martin,
>
>
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[ubuntu-marketing] Fwd: Marketing Ubuntu

[Lisandro Vaccaro]

We won't need programmers, it will all be done by the users, they'll upload
artwork and provide a link for the high res version themselves.

If everything goes well we could provide them with a place to host the
artwork, like Ubuntu Art (I didn't know the site) so there are other ways of
accessing the artwork but anyway we don't need to work to bring the people
to a site, it's easier to go where the people already are.

Providing artwork should only be one of the objectives of the site the first
being spreading the know-how for Ubuntu's marketing.

Everyone who joined would be added to the contact list saying whether they
have a site or work on a LoCo team, if you joined the site you would have to
be open to others.




2010/8/9 Martin Owens 

> thanks for reading :-)
>
>
> On Mon, 2010-08-09 at 15:44 -0300, Lisandro Vaccaro wrote:
> > We could create a site for "the guide" on facebook where everyone
> > would register, there everyone could see THE guideline and we would
> > post news about Ubuntu every admin or radio owner could use on their
> > own medium, everyone would post artwork we would vote for the best
> > according to the guide and have it on the official gallery, we would
> > give promoters a place to meet and we would be able to contact
> > everyone in case we wanted to do a real campaign. I just think it's a
> > great idea.
>
> Sounds like development work, perhaps ccHost can help with the
> art/audio/video submission side of things. but the rest might need a bit
> of leg work. We got a limited amount of programmers here.
>
> See: http://art.ubuntu-owl.org/ for the alpha cchost website
> investigation.
>
> Martin,
>
>


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Re: [ubuntu-marketing] Marketing Ubuntu

[Lisandro Vaccaro]

I read them, I think what we have to do is to organize all that has been
written and that we know in a meaningful way and get the info closer to the
general public.

Give the people the know how to really transmit what they feel about Ubuntu.

We organize all our materials, decide on the difficult issues, or even
decide if some are just a matter of opinion and summarize everything we want
people to know in a guide for every person wanting to promote Ubuntu; then
we share it.

We could create a site for "the guide" on facebook where everyone would
register, there everyone could see THE guideline and we would post news
about Ubuntu every admin or radio owner could use on their own medium,
everyone would post artwork we would vote for the best according to the
guide and have it on the official gallery, we would give promoters a place
to meet and we would be able to contact everyone in case we wanted to do a
real campaign. I just think it's a great idea.



2010/8/9 Martin Owens 

> On Mon, 2010-08-09 at 17:51 +, alan c wrote:
> > Do you have a link Martin?
>
> Oh a whole bunch of things and thoughts on the blog, Randall's been
> posting links all week, but here is a basic collection:
>
> http://doctormo.org/2010/05/22/ubuntus-golden-ring/
> http://doctormo.org/2010/05/21/adoption-casm/
> http://doctormo.org/2010/02/08/ubuntu-marketing-focus/
> http://doctormo.org/2009/08/20/ubuntu-marketing-frustrations/
> http://doctormo.org/2009/05/13/ignition-advertising-for-ubuntu/
> http://doctormo.org/2009/05/02/overview-of-ubuntu-in-the-highstreet/
> http://doctormo.org/2009/03/16/linux-the-brand/
> http://doctormo.org/2009/02/25/worlds-collide/
>
> They get older as you go along, but you get the idea.
>
> Martin,
>
>
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Re: [ubuntu-marketing] Marketing Ubuntu

[Lisandro Vaccaro]

That's exactly what I think, a lot more paraphrased I think we have a lot of
individual efforts we should channel in a meaningful way and that's exactly
what you and I want to do.

So let's do it.

Let's create a guideline for marketing. Let's give them a place to gather
and in the process a tool to contact them all at once too.
What do you think?

2010/8/9 Martin Owens 

> Hey Lisandro,
>
> I don't think it's just that we haven't volunteers, I think that' the
> wrong way to look at the problem. We do actually have lots of people
> doing lots of different things.
>
> The key is that they're rarely talking to each other about what their
> doing.
>
> The other people, people in LoCo groups and other communities. They
> don't have a way to express what they need out of marketing either.
>
> Who knew there was a facebook group? Well I could have guessed there
> was, but did I know it was being run by someone enthusiastic who was
> even on this list?
>
> Fact is that a global strategy would need an authority like Canonical
> that we just don't have. I'm concerned Canonical don't want to do
> marketing, not even social media. If they did they'd have a little more
> structure and a lot less vague sentiment.
>
> I know Mark talks about word of mouth and such, but it's concerning that
> what those mouths are mainly wording are inaccuracies and undefinable
> characteristics about software which is made in ways most of the brains
> attached those mouths don't really understand.
>
> If we want a solid marketing push, it's going to need to be the
> community which does it and it's probably going to need us agreeing on a
> set of sentiments. We might not be able to get everything branded the
> same or worded exactly, but we shouldn't be still discussing the wording
> of "Free and Open Source" and the misuse of the "Linux" brand to
> describe an operating system.
>
> These are solved marketing problems. And yet, so many people aren't
> listening to Randall Ross and myself about the importance of coherence
> and not letting our own baggage clutter up our external communications
> to the wider public.
>
> Perhaps we should have a "Marketing Pledge" and some sort of location
> where we can discuss non-solved communication problems and list the ones
> that are already very solved. It would basically fall down to each
> person to abide by and structure their communication in the ways
> documented then get each loco leader on board and work our way out of
> the hole from there. Just throwing that out there, I've put no extra
> thought into it other than that.
>
> Martin,
>
> On Mon, 2010-08-09 at 01:03 -0300, Lisandro Vaccaro wrote:
> > I think it can be done, a coordinated approach I mean, the problem is
> > that people tend to believe that you can just post an idea and
> > somebody will quickly come and make it real. It doesn't work like
> > that, while this is a community projects are born of individual
> > initiative, then later people will aid and the project will become a
> > conjunct effort but it won't take out if somebody doesn't walk the
> > first steps. Right now we have a lot of ideas but without volunteers
> > those ideas will never see the light.
> >
> > I'm encouraging people to contact Ubuntu sympathizers working in news
> > sites and social networks across the net so that we can build a
> > database.
> >
>
>


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Re: [ubuntu-marketing] Marketing Ubuntu

[Lisandro Vaccaro]

I think it can be done, a coordinated approach I mean, the problem is that
people tend to believe that you can just post an idea and somebody will
quickly come and make it real. It doesn't work like that, while this is a
community projects are born of individual initiative, then later people will
aid and the project will become a conjunct effort but it won't take out if
somebody doesn't walk the first steps. Right now we have a lot of ideas but
without volunteers those ideas will never see the light.

I'm encouraging people to contact Ubuntu sympathizers working in news sites
and social networks across the net so that we can build a database.


2010/8/8 C. F. Howlett 

> Andy:
>
> I have to agree with much of your analysis and I've certainly had
> similar experiences.
>
> I've found some good to extraordinary pieces in the spreadubuntu site,
> but as far as a coordinated marketing approach?  I don't see much of
> that happening.  It's quite disappointing as I really do appreciate the
> Ubuntu product.  Grass roots is all well and good, but I would hope that
> with a product as mature and developed as 10.04+ appears to be, more
> concrete, coordinated campaigns would be launched.
>
>
>

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[ubuntu-marketing] What about orchestrating a full fledged marketing campaign?

[Lisandro Vaccaro]

A couple of days ago somebody suggested we should try a more traditional
approach to marketing, to join efforts with the more common "grows
organically" approach.

I propose we do it, but we first have to know our cards. They are the
radios, video channels, LoCo Teams and social sites, all the people trying
to market Ubuntu on their own initiative, the LoCo teams are easily
reachable but what about the rest? They are all scattered, and sometimes is
hard even to know who is the contact of a certain site.
We have to gather all the people behind Ubuntu mass communication tools, so
that we are able to give a sense of direction to everyone.

To do it we should contact all the admins we can and make a list of all the
ones willing to help, with their name, mail and the link to the site,
channel or whatever they manage; then we could do a lot of things.

First and most importantly we could offer a guideline for people wishing to
promote Ubuntu since many sites make common mistakes, that really don't help
Ubuntu.

Second we should offer updated material and news to use on the sites,
including artwork and revised information about Ubuntu.

And finally we could contact them periodically to publish communicates
across all the sites, we could gather them on launchpad or even facebook!
and have all the admins meet and also it would give us the tool to reach
them all easily. Once we reach this step, we would finally have the tool to
organize all the sites on the net, and we could do a lot of things, if we
organized everyone we could forward whatever we wanted to get it
published simultaneously on all the sites.

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Re: [ubuntu-marketing] Campaign across social networks - redesign of Facebook's page

[Lisandro Vaccaro]

Well I added the word free and in context, not talking about paying I mean.

The community can do better but there hasn't been any effort
to orchestrate a mass campaign, in fact aside from LoCo teams I don't see
what is being done regarding promotion.

I'll start a new chain regarding that.

2010/8/7 Martin Owens 

> Must it?
>
> I don't think you can have a community operated marketing campaign that
> goes against the community and Mark Shuttleworth's own language.
>
> The Ubuntu page is not the best marketing material, after all Canonical
> doesn't have a marketing department outside of it's OEM team.
>
> We (the community) can do better and we should strive to do so.
>
> Martin,
>
> On Sat, 2010-08-07 at 15:15 -0300, Lisandro Vaccaro wrote:
> > Yes, but I'm taking most of the info right from Ubuntu's official page
> > and trying to post the summarize the features, the final decision on
> > how to market Ubuntu can be seen on the page and I the site must be in
> > line with that.
>
>
>


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[ubuntu-marketing] Campaign across social networks - redesign of Facebook's page

[Lisandro Vaccaro]

We have made many changes to Ubuntu Facebook's main page to make things
more breathable and accessible for everyone.
www.facebook.com/ubuntulinux

I'm open to suggestions for the site, or any kind of feedback.




We have become connected to several social sites, we could make use of this
tool for a campaign across all the big sites.

If you have any ideas for the campaign, feel free to share them.




I have been thinking more and more about creating a guideline for admins or
people working to promote Ubuntu, so that they
don't project a wrong image for the brand. Contact if you are interested and
join Social Team after you do it.

*
*
*For admins of Ubuntu sites only:*
If you are an Admin of a site about Ubuntu let me know to get artwork,
advice or any kind of support for your site.


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Re: [ubuntu-marketing] This List Still alive?

[Lisandro Vaccaro]

I have been working to coordinate Social Networks in hope of reorganizing
them and doing a real campaign across all of them I think they can prove to
be a great tool to promote Ubuntu.

I've wanted to do a youtube channel for very long but we need people with
real skills willing to do it. We can't make a pseudo-official channel which
would look lame in comparison to the ones of the competence.

- - - - -


Ubuntu should get a Marketing specialist and focus on it's brand image but
integrating it's division to the efforts of the community, to aid, suggest
or fill the gaps left by the community like the youtube channel.

I feel that we have a lot of people trying to promote Ubuntu but
usually protecting the wrong image and hurting it.

All these individual efforts could be channeled by a main organism. I don't
mean to have a hierarchical structure but there could be tips on how to
promote Ubuntu, tips for anyone going to do a site or channel and a
declaration of short term objectives.

Like for example: 10.10 is coming, remember to post that the main points
are...

I'm aiming to do this for social networks, but I hope it could be translated
to a bigger scale.



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Re: [ubuntu-marketing] Let's begin planning the Youtube channel

[Lisandro Vaccaro]

We have started planning the youtube channel, please contact for more info
or suscribe to the related Ubuntu
Socialteam.


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[ubuntu-marketing] Youtube new Channel

[Lisandro Vaccaro]

Hi, we're in the process of gathering volunteers to plan and create a new
channel on youtube dedicated to advertise Ubuntu.
If you feel you can help in any way, please feel free to contact me to this
account. Thanks.

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[ubuntu-marketing] Ubuntu in social networks

[Lisandro Vaccaro]

Hi, I'm Liso22 across Ubuntu's various pages, I'm an Ubuntu fanatic and
marketing student.

I recently wrote about Ubuntu's marketing through social networks (the
link is at the end), basically talking about what we could improve and
how helpful it would be for Ubuntu's marketing campaign. I was
encouraged to contact the related teams hoping to make the idea a
reality, I really want to see this become real and I hope I can help to
make it possible.

Please read the idea if you can and let me know if we could do it, and
if someone is willing to get involved. Thanks.

http://brainstorm.ubuntu.com/idea/24217
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